The Business Case For Women's Sports
By Caroline Fitzgerald
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Category: Sports
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Episodes: 92
Description
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
| Episode | Date |
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Ep. #90 The Power of Data in Capitalizing on the Growth of Women’s Sports, ft. Laura Andriani
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Apr 30, 2024 |
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Ep. #89 How Amanda Hazer is Helping Women Athletes Transition to Life Beyond Sports, ft. Amanda Hazer
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Apr 29, 2024 |
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Ep. #88 Celebrating 50 Years of the Women’s Sports Foundation, ft. Danette Leighton
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Apr 23, 2024 |
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Ep. #87 The Story Behind the Women's Sports Network: The First-Ever 24/7 Network Dedicated Exclusively to Women's Sports, ft. Raquel Braun
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Apr 16, 2024 |
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Ep. #86 How The GIST is Shaking Up the Male-Dominated Sports Media Industry by Centering Women, ft. Jacie deHoop
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Apr 09, 2024 |
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Ep. #85 How Disney Advertising is “Leveling up” to Bring More Brands into Women’s Sports, ft. Deidra Maddock
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Apr 02, 2024 |
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Ep. #84 The Story Behind The Collective’s #WeAreBG Campaign to Bring Brittney Griner Home, ft. Laura Waters-Brown
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Mar 26, 2024 |
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Ep. #83 How Valeur is working to be the Voice of Pay Equity Within the Sports Industry, ft. Arianna Criscione
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Mar 20, 2024 |
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Ep. #82 How Flame Bearers is Giving Women Olympians & Paralympians a Platform to Share their Trials & Triumphs, ft. Jamie Mittelman
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Mar 12, 2024 |
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Ep. #81 Meet Ilana Kloss: The CEO of Billie Jean King Enterprises & A Lifelong Advocate for Women’s Sports, ft. Ilana Kloss
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Mar 05, 2024 |
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Ep. #80 Women’s Sports: The Next Billion Dollar Industry, ft. Jennifer Haskel
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Dec 31, 2023 |
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Ep. #79 Meet Leela Srinivasan: Parity’s New CEO Who is on a Mission to Close the Gender Income Gap in Professional Sports, ft. Leela Srinivasan
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Dec 28, 2023 |
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Ep. #78 A Conversation with Jacqie McWilliams-Parker: The Commissioner of the Central Intercollegiate Athletic Association, ft. Jacqie McWilliams-Parker
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Dec 26, 2023 |
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Ep. #77 Survey Says: Fans Want More Brands To Sponsor Women’s Sports, ft. Ramsey Baker
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Dec 22, 2023 |
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Ep. #76 LIVE from the Ally Tipoff: Why Ally & the Charlotte Sports Foundation Went All-in on Women’s College Basketball, ft. Andrea Brimmer
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Dec 20, 2023 |
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Ep. #75 The Story Behind DRAFTED: A New Start-up That is Elevating & Celebrating Latinas in Sports, ft. Jennifer Yepez-Blundell & Karina Martinez
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Dec 05, 2023 |
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Ep. #74 How Excel Sports Management Signed Caitlin Clark and Why It’s Good Business to Invest in Women’s Basketball, ft. Colleen Garrity
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Nov 30, 2023 |
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Ep. #73 How the NWSLPA Serves as a Voice for NWSL Players When it Comes to Labor Rights & Opportunities, ft. Meghann Burke
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Nov 29, 2023 |
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Ep. #72 The Story Behind Impakt Partners: A First-of-its-Kind Women’s Sports Media Agency ft. Ally Davis & Melissa Forman
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Nov 17, 2023 |
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Ep. #71 The Story Behind SPRHRA: A Sportswear Company That’s Giving Female Athletes Freedom To Perform, ft. Marina Paul
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Nov 14, 2023 |
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Ep. #70 Scout Bassett is #GOALS: Lessons on Overcoming Odds & Building a Limitless Future, ft. Scout Bassett
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Nov 10, 2023 |
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Ep. #69 How the National Cycling League is on a Mission to Make Cycling a More Inclusive Sport, ft. Andrea Pagnanelli
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Nov 03, 2023 |
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Ep. #68 Why Zwift Invested Big in Women and Signed on to Create the Tour de France Femmes avec Zwift, ft. Kate Veronneau
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Oct 31, 2023 |
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Ep. #67 How empowHERed is Creating More Opportunities for Women in the Sports Industry, ft. Samantha Ward & Meghan O’Donnell
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Oct 27, 2023 |
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Ep. #66 Digging into “The New Economy of Sport” and The Unparalleled Value of Professional Women Athletes, ft. Vered Koren
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Oct 23, 2023 |
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Ep. #65 How Mercury 13 is Taking a Moonshot and Investing Big in Global Women’s Football, ft. Nancy Hensley
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Oct 18, 2023 |
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Ep. #64 How FAND is Redefining College Sports Marketing and NIL Operations, ft. Dominique Wright
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Oct 16, 2023 |
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Ep. #63 Introducing B. Partners: A Female-Founded Consulting Agency That's Changing the Game and Making it Rain, ft. Laura Miranda & Ariana Rae Diverio
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Oct 11, 2023 |
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Ep. #62 The Making of Bay FC: The 14th Team in the National Women’s Soccer League, ft. Leslie Osborne
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Sep 29, 2023 |
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Ep. #61 Meet Odessa Jenkins: The Trailblazer Behind the Women’s National Football Conference, ft. Odessa Jenkins
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Sep 27, 2023 |
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Ep. #60 A Conversation with Mollie Marcoux Samaan: The Commissioner of the LPGA, ft. Mollie Marcoux Samaan
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Sep 22, 2023 |
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Ep. #59 Why Techstars Believes the Time is Now to ‘Start-up’ Women’s Sports, ft. Sarah Bain
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Sep 19, 2023 |
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Ep. #58 Hilary Knight is #GOALS (And It’s Good Business to Invest in Professional Women’s Hockey), ft. Hilary Knight
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Sep 16, 2023 |
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Ep. #57 Why Understanding Fan Behavior and Demographics is Essential to Growing Women's Sports, ft. Rachel Goodger
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Sep 12, 2023 |
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Ep. #56 The Story Behind SWAKE: A Cosmetics Brand Created Specifically for Women in Sports + Fitness, ft. Vanessa Sachs
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Sep 08, 2023 |
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Ep. #55 From the Launch of the WNBA to Now: How Attitudes Have Shifted Around Women's Sports, ft. Val Ackerman
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Sep 05, 2023 |
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Ep. #54 New Research from the National Research Group Shows Growing Popularity of Women's Sports, ft. Jay Kaufman
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Aug 29, 2023 |
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Ep. #53 New Data: It's Better Business to Sponsor Elite Women's Sports Than Men's, ft. Sarah Styles
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Aug 25, 2023 |
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Ep. #52 Why Investment is the Key to Creating Gender Equity in Football Across the Globe, ft. Megan Reyes
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Aug 22, 2023 |
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Ep. #51 The Story Behind Rithmm: A Predictive Analytics Tool that Makes it Easy to Make Smart Sports Bets, ft. Megan Lanham
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Aug 21, 2023 |
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Ep. #50 Why Women's Sports Business Coverage is Essential to Growing the Industry, ft. Emily Caron
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Aug 11, 2023 |
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Ep. #49 Three Years Later: How Athletes Unlimited Continues to Innovate the Product of Women's Sports, ft. Nicole Pawlak
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Aug 08, 2023 |
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Ep. #48 The Story Behind SHOT:CLOCK - A 'Facts Only' Women's Sports Media Platform, ft. Mara Fitzgerald
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Aug 07, 2023 |
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Ep. #47 How Sarah Spain is Putting Her Money Where Her Mouth is and Investing in Women's Sports, ft. Sarah Spain
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Aug 04, 2023 |
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Ep. #46 How Goal Five is Putting Women Athletes First and Creating Sportswear for Her, ft. Ann Kletz
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Aug 01, 2023 |
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Ep. #45 How the WPBA is Creating More Opportunities for Professional Women's Basketball Players, ft. Faatimah Amen-Ra A
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Jul 28, 2023 |
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Ep. #44 How Angel City F.C. Booked $35 Million in Sponsorship Revenue Before Playing a Single Game, ft. Jess Smith
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Jul 25, 2023 |
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Ep. #43 How Ally & Sports Innovation Lab are Teaming Up to Close the Gender Media Gap in Sports, ft. Gina Waldhorn
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Jul 11, 2023 |
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Ep. #42 The Story Behind Rough & Tumble Pub: Seattle's 1st Women's Sports Bar, ft. Jen Barnes
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May 02, 2023 |
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Ep. #41 How the Trailblazing Sports Group is Working to Elevate Women's Sports, ft. Sara Gotfredson
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Apr 30, 2023 |
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Ep. #40 How Parity is Creating Financial Opportunities for Women Athletes, ft. Alana Casner & Phil Thomson
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Apr 11, 2023 |
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Ep. #39 How Ginny Gilder and the Seattle Storm Have Raised the Bar for all of Women's Sports, ft. Ginny Gilder
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Apr 04, 2023 |
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Ep. #38 How the COVID-19 Pandemic has Impacted Girls Participation in Sport, ft. Karen Issokson-Silver
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Mar 27, 2023 |
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Ep. #37 A Day in the Life as a Women's Sports Business Reporter, ft. Amanda Christovich
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Mar 14, 2023 |
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Ep. #36 How espnW is Setting Out to Take Women's Sports to the Moon, ft. Susie Piotrkowski
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Feb 21, 2023 |
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Ep. #35 The Story Behind the First Venture Studio to Focus on Women and Sports, ft. Fielding Jamieson
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Jan 25, 2023 |
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Ep. #34 The Story Behind highlightHER and "The WNBA is so important" ft. Ari Chambers
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Jan 18, 2023 |
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Ep. #33 Two Years Later: The Story Behind the 2021 NCAA Basketball Weight Room Photos, ft. Ali Kershner
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Jan 12, 2023 |
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Ep. #32 Why Creating Opportunities for Women in Sports Makes the Sports World Better, ft. Laila Brock
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Dec 19, 2022 |
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Ep. #31 Fantasy Gaming & Creating Fan Engagement Opportunities for Women's Sports, ft. Ashley Hart
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Dec 04, 2022 |
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Ep. #30 Breaking Down the SponsorUnited 2022 Women in Sports Sponsorship Report, ft. Chad Groves
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Nov 23, 2022 |
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Ep. #29 Innovation, Calculated Risks & The Path Forward for Women's Sports, ft. Sophie Goldschmidt
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Nov 04, 2022 |
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Ep. #28 How Venus Williams and Megan Rapinoe Ended Up On Your Clif Bar, ft. Brooke Donberg
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Aug 03, 2022 |
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Ep. #27 How Ally is Pledging to Close the Gender Gap in Sports Advertising, ft. Bridget Sponsky
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Jul 21, 2022 |
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Ep. #26 Fifty Years Later: A Look at Title IX Through the Eyes of a Title IX Lawyer, ft. Lexi Trumble
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Jul 01, 2022 |
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Ep. #25 Why Providing Holistic Healthcare to Female Athletes is Essential to Advancing all of Women's Sports
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Jun 12, 2022 |
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Ep. #24 The Story Behind "The Sports Bra" - a Women's Sports Bar, ft. Jenny Nguyen
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May 31, 2022 |
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The Goal Post: 2022 March Madness Edition, ft. Haley Rosen
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May 17, 2022 |
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Ep. #23 Empowering the Influence of the Female Fan, ft. Jenna Mielnicki
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May 03, 2022 |
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Ep. #22 Why Gatorade Invested $10 Million to Help Create a More Inclusive Sports World, ft. Carolyn Braff
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Apr 01, 2022 |
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Ep. #21 The Ida Sports Movement to Create Footwear for Female Footballers ft. Laura Youngson & Ben Sandhu
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Mar 28, 2022 |
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Ep. #20 How Title Nine is Working To Create a Better Sports World for Women, ft. Missy Park
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Feb 10, 2022 |
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Ep. 19: Natalie Hinds is #GOALS (And It's Good Business To Invest in Women's Swimming), ft. Natalie Hinds
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Nov 18, 2021 |
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Ep. #18 Breaking Down The Fan Project & The Business Potential For Women's Sports, ft. Angela Ruggiero
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Oct 27, 2021 |
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Ep. #17 It's Time For More Women's Signature Basketball Shoes, ft. Erica Ayala
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Oct 09, 2021 |
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Ep. #16 Women Won the 2020 Olympics (And the Data Proves It), ft. Amir Zonozi
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Sep 21, 2021 |
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Ep. #15: The Collective® Marketplace & the Women's Sports Memorabilia Boom, ft. Thayer Lavielle
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Aug 31, 2021 |
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Ep. #14 The Story Behind the First-Ever NWSL Trading Cards, ft. Matt Peek
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Aug 31, 2021 |
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Ep. #13 Money, Market Share & Growing Women's Sports, ft. Chrissi Sanders
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Jun 17, 2021 |
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Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes, ft. Jason Bergman
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May 17, 2021 |
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Ep.#11 The Rise of NJ/NY Gotham FC, ft. Alyse LaHue
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May 08, 2021 |
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Ep.#10 Breaking Through the Boys Club of Sports Media, ft. Meredith Cash
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May 02, 2021 |
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Ep. #9 A Glimpse Inside the Global Women's Basketball Experience, ft. Tully Bevilaqua
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Apr 18, 2021 |
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Ep. #8 How the NCAA is Failing Women Athletes, ft. Kelsey Trainor
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Apr 03, 2021 |
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Ep. #7 Why It's Good Business to Invest in the NWHL, ft. Anya Packer
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Mar 22, 2021 |
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Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports, ft. Anya Alvarez
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Mar 09, 2021 |
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Ep. #5 How OnPar Now is Disrupting the Women's Golf Industry, ft. Jan Receski
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Feb 26, 2021 |
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Ep. #4 How The Fan Project is Changing the Game, ft. Angela Ruggiero
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Feb 19, 2021 |
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Ep. #3 An Agent of Positive Change, ft. Maggie Ntim
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Feb 15, 2021 |
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Ep. #2 The Power of the Women's Sports Fan, ft. Niky Scott
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Jan 29, 2021 |
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Ep. #1 The Story of the WNBA Orange Hoodie, ft. Eb Jones
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Jan 21, 2021 |
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The Business Case For Women's Sports: Pilot
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Jan 21, 2021 |