The Ad Project
By Ad Advance
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Category: Marketing
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Episodes: 157
Description
The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry.
Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy.
Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.
| Episode | Date |
|---|---|
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Maximizing Total Lifetime Value for Sustainable Growth
|
Apr 25, 2024 |
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E-commerce Growth Secrets: From Lower Funnel to International Expansion
|
Mar 27, 2024 |
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AI's Creative Potential: Insights from the Prosper Show Hackathon
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Mar 14, 2024 |
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A Strategic Dive into European Expansion with Jérôme de Guigné
|
Mar 07, 2024 |
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Sponsored Display vs. DSP – Exploring Targeting Tactics, Creative Choices, and Data Insights
|
Mar 05, 2024 |
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Retail Media Insights: Navigating Amazon Ads and Future Frontiers with Anders Hjorth
|
Feb 21, 2024 |
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Amplifying Authenticity and Value on Amazon - with Dom from Sproutbrite
|
Feb 08, 2024 |
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Data Power Play: Amazon Advertising's Off-Platform Advantage
|
Feb 01, 2024 |
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The Dos and Don'ts of Advertising on Walmart
|
Jan 26, 2024 |
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Insights into Amazon Marketing Cloud and Data Clean Rooms
|
Jan 17, 2024 |
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Digital Advertising Predictions for 2024
|
Jan 04, 2024 |
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Navigating the Extended Holiday Landscape: Trends, Challenges, and Strategies
|
Dec 20, 2023 |
|
TACOS and Beyond: Unwrapping the Layers of Advertising Metrics
|
Dec 13, 2023 |
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A Conversation with Amazon Ads on Customization and Customer Focus
|
Dec 07, 2023 |
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Data-Driven Creatives Featuring Michael Swenson of RocketBike
|
Dec 04, 2023 |
|
Q4 Trends: Black Friday, Sponsored TV, and the Shifting Landscape of Holiday Shopping
|
Nov 20, 2023 |
|
Exploring Agency Dynamics in Retail Media Advertising & E-commerce
|
Nov 08, 2023 |
|
Amazon Ads unBoxed: Exclusive Interviews with Leaders from Amazon Advertising
|
Oct 26, 2023 |
|
Exploring Walmart Advertising: A Comprehensive Dive
|
Oct 20, 2023 |
|
What it Takes to Thrive on Amazon in 2023
|
Oct 11, 2023 |
|
Unpacking Amazon's New Features & Updates
|
Oct 04, 2023 |
|
Amazon Video Advertising and Brand Stores: A Deep Dive with Keith O'Brien
|
Sep 29, 2023 |
|
The Truth About TACOS: What Advertisers Need to Know
|
Sep 20, 2023 |
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Elevate Your Amazon Game: Tim Jordan's Insights on External Traffic and More
|
Sep 07, 2023 |
|
The Q4 Advertising Tips You Didn't Know You Needed
|
Aug 31, 2023 |
|
Navigating Amazon Advertising to Attract and Retain Customers w/ Jon Reynolds
|
Aug 24, 2023 |
|
Amazon Ad Placements: Rest of Search Controls
|
Aug 16, 2023 |
|
Maximizing Your Amazon Seller Journey: Conferences, Partnerships, and Growth Strategies
|
Aug 02, 2023 |
|
Post-Event Tactics: Maximizing Ad Strategies After Major Shopping Events
|
Jul 26, 2023 |
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Metrics That Matter: Maximizing Advertising Insights and Impact
|
Jul 14, 2023 |
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Exploring AI's Impact on the Shifting Marketing Landscape
|
Jul 06, 2023 |
|
Mastering Prime Day: Strategies for Success
|
Jun 28, 2023 |
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Strategies and Insights for Prime Day and Beyond
|
Jun 15, 2023 |
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Key Considerations for Choosing an Amazon Advertising Agency
|
Jun 07, 2023 |
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Exploring Opportunities for Brands and Agencies with Amazon Advertising
|
May 31, 2023 |
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Unleashing Amazon Advertising Potential: Driving Traffic, Measuring Impact, and Achieving Success
|
May 24, 2023 |
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A Closer Look at What's New in Amazon Advertising
|
May 17, 2023 |
|
Part 2: Adapting to AI - Opportunities and Challenges
|
May 10, 2023 |
|
ChatGPT and Listing Optimization on Amazon
|
May 03, 2023 |
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The Key to Building a Successful Funnel Structure with Amazon Ads
|
Apr 26, 2023 |
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Understanding Consumer Behavior for an Effective Amazon Ads Strategy
|
Apr 19, 2023 |
|
Adapting to AI: The Opportunities and Challenges for Advertisers in a Changing Landscape
|
Apr 12, 2023 |
|
Uncovering the Benefits of Amazon Marketing Cloud w/ Sreenath Reddy
|
Apr 05, 2023 |
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Unlocking the Secrets to Effective Amazon Advertising Strategies for Brands w/ Keith Hamann
|
Mar 29, 2023 |
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Maximizing Profitability in 2023 - Key Trends & Strategies w/ Victor Dwyer
|
Mar 22, 2023 |
|
Key Factors To Consider When Creating Effective Video Ads
|
Mar 15, 2023 |
|
Elevate Your Advertising with Amazon New-To-Brand and Lifetime Value
|
Mar 08, 2023 |
|
Building a Strong Campaign Funnel Structure to Grow your Brand (Case Study)
|
Mar 01, 2023 |
|
The Power of Building a Brand on Amazon and Why It Matters
|
Feb 22, 2023 |
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How Building a Brand Avatar Can Boost Your Advertising Strategy
|
Feb 15, 2023 |
|
Amazon Sponsored Ads Performance by Placement – 2022 Q4 Results
|
Feb 08, 2023 |
|
Using AI To Streamline Your Amazon Business w/ Scott Needham
|
Feb 01, 2023 |
|
Elevate Your Brand using Amazon Search Query Performance Report
|
Jan 25, 2023 |
|
Bridging the Skills Gap When Managing Advertising for Brands w/ Kyle Kirkwood
|
Jan 18, 2023 |
|
Our Amazon Advertising Wishlist for 2023
|
Jan 11, 2023 |
|
Turning Content Into Conversions
|
Jan 04, 2023 |
|
A Comprehensive View of the Amazon Ecosystem w/ Nater Youngchild
|
Dec 21, 2022 |
|
What We Learned in 100 Episodes of The Ad Project
|
Dec 14, 2022 |
|
Building Out Your Advertising Strategy Across Multiple Channels w/ Leo Ebbert
|
Dec 07, 2022 |
|
Post-Black Friday Trends to Plan Ahead For
|
Nov 30, 2022 |
|
Amazon DSP Audiences - What's the Big Deal?
|
Nov 23, 2022 |
|
How Amazon DSP Can Grow Your Non-endemic Brand
|
Nov 16, 2022 |
|
Using Emotions and Creativity to Drive Results When Advertising w/ Maarja Hewitt
|
Nov 09, 2022 |
|
Introduction to Google Advertising
|
Nov 02, 2022 |
|
Maximizing Efficiency While Weathering Uncertainty
|
Oct 26, 2022 |
|
The Journey from Selling to Advertising w/ Kedene Welcome
|
Oct 19, 2022 |
|
Key Trade-Offs Brands Should Consider When Advertising on Amazon
|
Oct 12, 2022 |
|
The Keys to Success for Ad Advance
|
Sep 28, 2022 |
|
Top 5 Focus Areas for Sponsored Ads (with Bonus #6)
|
Sep 20, 2022 |
|
Driving Traffic Outside of Peak Shopping Days w/ Noah Salzl
|
Sep 14, 2022 |
|
Focus Areas for Established Brands in Ecommerce w/ Russ Dieringer
|
Sep 07, 2022 |
|
Amazon Marketing Stream vs. Marketing Cloud vs. Attribution
|
Aug 30, 2022 |
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Integrating Amazon DSP into your Advertising Mix w/ Adam Mellott from Better AMS
|
Aug 24, 2022 |
|
Amazon Prime Day Results and Key Takeaways for Upcoming Peak Periods
|
Aug 17, 2022 |
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How To Leverage Seasonality with Amazon Advertising
|
Aug 09, 2022 |
|
Amazon Marketing Stream Insights
|
Aug 03, 2022 |
|
The Success Formula for Growing Your Brand w/ Adam Runquist
|
Jul 27, 2022 |
|
The Advertising Triopoly – Amazon Vs. Google Vs. Facebook
|
Jul 20, 2022 |
|
Building a Successful E-commerce Brand with Norman Farrar
|
Jul 13, 2022 |
|
Amazon Prime Day - Before, During & After the Event
|
Jul 06, 2022 |
|
A Deep Dive into Amazon DSP with George Meressa
|
Jun 29, 2022 |
|
Boosting your Advertising Game with Amazon Marketing Stream
|
Jun 22, 2022 |
|
Amazon DSP: Measuring Success
|
Jun 08, 2022 |
|
Amazon Placement Adjustments & Bidding Strategies
|
Jun 01, 2022 |
|
Evaluating Campaign Performance & Measuring Success
|
May 25, 2022 |
|
Amazon Marketing Cloud with Gloria Steiner from Perpetua
|
May 18, 2022 |
|
Amazon Branded vs. Non-Branded Campaigns
|
May 11, 2022 |
|
Taking a Data-Driven Approach to Amazon Advertising
|
May 04, 2022 |
|
Introduction to Amazon Marketing Cloud
|
Apr 27, 2022 |
|
Increasing Conversion Rates by Optimizing Your Amazon Listings
|
Apr 20, 2022 |
|
Key Opportunities We Find When Auditing Amazon Sponsored Ads
|
Apr 13, 2022 |
|
Amazon DSP - Higher Funnel Strategies
|
Apr 06, 2022 |
|
How Price Adjustments Can Impact Your Amazon Business
|
Mar 30, 2022 |
|
Increase your Brand Awareness with Amazon Sponsored Brands
|
Mar 23, 2022 |
|
Amazon Advertising for Established Brands w/ Josh Justice from The LEGO Group
|
Mar 16, 2022 |
|
Amazon Brand Analytics
|
Mar 09, 2022 |
|
Account Suspension Trends on Amazon with Lesley Hensell
|
Mar 02, 2022 |
|
Working with third party Amazon agencies
|
Feb 23, 2022 |
|
Amazon Bid Optimization with Michael Erickson Facchin
|
Feb 16, 2022 |
|
Amazon Advertising Catch All and Seeding Strategies
|
Feb 09, 2022 |
|
The Fundamentals of Amazon Ad Optimization with Mina Elias
|
Feb 02, 2022 |
|
Setting Amazon Advertising Budgets
|
Jan 26, 2022 |
|
Why Sellers Should Expect TACoS Fluctuations with Lucas Kwiatkowski
|
Jan 19, 2022 |
|
Amazon Attribution
|
Jan 12, 2022 |
|
Using Amazon DSP to Create an Advertising Ecosystem w/ Vitalii Khyzhniak
|
Jan 05, 2022 |
|
Amazon Advertising Recap 2021 with Destaney Wishon
|
Dec 22, 2021 |
|
Why Amazon Cost Per Click Is Rising and How To React
|
Dec 15, 2021 |
|
Amazon Advertising 2021 New Features
|
Dec 08, 2021 |
|
How To Implement Retargeting With Amazon Advertising
|
Dec 01, 2021 |
|
Building A Brand Using Amazon Advertising
|
Nov 24, 2021 |
|
How to solve the most common seller central issues w/ John Cavendish
|
Nov 17, 2021 |
|
How to be Proactive vs Reactive this Q4 on Amazon
|
Nov 10, 2021 |
|
Strategy Series Finale - Launch, Ranking, Offensive and Niche Campaign Strategies Explained
|
Nov 03, 2021 |
|
Building A Brand Through Positive Customer Experience - Seller Success Story
|
Oct 27, 2021 |
|
Strategy Take 2: Making the Connection Between Ad Types and Campaign Strateiges
|
Oct 20, 2021 |
|
What You Need to Know About Dayparting on Amazon
|
Oct 13, 2021 |
|
Your Step-By-Step Guide to Our Staple Campaign Strategies
|
Oct 06, 2021 |
|
Q4 Prep and Strategy with Sellozo
|
Sep 29, 2021 |
|
Strategies You Need to Consider to Scale Your Amazon Business
|
Sep 22, 2021 |
|
How to Get Shoppers to Notice Your Products on Amazon
|
Sep 15, 2021 |
|
Are You Using the Right Ad Types on Amazon?
|
Sep 08, 2021 |
|
What You Need to Know About Bid Optimization on Amazon
|
Sep 01, 2021 |
|
What Happens When You Invest In a Strong Company Culture
|
Aug 24, 2021 |
|
How to Sell Your Amazon Brand
|
Aug 18, 2021 |
|
Amazon DSP Common Myths, Busted!
|
Aug 11, 2021 |
|
Amazon Posts, Live Video, New Features and More
|
Aug 04, 2021 |
|
The Top 3 Mistakes Sellers Make With Amazon Advertising
|
Jul 28, 2021 |
|
How To Improve Your Ranking On Amazon
|
Jul 21, 2021 |
|
How To Choose The Right Ad Agency In A Crowded Market
|
Jul 14, 2021 |
|
How To Optimize Your Listing To Maximize Conversion Rate
|
Jul 06, 2021 |
|
Aligning Your Strategy with Amazon Advertising Trends & Seasonality
|
Jun 30, 2021 |
|
TACOS, Organic Ranking and Big Picture Thinking on Amazon with Lucas Kwiatkowski
|
Jun 23, 2021 |
|
The Ultimate Prime Day Planning Session - Live Episode with Joe Shelerud and Matt Wiklund
|
Jun 15, 2021 |
|
Why You Should Be Using Bulk Files To Optimize Your Amazon Ads
|
Jun 09, 2021 |
|
Amazon Advertising New Features And How They Are Changing The Game
|
Jun 01, 2021 |
|
The Art Of Amazon DSP Custom Audiences & Strategies
|
May 25, 2021 |
|
Amazon DSP vs. Sponsored Display Ads
|
May 18, 2021 |
|
How To Drive External Traffic To your Products On Amazon w/ Victor Dwyer
|
May 11, 2021 |
|
Amazon Demand Side Platform (DSP) 101
|
May 05, 2021 |
|
Amazon Brand Building Workshop w/ Destaney Wishon
|
Apr 27, 2021 |
|
The Evolution of Amazon Advertising and How to Get Ready for What’s Coming Next
|
Apr 20, 2021 |
|
Level-Up Your Sponsored Products Strategy w/ Guest Steven Pope (My Amazon Guy)
|
Apr 14, 2021 |
|
Your Complete Guide to Amazon Reports
|
Apr 06, 2021 |
|
New Product Launch Tips Every Amazon Seller Should Know
|
Mar 30, 2021 |
|
Conquesting and Growth Strategies Play Book
|
Mar 23, 2021 |
|
Brand and ASIN Defense Strategies
|
Mar 16, 2021 |
|
Sponsored Display Overview
|
Mar 09, 2021 |
|
Sponsored Brands Overview
|
Mar 02, 2021 |
|
Placement Adjustments
|
Feb 23, 2021 |
|
Setting ACoS Targets and Bids
|
Feb 16, 2021 |
|
Metrics, Sales, ACoS
|
Feb 09, 2021 |
|
Amazon Sponsored Products: Negatives
|
Feb 02, 2021 |
|
Keyword and Product Targeting Research
|
Jan 26, 2021 |
|
SP Manual Campaigns II and Keyword Funnel
|
Jan 19, 2021 |
|
Sponsored Products Manual Campaigns
|
Jan 18, 2021 |
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Sponsored Products Auto Campaigns
|
Jan 18, 2021 |
|
Introduction
|
Jan 14, 2021 |