Selling the Cloud

By Mark Petruzzi, Cathy Minter, Paul Melchiorre

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Category: Management

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Episodes: 22


It takes a lot more than a great vision, a great product and even great brand awareness to achieve the level of success that leading Cloud and SaaS companies like Salesforce, DocuSign, Snowflake and Twilio have achieved. Every successful Cloud company shares a common trait - highly productive customer acquisition program and innovative sales and marketing organizations. Mark Petruzzi and Ray Rike host a wide variety of Cloud and SaaS sales and marketing leaders. Our guest include well known and respected Cloud Titans from across the industry. In a highly interactive and dynamic 30 minutes, they will share lessons learned while being executive Sales and Marketing leaders of some of the most successful SaaS and Cloud companies. This podcast builds upon the success of "Selling the Cloud", a best selling book authored by Mark Petruzzi and Paul Melchiorre.

Episode Date
Disruption Ready Selling - with Dipanjan Das, Genpact
May 23, 2022
Sell without Selling Out - with Andy Paul
Apr 05, 2022
Is Cold Calling Dead - with Chris Beall, CEO ConnectandSell
Mar 10, 2022
Rebranding in the B2B Cloud with William Tyree, CMO
Dec 06, 2021
Growth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO Collective
Nov 02, 2021
Energy, Enthusiasm and Empathy in B2B Sales - with Larry Long Jr.
Oct 18, 2021
Getting the VP Sales Hire Right - Right Now - with Amy Volas
Oct 08, 2021
A Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine Labs
Oct 04, 2021
Women in Sales Club - The Story and the Journey with Alexine Mudawar
Sep 16, 2021
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric
Sep 10, 2021
High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners
Sep 09, 2021
Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro
Aug 27, 2021
You're More Than a Number - with Scott Leese
Aug 27, 2021
Customer Success, Success - with Eileen Voynick
Jul 06, 2021
Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life
Jun 17, 2021
Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner
Apr 23, 2021
Inside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge Group
Apr 01, 2021
Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner
Mar 25, 2021
The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes
Mar 18, 2021
Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately
Mar 03, 2021
Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3
Feb 17, 2021
What made Zoom - Zoom with Greg Holmes, former Chief Revenue Officer at Zoom Video
Feb 03, 2021