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A TicketManager podcast featuring leaders from throughout the sports business industry. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality.
Designed to get right to the heart of the matter with each guest – our podcast focuses on critical issues, where brands are making an impact, and delivering practical information that you can use in your career.
| Episode | Date |
|---|---|
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From Naming Rights to Neighborhood Impact: How Golden 1 Redefines Community Investment
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Jan 22, 2026 |
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The Knicks, the Media, and the Money: Inside the Business with Schaap and Checketts
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May 28, 2025 |
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Green Jackets & Global Marketing: A Masters Week Conversation
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Apr 09, 2025 |
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Grand Slam: The Business of Baseball with Scott Boras
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Mar 05, 2025 |
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2024 Year-End Highlights from the All Access Interview Series Podcast
|
Dec 18, 2024 |
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Exploring How Partnerships Play a Pivotal Role for Deloitte
|
Dec 04, 2024 |
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How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio
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Nov 06, 2024 |
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Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports
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Jul 31, 2024 |
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Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom
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Jul 17, 2024 |
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Inside the Sports Event of the Year: NASCAR’s Chicago Street Race
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Jun 05, 2024 |
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Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing
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May 15, 2024 |
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A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark
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May 01, 2024 |
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Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy
|
Apr 17, 2024 |
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Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations
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Apr 03, 2024 |
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How a Boutique Firm Survives and Thrives in the Sports Partnership Arena
|
Mar 13, 2024 |
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The Data Tipping Point for Sports Properties & Brands
|
Feb 21, 2024 |
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Charting Sponsorship’s Progress and Where the Industry Goes from Here
|
Feb 07, 2024 |
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Student-Athletes in Cars Getting Washed: Zips’ Innovative Collegiate Sports Approach
|
Jan 10, 2024 |
|
2023 Year-End Highlights from the All Access Interview Series Podcast
|
Dec 27, 2023 |
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Open for Business: Latest Developments in Athlete and Influencer Marketing
|
Nov 15, 2023 |
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Inside the Strategy and Execution of 3M’s Global Partnership Program
|
Nov 01, 2023 |
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How 433’s Winning Formation Scores Big with Fans and Brands
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Sep 13, 2023 |
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How Aflac Achieves Sports Marketing Success by Spending Smarter, Not Bigger
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Aug 30, 2023 |
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Inside RBC and MLS: Reaching New Audiences through Partnership
|
Jun 28, 2023 |
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Leadership’s Role in Sports Marketers’ Success
|
Jun 07, 2023 |
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Examining a Global Airline’s Multi-Faceted Sponsorship Strategy
|
May 17, 2023 |
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What’s Over the Horizon for Sports Properties and Partners
|
May 03, 2023 |
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From Three Days to Year-Round: One-Off Events Are a Thing of the Past
|
Apr 19, 2023 |
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Practical Applications of Sponsorship Research for Brands and Properties
|
Apr 05, 2023 |
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Inside Coca-Cola’s Evolving Approach to Global Partnerships
|
Mar 22, 2023 |
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The Story Behind MoneyGram’s Grand Entrance into Sponsorship
|
Mar 08, 2023 |
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The Role of Partnerships in the IBM Transformation Story
|
Feb 22, 2023 |
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Leading with Innovation: The NBA’s Re-Examination of Events and Experiences
|
Feb 08, 2023 |
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Bringing a New Partnership Platform to Market
|
Jan 25, 2023 |
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How A Diverse Partnership Portfolio Pays Off for Mastercard
|
Jan 11, 2023 |
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2022 Highlights From the All Access Interview Series
|
Dec 28, 2022 |
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How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships
|
Dec 14, 2022 |
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M&T Bank Gives New Meaning to Community through Partnerships
|
Nov 30, 2022 |
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A 360-Degree View on Partnerships, Premium and Other Trends from AEG
|
Sep 21, 2022 |
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On the Horizon: A Regional Bank’s Approach to Partnerships
|
Sep 07, 2022 |
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How Schools and Brands Are Navigating an Evolving College Sports Landscape
|
Aug 24, 2022 |
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Authenticity, Not Exclusivity, Is Critical to Sports Partnerships’ Success
|
Aug 03, 2022 |
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How Live Events Will Be Critical to the Growth of Sony Rewards
|
Jun 22, 2022 |
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Unique Perspective: Ricardo Fort on Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships
|
Jun 01, 2022 |
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Navigating Change: What’s In Store For College Football’s Bowl Games
|
May 18, 2022 |
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Second to None: Growth and Innovation on the Korn Ferry Tour
|
May 04, 2022 |
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Beyond the Game: The Many Facets of a College Football Bowl Organization
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Apr 20, 2022 |
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Brands and Properties Must Navigate a New Cultural Landscape
|
Apr 06, 2022 |
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The Road Ahead for the College Football Playoff
|
Mar 23, 2022 |
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Meeting Next Gen Challenges Facing Sports
|
Mar 09, 2022 |
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From Tee to Green: The Story of Fortinet’s Successful First Year in Sports
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Feb 23, 2022 |
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Every Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its Category
|
Jan 26, 2022 |
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How the Cowboys Are Future-Proofing Ticket Sales Operations, Inventory and Customer Experience
|
Jan 12, 2022 |
|
Highlights From Year One of the All Access Interview Series
|
Dec 29, 2021 |
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Building a Community-Focused Sports Organization in a Tourism and Entertainment Mecca
|
Dec 15, 2021 |
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Joining the Party: How Diageo Becomes Part of Culture and Experiences through Partnerships
|
Dec 01, 2021 |
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How Authentic, Exclusive Partnerships Drive Real Value for UCHealth
|
Nov 17, 2021 |
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New Paths: The Milwaukee Bucks Exemplify the Changing Nature of Sports Organizations
|
Nov 03, 2021 |
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Exploring Growth Opportunities for Sports Businesses and Their Partners
|
Oct 20, 2021 |
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No Coasting: How the Tampa Bay Buccaneers Stay on Top of Ticket Sales Opportunities and Challenges
|
Oct 06, 2021 |
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Creating Monumental Opportunities in Sports Partnerships and Content
|
Sep 22, 2021 |
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Staying Well: How AdventHealth’s Sponsorships Have Evolved with a Changing Healthcare Marketplace
|
Sep 08, 2021 |
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Flying New Routes: How United Airlines Is Expanding the Purpose of Sports and Entertainment Partnerships
|
Aug 25, 2021 |
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The Challenges and Rewards of Working in Sports
|
Aug 11, 2021 |
|
Listen Up: Audacy Makes the Case for Audio as a Brand Partnership Platform
|
Jul 28, 2021 |
|
The Only Constant Is Change: Balancing Multiple Interests to Make LAFC a Success
|
Jul 14, 2021 |
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Crossing Borders, Spanning Sectors: How BMO Evolves Its Approach to Partnerships
|
Jun 30, 2021 |
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Gila River Gaming Is All In on Sports Marketing Strategy
|
Jun 16, 2021 |
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Injecting Innovation and Creativity into Partnership Assets and Development
|
Jun 02, 2021 |
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Not Table Stakes: The True Value of Partnership Rights and Benefits
|
May 19, 2021 |
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The Right Blend: Great Partners and Relevant Activations Are Critical to Sponsorship Success
|
May 05, 2021 |
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Balancing a Portfolio of Traditional and Non-Traditional Partnerships
|
Apr 21, 2021 |
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Starting from Scratch: Challenges and Opportunities of Marketing a New Sports Property
|
Apr 07, 2021 |
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Holding Partnerships (and Partners) Accountable for Success
|
Mar 24, 2021 |
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The Future of the Live Fan Experience
|
Mar 10, 2021 |
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Teaching Old Brands New Tricks: What Gillette Is Learning from Esports and Endorsements
|
Feb 24, 2021 |
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How New Audiences Are Shaking Up Sports and Entertainment Marketing
|
Feb 10, 2021 |
|
Zurich North America Has a Story to Tell
|
Jan 27, 2021 |
|
How New York City Football Club Turned Disruption into Opportunity
|
Jan 13, 2021 |
|
Understanding Who Your Fans Are and What They Are Worth
|
Dec 30, 2020 |
|
Why Flexibility and Creativity Are Keys to Successful Partnerships
|
Dec 16, 2020 |
|
The Game-Day Experience: What Will Change and What Will Stay (Almost) The Same
|
Dec 02, 2020 |
|
How STAPLES Center Navigates a Shifting Marketplace for Premium Seating Sales
|
Nov 25, 2020 |
|
How Danone is Building a Brand Partnership Strategy from the Ground Up
|
Nov 18, 2020 |
|
The Impact of “Forced Evolutions” on the Cleveland Cavaliers’ Corporate Culture
|
Nov 11, 2020 |
|
The Shift to Digital: What It Means for Fan and Customer Engagement
|
Nov 11, 2020 |
|
Planning for the Unknown: One Leading Sports Organization’s Approach
|
Nov 04, 2020 |
|
How a B2B Marketer Ensures Return from Sponsorship and Hospitality Investments
|
Nov 04, 2020 |