Selling the Cloud

By Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

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Category: Management

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Episodes: 37

Description

In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights.

Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-hosts including Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky, we're your trusted navigators through the dynamic world of B2B SaaS Go-To-Market strategies.

This podcast marks the continuation of the best-selling book "Selling the Cloud," authored by the illustrious Mark Petruzzi and Paul Melchiorre.



Episode Date
Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form
Jul 24, 2024
The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
Jul 19, 2024
The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
Jul 17, 2024
The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement
Jun 26, 2024
Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends
Jun 19, 2024
Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends
Jun 12, 2024
The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard
Jun 05, 2024
Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp
May 29, 2024
Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp
May 22, 2024
Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari
May 15, 2024
Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari
May 08, 2024
Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast
May 01, 2024
Selling with AI How Buyers Want to Buy Pt. 1 - Andy Paul, Host of the Win Rate Podcast
Apr 24, 2024
Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting
Apr 18, 2024
Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting
Apr 09, 2024
Disruption Ready Selling - with Dipanjan Das, Genpact
May 23, 2022
Sell without Selling Out - with Andy Paul
Apr 05, 2022
Is Cold Calling Dead - with Chris Beall, CEO ConnectandSell
Mar 10, 2022
Rebranding in the B2B Cloud with William Tyree, CMO Revenue.io
Dec 06, 2021
Growth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO Collective
Nov 02, 2021
Energy, Enthusiasm and Empathy in B2B Sales - with Larry Long Jr.
Oct 18, 2021
Getting the VP Sales Hire Right - Right Now - with Amy Volas
Oct 08, 2021
A Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine Labs
Oct 04, 2021
Women in Sales Club - The Story and the Journey with Alexine Mudawar
Sep 16, 2021
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric
Sep 10, 2021
High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners
Sep 09, 2021
Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro
Aug 27, 2021
You're More Than a Number - with Scott Leese
Aug 27, 2021
Customer Success, Success - with Eileen Voynick
Jul 06, 2021
Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life
Jun 17, 2021
Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner
Apr 23, 2021
Inside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge Group
Apr 01, 2021
Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner
Mar 25, 2021
The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes
Mar 18, 2021
Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately
Mar 03, 2021
Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3
Feb 17, 2021
What made Zoom - Zoom with Greg Holmes, former Chief Revenue Officer at Zoom Video
Feb 03, 2021