Selling the Cloud
By Mark Petruzzi, KK Anderson, Paul Melchiorre
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Episodes: 85
Description
Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.
| Episode | Date |
|---|---|
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Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap)
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Jul 25, 2025 |
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Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 2
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Jul 16, 2025 |
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Ep. 83 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 1
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Jul 09, 2025 |
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Ep. 82 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 2
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Jul 02, 2025 |
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Ep. 81 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 1
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Jun 25, 2025 |
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Ep. 80 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda - Part 2
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Jun 18, 2025 |
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Ep. 79 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda
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Jun 11, 2025 |
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Ep. 78 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 2
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Jun 06, 2025 |
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Ep. 77 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 1
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May 28, 2025 |
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Ep. 76 -Systemizing Sales for Predictable Growth with David Fastuca - Part 2
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May 21, 2025 |
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Ep. 75 Systemizing Sales for Predictable Growth with David Fastuca - Part 1
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May 14, 2025 |
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Selling Through Uncertainty: How Top Sellers with AI Win in a Shaky Market
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May 07, 2025 |
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Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 2
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Apr 30, 2025 |
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Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1
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Apr 23, 2025 |
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Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 2
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Apr 16, 2025 |
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Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1
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Apr 09, 2025 |
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How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame - Part 2
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Apr 02, 2025 |
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How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame – Part 1
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Mar 26, 2025 |
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AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2
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Mar 19, 2025 |
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AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 1
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Mar 12, 2025 |
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The Future of AI in Sales: Elevating Human Connection and Performance
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Mar 05, 2025 |
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Sales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies Back
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Feb 26, 2025 |
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Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 2)
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Feb 19, 2025 |
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Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 1)
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Feb 12, 2025 |
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Why AI Won't Save Bad Selling: Andy Paul on the Future of B2B Sales
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Feb 05, 2025 |
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Why AI Won’t Save Bad Selling: Andy Paul on the Future of B2B Sales
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Jan 30, 2025 |
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From SDR to CEO: Evan Huck on Reinventing Sales in a Changing World
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Jan 15, 2025 |
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Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2)
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Jan 09, 2025 |
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Breaking the CRM Mindset: Why AI and Agile Selling are the Future with Stephen Messer (Part 1)
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Jan 02, 2025 |
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Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader
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Dec 18, 2024 |
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Blueprints for Revenue Growth: How to Build Your Revenue Engine
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Dec 04, 2024 |
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Women in Sales Club - The Story and the Journey with Alexine Mudawar
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Nov 20, 2024 |
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The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric
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Nov 13, 2024 |
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High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners
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Nov 06, 2024 |
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Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro
|
Oct 30, 2024 |
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You're More Than a Number - with Scott Leese
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Oct 23, 2024 |
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Customer Success, Success - with Eileen Voynick
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Oct 16, 2024 |
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Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life
|
Oct 09, 2024 |
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Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner
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Oct 03, 2024 |
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Inside Sales + Enterprise Buyers - with Sally Duby, Chief Sales Officer at The Bridge Group
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Sep 25, 2024 |
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Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner
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Sep 18, 2024 |
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The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes
|
Sep 11, 2024 |
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Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately
|
Sep 05, 2024 |
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Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3
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Aug 29, 2024 |
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What made Zoom - Zoom with Greg Holmes, former CRO at Zoom
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Aug 22, 2024 |
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Bridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda, CEO BigLittle
|
Aug 14, 2024 |
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The Best of Philly with the King of Sales; Jeffrey Gitomer and our co-host Paul Melchiorre
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Aug 07, 2024 |
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Operating Partners, Part 2 with guest Joseph Zito, CEO of (X)Form
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Jul 31, 2024 |
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Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form
|
Jul 24, 2024 |
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The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
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Jul 19, 2024 |
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The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
|
Jul 17, 2024 |
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The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement
|
Jun 26, 2024 |
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Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends
|
Jun 19, 2024 |
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Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends
|
Jun 12, 2024 |
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The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard
|
Jun 05, 2024 |
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Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp
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May 29, 2024 |
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Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp
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May 22, 2024 |
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Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari
|
May 15, 2024 |
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Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari
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May 08, 2024 |
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Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast
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May 01, 2024 |
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Selling with AI How Buyers Want to Buy Pt. 1 - Andy Paul, Host of the Win Rate Podcast
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Apr 24, 2024 |
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Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting
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Apr 18, 2024 |
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Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting
|
Apr 09, 2024 |
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Disruption Ready Selling - with Dipanjan Das, Genpact
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May 23, 2022 |
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Sell without Selling Out - with Andy Paul
|
Apr 05, 2022 |
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Is Cold Calling Dead - with Chris Beall, CEO ConnectandSell
|
Mar 10, 2022 |
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Rebranding in the B2B Cloud with William Tyree, CMO Revenue.io
|
Dec 06, 2021 |
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Growth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO Collective
|
Nov 02, 2021 |
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Energy, Enthusiasm and Empathy in B2B Sales - with Larry Long Jr.
|
Oct 18, 2021 |
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Getting the VP Sales Hire Right - Right Now - with Amy Volas
|
Oct 08, 2021 |
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A Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine Labs
|
Oct 04, 2021 |
|
Women in Sales Club - The Story and the Journey with Alexine Mudawar
|
Sep 16, 2021 |
|
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric
|
Sep 10, 2021 |
|
High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners
|
Sep 09, 2021 |
|
Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro
|
Aug 27, 2021 |
|
You're More Than a Number - with Scott Leese
|
Aug 27, 2021 |
|
Customer Success, Success - with Eileen Voynick
|
Jul 06, 2021 |
|
Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life
|
Jun 17, 2021 |
|
Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner
|
Apr 23, 2021 |
|
Inside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge Group
|
Apr 01, 2021 |
|
Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner
|
Mar 25, 2021 |
|
The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes
|
Mar 18, 2021 |
|
Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately
|
Mar 03, 2021 |
|
Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3
|
Feb 17, 2021 |
|
What made Zoom - Zoom with Greg Holmes, former Chief Revenue Officer at Zoom Video
|
Feb 03, 2021 |