Inside the Creator Economy
By Cure Media
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Category: Marketing
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Episodes: 100
Description
Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
- What does it take to stay culturally relevant in a fast-moving landscape?
- What can brands learn from the creators who build communities, not just audiences?
- How do you structure for creator-led growth?
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
| Episode | Date |
|---|---|
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How IKEA Rebuilt Brand Tracking for Growth
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May 27, 2026 |
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PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI
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May 13, 2026 |
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Elisabeth Asserson Ingebrigtsen on Being a Creator Today
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Apr 29, 2026 |
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From Broadcast to Participation: The TikTok Shift
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Apr 15, 2026 |
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5 Things We Can’t Stop Talking About Right Now
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Apr 01, 2026 |
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Building a Beauty Brand Through Culture with Roger Dupé
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Mar 25, 2026 |
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Inside the Male Beauty Shift with Jonna Oteiza
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Mar 18, 2026 |
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The Åhléns Turnaround: Reinventing a 126-Year-Old Brand
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Mar 11, 2026 |
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From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh
|
Mar 04, 2026 |
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Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug
|
Dec 28, 2025 |
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Snapchat’s Comeback & The New Rules of Real Connection
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Dec 10, 2025 |
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Creator POV: Meaningful Influence in a TikTok World With Frida Jernspets
|
Dec 03, 2025 |
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Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere
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Nov 26, 2025 |
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Creator POV: How to Build a Brand That Lasts With Louise Lundberg
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Nov 19, 2025 |
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More Than a Trend: How Sport and Wellness Became Culture
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Nov 12, 2025 |
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From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh
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Nov 05, 2025 |
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Why Some Retailers Win (and Others Don’t)
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Oct 29, 2025 |
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The Power of Passion Communities: Inside the Male Creator Movement
|
Oct 22, 2025 |
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From Buzzword to Business Value: The Real Story of UGC
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Oct 15, 2025 |
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Beyond Likes: How Microsoft Scaled Influencer Marketing 12x
|
Oct 08, 2025 |
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5 Trends Defining the Creator Economy in 2026
|
Oct 01, 2025 |
|
ThisThat on Influencer Marketing’s Full-Funnel Power
|
Jun 25, 2025 |
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Intersport On Merging Tradition and Transformation
|
Jun 11, 2025 |
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Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
|
May 28, 2025 |
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Why De-influencing Isn't Killing Influencer Marketing
|
May 14, 2025 |
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How Music Powers Authentic Creator Collaborations with Epidemic Sound
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Apr 30, 2025 |
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How to Build a Winning Influencer Strategy for 2026
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Apr 16, 2025 |
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The Truth About Influencer Marketing in 2025: 5 Myths Busted
|
Apr 02, 2025 |
|
Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy
|
Mar 26, 2025 |
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Trending Now: What's New on Instagram, TikTok, and Snapchat?
|
Mar 19, 2025 |
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How Snapchat Is Redefining the Creator Economy
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Mar 05, 2025 |
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What’s Next for Retail? Alex Baker on the Trends Shaping 2025
|
Feb 26, 2025 |
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Owning the Marketing Moment with a Cultural Calendar
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Feb 19, 2025 |
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The Biggest Content Trends Shaping Social Media in 2025
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Feb 12, 2025 |
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Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom
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Feb 05, 2025 |
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What TikTok’s US Ban Means for Brands and Marketers
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Jan 29, 2025 |
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UGC Done Right: How Wolt is Scaling Across Markets
|
Jan 22, 2025 |
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10 Years of Cure Media: Lessons and the Future of Influencer Marketing
|
Dec 18, 2024 |
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The Beauty Playbook: Influencer Strategies for 2025
|
Dec 04, 2024 |
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Turning Marketing Insights into Action with Mikael Lenneryd
|
Nov 20, 2024 |
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360° Influencer Marketing with Head of Operations, Emma Lundsten
|
Nov 06, 2024 |
|
Profitable E-Commerce: How AI is Shaping Success
|
Oct 23, 2024 |
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Communication that Matters: The keys to making an impact
|
Sep 25, 2024 |
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Unleashing Creativity in Influencer Marketing
|
Sep 11, 2024 |
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Top 5 Trends Driving Influencer Marketing in 2025
|
Aug 28, 2024 |
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Trends Transforming Social Media and Influencer Marketing in 2024
|
May 29, 2024 |
|
Rethinking Retail: The New Dynamics of Consumer Behaviour
|
May 15, 2024 |
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Decoding Marketing Success: The Anatomy of Effectiveness
|
May 01, 2024 |
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Why Arla is Scaling Up Influencer Marketing
|
Apr 17, 2024 |
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How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
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Apr 03, 2024 |
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Active Attention: The Key to Effective Marketing
|
Mar 20, 2024 |
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Next-Gen FMCG: A Guide to Engaging Communication
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Mar 06, 2024 |
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Beyond the Basics: Finetuning Your Influencer Marketing Strategy
|
Feb 21, 2024 |
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Utilizing AI: Trends, Tools, and Tomorrow
|
Feb 07, 2024 |
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Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
|
Jan 24, 2024 |
|
TikTok Triumph: How Normal Wins Gen Z Hearts
|
Nov 08, 2023 |
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Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
|
Nov 01, 2023 |
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Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
|
Oct 25, 2023 |
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Social Media Trends 2024
|
Oct 18, 2023 |
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Key Factors for Expanding Successfully into New Markets with Makeup Mekka
|
Oct 11, 2023 |
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Maximise Your Success During Black Week and the Holidays Season
|
Oct 04, 2023 |
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Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
|
Sep 27, 2023 |
|
How to Measure Brand Effects in Influencer Marketing with Nepa
|
Sep 20, 2023 |
|
Unlocking Gen Z: Strategies Behind Common Clouds’ Rise
|
Sep 13, 2023 |
|
5 Big Influencer Marketing Trends Shaping 2024
|
Sep 06, 2023 |
|
Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline
|
Aug 30, 2023 |
|
From Products to Impact: How Brands Can Transform and Influence
|
Aug 23, 2023 |
|
We’re Nominated for the People’s Choice Podcast Awards!
|
Jul 18, 2023 |
|
Youty on Navigating the Evolution of Beauty Marketing
|
Jun 14, 2023 |
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From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
|
Jun 07, 2023 |
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Influencer Marketing for Different Beauty Segments
|
May 31, 2023 |
|
How to Get Creative With Influencer Marketing - the Cure Media Process
|
May 24, 2023 |
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How AI and ChatGPT are Transforming Consumer Behaviour
|
May 17, 2023 |
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Report: Exploring the Impact of Preference for Fashion Brands
|
May 10, 2023 |
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What’s Hot and What’s Not from a Gen Z
|
May 03, 2023 |
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The Kardashian Effect: The Secrets to Creating a Big Buzz Around Your Products
|
Apr 26, 2023 |
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Kjersti Hobøl: The Superwoman of Norwegian Business on How to Turn Crisis Into Success
|
Apr 19, 2023 |
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Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
|
Apr 12, 2023 |
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Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer
|
Apr 05, 2023 |
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Beyond the Brief: The Power of High-Quality Content in Influencer Collaborations w/ Maya Parnevik
|
Mar 29, 2023 |
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Convincing the Board: Why Influencer Marketing is Crucial
|
Mar 22, 2023 |
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What Brands Need to Know About Millennials
|
Mar 15, 2023 |
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Succeeding with Influencer Marketing for a Service w/ DHL Express
|
Mar 08, 2023 |
|
Marketing to Gen Z: A 2023 Guide
|
Mar 01, 2023 |
|
Making a Mark in a Challenging Economy: Learnings from an NGO
|
Feb 22, 2023 |
|
Harness the Power of 360° Influencer Marketing
|
Feb 15, 2023 |
|
Unlocking the Keys to Success in the Beauty Industry with Boots
|
Feb 08, 2023 |
|
Preference Marketing: the Missing Piece of the Puzzle
|
Feb 01, 2023 |
|
Maximising Performance Marketing ROI With Influencer Content
|
Jan 25, 2023 |
|
Preference: The Secret to a Profitable Marketing Mix
|
Jan 18, 2023 |
|
The Link Between Diversity, Inclusion and Profitability
|
Jan 11, 2023 |
|
The New Year Special ft. Maja Lindelöf, Sanne Josefson & Emil Holmqvist
|
Dec 14, 2022 |
|
Building Brand Love with NYX Professional Makeup
|
Dec 07, 2022 |
|
What Research Says about Consumer Behaviour 2023 ft. GWI
|
Nov 30, 2022 |
|
Is Data-Driven Influencer Marketing the Industry’s Biggest Con?
|
Nov 23, 2022 |
|
5 Ways to Grow Engagement on TikTok
|
Nov 16, 2022 |
|
5 Influencer Marketing Trends for 2023
|
Nov 09, 2022 |
|
Coca-Cola on Brand Building Through Influencer Marketing
|
Nov 02, 2022 |
|
Media 2023: Consumption trends you need to know
|
Oct 26, 2022 |
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Recession-proof your marketing strategies - what brands need to know
|
Oct 19, 2022 |