Influencer Marketing Talks

By Cure Media

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Category: Marketing

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Episodes: 100

Description

Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow. www.curemedia.com

Episode Date
Decoding Marketing Success: The Anatomy of Effectiveness
May 01, 2024
Why Arla is Scaling Up Influencer Marketing
Apr 17, 2024
How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
Apr 03, 2024
Active Attention: The Key to Effective Marketing
Mar 20, 2024
Next-Gen FMCG: A Guide to Engaging Communication
Mar 06, 2024
Beyond the Basics: Finetuning Your Influencer Marketing Strategy
Feb 21, 2024
Utilizing AI: Trends, Tools, and Tomorrow
Feb 07, 2024
Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
Jan 24, 2024
TikTok Triumph: How Normal Wins Gen Z Hearts
Nov 08, 2023
Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
Nov 01, 2023
Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
Oct 25, 2023
Social Media Trends 2024
Oct 18, 2023
Key Factors for Expanding Successfully into New Markets with Makeup Mekka
Oct 11, 2023
Maximise Your Success During Black Week and the Holidays Season
Oct 04, 2023
Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
Sep 27, 2023
How to Measure Brand Effects in Influencer Marketing with Nepa
Sep 20, 2023
Unlocking Gen Z: Strategies Behind Common Clouds’ Rise
Sep 13, 2023
5 Big Influencer Marketing Trends Shaping 2024
Sep 06, 2023
Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline
Aug 30, 2023
From Products to Impact: How Brands Can Transform and Influence
Aug 23, 2023
We’re Nominated for the People’s Choice Podcast Awards!
Jul 18, 2023
Youty on Navigating the Evolution of Beauty Marketing
Jun 14, 2023
From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
Jun 07, 2023
Influencer Marketing for Different Beauty Segments
May 31, 2023
How to Get Creative With Influencer Marketing - the Cure Media Process
May 24, 2023
How AI and ChatGPT are Transforming Consumer Behaviour
May 17, 2023
Report: Exploring the Impact of Preference for Fashion Brands
May 10, 2023
What’s Hot and What’s Not from a Gen Z
May 03, 2023
The Kardashian Effect: The Secrets to Creating a Big Buzz Around Your Products
Apr 26, 2023
Kjersti Hobøl: The Superwoman of Norwegian Business on How to Turn Crisis Into Success
Apr 19, 2023
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
Apr 12, 2023
Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer
Apr 05, 2023
Beyond the Brief: The Power of High-Quality Content in Influencer Collaborations w/ Maya Parnevik
Mar 29, 2023
Convincing the Board: Why Influencer Marketing is Crucial
Mar 22, 2023
What Brands Need to Know About Millennials
Mar 15, 2023
Succeeding with Influencer Marketing for a Service w/ DHL Express
Mar 08, 2023
Marketing to Gen Z: A 2023 Guide
Mar 01, 2023
Making a Mark in a Challenging Economy: Learnings from an NGO
Feb 22, 2023
Harness the Power of 360° Influencer Marketing
Feb 15, 2023
Unlocking the Keys to Success in the Beauty Industry with Boots
Feb 08, 2023
Preference Marketing: the Missing Piece of the Puzzle
Feb 01, 2023
Maximising Performance Marketing ROI With Influencer Content
Jan 25, 2023
Preference: The Secret to a Profitable Marketing Mix
Jan 18, 2023
The Link Between Diversity, Inclusion and Profitability
Jan 11, 2023
The New Year Special ft. Maja Lindelöf, Sanne Josefson & Emil Holmqvist
Dec 14, 2022
Building Brand Love with NYX Professional Makeup
Dec 07, 2022
What Research Says about Consumer Behaviour 2023 ft. GWI
Nov 30, 2022
Is Data-Driven Influencer Marketing the Industry’s Biggest Con?
Nov 23, 2022
5 Ways to Grow Engagement on TikTok
Nov 16, 2022
5 Influencer Marketing Trends for 2023
Nov 09, 2022
Coca-Cola on Brand Building Through Influencer Marketing
Nov 02, 2022
Media 2023: Consumption trends you need to know
Oct 26, 2022
Recession-proof your marketing strategies - what brands need to know
Oct 19, 2022
4 Ways Fashion Marketing Has Changed
Oct 12, 2022
Succeeding on TikTok in 2023: Tips & Tricks From the Inside
Oct 05, 2022
4 Social Media Trends We’ll See in 2023
Sep 28, 2022
The Influencer Marketing Tech Features You Need in 2023 ft. Babak Faramarzian
Sep 21, 2022
TikTok vs Instagram: What’s the Difference?
Sep 14, 2022
3 Reasons To Be Cautious With Discount Codes
Sep 07, 2022
What Even is Data-Driven Influencer Marketing?
Aug 31, 2022
A Brief History of Micro-Influencers
Aug 24, 2022
5 Gen Z Myths Busted ft. Imagen Insights
Aug 17, 2022
Summer Special with Vogue Business; The Fashion Industry Trends You Need to Know
Jun 29, 2022
The Djerf Avenue Story: From Creator to Co-Founder
Jun 22, 2022
The State of Influencer Marketing 2022: The Consumer Edition
Jun 15, 2022
The Content Trends & Tactics We’ve Seen on Social Media in 2022
Jun 08, 2022
Influencer Marketing and AI; The Perfect Match?
Jun 01, 2022
L’Oreal GM on How Beauty Can Build Inclusivity
May 25, 2022
The State of Influencer Marketing 2022: The Marketer’s Edition
May 18, 2022
3 Regional Experts on Localising Your Influencer Marketing
May 11, 2022
Keeping up with 1,008 Shoppers on Social Media - Here’s What We Found
May 04, 2022
Winning Over Gen Z: Taco Bell’s Secret Sauce
Apr 27, 2022
Influencer Marketing: A Branding or Performance Channel?
Apr 20, 2022
Influencer Marketing Success: The Zalando Perspective
Apr 13, 2022
Age Inclusion: Is Fashion Missing a Valuable Market?
Apr 06, 2022
The Past, Present and Future of Influencer Marketing
Mar 30, 2022
Sustainable Fashion: The 2022 Playbook
Mar 23, 2022
Brand Building with Influencer Marketing: The MADE.com Approach
Mar 16, 2022
Are You Using the Wrong Tactics for Your Influencer Marketing Goals?
Mar 09, 2022
Reaching Gen Z: 4 Top Tips for Beauty Brands by MakeupMekka
Mar 02, 2022
Amplify Your Influencer Marketing with Paid Social
Feb 23, 2022
Find Your Best Fit Influencer Marketing Partner
Feb 16, 2022
How Missguided Uses Influencer Marketing to Build a Fashion Empire
Feb 09, 2022
How to Win Customer Trust with Peer-to-peer Marketing
Feb 02, 2022
What Brands Need in an Influencer Marketing Platform
Jan 26, 2022
Millennials are Parents Now! Here’s How You Reach Them
Jan 19, 2022
Predicting the Future of Influencer Marketing; Did We Get It Right?
Jan 12, 2022
New Year’s Edition featuring Lyko, Simply Be, Babybjörn and C’est Normal
Dec 08, 2021
The 3 Biggest Media Consumption Trends 2022
Dec 01, 2021
Last-Click Attribution is a Lie - Here‘s Why
Nov 24, 2021
Revealing the Work Behind an Influencer Post
Nov 17, 2021
Why Many Brands Get Black Friday Wrong (and How to Do It Right!)
Nov 10, 2021
A Top Influencer’s Guide to Collaborations w/ Liv Watkins @livvrh
Nov 03, 2021
How to Expand into New Markets with Influencer Marketing
Oct 27, 2021
Influencer Marketing for Fashion Brands w/ Phoebe Locke @FARFETCH
Oct 20, 2021
Risking More by Doing Less: Why You Need to Scale Your Influencer Marketing
Oct 13, 2021
Cause-led Influencer Marketing w/ Neve Fear-Smith @ Talking Influence
Oct 06, 2021
Influencer Marketing Trends for 2022
Sep 29, 2021
What Brands Need to Know About TikTok w/ Emma Ryan, Founder & CEO @ ELRY
Sep 22, 2021
6 Key Things Traditional Retailers Should Learn from Digital Native Brands
Sep 15, 2021