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Stories, laughs, and screw-ups...
Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who's lived all three.
Whether you're a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you're in the right place.
I'm your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based. Entrepreneur, speaker, storyteller, and author of Nobody Told Me That. Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.
This show is my way of sharing what I've learned, what I've lived, and what I'm still figuring out. No fluff. No filters. Just real conversations that might help you find your own place under the sun.
If you like stories with a Brazilian accent and the occasional bad pun — you're definitely in the right place.
Whether you're tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.
Let's get real… with no strings attached.
| Episode | Date |
|---|---|
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#28 (Spotlight) - You Can Either Complain or Change — with Jessica Harling
|
May 17, 2026 |
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#27 - I Thought Partnerships Were A Trap Until I Tried One
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May 11, 2026 |
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#26 - Would You Run Off With $1,500?
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May 03, 2026 |
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#25 - If You Think It Is Just A Few Screws, You Are Not Ready
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Apr 26, 2026 |
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#24 - Why Some Jobs Make Money And Others Don’t
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Apr 19, 2026 |
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#23 - How A Ten-Day Window Screen Install Built Real Confidence
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Mar 22, 2026 |
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#22 - How I Use Stories To Market My Window Covering Business
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Mar 17, 2026 |
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#21 (Spotlight) - Hold The Door And Get A Colonoscopy: Pro Secrets to Window Treatment Installation with Joe Gebara
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Mar 12, 2026 |
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#20 - From Kicked Out To Community: How Masterminds Built A Window Covering Network
|
Mar 10, 2026 |
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#19 - If You Don't Schedule Freedom From Your Window Shade Business Nobody Will
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Feb 01, 2026 |
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#18 - When Nothing Goes Right… Go Left: Window Covering Success Tips for 2026
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Jan 11, 2026 |
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#17 - Level Up Your Business: Goal Setting, Brand Clarity, and the Roger Magalhaes HUB
|
Jan 04, 2026 |
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#16 - The Delta Airlines Effect: Building Customer Loyalty in the Window Covering Industry
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Dec 25, 2025 |
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#15 - Tears, Dust & The Team: How to Rebuild Your Business After a Major Move
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Nov 30, 2025 |
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#14 - Trusting Issues Gone Forever: Delegation Strategies for Small Business Owners
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Nov 25, 2025 |
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#13 - The Snooze Button of Life: Finding Work-Life Balance After Relocating Your Business
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Nov 19, 2025 |
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#12 - Budget-Friendly Home Upgrades: Smart Window Treatment Choices for Guest Rooms
|
Nov 09, 2025 |
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#11 - You Cannot Break Me: Building Resilience Through Motorized Shade Installation Challenges
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Oct 31, 2025 |
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#10 - Fat Bike Meets Fat Biker: Rebuilding After Hurricane Disruption in Tampa
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Oct 12, 2025 |
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#9 - Window Treatment Pricing Strategy: How to Position Your Business for Premium Clients
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Aug 10, 2025 |
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#8 - Motorized Blackout Shades & Life Lessons: What Ozzy Osbourne Taught Me About Windows
|
Aug 05, 2025 |
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#7 - Why Window Treatment Installers Must Charge a Measuring Fee (Real $3,200 Loss Story)
|
Jul 16, 2025 |
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#6 - Orange Frames, Metallica Concert & Furniture Shopping: Customer Care Lessons for Window Treatment Pros
|
Jul 07, 2025 |
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#5 - What Metallica Taught Me About Rocking Your Window Treatment Business
|
Jun 28, 2025 |
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#4 - Same Sunset, Better Margaritas: Relocating Your Business & Finding Your Perfect Environment
|
Jun 14, 2025 |
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#3 - From Beantown to the Sunshine Hustle: Loyalty, Legacy & a Leap of Faith
|
Jun 08, 2025 |
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#2 - The Power Of Planting Seeds: Career Growth Tips for Window Treatment Installers
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Jun 08, 2025 |
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#1 - I’m Back Behind the Microphone: Podcast Relaunch & What’s Coming Next
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May 24, 2025 |
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[TS] -15 Educational Opportunities with Trading Up Consulting
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Feb 09, 2023 |
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[TS] - Room for Improvement in the Window Fashion Industry
|
Dec 15, 2022 |
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[TS] - The Insurance Policy for Window Treatment Installers
|
Oct 07, 2022 |
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[TS] - Details Matter in the Window Treatment Industry
|
Sep 08, 2022 |
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[TS] - The Kaizen Way: Window Treatment Installer Tips
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Jul 29, 2022 |
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[TS] - Celebrating Small Victories in the Window Fashion Industry
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Jun 10, 2022 |
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[TS] - Hidden In Plain Sight: Tips for Window Treatment Installers
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May 20, 2022 |
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[TS] - Mr. Know It All: Strategies for Window Treatment Installers
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Apr 29, 2022 |
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[TS] - Should I stay or Should I go?: Window Treatment Installer Tips
|
Mar 22, 2022 |
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[TS] - Avoidable Mistakes; Window Covering Dealer Edition
|
Feb 22, 2022 |
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[TS] - Installation Startup Course: Education for Window Treatment Installers
|
Feb 10, 2022 |
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[TS] - One Major Goal in 2022 for a Window Treatment Installer
|
Jan 24, 2022 |
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[TS] - One Word and Nine Meanings: Window Treatment Installer Tips
|
Dec 17, 2021 |
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[TS] - Seven Way To Put Safety First In Your Window Treatment Business
|
Nov 18, 2021 |
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[TS] - Virtual Window Treatment Installer Pro a.k.a. VIP Card
|
Jul 22, 2021 |
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[TS] - Don't You Dare To Ask Me That!: Window Fashion Industry Advice
|
Jul 01, 2021 |
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[TS] - Details Matter in the Window Fashion Industry
|
Feb 19, 2021 |
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[TS] - If you are afraid of money, money will be afraid of you!
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Jan 20, 2021 |
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[TS] - 'Lobstah', shoe shine box and being fired for doing a good job!
|
Jan 03, 2021 |