The Long Game
By Allie Decker, David Ly Khim, Alex Birkett
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Category: Marketing
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Subscribers: 6
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Episodes: 190
Description
The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
| Episode | Date |
|---|---|
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Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
|
Apr 03, 2024 |
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Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)
|
Mar 27, 2024 |
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Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel
|
Mar 20, 2024 |
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Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic
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Mar 13, 2024 |
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Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin
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Mar 06, 2024 |
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The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)
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Feb 28, 2024 |
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Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla
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Feb 21, 2024 |
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Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
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Feb 14, 2024 |
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Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero)
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Feb 07, 2024 |
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How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein
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Jan 31, 2024 |
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Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation
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Jan 24, 2024 |
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Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)
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Jan 17, 2024 |
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All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
|
Jan 10, 2024 |
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Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn
|
Jan 03, 2024 |
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Kitchen Side: How Do You Develop Taste?
|
Dec 20, 2023 |
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The Impact of AI on Content, Search, Learning, and More (Learning to Change)
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Dec 13, 2023 |
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A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)
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Dec 06, 2023 |
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Well I guess this is growing up...
|
Nov 08, 2023 |
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Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)
|
Oct 11, 2023 |
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Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update
|
Oct 06, 2023 |
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Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova
|
Oct 04, 2023 |
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Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness
|
Sep 29, 2023 |
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From Wall Street to Creator, a $645,099 Business Pivot, Principled Marketing, and Combatting Inner Narratives with Khe Hy
|
Sep 27, 2023 |
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Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing
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Sep 22, 2023 |
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Kitchen Side: Eating From a Smaller Plate (or Bloat is Bad, Actually)
|
Sep 20, 2023 |
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Automating SEO, Getting Executive Buy-In, and Career Growth Through Curiosity with Braden Becker
|
Sep 15, 2023 |
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Kitchen Side: Surround Sound SEO & Optimizing for Generative Answers
|
Sep 13, 2023 |
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Kitchen Side: Lessons Learned Hiring & Tips for Job Seekers
|
Sep 08, 2023 |
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Mis-Using Generative AI in Content Marketing, Improving Content Operations, and AI Becoming Marketers
|
Sep 06, 2023 |
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Brand Building in E-commerce vs SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa Kilroy
|
Sep 01, 2023 |
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Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan
|
Aug 30, 2023 |
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Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat
|
Aug 25, 2023 |
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Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise
|
Aug 23, 2023 |
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Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube
|
Aug 18, 2023 |
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Hypothesis-Driven Marketing Strategy, Efficient Growth, and How to Hire Product Marketers with Trinity Nguyen
|
Aug 16, 2023 |
|
Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah
|
Aug 11, 2023 |
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Building a Content and SEO Strategy for a PLG Company with Kirsty Finlayson
|
Aug 09, 2023 |
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Kitchen Side: MMA, Objective Content Quality, Flaws of "Tone of Voice"
|
Aug 04, 2023 |
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Lani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and Education
|
Aug 02, 2023 |
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Kitchen Side: Curmudgeonly Hot Takes, Applied Barbell Strategy, and Threads
|
Jul 28, 2023 |
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Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
|
Jul 26, 2023 |
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Managing a Content Program During a Company Pivot, the Evolution of B2B Content Marketing, and Executive Communication with Jenny Thai
|
Jul 21, 2023 |
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Building a Content & SEO Go-to-Market, Making Data-Driven Decisions, and Competing in SaaS
|
Jul 19, 2023 |
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Kitchen Side: SEO Chad and the Benefits of Being Basic
|
Jul 14, 2023 |
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Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool
|
Jul 12, 2023 |
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Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
|
Jul 07, 2023 |
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Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work
|
Jul 05, 2023 |
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Building Marketing Programs and Teams from Scratch and How to Hire Great Marketers with Charlie Liang
|
Jun 30, 2023 |
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From Farm Work to Founding an Enterprise Software Startup Fixing Pay Equity and Transparency with Lisa Wallace
|
Jun 28, 2023 |
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Chris Toy (MarketerHire) on Why Marketers Run The World, Adaptability for Survival, and the Generative AI Revolution
|
Jun 23, 2023 |
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Kitchen Side: Spryng Conference Recap, AI, Kid's Table Stuff
|
Jun 21, 2023 |
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Bridget Poetker (Loop & Tie) on Content Hot Takes and the Transition from Content to Growth
|
Jun 16, 2023 |
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AI Hype and Opportunity, Building Consumer Experiences into a B2B Product, and How Incentive Systems Inform Everything with Jon Reilly, Co-Founder & COO of Akkio
|
Jun 14, 2023 |
|
Product-Led Sales, Product Validation, and Unintentional Category Creation with Alexa Grabell, CEO of Pocus
|
Jun 09, 2023 |
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Building Partner Programs and The Value of Being a Generalist with Barrett King
|
Jun 07, 2023 |
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How Constraints Force Focus in Marketing, Becoming a First-Time Manager, and Anti-Specialization for a Diverse Marketing Career with David Fallarme
|
Jun 02, 2023 |
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Finding Go-to-Market and Business Model Fit, Setting the Right Marketing Goals, and Marketers as Investors with Emily Kramer
|
May 31, 2023 |
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Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society
|
May 26, 2023 |
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Corey Haines on Programmatic SEO, Media Marketing, and SaaS Growth
|
May 24, 2023 |
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AI Hype and Normalization, How to Actually Use Generative AI Tools, and the Magic of Content Marketing with Ben Pines, Director of Content at Wordtune
|
May 19, 2023 |
|
A Live Fireside Chat with Jay Acunzo
|
May 17, 2023 |
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The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)
|
May 12, 2023 |
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Building Growth Strategy at the Executive Level and Learnings from Running Growth at Disney and Live with David Mausolf
|
May 10, 2023 |
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Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)
|
May 05, 2023 |
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Kitchen Side: Planning vs Action, the Importance of Product Marketing in Content & SEO, the 3 Keys to B2B Marketing, and Taste
|
May 03, 2023 |
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Joel Klettke on the Perfect Case Study, Why Process Matters, and Mindset Shifts to Tackle Fear and Uncertainty
|
Apr 28, 2023 |
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Experimenting with Pricing and Packaging and the Journey from Product Manager to CEO with Patrick Despres-Gallagher
|
Apr 26, 2023 |
|
Natalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup Growth
|
Apr 21, 2023 |
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Going Up Against PowerPoint and Google Slides, How to Give Powerful Presentations, and Why Product-Market Fit is Overrated with Sarah Kiefer, CMO of Pitch
|
Apr 19, 2023 |
|
Growing Superhuman with Love-First Word of Mouth and Marketing During a Recession
|
Apr 14, 2023 |
|
Building ABM Orchestrations and Marketing Teams from Scratch with Brandon Redlinger
|
Apr 12, 2023 |
|
Kitchen Side: Learnings from Publishing 100 Podcast Episodes and How We Landed in the Top 10% of Spotify Podcasts
|
Apr 07, 2023 |
|
AI as a Writing Partner, Not Human Replacement with Krista Doyle of Jasper
|
Apr 05, 2023 |
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Building and Scaling OpenPhone from Scratch and Leveling Up as a Leader with Daryna Kulya
|
Mar 31, 2023 |
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Contrarian Content Leadership Advice, Process is Overrated (?), and How to Grow Your Content Career with Benyamin Elias (Podia)
|
Mar 29, 2023 |
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Big Bets in B2B Marketing, Leveling Up the Content Profession, and Building a Marketing Team During the Pandemic with Joei Chan
|
Mar 24, 2023 |
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From Content Manager to CEO, The Future of AI and Content, and How Content Marketers Need to Evolve with Devin Bramhall
|
Mar 22, 2023 |
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Kitchen Side: The Future of B2B Demand Gen, Generative AI's Impact on Content, and Leveling Up Content Marketing
|
Mar 17, 2023 |
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Why the Best Marketers are B2B Marketers, Getting Creative with B2B Marketing, and the Changing Game of Ecommerce with Kris Mobayeni
|
Mar 15, 2023 |
|
Bobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over Fear
|
Mar 10, 2023 |
|
Kitchen Side: The Ultimate Imposter Syndrome Episode
|
Mar 08, 2023 |
|
Vitor Peçanha (Rock Content): Killing the Term "Content Marketing" and the Emergence of Creativity and Strategy
|
Mar 03, 2023 |
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Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt
|
Mar 01, 2023 |
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The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni
|
Feb 24, 2023 |
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What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds
|
Feb 22, 2023 |
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How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel
|
Feb 17, 2023 |
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Running Product-Led Growth and Go-To-Market Motions During a Recession and Unlocking Career Growth with Holly Chen
|
Feb 15, 2023 |
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Kitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins)
|
Feb 10, 2023 |
|
How to Market to Developers with a Product-Led Growth and Enterprise Go-to-Market Playbook
|
Feb 08, 2023 |
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How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik
|
Feb 03, 2023 |
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Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity
|
Feb 01, 2023 |
|
The Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow)
|
Jan 25, 2023 |
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Affiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals)
|
Jan 18, 2023 |
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Event-Led Growth and Customer Education with Mark Kilens (Airmeet)
|
Jan 11, 2023 |
|
Kitchen Side: Our Attempt at Ghostwriting Thought Leadership Content
|
Jan 04, 2023 |
|
Office Hours: Building SEO Growth Loops with Kevin Indig
|
Dec 28, 2022 |
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Upcoming Trends in Marketing According to Futurist Mark Schaefer
|
Dec 21, 2022 |
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Kitchen Side: Should You Create a Glossary as Part of Your SEO Strategy?
|
Dec 14, 2022 |
|
Product Led-Growth Benchmarks with Sam Richard (ngrok)
|
Dec 07, 2022 |
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Recent Trends and Building an Audience with Amanda Natividad (SparkToro)
|
Nov 30, 2022 |
|
How to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith)
|
Nov 23, 2022 |
|
Kitchen Side: How Our Thinking of Content Strategy Has Evolved Over Time
|
Nov 16, 2022 |
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How to Fulfill Customers’ Needs with CRO with Raphael Paulin-Daigle
|
Nov 09, 2022 |
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How to Build A High-Performing Marketing Team with Andrew Davies
|
Nov 02, 2022 |
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Fireside Chat with Tim Stoddart (Copyblogger, Stodzy)
|
Oct 26, 2022 |
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How to Level Up as a Growth Marketer with Joe Lee (Ontra)
|
Oct 19, 2022 |
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Product-Led Growth and Sales with Thomas Schiavone (Calixa)
|
Oct 12, 2022 |
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How to Build the Right Data Workflow with Blake Burch (Shipyard)
|
Oct 05, 2022 |
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Kitchen Side: Blue Ocean vs Red Ocean SEO
|
Sep 28, 2022 |
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How to Lead in an Early-Stage Company with Eric Hann (Order)
|
Sep 21, 2022 |
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World-Shaking Webinars with Annette Cardwell (Lattice)
|
Sep 14, 2022 |
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Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
|
Sep 07, 2022 |
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Running a Content Program as a One-Person Team with Nikhil Venkatesa
|
Aug 31, 2022 |
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Redefining Thought Leadership with Ryan McCready (Reforge)
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Aug 24, 2022 |
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Kitchen Side: Meeting Demand (SEO) vs. Establishing Demand
|
Aug 17, 2022 |
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How to Maximize Growth with a Digital Marketing Agency with John Doherty
|
Aug 10, 2022 |
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The Power of Reputation: How to Build a Business that Lasts with Thomas Smale
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Aug 03, 2022 |
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Marketing to an Over-Marketed Society with Michael Brenner
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Jul 26, 2022 |
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Kitchen Side: How We're Planning to Survive our First Recession
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Jul 20, 2022 |
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How to Break Through the Noise in Marketing with Brian Honigman
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Jul 14, 2022 |
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How to Adapt to Thrive for SaaS Companies with Michele Don Durbin
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Jul 06, 2022 |
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Mission-Driven Content for Small Businesses with Melanie Deziel
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Jun 30, 2022 |
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Rethinking Productivity with Sunsama Founder Ashutosh Priyadarshy
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Jun 15, 2022 |
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How to Maximize Influencer Marketing with Neal Schaffer
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Jun 08, 2022 |
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Building a B2B Audience and Media Company with Dave Gerhardt (DGMG)
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Jun 01, 2022 |
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How to Write Copy that Resonates with Liz Willits
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May 25, 2022 |
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How To Tell a Story Worth Hearing with Matthew Dicks
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May 17, 2022 |
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Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)
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May 11, 2022 |
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Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina
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May 04, 2022 |
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How to Produce Top of the Line Content with Brad Smith
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Apr 27, 2022 |
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How to Freelance Like a Pro with Brian Speronello
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Apr 19, 2022 |
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Kitchen Side: How To Build an Audience with Content Marketing
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Apr 13, 2022 |
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Re-Building Trust in Your Brand with Margot Bloomstein
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Apr 06, 2022 |
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Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine
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Apr 01, 2022 |
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How SparkToro Approaches Growth & Productivity (Rand Fishkin)
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Mar 23, 2022 |
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How to Build a Content Engine & Media Company with Ronnie Higgins (Hopin)
|
Mar 17, 2022 |
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How to Build an Audience-Driven Marketing Machine with Emily Marsh (Iconosquare)
|
Mar 10, 2022 |
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Kitchen Side: Our Founders' Career Backgrounds, Greatest Accomplishments, and Biggest Regrets
|
Mar 02, 2022 |
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Link-Building Tactics That Work, and more with Jeremy Moser (uSERP)
|
Feb 23, 2022 |
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Content Operations at Massive Scale with Natasha Nel (HackerNoon)
|
Feb 16, 2022 |
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Successful Go-To-Market Strategies with Alfie Marsh (Spendesk)
|
Feb 10, 2022 |
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In-Person, Virtual, & Hybrid Events with Rebecca Miller (Splash)
|
Feb 02, 2022 |
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Building High Quality Events with Vasil Azarov (Growth Blazers)
|
Jan 26, 2022 |
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SEO as a Distribution Channel, and more with Mischa Vaughn (Webflow)
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Jan 21, 2022 |
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Tactical Tips to Move the Needle in SaaS Copywriting with Josh Garofalo (Sway Copy)
|
Jan 12, 2022 |
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Building Competitive Marketing Content with Sam Chapman (Aprimo)
|
Jan 05, 2022 |
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Why Content Marketing Should Sell... and More Lessons with Tyler Hakes (Optimist)
|
Dec 29, 2021 |
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How To Increase your Experimentation Wins with Andrew Anderson (ZenBusiness)
|
Dec 22, 2021 |
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How To Fuel Your Content Machine with Kevin Indig (Shopify)
|
Dec 15, 2021 |
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Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
|
Dec 08, 2021 |
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040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
|
Dec 01, 2021 |
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039: Impactful Case Studies with Emma Siemasko (Stories By Us)
|
Nov 24, 2021 |
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038: Evolve Your SEO and Content Marketing with Ross Hudgens
|
Nov 17, 2021 |
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037: Kitchen Side: What Should a Content Marketer Be Goaled On?
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Nov 10, 2021 |
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036: Content Experimentation & Why a Formal Education is Not Required with Shanelle Mullin (Experimentation & Analysis Lead, Shopify)
|
Nov 03, 2021 |
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035: How to Create a Revenue-Generating Blog with Ryan Robinson
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Oct 27, 2021 |
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034: Building a Thriving Career as a Wordsmith with Juliana Casale (Content Strategist at Wave)
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Oct 20, 2021 |
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033: Growth Mentorship & Avoiding Burnout with Dani Hart
|
Oct 13, 2021 |
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032: Mastering Email Conversion & Strategy with Samar Owais
|
Oct 06, 2021 |
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031: The Fundamentals of Conversion Rate Optimization with Brian Massey (Co-Founder, Conversion Sciences)
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Sep 29, 2021 |
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030: Kitchen Side: Is Your Blog a Publication or a Library?
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Sep 22, 2021 |
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029: The Art & Science of Hacking Growth with Morgan Brown (VP of Growth, Shopify)
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Sep 15, 2021 |
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028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
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Sep 08, 2021 |
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027: Kitchen Side: Is Organic Traffic the Best Traffic?
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Sep 01, 2021 |
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026: Honing Freelance Writing in a Noisy Market with Kaleigh Moore
|
Aug 26, 2021 |
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025: From Creative Contributor to Creative Catalyst with Camille Trent (Head of Content, Dooly)
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Aug 18, 2021 |
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024: Community Driven Content with Sean Blanda (Director of Content, Crossbeam)
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Aug 10, 2021 |
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023: How to Differentiate Content in a Crowded Space with Brooklin Nash
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Aug 04, 2021 |
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#022: Buyer Personas Don’t Have to Suck! with Adrienne Barnes (Best Buyer Persona)
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Jul 28, 2021 |
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#021: Creating vs Capturing Demand and Category Creation with Chris Schreiber
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Jul 21, 2021 |
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#020: Spark Creativity and Generate Memorable Content with Ryan Law (Director of Marketing at Animalz)
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Jul 14, 2021 |
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#019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
|
Jul 06, 2021 |
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#018: Kitchen Side: How to Talk to Your CMO About Content Marketing
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Jun 29, 2021 |
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#017: Kitchen Side: How Do Growth and Content Overlap?
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Jun 22, 2021 |
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#016: Leveling Up in Business and Marketing with Eric Siu (CEO of Clickflow)
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Jun 09, 2021 |
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#015: Kitchen Side: Should You Hire Writers or Subject Matter Experts?
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Jun 02, 2021 |
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#014: How to Build Systems for Content & SEO (+ Advanced Poker Tips) w/ Bernard Huang (Co-founder at Clearscope)
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May 25, 2021 |
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#013: A Fireside Chat with Tim Soulo, CMO at Ahrefs
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May 11, 2021 |
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#012: Email Marketing Advice from Ilona Abramova (VP Operations at AppSumo)
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May 04, 2021 |
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#011: Kitchen Side: Finding, Vetting and Hiring Freelancers
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Apr 22, 2021 |
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#010: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja
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Feb 23, 2021 |
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#009: Building Communities, Teams and Companies through Marketing with Sabel Harris
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Feb 16, 2021 |
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#008: Marrying High Caliber Content with a Demanding Publishing Cadence with Tracey Wallace
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Feb 09, 2021 |
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#007: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King
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Feb 02, 2021 |
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#006: Kitchen Side: How Top Content Creators Build Passionate Audiences
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Jan 26, 2021 |
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#005: Kitchen Side: How To Be An Effective Content Marketing Strategist
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Jan 19, 2021 |
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#004: Kitchen Side: How to Build a Content Editorial Calendar
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Jan 12, 2021 |
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#003: Finding Your Creative Sweet Spot with David Kadavy
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Jan 08, 2021 |
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#002: Kitchen Side: Behind The Long Game Podcast
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Dec 26, 2020 |
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#001: Content Operations, Automation, and Storytelling with Tommy Walker
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Dec 16, 2020 |