The Branded and Gilded Life

By Connecting the not-so-obvious branding dots

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Category: Marketing

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Episodes: 187

Description

Marketing is a never-ending set of experiments to understand human behavior. It's still opaque even after billions are spent every year. Predicting human behavior is like the horizon - visible yet hard to reach

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Episode Date
The guy with a monopoly on women's lips!
Mar 31, 2024
Will Priyanka Chopra speak Mandarin?
Mar 24, 2024
A skeleton you can wear
Mar 17, 2024
Canon's genuine 'counterfeit' toner
Mar 10, 2024
Conversations are anything but simple
Mar 03, 2024
The world doesn't know the man who changed it
Feb 25, 2024
Eye drops that work like spectacles
Feb 18, 2024
User manuals vs the user experience
Feb 11, 2024
Do you have a favorite coffee cup?
Feb 04, 2024
No, you can't have it
Jan 28, 2024
Do you really want to go back in time?
Jan 21, 2024
Imagine paying to start your own car
Jan 14, 2024
The problem with Happily Ever After
Jan 07, 2024
The university project that became a global phenomenon
Dec 31, 2023
The standout potential of LinkedIn profile pics
Dec 24, 2023
Drop that bath towel
Dec 17, 2023
Covid breathed life into the QR code
Dec 10, 2023
What 99% perspiration actually looks like
Dec 03, 2023
The platform as a metaphor
Nov 26, 2023
How Netflix accelerated F1
Nov 19, 2023
Peter Jackson's time machine - sort of
Nov 12, 2023
Hard cash is booming along with digital cash
Nov 05, 2023
Does time move faster as we age?
Oct 29, 2023
Photoshop gives birth to new businesses
Oct 22, 2023
The omelet economy
Oct 15, 2023
The biggest order Tesla has ever bagged
Oct 08, 2023
Are you willing to look stupid?
Oct 01, 2023
Apple makes merry at Google and Facebook's expense
Sep 24, 2023
The UX of exercising
Sep 17, 2023
Shooting Bond
Sep 10, 2023
No purist could have invented Bailey's.
Sep 03, 2023
How to lose customers over trivial problems
Aug 27, 2023
You haven't heard of Syniverse
Aug 20, 2023
The ripple effect
Aug 13, 2023
There is no vaccine for the supply chain
Aug 06, 2023
The inspectors behind Michelin stars
Jul 30, 2023
Can you learn public speaking from a book?
Jul 23, 2023
'Skip Intro' didn't exist in cinemas.
Jul 16, 2023
Did a coffee machine start the surveillance age?
Jul 09, 2023
The Good, the Bad, The Ugly, The Classic
Jun 25, 2023
The wizardry of train wheels
Jun 18, 2023
Whitewashing crime money
Jun 11, 2023
When should you stop trying to succeed?
Jun 04, 2023
The EMI life
May 28, 2023
First, he stole hundreds of millions. Then, he returned it.
May 21, 2023
Windows 95 was a massive UX project
May 14, 2023
Of musical earworms
May 07, 2023
A waterfall of billions
Apr 30, 2023
How wide is your smile?
Apr 23, 2023
Kodak went belly up. But Fuji film scripted another story.
Apr 16, 2023
Can risk-taking be taught?
Apr 09, 2023
The mirage of merit
Apr 02, 2023
Time for the amphibious car?
Mar 26, 2023
What if you don't have to remember passwords anymore?
Mar 19, 2023
The latest ink pens go back a couple of thousand years
Mar 12, 2023
Will cricket be driven more by data than passion?
Mar 05, 2023
A masterclass in bad UX
Feb 26, 2023
The time-travel self portrait
Feb 19, 2023
Life has a soundtrack
Feb 12, 2023
A short story of a stealthy scammer
Feb 05, 2023
That's not a rock. It's a soldier.
Jan 29, 2023
The 'ugly vegetable' jackpot
Jan 22, 2023
Grandpa's razor sets are making a comeback
Jan 15, 2023
The men who zipped up the internet
Jan 08, 2023
Can music put out fires?
Jan 01, 2023
Making history is lonely
Dec 25, 2022
How fast can a person be tied up?
Dec 18, 2022
Have we entered the era of trivial trends?
Dec 11, 2022
Is lithium the next oil?
Dec 04, 2022
The 24/7 therapist
Nov 27, 2022
The awkward silences
Nov 20, 2022
The robot that paints nails
Nov 13, 2022
Will we ever get flat air-conditioners?
Nov 06, 2022
How was your first Google Maps experience?
Oct 30, 2022
How good is your memory?
Oct 23, 2022
The vegetarian firefighters
Oct 16, 2022
It's not ice cream. It's a vaccine.
Oct 09, 2022
Should cities stay 'dumb'?
Oct 02, 2022
How haircuts work
Sep 25, 2022
Apple just Air Tagged you
Sep 18, 2022
The autograph and the selfie
Sep 11, 2022
The movies where nothing happens
Sep 04, 2022
The issues with tissues
Aug 28, 2022
Has the internet changed the world?
Aug 21, 2022
How long did your Tamagotchi live?
Aug 14, 2022
The new kid in town - Spielberg
Aug 07, 2022
Don't worry, you won't understand most of this
Jul 31, 2022
A pen that lasts forever
Jul 24, 2022
Influencers - the old and the new
Jul 17, 2022
Conversations with teenagers
Jul 10, 2022
The flop that's still a hit
Jul 03, 2022
What happened to Rasna?
Jun 26, 2022
Are Formula 1 drivers superhuman?
Jun 19, 2022
How do you make people listen to a catalog?
Jun 12, 2022
Amazon rewrites the advertising model
Jun 05, 2022
The cat that got the cream
May 29, 2022
Alberto, Alberto and Alberto
May 22, 2022
What happens with 100% internet penetration?
May 15, 2022
Who remembers cassette tapes?
May 08, 2022
Requirements gathering from a prison
May 01, 2022
The endless library
Apr 24, 2022
Will a college bet on its students?
Apr 17, 2022
The single title bookshop
Apr 10, 2022
The nail-biting option
Apr 03, 2022
Can you program your clothes?
Mar 27, 2022
The $500 million mistake
Mar 20, 2022
The Onion becomes a French Fry
Mar 13, 2022
Games. Now playing at a theatre near you
Mar 06, 2022
Needles for billionaires
Feb 27, 2022
What's your wake-up call?
Feb 20, 2022
The railway platform with no exits
Feb 13, 2022
Photobombing a coup
Feb 06, 2022
Sit
Jan 30, 2022
The sax in our lives
Jan 23, 2022
How do you know you can write?
Jan 16, 2022
How often do you 'upgrade' your mobile phone?
Jan 09, 2022
The airless football
Jan 02, 2022
Nike had CRM back in 1966
Dec 26, 2021
There's an emoji for that
Dec 19, 2021
Can money be a vaccine?
Dec 12, 2021
Walk through your data
Dec 05, 2021
Art is the piggy bank of the super rich
Nov 28, 2021
Remote controls - the adblockers of the 50s
Nov 21, 2021
Are OTPs on their way out?
Nov 14, 2021
Airbags for two wheelers
Nov 07, 2021
YouTube and Mr. Beast
Oct 31, 2021
Why are podcasts growing so fast?
Oct 24, 2021
You'll never guess where Windows 95 still runs
Oct 17, 2021
India's MJunction is eBay for B2B
Oct 10, 2021
The virus in the mirror
Oct 03, 2021
Do you dream of climbing Mount Everest?
Sep 26, 2021
The Kodak moment of World War 2
Sep 19, 2021
The Indian doughnut
Sep 12, 2021
Baby Boomers are the coolest
Sep 05, 2021
The idea tree that keeps growing
Aug 29, 2021
The song that launched a million purple saris
Aug 22, 2021
Air-conditioning without electricity
Aug 15, 2021
Nipping fake news in the bud
Aug 08, 2021
Quieter than a Rolls Royce
Aug 01, 2021
Do you make decisions easily?
Jul 25, 2021
The Fightback - Part 2
Jul 18, 2021
The Fightback - Part 1
Jul 11, 2021
Is fame on your bucket list?
Jul 04, 2021
Snapchat - oldies just don't 'get it'!
Jun 27, 2021
Do you have 'good news'?
Jun 20, 2021
Milk from mushrooms
Jun 13, 2021
Crime time conversations
Jun 06, 2021
The Secret Sauce obsession
May 30, 2021
Mad Max Fury Road - the template for future car design?
May 23, 2021
The mango leaf toothbrush
May 16, 2021
The data disconnect. Transforming sales data.
May 09, 2021
The Data Disconnect. Solvable?
May 02, 2021
Can hearing aid embarrassment be cured?
Apr 25, 2021
How do you compete with Tinder?
Apr 18, 2021
A billionaire chats with a YouTube creator
Apr 11, 2021
Attention is a weapon
Apr 04, 2021
You can't live on luck alone
Mar 28, 2021
Some people never forget
Mar 21, 2021
What does 'discovering yourself' mean?
Mar 14, 2021
A lineup of mentors
Mar 07, 2021
Halt. Who goes there?
Feb 28, 2021
How would you define software?
Feb 21, 2021
The stickiness of nicknames
Feb 14, 2021
Delete without reading
Feb 07, 2021
Your future is a bank account
Jan 31, 2021
WhatsApp is the history of our lives
Jan 24, 2021
The EPIC battle at the App Store
Jan 17, 2021
What links knowledge, wisdom and insight?
Jan 10, 2021
Is your website a Porsche? Or a Model T?
Jan 03, 2021
The early social media influencers
Dec 27, 2020
The mystery of IKEA's bestselling poster
Dec 20, 2020
How can a company making doorbells be worth a billion?
Dec 13, 2020
The remote car that could only turn left
Dec 06, 2020
How did Instagram grow beyond picture sharing?
Nov 29, 2020
The biggest advertiser in the US spent $6.9 billion last year
Nov 22, 2020
The Game of Salaries
Nov 15, 2020
The supermarket is over 100 years old
Nov 08, 2020
If an idea is a seed, execution is the tree
Nov 01, 2020
Can your money drive itself?
Oct 25, 2020
Can you program Diwali?
Oct 18, 2020
How do you pronounce your name?
Oct 11, 2020
What if you believed a bot was human?
Oct 04, 2020
Easy is just out of reach
Sep 27, 2020
The Comfort Zone is a trap
Sep 20, 2020
What do copywriters and software developers have in common?
Sep 13, 2020
Why isn't failure given its due?
Sep 06, 2020
The Ghost business model
Aug 30, 2020