Market Like a Badass with Kristin McFarland

By The Source Marketing Group

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Category: Marketing

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Episodes: 66

Description

In highly regulated markets like cannabis and craft beer, badass marketing is necessary for not only surviving but thriving in business. Geared towards women and minorities in business, from marketing coordinators to ambitious entrepreneurs and seasoned leaders, this podcast offers invaluable insights to help you thrive in your industry. You'll gain access to actionable marketing insights that will help you grow your business and market like a badass. Each season of Market Like A Badass features captivating interviews with industry leaders who have mastered the art of marketing in highly regulated markets like cannabis and craft beer. I'll feature marketing stories, tactics, and growth strategies that will help you monetize your customer data and drive more sales.

Episode Date
How to Get Press, Build Credibility, and Earn Media in Cannabis with Special Guest Garrett Rudolph
Apr 07, 2026
Coco Flow: Canna Connect x Back Channel Brewing Collab with Special Guest Spencer Ploessl
Jan 27, 2026
Building the Buzz: Creative Marketing for Hemp Beverage Brands with Special Guest Lisa Hurwitz
Jan 20, 2026
From Launch to Liquor Stores: A Blueprint for Building a Hemp Beverage Brand with Special Guest Haylee Jordan
Jan 13, 2026
Building a Brand Through Trauma Informed Marketing with Special Guest Kat Kennan
May 27, 2025
How To Use AI To Scale Your Business with Special Guest Evan Nison
May 20, 2025
Leveraging Loyalty Tech to Increase Retail Revenue with Special Guest Varun Sharma
May 13, 2025
Learn How Klaviyo Supercharges Ecommerce Growth in Highly Regulated Industries with Special Guest Paul Millar
May 06, 2025
The Hidden Cost of Innovation: Building Ethical AI for Cannabis Tech with Special Guest Brad Bogus
Apr 29, 2025
How Breadstack Technologies is Revolutionizing Dispensary eCommerce with Special Guest Riel Roussopoulos
Apr 22, 2025
Monetizing Cannabis Data and Unlocking New Revenue Streams with Special Guest Jenny Kitchen
Oct 22, 2024
Effective Marketing Strategies for Driving Dispensary Sales with Special Guest Shelby Poole
Oct 15, 2024
Crowning Success: How Tiana Woodruff Built Queen Mary with Community, Events, and Data
Oct 08, 2024
Scaling a Multi-State Cannabis Brand with Data-Driven Marketing with Special Guest Alison Di Spaltro
Oct 01, 2024
Reinventing the Edible Experience One Choice At A Time with Special Guest Hadas Dewey
Sep 24, 2024
Breaking Barriers and Stigma for Women In Cannabis
Sep 17, 2024
Live from Benzinga Cannabis Capital Conference: Investment Insights with Special Guest Seth Yakatan
May 28, 2024
Live from Benzinga Cannabis Capital Conference: Market Expansion and Scaling with Special Guest Kristi Palmer
May 28, 2024
Live from Benzinga Cannabis Capital Conference: Industry Trends and Data Monetization with Special Guest Ian Dominguez
May 28, 2024
Highs and Hurdles: A Female CEO's Journey in Cannabis with Special Guest Ashley Schriener
Apr 22, 2024
Dispensary Marketing: The Power of In-Person Activations and Strategic Partnerships with Special Guest Chris Vianello
Apr 15, 2024
Navigating Marketing and Compliance in the Hemp Beverage Industry with Special Guest Christopher Lackner
Apr 08, 2024
How To Scale Nationally with an Asset-Light Brand with Special Guest Ardell Romez
Apr 01, 2024
The Future of Ecommerce for Dispensary Retailers with Special Guest Max Juhasz
Mar 25, 2024
How to Make The Most of In-Person Events with Special Guest Matt Stumphf
Mar 18, 2024
Brewing a Better Future: Empowering Women in Beer with Special Guest Glenda Quesada
Nov 07, 2023
Cannabis Commerce: How To Drive More Sales Using Marketing Technology with Special Guest Erik Fletcher
Oct 24, 2023
Marijuana and Motherhood: Reducing Stigma For Plant-Based Parents with Special Guest Kelley Usborne Bruce
Oct 10, 2023
The CMO Guide to Cannabis Marketing and Strategic Alliances with Special Guest Lance Lambert
Sep 26, 2023
Cannabis Growth Strategies: In-Store Demos, Product Differentiation, and Expert Insights with Special Guest Joe Hodas of Wana Brands
Sep 12, 2023
How Events Deliver Big Success for Small Business with Special Guest JR Awguagbaka
Sep 01, 2023
Season 2 Recap
Jun 27, 2023
Get Lit with Lauren Miele: Discover How the Kush Kards Queen Scaled Her Cannabis Greeting Cards Empire Through Events and Social Media
Jun 06, 2023
Building A Revenue Generating Website For Your Craft Beer or Cannabis Business with Special Guest Nicola Tweed
May 23, 2023
High Impact Email Programs: How Cannabis and Craft Beer Companies Can Drive Repeat Business with Special Guest Alexandra Palau
May 02, 2023
Empowering Women in Cannabis: Overcoming Stigma, Discrimination, and Lack of Access to Funding with Special Guest Tanya Osborne
Apr 18, 2023
How to Attract the Right Customers and Repel the Wrong Ones
Apr 04, 2023
Cultivating Cannabis and Community with Special Guest Rebecca Colett
Mar 21, 2023
How to Centralize Your Dispensary Buying Process with Special Guest Sara Betesh
Mar 07, 2023
How to Build Your Personal Brand and Get Hired After Mass Layoffs
Feb 07, 2023
How to Manage Your Mental Health as an Entrepreneur with Special Guest Melissa Graziano
Feb 01, 2023
The Evolution of Digital Marketing in 2021
Jul 12, 2021
The Benefits of Hosting Customer Events with Special Guest Laura Clark
Jun 21, 2021
Five Tips for Small Business Owners to Close More Business
Jun 08, 2021
Managing Events After a Global Pandemic with Special Guest Karen Lewison
May 24, 2021
Protecting and Securing Your Badass Brand
May 10, 2021
Entrepreneurship, Events and Beers with Special Guest Natalie Jones
Apr 26, 2021
6 Email Marketing Mistakes to Avoid, So You Can Create a Badass Email Campaign
Apr 12, 2021
How to drive results from your marketing plan
Mar 29, 2021
Is Clubhouse in the Doghouse?
Mar 01, 2021
How to prepare for the iOS 14 update
Feb 08, 2021
4 tips for hosting a virtual conference
Jan 22, 2021
Social Media Trends in 2021
Jan 22, 2021
Welcome to Market Like a Badass
Jan 20, 2021