Flippin’ Pain™ is a public health campaign with a clear goal: To change the way we think about, talk about and treat persistent pain. Flippin’ your understanding of pain could change the lives of you and your loved ones forever. The Flippin' Pain Formula includes animations, podcasts, infographics, and quizzes developed by researchers, clinicians and people with lived experience that will help change the way you think about pain. You are listening to the podcast/audio section of the Flippin' Pain Formula and you can find the rest of the resources at www.flippinpain.co.uk/formula