Listen to a podcast, please open Podcast Republic app. Available on Google Play Store.
Donna
May 29, 2022
Just bought the Cool Flowers book, wonderful. A must have for everyone who loves gardening. Love the podcast thank you so much. I have learnt so much. From Australia
Episode | Date |
---|---|
#223: Seed Starting Saturdays
00:43:35
Today's episode features an excerpt from Lisa’s show called Seed Starting Saturdays, a live video series born out of necessity during the pandemic. This show provided a way for Lisa to make an appointment to get her weekly sunflower planting done, while also creating an opportunity to interact with her followers live and answer questions. This episode from last summer covered a broad range of topics, including sunflower succession planting, cool flowers fall preparations, and post-harvest cut-flower care and conditioning. The Seed Starting Saturdays series is being retired this month, but all of Lisa’s prior shows have been archived and a playlist created for them on our YouTube Channel, see link below. Watching these videos is a great way to gain knowledge and can be a fun companion while you do your own seed starting! Mentions YouTube Playlist: Seed Starting Saturdays TGW Shopping Show - Download our phone app! Our Sunflower Seed Collection, Seedling Heat Mat, Complete Organic Fertilizer, Seed "Love-in-a-Puff", 128 Cell Plug Trays, Sweet William "Electron", Quick Dip, our Cosmos Seed Collection, Blog & Vlog: Cool Season Flower Chronicles Podcast #160: Cool-Season Flower Checklist Lisa's Book: Vegetables Love Flowers Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Feb 04, 2023 |
#222: Simple Success
00:17:51
Some of the most successful businesses have a simple foundational offering. Don't feel pressured to add more and more--find your market and grow what sells over and over! P.S. Listen through to the end for a special note from Julia! Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Arnosky Family Farms on Instagram Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 31, 2023 |
#221: Catching up with Jennie Love of Love 'n Fresh Flowers
00:48:18
Catching up on her farmer-florist business, in-person workshops, and the Philadelphia Floral Guild. Connect with Jennie: Love 'n Fresh website & Instagram, No-Till Flowers Podcast Online School: Farmer-Florist School: The Wedding Process with Jennie Love On-Demand Course: Making Workshops Work for You with Jennie Love On-Demand Course: Collectives 101 with Amelia Ihlo Philadelphia Floral Guide on Instagram Online Flower Selling Platform: Rooted Farmers Field & Garden Podcast #129: The Future of the Cut-Flower Industry: Flower Collectives Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 28, 2023 |
#220: Flower Farming Do’s & Don’ts
00:38:24
If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the weeds-- I never even thought of these things! Hope they help! ~Lisa P.S. Listen through to the very end for an uplifting note from Jennifer! Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 24, 2023 |
#219: Ask A Flower Farmer Takeover with Daniel of Petal Pickers
00:57:21
Today’s episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram, which was hosted this time by Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC. Daniel is a highly-successful 6th-year flower farmer growing in zone 8a and an alumnus of many of The Gardener’s Workshop’s online courses. Here, Daniel answers a broad range of questions on topics such as soil blocking, high tunnel growing, seasonal growing, succession planting, ranunculus tips, and popular trends in the flower world. Mentions The Gardener's Workshop on Instagram Daniel's source for High Tunnels: Farmers Friend LLC Association of Specialty Cut Flower Growers (ASCFG) Book: Cool Flowers by Lisa Mason Ziegler The Nested Fig Garden on Instagram Petalpickers.com: fresh flowers shipped nationwide, dahlia tuber and fall bulb sales Blocking Mix Recipe & Tips from The Gardener's Workshop Online Course: Growing Cut-Flower Crops in Hoop & Greenhouses Scented Geranium Cuttings/Plugs from Clara Joyce Flowers Natural Resources Conservation Service (NRCS) High Tunnel Grant Info Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 21, 2023 |
#218: Seize the Season!
00:32:15
Don't let the off-season slip away. Make the most of the non-harvesting season by getting jobs done that help lighten the workload in the season.
Don't be afraid of: "You are only as solvent as your last sale". Keep up the hustle and make it easier to succeed. ~Lisa Z Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Seed Starting Saturdays on YouTube: Replay from 1/07/23 Get "the BIG calendar" (affiliate link) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 17, 2023 |
#217: Three No-Till Cover Cropping Pitfalls with Jonathan Leiss
00:38:59
In this special episode, Lisa speaks with Jonathan Leiss of Spring Forth Farm about three pitfalls related to cover cropping on the no-till farm: Mentions *SALE $129 (Reg $159)* On-Demand Online Course: The No-Till Micro-Scale Flower Farm Course includes:
Book: Managing Cover Crops Profitably by SARE Outreach (Amazon affiliate link) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 14, 2023 |
#216: Simplicity Led to Success
00:32:11
At the root of my flower farm's success is simplicity. I grew more volume of fewer types of flowers to experience higher profits with less loss. Volume and doing it over and over through the years led us to get better at it with fewer mistakes and mishaps. All good for the bottom line. I never got bored growing more of a variety of flower with fewer varieties because I wasn't relying on the flowers for my satisfaction, it was experiencing a profitable business and the journey that lit me up. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Sister Podcast: Seed Talk with Lisa & Layne Seeds: Prairie Sun Rudbeckia Live Shopping Show: Get the App Here Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 10, 2023 |
#215: Flower Farmer Reminder List (Best of '22 Replays)
00:39:20
Part of our "Best of 2022" replay series, listen again as Lisa offers some great tips for building a successful, profitable business! In this episode, I'm sharing the reminders I wish someone would have tapped me on the shoulder to say "Remember this!" If you are an avid gardener or as I was in the beginning, a gardener gone wild-- you can disregard this list. These reminders are for those that want to build a successful, profitable business:
I hope this reminds and helps you. -Lisa Mentions Lisa Mason Ziegler's Online Course: Join the Waitlist Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 07, 2023 |
#214: Plan the Planning
00:33:54
Use January to make the whole flower farming year better. Order the giant calendar and while you wait, fill your freezer with a few key meals to make farming a little easier once the harvesting starts. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Jumbo Wall Calendar (affiliate link) Flower Farming School Online: The Basics Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jan 03, 2023 |
#213: Lisa & Dave - Overcoming Challenges to Become a Flower Farmer (Best of '22 Replays)
00:38:57
Part of our "Best of 2022" replay series, listen again as Lisa speaks with Dave Dowling about some of the challenges they overcame on their way to becoming flower farmers! Common challenges mentioned: Lack of Experience, No Cooler, No Acreage, No Greenhouse or Hoophouse, No Money, No Delivery Vehicle, No Tractor, Nowhere to sell flowers nearby, No Hired Help, Too Old, Single Parent, etc. Lisa & Dave explain how we can overcome these challenges to achieve our flower farming dreams! Mentions Lisa Ziegler's Online Course: Join the Waitlist Dave Dowling's Online Course: Join the Waitlist Available Now: On-Demand Online Workshops Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Dec 31, 2022 |
#212: Falling Short? Make a List.
00:38:29
I am pretty quick to see all my mistakes and failures and let the wins sail off into the sunset never to be seen again. Making a list of where I started and where I am now is a beneficial way to know that I have come a long way, even though some days I feel like I am at square one. Make a list and save it for the hard days. ~Lisa Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. The Gardener's Workshop: Free Resources, Online Courses and Garden Shop for gardeners and flower farmers! Books I love that we used to offer in our online garden shop: Good Bug, Bad Bug, The New Organic Grower, The Flower Farmer Book: Cool Flowers Book: Vegetables Love Flowers Blog: Field & Garden Podcasts: Field & Garden and Seed Talk Video Podcast: Seed Talk with Lisa & Layne Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Dec 27, 2022 |
#211: Growing Snapdragons with Dave Dowling (Best of '22 Replays)
00:31:44
Part of our "Best of 2022" replay series, listen again as Lisa speaks with Dave Dowling about growing snapdragons! I've been growing snapdragons for over two decades and thought I had a handle on it---but NOT after this discussion with Dave Dowling! In this episode, we are talking about extending the harvest season, how to do that but variety selection, harvesting, conditioning, and more! This is but a small sampling of what it is like to learn from Dave. I am so pleased to have Dave as one of our online course instructors. Learn more about his course and get on the waitlist for his June enrollment for Bulbs, Perennials, Woodies, and More! Connect with Dave on Instagram & Facebook Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Dec 24, 2022 |
#210: Why a Cutting Garden?
00:22:14
As I look forward to next season, I am reminding myself of the roots of a cutting garden. Sometimes a refresher is all it takes to be inspired. Could you use some inspiration too? Listen in. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Book: Vegetables Love Flowers Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Dec 20, 2022 |
#209: Growing Sunflowers with Jonathan Leiss (Best of '22 Replays)
00:39:02
Part of our "Best of 2022" replay series, listen again as Lisa speaks with Jonathan Leiss of Spring Forth Farm about growing sunflowers! Talking about one of my favorite subjects with Jonathan Leiss of Spring Forth Farm located in Hurdle Mills, North Carolina: sunflowers. We both agree that sunflowers can be major contributors to the bottom line of most flower-growing operations. Jonathan's go-to sunflower is Vincent's Choice with a new addition this year of Premier for its short seed-to-bloom time and shorter height. Mentions Connect with Jonathan & Megan: Instagram Facebook Website Jonathan & Megan's online course: The No-Till Micro-Scale Flower Farm Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Dec 17, 2022 |
#208: Planting Cool Flowers in Very Early Spring
00:30:39
When is very early spring? Who should plant in very early spring? How to plant in very early spring? These and other questions are on so many minds as we are heading out of the fall planting season. Very early spring is when everyone can plant cool-season hardy annuals and here is the 411 on doing it. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Book: Cool Flowers Blog: The Cool-Season Flower Chronicles Bio360 Biodegradable mulch film Podcast: Seed Talk with Lisa & Layne Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Dec 13, 2022 |
#207: Bug Talk with Nancy Lawson, The Humane Gardener
00:35:53
For this edition of "Bug Talk" Lisa and Rhonda are joined by master naturalist Nancy Lawson of The Humane Gardener. Nancy talks about how the native plantings in her suburban yard have become ambassadors for introducing her community to native birds and insects. Did you know that brambles are a great feature to have for native creature habitats? Nancy teaches that plants are the solution to many of the common gardening problems that we face. She talks about how to start small in your efforts to incorporate native plants into your landscape, then gradually expand from there. Mentions: Website & Blog: The Humane Gardener, Facebook Nancy's Book: The Humane Gardener Nancy's Book: Wildscape Firefly.org - Firefly Conservation & Research Humane Society: Wildlife Management Solutions Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Dec 10, 2022 |
#206: Do You Really Want to Do That?
00:37:42
At the end of the growing season, we are tired and sometimes, a little desperate. Making value-added products, particularly around the holidays, can seem like a great option. But in our efforts to create more cash flow, sometimes we end up spending even more time and money. It can rob us of time, morale, and the opportunities we need to attend to the unsung pieces of life and business: relationships, self-care, business planning, and building our knowledge base. Let's think about and evaluate what else we could or should be doing during this time. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Book: The Flower Farmer by Lynn Byczynski Ellen Frost, Local Color Flowers: (Instagram) Local Color Flowers, (Instagram) Florists Buying Local, Ellen's Blog: Vicarious Florist Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Dec 06, 2022 |
#205: Why Grow Flowers?
00:20:08
Why grow flowers? What do flowers do for us, other than create a beautiful bouquet or table? In this Clubhouse chat, Lisa shares stories of the benefits of growing flowers that you might not have thought about: nurturing your body, mind, and soul. A listener joins in to share her sweet stories as well. We hope this episode offers you encouragement and helps you recognize the good that you do for yourself and your community when you choose to grow flowers. Mentions Book: Vegetables Love Flowers More about Fields of Grace Flower Farm and their mission: Instagram, Facebook, Website *TGW PHONE APP* Get our Live Shopping Show App Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're temporarily on hiatus from recording there, but you can listen to our prior chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Dec 03, 2022 |
#204: Caring for Cool Flowers
00:33:47
Cool Flowers seems so familiar to me that I have to remind myself that it is still a little-known planting concept. Because of this, it is new territory for even seasoned gardeners. In this episode, I review the steps I follow to care for my Cool Flower plantings and some of the common causes of plant loss. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Podcast: Seed Talk with Lisa & Layne Book: Cool Flowers Blog & Videos: The Cool-Season Flower Chronicles Products: Garden Hoe and Razor Hoe, Row cover kit, Dry fertilizer, Liquid fertilizer, Bio360, Flower support netting Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 29, 2022 |
#203: Bug Talk - What Happens to Bugs In Winter?
00:28:39
In this episode of Bug Talk, Lisa and Rhonda cover a fascinating topic: "What happens to bugs in the wintertime?" As self-proclaimed "bug-huggers," these ladies chat about the different ways that bugs cope with the changing seasons, and what you can do in your garden, landscape, or field to support them along the way. Mentions Book: Good Bug Bad Bug by Jessica Walliser Book: Attracting Beneficial Bugs to Your Garden by Jessica Walliser Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 26, 2022 |
#202: Lessons Learned
00:27:23
Starting and being in business means you must continually expand your horizons to not just grow and keep your biz BUT you must know rules and requirements, laws and ordinances, keep up with new technology, opportunities, and just time to be creative! Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses Get the TGW Live Shopping Show App Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 22, 2022 |
#201: Dahlia Tuber Sales with Sunny Meadows Flower Farm
00:33:04
In this episode, Lisa speaks with Gretel Adams of Sunny Meadows Flower Farm about their very popular annual dahlia tuber sale. Dahlias are the top cut-flower crop at their farm, and dahlia tubers are a major part of their fall/winter season sales. Here, Gretel walks us through all the steps from predicting supply, to digging/harvesting, dividing, storing, and prepping for the sale. This year their dahlia tuber sale starts on November 18th, 2022. Mentions Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses Connect with Sunny Meadows Flower Farm: Website, Facebook, Instagram Oregon State University research on crown gall disease Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 19, 2022 |
#200: Considering Possibilities
00:36:44
There are so many possibilities and opportunities in growing cut flowers, sometimes we just don’t have time to consider and explore. In this episode I’m exploring some of the questions I wish someone would have asked me. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. More about "the big calendar": Easier Next Time. Purchase a big calendar here. Ellen's Recent Podcast Episode on Seed Talk: #9 - Dried Flowers - Grow, Harvest, Dry, Arrange & Store with Ellen Frost Request the Webinar Replay: Dried Wreath Making Tips On-Demand Workshop by Jonathan & Megan Leiss: The No-Till Micro-Scale Flower Farm Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 15, 2022 |
#199: On-Farm Events with Sunny Meadows Flower Farm
00:34:47
In this episode, Lisa speaks with Gretel Adams of Sunny Meadows Flower Farm about their progression of offering on-farm shopping events and post-fresh flower season merchandise. Here Gretel offers some great tips about what to offer, shares some challenges they've overcome related to these events, and what to consider about yourself and your property before you decide to offer events on your own farm. Mentions Flower Farming School Online: Growing Cut-Flower Crops in Hoop & Greenhouses Connect with Sunny Meadows Flower Farm: Website, Facebook, Instagram Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 12, 2022 |
#198: One Simple Lesson
00:25:04
While it may sound simple, the lesson of resisting shiny objects is anything but simple. I’ve learned that part of my success is rooted in my ability to resist distractions and new opportunities. Getting up and saying no over and over has been my long-haul success story. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. New Podcast: Seed Talk with Lisa & Layne Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 08, 2022 |
#197: What is Frostmas? Winter Local Flower Sourcing with Ellen Frost
00:31:27
Learn what happens after "Frostmas" and during winter for a local sourcing design studio that is open year-round. Ellen Frost of Local Color Flowers is a veteran in this industry of seeking out, developing, and nurturing local growers to supply her business. Connect: Instagram: Local Color Flowers Instagram: Florists Buying Local Ellen's Blog: Vicarious Florist Courses: Florist School Online: Growing Your Business with Locally Sourced Flowers On-Demand Workshop: Preparing to Sell to Florists Other Field & Garden podcast episodes featuring Ellen: #195: An Insider Look from Florist Ellen Frost #130: A Design Studio's Year Month-by-Month #124: How Local Color Flowers is Evolving Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 05, 2022 |
#196: Where Do You Want To Be In 5 Years?
00:24:11
Big-picture thinking in 5-year bites helps to lead me through the weeds of business. Forget the details and think about what you want your business to look like in 5 years, and then go to work to make it so. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Live Shopping Show - Get the App! Book: Vegetables Love Flowers New Podcast: Seed Talk with Lisa & Layne Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Nov 01, 2022 |
#195: An Insider Look from Florist Ellen Frost
00:32:26
An insider's look at why and how Ellen Frost is reducing her wedding work and reaching into other types of work. Halfway through the 2nd decade of Local Color Flowers, her year-round design studio that only uses flowers grown within 100 miles of her Baltimore studio, Ellen is sharing her strategy. Connect: Instagram: Local Color Flowers Instagram: Florists Buying Local Ellen's Blog: Vicarious Florist Courses: Florist School Online: Growing Your Business with Locally Sourced Flowers On-Demand Workshop: Preparing to Sell to Florists Other Field & Garden podcast episodes featuring Ellen: #130: A Design Studio's Year Month-by-Month #124: How Local Color Flowers is Evolving Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 29, 2022 |
#194: Leaves, Leaves, and More Leaves
00:40:34
Leaves are a key piece of how I continued the story of building and feeding our soil and the weed prevention I practice. Plus they make for a beautiful garden! I hope my tips liberate you to bring home tons of leaves. ~Lisa Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Shop: Bio360 Biodegradable Mulch Film, Hoop & Row Cover Kit, Sod & Harvest Knife Book: Vegetables Love Flowers Podcast Episode #76: Leaves, Mulch, and Compost Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 25, 2022 |
#193: One of TGW's First Employees - Meet Bobo!
00:31:11
Do you know Bobo? You may have heard Lisa talk about Bobo Smith - a friend and long-term employee at the farm. In this episode, Bobo joins Lisa for a chat! Listen as they reminisce and tell great stories about the early days of The Gardener's Workshop. Mentions Employee Spotlight: Bobo Smith Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 22, 2022 |
#192: New Episode on Seed Talk!
00:01:27
Exciting Announcement: "Seed Talk with Lisa & Layne" is now its own podcast, and our first standalone episode has just been released! Our show trailer and the episodes previously published through the "Field & Garden" podcast are available now, as well as the episode released today, which is all about Cool Flowers overwintering and row covers. Search for "Seed Talk with Lisa & Layne" in your podcast app of choice, and make sure to subscribe to catch all our upcoming episodes. See you there! Mentions: "Seed Talk with Lisa & Layne" Homepage “Seed Talk” Topic Suggestion Form TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 20, 2022 |
#191: Jennie Love - How Weddings & Events Can Increase Your Flower Farm Profits
00:46:00
Today we have a replay of a webinar that Lisa & Jennie Love recently did called “How Weddings & Events Can Increase Your Flower Farm Profits.” Jennie & Lisa put this one together to help people become more familiar with Jennie’s story and with her online course, which is packed full of valuable lessons for people with all types of flower businesses. Let’s listen in! Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Association of Specialty Cut Flower Growers About the Dave Dowling Scholarship Jennie's Online Course: Farmer-Florist School Online: The Wedding Process Connect with Jennie: Love n’ Fresh Flowers Website Instagram Pinterest Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 18, 2022 |
#190: Top 5 Mistakes New Farmer-Florists Make
00:28:52
Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls - all mistakes that Jennie admits to making herself when she was first starting out. There are some great tips here! Mentions: Jennie's Free PDF: Favorite Suppliers of Vases & Other Floral Design Hard Goods Jennie's Course: Farmer-Florist School Online: The Wedding Process Jennie's On-demand Online Workshop: Making Workshops Work for You Connect with Jennie: Love n’ Fresh Flowers Website Instagram Pinterest Cool Bot for your floral cooler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 15, 2022 |
#189: Seed Talk with Lisa & Layne is now its own podcast!
00:01:36
Exciting Announcement: "Seed Talk with Lisa & Layne" is now its own podcast! Our show trailer as well as the episodes previously published through the "Field & Garden" podcast are available now, and our first new episode will be released next Thursday (October 20th). Search for "Seed Talk with Lisa & Layne" in your podcast app of choice, and make sure to subscribe to catch all our upcoming episodes. See you there! Mentions: "Seed Talk with Lisa & Layne" Homepage “Seed Talk” Topic Suggestion Form TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 13, 2022 |
#188: Catch the Replay! Meet Farmer-Florist Jennie Love
00:44:35
Catch the Replay! Listen as Jennie Love of Love n’ Fresh Flowers in Philly and I discuss the evolution of her flower farm and business. From starting a cutting garden in a community plot to blazing the way as a pioneer in the farmer-florist industry. Named by Martha Stewart as one of the top 10 Farmer-Florist. Jennie shares the changes to the way she farms and to her business — all-natural evolution to staying relevant and successful. Join us for this candid and heartfelt chat. Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Jennie's Course: Farmer-Florist School Online: The Wedding Process Jennie's On-demand Workshop: Making Workshops Work for You Connect with Jennie: Love n’ Fresh Flowers Website Instagram Pinterest Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 11, 2022 |
#187: Evolution of a Specialty Cut Flower Farm with Val Schirmer
00:43:35
Valerie Schirmer is the owner of Lexington-area Three Toads Flower Farm and the current President of the Association of Specialty Cut Flower Growers. In this fun chat with Lisa, Val shares that her business has become roughly 70% selling amaryllis and paperwhites, and all within a 6-week period in fall and winter. Seeing the tremendous growth in demand for these items over the course of the last few years, Val has begun to focus more and more on her “shoulder season” offering as her business continues to evolve. Mentions Val’s On-Demand Online Workshop: Forcing Glorious Blooms for the Holidays and Beyond Three Toads Farm Online Shop (for ordering bulbs & dish gardens) Association of Specialty Cut Flower Growers Connect with Val Schirmer and Three Toads Farm: Val’s Instagram, Three Toads Farm Instagram, Val’s Facebook, Three Toads Farm Facebook, Three Toads Farm Website Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 08, 2022 |
#186: Harvesting: The Lifeline of a Cutting Garden
00:31:21
In this Clubhouse chat, Lisa talks about flower harvesting, covering common mistakes and questions such as:
We hope you enjoy this chat and find some useful harvesting tips! Links & Mentions Book: Vegetables Love Flowers Get the TGW Live Shopping Show App Recommended Harvesting & Conditioning Products: Shears, CVBN Tablets, Quick Dip Join TGW’s Facebook Group: The Flower Farmer Show Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! Our prior chats are stored there too, as Replays, that you can listen to anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 06, 2022 |
#185: Surprising Crops - Annuals
00:27:29
Growing primarily annuals is an option for flower farming! After working my way through figuring this out over years, I learned that for my business model, it was the best fit. I am a small-space farmer that cannot have a hoop or greenhouse, so growing annuals produced the most with the least amount of investment and risk. Mentions: Annual Enrollment is open October 1-5: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 04, 2022 |
#184: Meet Andi Thatcher of Rimrock Flower Farm
00:33:56
Join me as I speak with Andi Thatcher of Rimrock Flower Farm in Montana! Andi is an alum of our online courses and has gone on to do some amazing things! Her ambition and attention to being a professional pushed her to the head of her game, even before she started! Her ‘fake it till you make it’ attitude has served her well! Mentions: Rimrock Flower Farm: Website, Facebook, Instagram Montana Cut Flower Association: Instagram, Website Annual Enrollment is open October 1-5: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Oct 01, 2022 |
#183: Seed Talk: How Seeds Changed My Life – Lisa Mason Ziegler Edition
00:56:42
Have you ever considered how amazing it is that something as tiny as a seed can alter the course of someone’s life and take them in directions they never thought possible? Join Layne Angelo as she interviews Lisa Mason Ziegler about the various ways seeds changed her life. They discuss Lisa’s first seed starting experience, her entrance into flower farming, how annual crops shaped her business, and priceless advice from her 25 years with seeds. Don’t miss out on the rapid-fire “Lightning Round”, or the “Hypothetical Situations” round, where Layne gets Lisa’s reactions to a variety of fun scenarios (genies and aliens included). Listen to the podcast, and enjoy an entertaining and informative look into Lisa’s life with seeds! The video version of Lisa and Layne’s conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: Flower Farming School Online: The Basics, Annual Crops, Marketing & More! "Seed Talk" Topic Suggestion Form TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 29, 2022 |
#182: More Flower Farming Mythbusters
00:31:31
Don't allow these things to hold you back from pursuing your flower farming business dreams. No acreage, tractor, or greenhouse? No problem. I didn't have any of those during the first decade of my flower farm. Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. TGW Live Shopping iPhone App (iOS App Store) TGW Live Shopping Android App (Google Play) Join the waitlist for October enrollment! Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 27, 2022 |
#181: Cool Flowers Talk: Lisa on The joegardener® Show Podcast
00:59:58
Lisa was recently featured on The joegardener® Show podcast, joining host Joe Lamp'l to discuss the Cool Flowers concept and how she got started growing this fantastic group of spring stunners! They covered topics such as:
Mentions: The Flower Farmer by Lynn Byczynski The New Organic Grower by Eloit Coleman Get Cool Flowers - the Kindle Version Bio360 Biodegradable Mulch Film Cool-Season Hardy Annual Seeds Full The joegardener® Show Episode #274 Podcast & Blog Post Available Here Request Lisa's Free Resource: Cool Flowers Planting Guide Joe's New Book: The Vegetable Gardening Book Join the waitlist for Joe's new online course! Coming Spring 2023: Organic Vegetable Gardening Watch Growing a Greener World and connect with Joe: Website, Instagram, Facebook, YouTube, Twitter The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 24, 2022 |
#180: Do You Know joegardener®?
00:27:21
In this Clubhouse chat Lisa talks about her new cedar raised beds and how she learned to make them from Joe Lamp’l, host of Growing a Greener World on PBS and The joegardener® Show podcast. Lisa shares the story of how she came to know Joe and introduces the exciting news of their new partnership for his new online course coming in 2023. Mentions: Joe's TV Show: Growing a Greener World Affiliate Link: Join the waitlist for Joe Lamp’l’s Online Course: Organic Vegetable Gardening Field & Garden #123: Replay of Lisa on The joe gardener Show podcast Ellen Frost’s On-Demand Online Workshop: Preparing to Sell to Florists *TGW PHONE APP* Get our Live Shopping Show App Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're temporarily on hiatus from recording there, but you can listen to our prior chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 22, 2022 |
#179: Lisa and Joe Lamp'l Talk Gardening, Books, and Business
00:43:34
Join me as I interview a very special guest and friend, Joe Lamp'l! It was such a pleasure for us to have the opportunity to talk again after doing a couple of episodes of The joe gardener® Show podcast together over the past year. In case you're meeting him for the first time, Joe Lamp'l is the joe behind:
In this episode we talk about Joe's farm, his current projects, his future projects, AND Joe settles a long-running battle between veggie gardeners and flower gardeners - listen in for all the details! Mentions: Request Joe's Free PDF: Fall Garden Edibles Checklist Joe's New Book: The Vegetable Gardening Book Join the waitlist for Joe's new online course! Coming Spring 2023: Organic Vegetable Gardening The joe gardener® Show podcast episodes featuring Lisa: #274: Growing Cool-Season Annuals for Earlier Color & Hardier Plants Watch Growing a Greener World and learn more about Joe Lamp'l: Website, Instagram, Facebook, YouTube, Twitter Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 20, 2022 |
#178: Year One Flower Farming with Torrie of Youngs Mill Flower Farm
00:34:41
Meet Torrie Anderson of The Flower Farm at Youngs Mill in Newport News, Virginia. Having recently graduated from Lisa's online flower farming course, this year Torrie and her husband took the leap into urban flower farming after being vegetable gardeners for many years. In this interview Lisa and Torrie commiserate about the life of a brand new flower farmer, sharing the excitement, realities, challenges, fails, surprises, and how remembering your "why" can keep you going through that first year. Mentions Connect with Torrie on: Instagram, Facebook, YouTube, Website More about: Nicole of Flower Hill Farm Join the waitlist for October enrollment! Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 17, 2022 |
#177: Seed Talk: Cool Flowers Direct Seeding FAQs, Part 2
00:47:32
You know which Cool Flowers seeds to sow directly into the garden and when, but what steps should you take to ensure a thick, healthy stand of direct-seeded plants come springtime? Join Lisa Mason Ziegler and Layne Angelo as they share practical tips and tricks for successful outdoor sowing. They discuss proper bed preparation, watering, weed prevention, thinning, sowing poppies and bells of Ireland, and more. Listen to the podcast, grab your hoe, and prepare for direct seeding success! The video version of Lisa and Layne’s conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion Form TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 15, 2022 |
#176: Embracing Seasonality
00:36:35
I was forced to learn about seasonal growing. After growing outdoors in a garden with no hoop or greenhouses I learned that embracing the seasons is the best, most cost-effectively, and highest quality way to grow. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Field & Garden Episode #98: Growing Snapdragons with Dave Dowling Join the waitlist for October enrollment: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 13, 2022 |
#175: The Family Behind The Gardener's Workshop
00:28:30
In this episode we visit with owner Lisa Mason Ziegler and two of her longest-standing employees, who also happen to be her dear family members. From the very beginning when Lisa started an urban cut-flower farm with her husband Steve's support, to the thriving business it is today, Lisa and her family continue to support each other while offering the supplies and educational resources that are fueling a new generation of flower farmers. Listen to some funny stories and learn more about the family behind The Gardener's Workshop. Book: The Flower Farmer by Lynn Byczynski Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 10, 2022 |
#174: Seed Talk: Cool Flowers Direct Seeding FAQs, Part 1
00:33:31
Interested in growing larkspur, bachelor buttons, or bells of Ireland? Did you know that some of spring’s most coveted flowers – including these beauties – actually prefer to be sown directly outdoors rather than started indoors as transplants? Join Lisa Mason Ziegler and Layne Angelo as they cover some of the most frequently asked questions about sowing seeds directly in the garden. They discuss some of the advantages and challenges when direct seeding, tips and tricks for sowing this group of plants in fall and very early spring, succession-planting bupleurum, and more. Listen to the podcast and prepare to sow some of your Cool Flowers seeds directly into the garden! The video version of Lisa and Layne’s conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion Form TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 08, 2022 |
#173: Cool Flowers: The Other Side of the Story
00:34:49
Do you only know half of the Cool Flowers concept? Lisa shares that while fall planting is a great option, it's not for everyone. Learn about the often missed cool season hardy annual planting opportunity for those with deep cold and heavy snow winters: very early spring plantings. Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Free Resource: The Cool-Season Flower Chronicles Lisa's Book: Vegetables Love Flowers Join the waitlist for October enrollment: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 06, 2022 |
#172: Bug Talk: Native Bees with Dr. Barb Abraham
00:33:38
For this edition of "Bug Talk" Lisa and Rhonda are joined by special guest Dr. Barb Abraham, an ecology professor, bee researcher and Chair of the Bee City USA - Hampton steering committee. Today they're talking about native bees. Did you know that you can have an average of 100 different bee species in your yard? And that native bees typically are not aggressive and do not sting? You may have seen some that look like gnats, flies or wasps and not even realized they were actually bees! Learn how you can support your native bee populations by avoiding pesticides, offering a consistent water source, a providing nesting habitat. Recommended Bee Books: All of these are profusely illustrated with stunning photographs... Holm, Heather. 2017. Bees. An identification and native plant forage guide. Pollination Press, LLC. Minnesota. Holm, Heather. 2014. Pollinators of native plants. Pollination Press, LLC. Minnesota Embry, Paige. 2018. Our native bees. Timber Press. Portland, OR. Frey, Kate and Gretchen LeBuhn. 2016. The bee-friendly garden. Ten Speed Press. Berkeley. Wilson, JS and OM Carrill. 2016. The bees in your backyard. Princeton University Press. Princeton and Oxford. Xerces Society. 2016.100 plants to feed the bees. Storey Publishing. North Adams, MA. Xerces Society.2011. Attracting native pollinators. Storey Publishing. North Adams, MA. This one is heavy reading for the avid apiphile, few colored illustrations... Danforth, BN, Minckley, RL, and JL Neff. The solitary bees. Biology, evolution, conservation. Princeton University Press. Princeton and Oxford. Other Links & Mentions Bee City USA - Hampton, VA: Website Facebook The Xerces Society for Invertebrate Conservation Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Sep 03, 2022 |
#171: Seed Talk: Cool Flowers Indoor Seed Starting FAQs, Part 2
00:45:54
Your Cool Flowers seeds have sprouted – now what? Join Lisa Mason Ziegler and Layne Angelo as they discuss some of the most frequently asked questions about caring for your Cool Flowers seedlings. They discuss grow lights, ideal air temperatures, transplant size, and more. Listen to the podcast and learn how to give your Cool Flowers seedlings the conditions they need to thrive! The video version of Lisa and Layne’s conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion Form TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Sep 01, 2022 |
#170: Flower Farming Success Didn't Happen Overnight
00:33:37
Warning: lots of flowers, plants, seeds, and dollar bills were lost, injured, and killed in the process of getting here. In fact, success doesn't happen overnight for any business really. There. True story. Hope this helps, Lisa Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Join the wait list for Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! On-Demand Course: The No-Till Micro-Scale Flower Farm with Jonathan & Megan Leiss Biodegradable film for garden beds Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 30, 2022 |
#169: The Flower Farming Life with Steve & Gretel Adams
00:48:43
Today Steve & Gretel Adams (of Sunny Meadows Flower Farm) talk with Lisa about this farming lifestyle they have chosen. They share what they enjoy most about it, what it currently looks like for them, as well as a look back at how far they've come. Download the FREE PDF featuring the Sunny Meadows list of favorite summer field-grown annuals, the bread and butter of bouquet season! Link below. Mentions: Learn more about and connect with Steve & Gretel Adams and their business, Sunny Meadows Flower Farm. Get Gretel's free guide: Favorite Summer Field-Grown Annuals Join the Wait List - annual enrollment opens 11/19! Flower Farming School Online: Growing Cut-Flowers in Hoops and Greenhouses Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 27, 2022 |
#168: Seed Talk: Cool Flowers Indoor Seed Starting FAQs, Part 1
00:49:50
Ready to start your Cool Flowers seeds but still have some lingering questions? Join Lisa and Layne as they discuss some of the most frequently asked questions about starting cool-season hardy annuals indoors from seed. They discuss heat mats, light requirements, germination troubleshooting, and more. Listen to the podcast and help set yourself up for Cool Flowers seed starting success! The video version of Lisa and Layne’s conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: Seed Starting Equipment Category The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion FormYouTube Channel TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 25, 2022 |
#167: How Fall Brings New Beginnings and Opportunities
00:32:02
Fall is not only for fresh starts in the garden or on the farm, it can also be a great time to rethink your business. Take some time to throw out mistakes and consider the future of your business. Our businesses are constantly evolving; embrace the opportunity for a new beginning that fall brings! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 23, 2022 |
#166: Vacation Time? How to Manage Your Flower Garden or Farm
00:24:38
In this recent Clubhouse chat Lisa talks about what to do when you have to leave your flower garden or farm during the growing season. Whether you have a scheduled or an unexpected trip coming up, there are a few things you can do before you go that will make your return so much easier. Listen in for some great tips! Mentions: *NEW* On-Demand Online Courses: Preparing to Sell to Florists, Collectives 101 *NEW* Get our Live Shopping Show App Jessica Walliser’s Books: Good Bug Bad Bug, Attracting Beneficial Bugs to Your Garden Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 20, 2022 |
#165: Flower Farming for Dummies
00:34:18
I was recently introduced to the book series via a business mentor friend: "fill in the blank for Dummies". My full-circle journey of why these books have been a long-haul success nailed me on applying to flower farming. Here I share my six basic foundation steps that can lead to success when we stay between the lines. I hope this inspires and encourages you! ~Lisa Z. Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 16, 2022 |
#164: Seed Talk! Cool Flowers FAQs
00:46:18
We are so excited to introduce a new series to the podcast called “Seed Talk”. Meet Layne Angelo, Seed Manager here at The Gardener’s Workshop. Layne is an avid gardener, seed starter, and engineer who loves learning and applying her technical knowledge to all areas of life, including gardening and growing flowers. As Seed Manager, Layne has a firsthand look at the questions and topics commonly brought up by our customers and students. In this first episode of “Seed Talk”, Lisa and Layne discuss the most frequently asked questions about cool-season hardy annuals, a.k.a. Cool Flowers. Are you ready to learn more about Cool Flowers? Listen to the podcast and get ready for fall planting! The video version of Lisa and Layne’s conversation featuring a slideshow of the questions covered will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion Form TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 13, 2022 |
#163: Building A Flower Farming Business Without Hoop or Greenhouses
00:29:43
This podcast may be for you, you know who you are. You don't think you are a real farmer because of the growing conditions and resources you find yourself in currently: small growing space, or can't have or afford structures, or, or, or.... You can start and sustain a cut-flower growing operation without hoop or greenhouses and on small spaces. We just develop our skills as growers in a different way. I am the living proof if you need it. I hope this inspires and encourages you! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Mary Anne of One HubCap Farm Develop Your Craft: Flower Farming School Online with Lisa Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 09, 2022 |
#162: If I Had Known This When I Started...
00:27:24
Sharing my look back at if only I had known this when I started my flower-growing operation. I could have saved lots of time, money, opportunities, and tears if I had had this advice! Mentions: Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! with Lisa Mason Ziegler TGW On-Demand Online Workshops We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Irrigation Suppliers: Dripworks Berry Hill Must-Have Supplies: Fertilizer Support Netting Clippers Conditioning Supplies Free Resources from The Gardener's Workshop Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Aug 02, 2022 |
#161: How My Garden Grows
00:35:53
I learn so much talking to other gardeners and farmers. After my restaurant-owning cousins set up the TGW company picnic here on the farm, we discussed planting flowers. Joy's questions reminded me of the struggle that some folks have figuring out what to plant and when. Between trees, shrubs, perennials and annuals, it can be overwhelming because there is so much to learn. I hope my tips help! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Get the TGW phone App: In the iOS App Store(Apple) In Google Play(Android) Seed: Love-In-A-Puff Lisa's Books: Vegetables Love Flowers & Cool Flowers Sign up to receive our weekly Farm News! Check out our YouTube channel for excellent tutorials, live shows and more! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jul 26, 2022 |
#160: Cool-Season Flower Checklist
00:34:28
Many of us naturally think that cool season gardening is more challenging than warm season gardening. I have found this not to be true. Join me as I run through my thought process to help make my Cool Flowers garden successful! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farmers Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jul 19, 2022 |
#159: The Evolution of Farm Sales at TGW
00:33:09
I hope this encourages those facing flat sales. We all walk that path from time to time— but during July and August it is especially discouraging. Take heart flower friends—you can overcome this issue when you recognize it and make changes. We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Book: The Flower Farmer by Lynn Byczynski On-Demand Workshop: The No-Till Micro-Scale Flower Farm with Jonathan & Megan Leiss Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jul 12, 2022 |
#158: Flower Farming Employees
00:39:48
In my experience, most employee issues can be avoided. An employer's insufficient training, follow up, support, and lack of expectations can set employees up to fail. Going through some steps and thought processes before jumping into hiring can help avoid many of the problems associated with employing others in your business. Having a process for hiring and creating a culture leads to the best crew ever! Links & Mentions On-Demand Workshop: Preparing to Sell to Florists with Ellen Frost On-Demand Workshop: Collectives 101 with Amelia Ihlo *NEW* Live Shopping Show App: In the iOS App Store In Google Play Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jul 05, 2022 |
#157: Captivating Cosmos!
00:27:21
In this recent Clubhouse chat Lisa talks about the wonderful world of Cosmos! She covers common questions about how to grow them, details about the varieties she’s currently growing, and the very important topics of harvesting and post-harvest handling. Cosmos are a late-season tender annual and they come in lots of fun colors! We hope you enjoy this chat and consider giving cosmos a spot in your garden or cut-flower field. Links & Mentions *NEW* Live Shopping Show App: In the iOS App Store In Google Play Cosmos Seeds in the TGW Online Store Post-Harvest Treatment Options: CVBN Tablets, Quick Dip Join TGW’s Facebook Group: The Flower Farmer Show Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jul 02, 2022 |
#156: Preparing to Sell to Florists with Ellen Frost
00:28:22
In this recent Clubhouse chat Lisa talks with special guest Ellen Frost about her brand new on-demand workshop called Preparing to Sell to Florists. Ellen’s workshop shares her best tips distilled from fifteen years of experience purchasing locally-grown flowers for her design studio work. Ellen also shares some current state-of-the-industry news and answers audience questions. Links & Mentions Podcast: #151: Florist Sales: The Untapped Market *Available NOW* Ellen’s on-demand workshop: Preparing to Sell to Florists Join the waitlist for Ellen’s annual online course: Growing your Business with Local Flower Sourcing Connect with Ellen Frost of Local Color Flowers: Website Facebook Instagram Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Jun 30, 2022 |
#155: Lisa's Top Podcast: The Untold Gifts of a Cutting Garden
00:36:30
This is Lisa's most played and downloaded podcast episode so far, and with good reason. Lisa shares a sweet story of how she first got started growing flowers, and the joy it brought to her as well as her friends and family. In her own words: "It all started for me soon after I married this biker dude that came with a heart of gold and a big vegetable garden... Whether you are a home gardener, budding or seasoned flower farmer, make some sweet stories to share and inspire you and others." Flower friends, this one is definitely worth another listen! Links & Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Jun 28, 2022 |
#154: Bug Talk with Author Jessica Walliser
00:43:01
This is a very special edition of Bug Talk! For this episode, Lisa and Rhonda are joined by author and fellow “bug-hugger” Jessica Walliser. They talk about beneficial insects as well as the food chain and ecosystem that exists in your garden, both large and small scale. Did you know that less than 1% of all insects in the world are actually considered “pests” to humans and our crops? Lisa, Rhonda and Jessica encourage you to be an observer in your growing space, appreciate the value that these creatures bring to your world, and strive to manage your space in a way that provides habitat for them. Jessica’s books provide the roadmap for learning to identify insects and learning what to grow to bring them into your garden. Links & Mentions Sign up to receive our weekly Farm News! Book: Good Bug, Bad Bug Book: Attracting Beneficial Bugs to Your Garden More at: Savvygardening.com The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Jun 25, 2022 |
#153: All About Basil!
00:27:34
Are you growing basil to use in your cut flower bouquets? If not, you should be! In this recent Clubhouse chat Lisa talks about how she got started growing basil, why and how to grow it, her favorite variety, and the very important topics of harvesting and post-harvest handling. Links & Mentions Book: The Flower Farmer by Lynn Byczynski TGW Blog: Basil for the Big Win Lisa’s All-Time Favorite: Mrs Burns Lemon Basil Post-Harvest Treatment Options: CVBN Tablets, Quick Dip Join TGW’s Facebook Groups: The Flower Farmer Show Florist-Farmer Connection Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Jun 23, 2022 |
#152: Dream Big, But Don't Get Lost in the Weeds
00:29:28
Dreaming big can lead to tackling those big dreams, but also getting lost in the weeds along the way. No one knows better how to get lost than me. I continually have to remind myself to reset. To stick with: being consistent, to follow through, and think about strategy. It is not easy for any of us. Remember that the overwhelm we may be experiencing is exactly what we worked for, right? Links & Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. New On-Demand Workshops from The Gardener's Workshop: Preparing to Sell to Florists with Ellen Frost Collectives 101 with Amelia Ihlo Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Jun 21, 2022 |
#151: Florist Sales: The Untapped Market with Ellen Frost
00:29:22
In this episode we catch up with Ellen Frost, TGW instructor and owner of Local Color Flowers floral design studio in Baltimore, MD. Ellen says that now, more than ever, florists are looking to local flower growers as sourcing options. As a studio designer purchasing from local flower growers for over 15 years, Ellen heard the call to put together a new on-demand workshop specifically for flower farmers, one that provides a roadmap to getting that first florist connection and sale. If you have been thinking about offering your flowers to florists, you should check it out! Links & Mentions Connect with Ellen on Instagram: Local Color Flowers Florist Buying Local Flowers Check out Ellen's NEW on-demand workshop: Preparing to Sell to Florists Learn about Ellen’s annual 6-week Online School: Growing Your Business with Local Flower Sourcing The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Jun 18, 2022 |
#150: (Not) Selling Your Flowers
00:26:07
Are you doing what it takes to get your flowers sold? In this recent Clubhouse chat Lisa talks about the business of flower sales and how you can manage to start selling to florists, grocery stores, etc. She also discusses a way of selling that is gaining popularity, outlined in our new on-demand workshop from instructor Amelia Ihlo of Rooted Farmers, which is called Collectives 101. Links & Mentions Want to know more about selling flowers through Collectives? Check out our on-demand course: Collectives 101 Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse on Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Jun 16, 2022 |
#149: Flower Farming Resilience
00:46:15
It’s easy to be discouraged when we maybe experiencing: exhaustion, crazy heat or rain or cold, flat sales, broken equipment, or maybe a mean comment about your business. Links & Mentions: Excited about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Want to try our new Live Shopping app? Check it out here! iOS App. Android App Check out our on-demand online courses (including Collectives and No-Till, both mentioned in this episode) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Jun 14, 2022 |
#148: Dave Dowling: What are Bulbs, Perennials, and Woodies?
00:35:37
Today we're sharing a recent Clubhouse chat with special guest Dave Dowling! In this conversation Dave outlines the basics for getting started with bulbs, perennials and woodies as cut flower crops. This is a fast-paced discussion with lots of questions from the audience, so you may want to listen more than once to soak it all in! Dave’s 6-week online course, called Bulbs, Perennials, Woodies and More, has its annual enrollment window open right now in 2022, June 9th-13th. Click here for more details and to register for the course! Click here to watch our other recent live discussions! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse on Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jun 11, 2022 |
#147: Growing More: Expand Your Business with Lisa and Dave
00:41:05
In this episode Lisa and Dave Dowling discuss how we can expand our flower farming businesses by adding new crops. They talk about what you could and should add, the various ways to grow these plants, and how Dave’s online course can help you make these decisions now and for many years to come. Links & Mentions Dave Dowling's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! Request Dave’s Webinar Replay: Peony Planting, Harvesting & Selling Podcast: Everything Tulips with Dave Dowling & Jennie Love Purchase Wholesale from Ball/Colorlink The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jun 09, 2022 |
#146: Lisa chats with Nicole of Flower Hill Farm
00:35:26
For this episode I check in with my friend and student Nicole Pitt of Flower Hill Farm. Nicole farms in Boonville, New York on the land of her childhood (and current) home. A former TV news reporter/anchor, Nicole is now in her fourth year of cut flower production, selling through a CSA and to florists. In this interview we talked about how she got into flowers, the challenges faced as she grows her business, and what the future may hold for Flower Hill Farm. Nicole’s story demonstrates how investing in education and applying it to your business’s needs as it grows can be the foundation of success. Links & Mentions Flower Hill Farm: Website YouTube Facebook Instagram Dave's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jun 07, 2022 |
#145: Peonies 101 with Dave Dowling
00:36:52
In this episode, I sit down with my good friend Dave Dowling to cover the basics of growing peonies. For home gardeners, we cover where and how to plant them, when and how to fertilize, watering, deadheading and fall cleanup. For commercial growers, we cover varieties to grow for profit, purchasing tips, environmental conditions where they thrive, weed prevention, spacing & bed prep, disbudding, when and how to harvest, and conditioning tips. Links & Mentions Dave's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jun 04, 2022 |
#144: The 411 on Celosia
00:28:14
In this recent Clubhouse chat Lisa covered all the basics to get you started with Celosia, including variety selection, seed starting, harvesting and conditioning. Here are some of her highlighted picks: Best Celosia for Drying: Cockscomb Cramer's Mix Most Popular with Customers: Cockscomb Spring Green Most Productive: Cockscomb Orange Red Sign up: TGW Free Weekly Farm E-Newsletter Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! |
Jun 02, 2022 |
#143: Laying the Groundwork: A Panic Prevention Plan
00:41:52
What is the price we pay by skipping the groundwork? My journey through two decades of learning has brought me some key pieces that help stabilize the craziness of business.
Links & Mentions: Excited about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Sign up to receive our weekly Farm News! Book: Fail-Proof Your Business by Paul Adams Book: The Flower Farmer by Lynn Byczynski Book: The New Organic Grower by Eliot Coleman The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 31, 2022 |
#142: The Urban Farm with Greg Peterson
00:43:49
Greg Peterson is the founder of The Urban Farm, a food-growing educator, a permaculture enthusiast, writer, and the creator of The Urban Farm podcast. Here, Lisa and Greg discuss how he became involved in the green living and sustainability movements, how his small urban residential plot in Arizona gradually became a sustainable food-producing powerhouse, and his recent move to North Carolina with his partner, Heidi. Shared philosophies emerge, including the importance of consistency and committing to a goal in business and in life, plus the importance of knowing where our food comes from and playing an active role in producing our own food. Links & Mentions The Urban Farm: Website Facebook Instagram Twitter John Lee Dumas, Entrepreneurs on Fire In Season Cut-Flower Farm on: Facebook Instagram Rainlog.org - crowdsourced rainfall tracking site from the University of Arizona Yoga with Heidi: Heidi@urbanfarm.org The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 28, 2022 |
#141: Scaling Up Quickly with Dave Dowling and Running Hills Farm
00:52:08
Today’s episode features a recent interview with Dave Dowling and one of his course students, Tim Pierce from Running Hills Farm. Tim and Betsy's Wisconsin farm has seen dramatic growth in the past couple of years, and Tim shares how they have been putting Dave’s teachings into practice on the farm. There’s a lot of great information in this discussion, including some "hacks" for dealing with weather fluctuations in cooler regions. The live interview was originally streamed on Facebook and YouTube, and Tim had prepared some slides of photos that you’ll hear him referencing during the chat. A link to the original interview video that includes the photo slide show is listed below. Links & Mentions Running Hills Farm: Website Instagram Dave Dowling's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! Purchase from Dave at Ball/Colorlink: wholesale perennials for cut-flower production Join our networking Facebook Group: Florist-Farmer Connection View the original interview (with slide show) The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 26, 2022 |
#140: Top 5 Perennial Mistakes with Dave Dowling
00:27:39
In this episode, I sit down with my good friend Dave Dowling to discuss the top five mistakes that people tend to make with perennial cut flower plants. Whether you're a home gardener or a commercial cut-flower grower, Dave offers tips for avoiding these common perennial planting mistakes: 1. Not having weed management practices in place. You can't use chemical treatments on perennial beds, you'll need physical methods of weed prevention that match the growth habit of the plant (clump-forming vs. spreading). 2. Planting a perennial in the wrong place. Pay attention to the particular sun and water needs of each plant and place them in an environment where they'll thrive. Recognize that there are some perennials that you will not be able to grow on your property due to environmental conditions. 3. Planting the wrong variety. Did you know that there are different varieties of perennials produced specifically for cut flowers? Make sure you're purchasing the correct varieties that grow tall for cut flower production, not the dwarf varieties that are grown as bedding plants. 4. Not having a watering plan for your perennials. While most perennials, once established, may survive a drier season, they probably won't thrive and may not flower at all. Perennials need regular irrigation to achieve maximum flower production. 5. Assuming that perennials are less work than growing annuals. Perennials have their own maintenance requirements, including weeding, watering, and fall cleanup. Some perennials need to be dug up and divided every few years. Some are short-lived and need to be replanted every few years. *PRO TIP* For a decent volume of cut-flower production, Dave recommends planting at least 25 plants of each variety of perennial that you want to grow. If space is limited, planting a handful of perennial varieties in larger volumes is better than planting just a few plants of more varieties, which won't yield enough of any one thing to sell. Links & Mentions Dave's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! Published by the ASCFG: Postharvest Handling of Cut Flowers and Greens Purchase from Dave at Ball Colorlink: wholesale perennials for cut-flower production The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 24, 2022 |
#139: The Urban Micro-Farm with Dee of Mermaid City Flowers
00:38:07
I first “met” Dee Hall in the pages of the home and garden section of my local newspaper. It was a pleasure connecting with her and hearing about her urban micro-farm called Mermaid City Flowers, located just across the bay from me down in Norfolk, Virginia. In this interview, Dee describes how she came to be a specialty cut-flower farmer, her current business model, and what she sees for the future of her business. We talk about her feature in the book Black Flora, and her involvement in a new group called the Tidewater Flower Collective. I’m so excited for Dee and all that is yet to come for her!Links & Mentions: Mermaid City Flowers: Website Facebook Instagram Book: Black Flora Tidewater Flower Collective: Facebook Instagram On-Demand Course: Collectives 101 The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 21, 2022 |
#138: Harvesting Peonies with Wanda of Fox Hollow Peonies
00:33:53
I was so pleased to have Wanda Haken as a special guest on Clubhouse! Wanda is a commercial peony farmer located in the Alaskan interior, and she shared with us some great peony harvesting tips based on research performed at the University of Alaska. Wanda is also a student of The Gardener’s Workshop courses, a former school teacher, and a very knowledgeable grower! She offers advice for new and seasoned peony growers - something for everyone!Links & Mentions: Fox Hollow Peonies: Website Facebook Instagram YouTube Learn more about peonies in Flower School! Join the waitlist now for annual enrollment in June. Flower Farming School Online: Bulbs, Perennials, Woodies & More! With Dave Dowling More about Dr. Patricia Holloway of the University of Alaska Fairbanks (UAF) School of Natural Resources and Extension Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when we schedule new chats! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 19, 2022 |
#137: Helping Flowers Last Longer
00:36:33
Whether you're a flower enthusiast home gardener or a commercial cut-flower grower, you know that you want your cut flowers to last as long as possible. In this episode, I cover post-harvest care for cut flowers in lots of different scenarios, and the practices that I recommend if you're selling to florists, at supermarkets, at the farmers' market, or at your farm stand. There are 5 general steps that both commercial growers and home gardeners should strive to follow to maximize vase life: 1. Harvest flowers at the proper stage. Each flower has its own ideal cutting stage. Some flowers continue to develop after you cut them (Sunflowers, Snapdragons), but some don't (Zinnias, Cockscomb). Do not harvest wet flowers. 2. After cutting, allow flowers to rest and rehydrate before arranging. Learn the ideal temperature for resting (conditioning) each type of flower. 3. Treatments can be added to the water that freshly-cut flowers are conditioned in to improve water uptake, hold color, and improve vase life. 4. Harvest buckets and vases should be washed and sanitized between uses, otherwise bacteria grows in them that will diminish flower vase life. My saying is that if you wouldn't be willing to drink out of your harvest buckets and vases then they're not clean enough! 5. Harvest at the ideal time of day (when flowers are more hydrated) to prevent wilting problems - typically early morning after the dew dries. Amy Stewart’s Book Flower Confidential: The Good, the Bad, and the Beautiful The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 17, 2022 |
#136: Exploring Business Opportunities: Interview with Daniel Schavey and Wesley Turner
01:00:03
In this episode, I am exploring more entrepreneurship opportunities that grow out of and to the business of flower farming. I was honored to interview the dynamic couple, Daniel Schavey and Wesley Turner who own four businesses:
Listen to our conversation as we talk about the fears, the wins, the failures, and how to get through it all. Connect : The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 14, 2022 |
#135: Northern Growing Tips from Janis Harris of Harris Flower Farm
00:30:40
In this recent Clubhouse chat, Lisa interviewed Janis Harris of Harris Flower Farm in southwestern Ontario Canada. They discussed what it’s like growing flowers at her farm in hardiness zone 5b/6a, and how it is different from Lisa’s farm in zone 7b/8a in Virginia. Janis shares some tips for northern growers, but also offers great general growing advice about how to learn the best practices for your own particular zone and climate, wherever you are. There’s something in this chat for everyone! Links & Mentions: Harris Flower Farm: Website Facebook Instagram Harris Farm Tour (August 15, 2022) *open to ASCFG members only* Association of Specialty Cut Flower Growers American Horticultural Society: How to find your local garden clubs and plant societies Are you a flower farmer or aspiring to become one? Join our private Facebook Group: The Flower Farmer Show Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 12, 2022 |
#134: The Full Circle of Flower Farming
00:33:55
As we are heading into the season here on my little flower farm, I’m reminded just how deep it is about to become as the flowers, the heat, and those weeds are about to get going. Walk with me as I look at the layers of a cutting garden and how I have learned to enjoy the journey. Links & Mentions: Bachelor Button Seed Mixes from The Gardener’s Workshop Excited about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Association of Specialty Cut Flower Growers Sunny Meadows Flower Farm: Website Instagram TikTok Bio360 Product Page with Install Videos Dave Dowling’s 6-week course, Flower Farming School Online: Bulbs, Perennials, Woodies and More! Enrollment begins June 9th, 2022, More Info & Join the waitlist The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 10, 2022 |
#133: The Past, Present and Future of Sunny Meadows Flower Farm
00:38:57
Steve and Gretel Adams have become very well-known in the cut flower growing world. They went from homesteading market gardeners on a quarter-acre plot to “rock star” cut-flower producers with over 17 greenhouses and 20 employees! Have you ever wondered how they got their start? How Sunny Meadows Flower Farm came to be? In this interview they talk through the progression of their business, including:
This episode is packed with great business and general life advice! Links & Mentions: Book: The Organic Farmer’s Business Handbook Flower Farming School Online: Growing Cut-Flower Crops in Hoops & Greenhouses More from Sunny Meadows Flower Farm: Website Instagram TikTok The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 07, 2022 |
#132: Keeper Clubhouse Clips (Succession Planting and Zinnias!)
00:36:53
Today I have more "keeper clips" from Clubhouse for you! Lisa hosts a chat called The Flower Farmer Show on the Clubhouse app each Wednesday to cover various flower farming and flower business topics. In today’s episode, I'm sharing clips of Lisa covering the topics of Succession Planting and the 411 on Zinnias! She offers some great tips here that can make a BIG difference for your farm or garden, so I hope you enjoy! Succession Planting for Consistent Supply: Succession planting annual plants is how we plan for a consistent supply of high-quality flowers, herbs, and vegetables throughout the season. This method of planting also helps you manage common problems like severe weather events and pest or disease outbreaks. Let’s Talk Zinnias!: Here’s the 411 on Zinnias! Lisa runs through her method of growing them from start to finish, including harvesting and post-harvest care, plus descriptions of the varieties that she grows. Sign up: TGW Free Weekly Farm E-Newsletter Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 05, 2022 |
#131: Bug Talk: Ants on Peonies with Lisa & Rhonda
00:27:25
Ants on peonies…did you know they are beneficial? Ants patrol the blooms for the sweet nectar and inadvertently protect the nectar and the blooms from pests in their greediness! Why do we find ants on peonies? Because of all the sweet nectar they produce! Peonies have extrafloral nectaries (EFN) - they exude nectar from other parts of the plant beyond the inside of the flower. Ants feed on this nectar, which becomes more plentiful closer to blooming. Ants are not garden pests, they are hard workers with lots of garden duties! Ants are predators of garden pests, they aerate the soil, and perform cleanup of decomposing debris. Rhonda encourages you to observe ants in your garden to see what they’re doing, as different types of ants have different jobs. Lisa and Rhonda briefly discuss the differences between native and non-native insects, and how humans affect the spread of non-natives. Lisa talks about peony harvesting on her farm and shares some great peony tips from Dave Dowling:
Links & Mentions: The Gardener’s Workshop Free Resources Library Dave Dowling’s 6-week course, Flower Farming School Online: Bulbs, Perennials, Woodies and More! More Info & Join the waitlist The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
May 03, 2022 |
#130: Local Color Flowers - A Design Studio’s Year Month-by-Month with Ellen Frost
00:45:46
My fascination with Ellen Frost’s local flower sourcing design studio model, Local Color Flowers, began years ago when we first met. Every flower farmer needs an Ellen on their customer list! Local Color Flowers is located in Baltimore, Maryland. She buys all her flowers from growers within 100 miles of the shop, and she does it year-round. Let’s walk through a year, month-by-month of what is going on in Ellen’s studio plus what they are buying. Please see the PDF link below for the full outline. Links & Mentions PDF: A Designer's Month-to-Month (What they buy) Request Ellen’s Dried Wreath Webinar Connect with Ellen on Instagram: Local Color Flowers Florist Buying Local Flowers Learn about Ellen’s Course Growing Your Business with Local Flower Sourcing The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 30, 2022 |
#129: The Future of the Cut Flower Industry: Flower Collectives
00:42:40
Are floral collectives the key to the future for domestic cut flower growers? This episode features a recent panel discussion about our new on-demand online course, Collectives 101: A guide for joining and selling through regional wholesale hubs, with Amelia Ihlo. Lisa is joined by Amanda Montgomery of River City Flower Exchange and Jonathan Leiss of Spring Forth Farm to gain insight into the world of floral collectives and to hear first-hand the potential value of this new course for flower farmers. Amanda and Jonathan share their experiences with this selling model and offer helpful information for those curious about the opportunity to either start a collective or join an existing one. Links & Mentions Hummingbird Flower Co: Website Facebook River City Flower Exchange: Website Instagram Spring Forth Farm: Website Facebook Instagram Piedmont Wholesale Flowers: Website Facebook Instagram Stemz: Website Facebook Instagram Association of Specialty Cut Flower Growers Localflowers.org Rooted Farmers: Website Instagram On-Demand Course: Collectives 101 The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 28, 2022 |
#128: The Big Picture: A Garden and a Business
00:26:34
Let’s remember and keep in focus the big picture of what we are doing, how we are doing it, and why we are doing it. It’s so easy to fall into rabbit holes and to become completely derailed from our “why” we are doing this in the first place! My big picture garden considerations are: How will I tear this down? How will I maintain it day to day? Will it sell easily? On the business side of things, pausing to remember “why” I am doing all this and am I getting there helps to keep me on track. Links & Mentions: Excited about our partnership with the Growing For Market Magazine. Use the coupon code: WORKSHOP to get 25% off any subscription. "Bug Talk" podcasts with Lisa & Rhonda: Field & Garden episode #112, episode #121 The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 26, 2022 |
#127: Ranunculus & Anemone Basics with Steve & Gretel Adams
00:41:02
An introduction to these showy greenhouse-grown spring blooms from Steve & Gretel Adams of Sunny Meadows Flower Farm. They cover lots of important topics, including:
Links & Mentions: Request the PDF: Favorite Ranunculus & Sources Request the PDF: Favorite Anenomes & Growing Tips Request the PDF: Ranunculus Stages of Harvest Flower Farming School Online: Growing Cut-Flower Crops in Hoops & Greenhouses More from Sunny Meadows Flower Farm: Website Instagram TikTok The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 23, 2022 |
#126: Lisa on The Flower Podcast (finding your niche market & business model, top 5 flowers to grow)
00:52:27
In this episode, we're revisiting an interview that Lisa did in October 2020 on The Flower Podcast, with host Scott Shepherd. Scott and Lisa covered a broad range of topics, including:
Links & Mentions: The full-length episode on The Flower Podcast Online Courses & Schools offered by The Gardener's Workshop The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 21, 2022 |
#125: Step #1: Managing You
00:29:32
In this episode I am sharing the bottom line friends: you are the only one that can change the way things are going for you and your flower farming business. If we think back to why we started our own business:
Now we have to exercise the muscle that can help us get there: the choices we make and how we respond to failures. The difference between success and failure can be this simple. Hope this gives some food for thought! Links & Mentions: Course: Flower Farming School Online: The Basics, Annual Crops, Marketing and More! Book: Vegetables Love Flowers Podcast: Jennie Love & Dave Dowling discuss Tulips The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 19, 2022 |
#124: How Local Color Flowers Is Evolving with Ellen Frost
00:40:35
Ellen Frost joins Lisa to discuss the unique business model of her floral design studio, Local Color Flowers, and how it has continued to evolve over time. Topics include: supporting local flower farmers, community building through regular studio events, and ramping up subscriptions. Links & Mentions: Ellen’s Design Studio, Local Color Flowers: Website Instagram Facebook Florists Buying Local: Facebook Instagram and #floristsbuyinglocal Course: Florist School Online: Growing Your Business with Local Flower Sourcing The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 16, 2022 |
#123: Lisa on the Joe Gardener Podcast (Building Natural Habitat, Cutting Gardens, Harvesting Tips)
00:48:31
In October 2021 Lisa was featured on the Joe Gardener podcast. She joined host Joe Lamp'l to discuss how nature can balance itself when you incorporate flowers and native plants in and around your garden space, attracting beneficial insects and providing them with a consistent habitat. They covered topics such as:
Links & Mentions: Full Joe Gardener Episode #231 Blog Post Available Here Request Lisa's Free Resource: 6 Steps to a 3-Season Cut-Flower Garden Online Courses published by The Gardener’s Workshop The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 14, 2022 |
#122: Am I Ready to Join or Start a Collective? Interview with Amelia Ihlo
00:38:06
In this episode, Lisa Z and Collectives 101 instructor Amelia Ihlo discuss what it takes as a flower farmer to be ready to join or start a floral collective. They touch on common indicators for success, such as knowing your market & your customer’s needs, examining your grower network & relationships, thinking about short and long-term plans, and building resources. Links & Mentions: Collectives 101 On-Demand Online Workshop *AVAILABLE NOW* Considering using Rooted Farmers for your collective? More info Here Book: A Complaint Is a Gift The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 12, 2022 |
#121: Bug Talk: They All Have Purpose, with Lisa & Rhonda
00:40:34
Today, Rhonda Graves returns to join Lisa for another “Bug Talk.” And beneficial creatures too! They all have a purpose in a balanced ecosystem. Rhonda & Lisa discuss how to invite and maintain these beneficial creatures in your garden or on your farm, including pollinator garden plots, native tree and shrub plantings, “Beetle Banks” and “Habitat Islands.” Together they share the joy of getting to know the beneficial creatures in your garden and how to create a year-round habitat to keep them nearby. Mentions: Book: Attracting Beneficial Bugs To Your Garden by Jessica Walliser Book: Wasps by Heather Holm Book: Grow Organic by Doug Oster & Jessica Walliser Lisa's book: Vegetables Love Flowers The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 09, 2022 |
#120: Keeper Clubhouse Clips (Early Sunflowers, Bed Prep for Weed Prevention)
00:19:32
Today I have more "keeper clips" from Clubhouse for you! Lisa hosts a chat on Clubhouse each Wednesday to cover various flower farming and flower business topics as well as answer listener questions. This episode has some great clips covering the topics of Early-Season Sunflower Growing and Prepping your Beds for Weed Prevention. Lisa offers some great tips here that can make a BIG difference for your farm or garden. So here you go! Links & Mentions: Sunflower Seeds in our Online Shop Video: Weeding with a garden hoe Blog: Weed-Free Direct Seeded Beds Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 07, 2022 |
#119: What is a Collective, Anyway? Interview with Amelia Ihlo
00:31:29
In this episode, I am exploring the question: "What is a floral Collective, and how is it different from a Co-op?" I discussed this and so much more with Amelia Ihlo of Rooted Farmers. Amelia lays out the ins and outs of this flower selling model that I believe is a key piece of the future locally-grown cut-flower industry. Amelia has plenty of boots-on-the-ground experience with this business model as a flower farmer herself. She was part of starting a collective several years ago to better serve her customers and to work with other growers in the Boston area. She went on to start RootedFarmers.com, an online marketplace connecting flower buyers with flower sellers. Rooted Farmers now works with collectives nationwide. Today we introduce the launch of Amelia's on-demand workshop published by The Gardener's Workshop, called Collectives 101: A Guide for Joining & Selling through Regional Wholesale Hubs. Read more about Amelia and her new on-demand online workshop here. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 05, 2022 |
#118: The Book That Changed My Life: Interview with Author Lynn Byczynski
00:36:25
Friends, Lynn Byczynski's book, The Flower Farmer is what redirected my life path. While Lynn and I have come to be friends through the years, it was a surreal moment to chat with her about the book that changed everything for me. I also loved hearing about her other major contribution to the farming world, founding Growing For Market over 30 years ago. It is a magazine for farmers by farmers and also played a key role in forming me as a flower farmer. One of Lynn's longtime passions has been growing delicious food. It wasn't surprising to learn that Lynn's family's business has become the USA distributor of the Seeds From Italy line of seeds. Mentions: Seeds From Italy, include Lynn's Blog, vegetable and flower seeds, tools, and books. Connect: Instagram Dee Hall of Mermaid City Flowers: Instagram, Website, and the group Black Flower Farmers The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Apr 02, 2022 |
#117: Lisa on The Urban Farm Podcast (Beneficial Insects, Succession Planting, and More!)
00:36:21
Hello and welcome to the Field & Garden podcast! I'm Jessi Graven with The Gardener's Workshop. Today I’d like to share some clips from an interview that Lisa recently did on The Urban Farm Podcast with host Greg Peterson. Here they discussed Lisa’s book Vegetables Love Flowers and also covered topics such as beneficial insects & creatures, the importance of native plants, succession planting, and starting a 3-season cut-flower garden in your vegetable patch. I hope you enjoy! Mentions & Links: The Urban Farm Podcast with Host Greg Peterson Lisa Mason Ziegler’s book, Vegetables Love Flowers Jessica Walliser’s book, Attracting Beneficial Bugs to Your Garden Doug Tallamy’s book, Bringing Nature Home Online Courses from The Gardener's Workshop The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 31, 2022 |
#116: Failed Expectations
00:37:30
We are so hard on ourselves when we hit a wall or fail. I've found that the reality so often for me is that my expectations weren't based on any facts or experiences, just hopes, and dreams. No wonder it didn't work out! Stepping back and rethinking the process can change it all. Hopes + Dreams + Experience + Knowledge = a smoother and straighter road to success. I hope this episode meets you where you are, encourages you, lets you know you are not alone, and sows the seeds of hope that there is another way. Mentions: Request the webinar: What It Takes To Be A Flower Farmer Sunny Meadows Flower Farm: Instagram Website Flower Farming School Online: The Basics, Annual Crops, Marketing, and More with Lisa Mason Ziegler Flower Farming School Online: Bulbs, Perennials, Woodies, and More with Dave Dowling I hope you enjoy this episode. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 29, 2022 |
#115: The Evolution of a Flower Farmer with Jennie Love
00:40:48
Listen as Jennie Love of Love n' Fresh Flowers in Philly and I discuss the evolution of her flower farm and business. From starting a cutting garden in a community plot to blazing the way as a pioneer in the farmer-florist industry. Named by Martha Stewart as one of the top 10 Farmer-Florist. Jennie shares the changes to the way she farms and to her business -- all-natural evolution to staying relevant and successful. Join us for a candid chat. Mentions: Connect with Jennie: Love n' Fresh Flowers Website Instagram Pinterest No-Till Flowers Podcast Jennie's courses: Making Workshops Work for You Farmer-Florist School Online: The Wedding Process I hope you enjoy this episode. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 26, 2022 |
#114: Jennie Love & Ellen Frost Share Their Top Books
00:28:10
Hello and welcome to the Field & Garden podcast! I’m Jessi Graven from The Gardener’s Workshop. Today I’d like to share a chat between Jennie Love of Love 'n Fresh Flowers & Ellen Frost of Local Color Flowers, in which they discuss their top books for flower farming, floristry, and business. As you may know, both Jennie & Ellen are online course instructors for The Gardener’s Workshop, but they’re also good friends on top of that. In 2020 Jennie hosted this chat with Ellen on Instagram Live and then shared it with us, so we hope you enjoy! Read more about Jennie Love, Love 'n Fresh Flowers and her online course here. Read more about Ellen Frost, Local Color Flowers, and her online course here. Thank you everyone for joining me here on The Field & Garden Podcast, I’m Jessi Graven with The Gardener’s Workshop and I hope you have a great day! |
Mar 24, 2022 |
#113: Meet Andrew Mefford of Growing For Market
00:56:27
Friends, I don't know if anyone has noticed it yet, but I have been trying to bring to the forefront that farming is the root of many good things. This episode with Andrew Mefford of Growing For Market is another example of the many opportunities that farming affords us. There are many roads less traveled from the farming world that may be a fit for you too. I came to know Andrew after reading his book, The Organic No-Till Farming Revolution, and through his taking over Growing For Market magazine. Take a listen to see how being a plant nerd led Andrew to farming and with journalism in his past, Andrew, in his words, now has a hand in advancing the state of local farming. Mentions: Request a free digital or print copy from the Growing For Market magazine. Subscribe with a 25% discount code: Workshop Find Andrew's books HERE. I hope you enjoy this episode. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 22, 2022 |
#112: Bug Talk with Lisa & Rhonda
00:35:27
Warning friends, this is an episode that may change the way you garden, farm, and view it all. Meet Rhonda Graves the warehouse manager here at The Gardener's Workshop. But more importantly, Rhonda has a passion (truthfully an obsession) for all that is happening out in the garden, and friends you won't believe what is going on out there. Rhonda is a lifelong gardener, an active master gardener, and a master naturalist. Did you know that the good beneficial bugs in the world outnumber the bad pest bugs by a longshot? Rhonda and I are sharing our experiences encouraging the good bugs to combat the bad pest bugs. When invited to the garden and kept happy, beneficial insects will do the heavy lifting on pest control. We want to whet your appetite, share some of the resources we use with the hope that it will inspire you to step away from pesticides. Join us to give a hand to what is going on just outside your backdoor. Mentions: Jessica Walliser's books: Attracting Beneficial Bugs To Your Garden and Good Bug Bad Bug Doug Tallemy's book: Bringing Nature Home Mary Gardiner's book: Good Garden Bugs Xerces book: Farming For Beneficial Insects Lisa's book: Vegetables Love Flowers We hope this episode helps you. Lisa & Rhonda The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 19, 2022 |
#111: Lisa Z & Dave Dowling: Overcoming Challenges to Become a Flower Farmer
00:38:35
Hello and welcome to the Field & Garden podcast! I’m Jessi Graven from The Gardener’s Workshop. Today I’d like to present a conversation between Lisa Mason Ziegler and Dave Dowling from 2019 in which they tackle some of the most common challenges that people face while working to become a flower farmer. There are also some great stories in here about when Lisa and Dave were first starting their flower farming journeys, so I hope you enjoy! Challenges mentioned: Lack of Experience, No Cooler, No Acreage, No Greenhouse or Hoophouse, No Money, No Delivery Vehicle, No Tractor, Nowhere to sell flowers nearby, No Hired Help, Too Old, Single Parent Lisa & Dave explain how we can overcome these challenges to achieve our flower farming dreams! Mentions: Lisa Ziegler's Online Course: Join the Waitlist Dave Dowling's Online Course: Join the Waitlist Available Now: On-Demand Online Workshops Connect with Lisa on Social Media Thank you for joining me here The Field & Garden Podcast, I’m Jessi Graven with The Gardener’s Workshop and I hope you have a great day! |
Mar 17, 2022 |
#110: Should You Host Workshops with Jennie Love
00:36:59
A part of building a successful long-haul business is not putting all your eggs into one basket. Adding workshops and experiences to your business may be the perfect profitable next step. Listen as Jennie Love of Love n' Fresh Flowers in Philly and I discuss the ups and downs, the how-to and how-not-to add workshops to your businesses lineup. Jennie has years of workshop experience on her farm and taking her workshops on the road. Mentions: Connect with Jennie: Love n' Fresh Flowers Website Instagram Pinterest No-Till Flowers Podcast Jennie's courses: Making Workshops Work for You Farmer-Florist School Online: The Wedding Process Your host Lisa Mason Ziegler The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 15, 2022 |
#109: Listen Again: Seed Starting Doesn’t Have To Be This Hard
00:36:37
Friends, I hope this episode inspires and encourages you! Seed starting is a challenge and our first tries don’t always work out. My experience sure didn’t. I hope this reminds and helps you. Lisa The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 12, 2022 |
#108: Recap: Chat with Jonathan & Megan Leiss of Spring Forth Farm
00:38:37
Welcome to the Field & Garden podcast, I’m Jessi Graven from The Gardener’s Workshop. Today I have for you some excerpts from Lisa’s recent Clubhouse chat with Jonathan & Megan Leiss of Spring Forth Farm. During this conversation, Jonathan & Megan discuss their recent business changes, farming with young children, answer audience questions, and offer a brief description of their on-demand online workshop, The No-Till Micro-Scale Flower Farm. For more details and to purchase the course, visit their course page. Discover Spring Forth Farm: Facebook, Instagram, Website Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! Thank you for joining me here on another episode of The Field & Garden Podcast, I’m Jessi Graven with The Gardener’s Workshop and I hope you have a great day! |
Mar 10, 2022 |
#107: Flower Farmer Reminder List
00:38:58
In this episode, I'm sharing the reminders I wish someone would have tapped me on the shoulder to say: remember this! If you are an avid gardener or as I was in the beginning, a gardener gone wild-- you can disregard this list. These reminders are for those that want to build a successful, profitable business:
I hope this reminds and helps you. Lisa P.S. I can't wait to meet you at school! Get on my waitlist HERE. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 08, 2022 |
#106: Sunflower Sowing in Very Early Spring?
00:27:06
In this episode, I am sharing my journey of how I came to grow sunflowers and then how I pushed the envelope to get them even earlier in the season. Mentions in this episode: Amy's Garden Instagram Request my webinar: Sunflowers For the Win! ProCut & Sunfill Sunflower seeds Hydrator: Quick Dip The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 05, 2022 |
#105: Keeper Clubhouse Clips: Cool Flower Failures, Row Cover Debate, Grow Room Update
00:24:12
Hey Everyone! Welcome to the Field & Garden podcast, I’m Jessi Graven from The Gardener’s Workshop. Today I’ve pulled together some clips of Lisa speaking over on the Clubhouse app for your enjoyment. If you’re not familiar with Clubhouse, it’s an audio-only social media app, sort of like a group phone call but with more features. Lisa and I go on there once a week on Wednesdays to cover various flower farming and flower business topics as well as answer listener questions. Today I have for you a couple of great clips from our February chats, covering topics including Lisa’s cool flower successes and failures, a debate about row cover usage, and a rundown of what is currently sprouting in Lisa’s grow room. On Clubhouse each week we include a link to more information on the topic we're covering, such as links to blog posts and webinar replays. Here are the ones that we included in these chats: Webinar Replay Request: Cool Flowers Refresher Blog: Seed Starting Schedule for Summer Flowers Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! Thank you for joining me here on another episode of The Field & Garden Podcast, I’m Jessi Graven with The Gardener’s Workshop and I hope you have a great day! |
Mar 03, 2022 |
#104: Easy Indoor Seed Starting with Soil Blocking: The Journey
00:31:22
In this episode, I'm walking down memory lane of how I came to be such an avid soil blocker seed starter. I'm sharing how I learned about this method that the Dutch and English have used for decades to start seeds and the journey of tweaking it into a tabletop seed starting method. Mentions in this episode:
Why I use soil blocking:
The discovery and pursuit of soil blocking allowed me to launch my cut-flower farm. Sharing this revolutionary in-home easy seed starting method with soil blocking surely changed the course of my life. Thanks for letting me walk down memory lane! Lisa The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Mar 01, 2022 |
#103: Cool Flowers In The Ground
00:26:30
In this episode, I'm sharing what I'm doing and thinking about with my Cool Flowers garden in very early spring. Remembering to make simple notes on the calendar is so helpful the next time around to refer back to. Fall Planting Checkin
Very Early Spring Planting
When the Blooms Start
Learn more about growing Cool Flowers. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Feb 26, 2022 |
#102: Recap: Andrew Mefferd reviews The No-Till Micro-Scale Flower Farm On-Demand Workshop
00:22:07
Hello and welcome to another special episode of the Field & Garden podcast! I’m Jessi Graven from The Gardener’s Workshop. I’m here today to continue what we started last week, the recap of the panel discussion and review of The No-Till Micro-Scale Flower Farm online workshop. If you missed last week’s podcast that featured Jennie Love’s review of the workshop, you can find that on our website or wherever you listen to podcasts, it’s episode #100. So as you may know, we offer an On-Demand Workshop called The No-Till Micro-Scale Flower Farm with Jonathan & Megan Leiss of Spring Forth Farm. Jonathan & Megan’s workshop offers over 4.5 hours of instruction on their no-till practices and micro-scale farming techniques. When the course first launched, Lisa Ziegler invited industry professionals to review the course and attend an online panel discussion. Today I have for you an excerpt from that discussion featuring Andrew Mefferd. Andrew is the editor and publisher of Growing for Market magazine as well as the author of the book The Organic No-Till Farming Revolution. Andrew has spent over 15 years working on farms, including a year working on a no-till research farm, and seven years in the research department at Johnny's Selected Seeds. We loved hearing his insights about this workshop, and I hope you will too. *Special Announcement* Jonathan & Megan Leiss are hosting a LIVE Q&A session on Earth Day! (Friday, April 22, 2022) ALL students of their workshop are invited to attend, and we hope to see you there! Details will be emailed beforehand to everyone who has purchased the workshop. NOW is a great time to purchase the workshop if you haven’t already, dive into the material, and get your questions ready for the LIVE Q&A. More info is available on our website: About the No-Till Micro-Scale Flower Farm On-Demand Workshop To learn more about Spring Forth Farm: Instagram, Facebook, Website, View the full-length panel discussion The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Feb 24, 2022 |
#101: The Truth About Seed Starting
00:14:08
Enjoy this short podcast to get relieved of the pressure to start seeds now— In the episode, I share the reality that this rush and pressure we feel to start seeds in early spring is a result of marketing--it is not the only time to start seeds! Many of us could really start seeds 12 months of the year. Hope this gives you the nudge to jump on where you are and not feel behind. Hosted with Lisa Mason Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Feb 22, 2022 |
#97: Flower Colors For Your Market with Jonathan Leiss
00:35:39
In this episode, Jonathan Leiss of Spring Forth Farm and I discuss how his focus on flower colors is directly connected to what his customers want and need. His specialized business model is harvesting and selling flowers in early spring to early summer when demand and profits are high. This model allows them to fully embrace their homesteading lifestyle and pursue a business that fits their family. To learn more about Spring Forth Farm: Jonathan and Megan's online course: The No-Till Micro-Scale Flower Farm Flowers mentioned in our discussion: Here's a list of the white flowers we grow:
We no longer grow:
Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Feb 19, 2022 |
#100: Recap: Jennie Love's Review of The No-Till Micro-Scale Flower Farm On-Demand Workshop
00:10:42
Welcome to a special episode of the Field & Garden podcast! I’m Jessi Graven from The Gardener’s Workshop, and I’m here to bring you something a little different today. As you may know, we offer an On-Demand Workshop called The No-Till Micro-Scale Flower Farm with Jonathan & Megan Leiss of Spring Forth Farm. Jonathan & Megan’s workshop offers over 4.5 hours of instruction on their no-till practices and micro-scale farming techniques. When the course first launched, Lisa Ziegler, invited industry professionals to review the course and attend an online panel discussion. Today I have for you an excerpt from that discussion featuring Jennie Love of Love n’ Fresh Flowers. Jennie is an industry-leading farmer-florist, a flower farmer with a strong interest in regenerative agriculture, a past president of the ASCFG, and a fellow TGW course instructor. We loved hearing her thoughts about this workshop, and I hope you will too. *Special Announcement* Jonathan & Megan Leiss are hosting a LIVE Q&A session on Earth Day! (Friday, April 22, 2022) ALL students of their workshop are invited to attend, and we hope to see you there! Details will be emailed beforehand to everyone who has purchased the workshop. NOW is a great time to purchase the workshop if you haven’t already, dive into the material, and get your questions ready for the LIVE Q&A. More info is available on our website: About the No-Till Micro-Scale Flower Farm On-Demand Workshop To learn more about Spring Forth Farm: Instagram, Facebook, Website, View the full-length panel discussion The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social! |
Feb 17, 2022 |
#99: Cool Start, Hot Finish: Lisianthus with Dave Dowling
00:33:57
In this episode with Dave Dowling we are discussing Lisianthus. From favorite varieties to treatment to prevent root rot to netting. Dave's comments are loaded with good information. This episode along with episode #97 is a great taste of Dave's teaching style! Learn about Dave's online course and get on his waitlist: Bulbs, Perennials, Woodies, and More! Hosted with Lisa Mason Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Feb 15, 2022 |
#98: Growing Snapdragons with Dave Dowling
00:31:24
I've been growing snapdragons for over two decades and thought I had a handle on it---but NOT after this discussion with Dave Dowling! In this episode, we are talking about extending the harvest season, how to do that but variety selection, harvesting, conditioning, and more! This is but a small sampling of what it is like to learn from Dave. I am so pleased to have Dave as one of our online course instructors. Learn more about his course and get on the waitlist for his June enrollment for Bulbs, Perennials, Woodies, and More! Connect with Dave on Instagram & Facebook Hosted with Lisa Mason Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Feb 12, 2022 |
#96: Growing Sunflowers with Jonathan Leiss
00:38:42
Talking one of my favorite subjects with Jonathan Leiss of Spring Forth Farm located in Hurdle Mills, North Carolina: sunflowers.
We both agree that sunflowers can be major contributors to the bottom line of most flower-growing operations.
Jonathan's go-to sunflower is VIncent's Choice with a new addition this year of Premier for its short seed to bloom and shorter height.
Connect with Jonathan and Megan and learn more about their unique business model in their online course:
Instagram Facebook Website
Jonathan and Megan's online course: The No-Till Micro-Scale Flower Farm
The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!
|
Feb 08, 2022 |
#93: Growing Lilies with Val Schirmer
00:38:11
In this episode with Val Schirmer of Three Toads Farm, Val paints the picture of the possibilities of growing lilies to grow your business. She shares how she built her business by using big bulbs to grow big beautiful flowers that stopped people in their tracks. See Val's favorites below. Connect with Val: Val's online course: Forcing Glorious Bulbs for the Holidays and Beyond! Association of Specialty Cut Flower Growers Have a look at Val's favorite lily list on the HOME of the Field & Garden Podcast. Enjoy! Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Feb 05, 2022 |
#94: Meet Val Schirmer of Three Toads Farm
00:36:27
Loved chatting with Val Schirmer of Three Toads Farm. Val has been a friend for years and getting to know more about her journey of becoming a flower farmer was great.
Connect with Val:
Instagram Facebook
Val's online course: Forcing Glorious Bulbs for the Holidays and Beyond!
Association of Specialty Cut Flower Growers
Enjoy!
Hosted by Lisa Ziegler
The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!
|
Feb 01, 2022 |
#95: Seed Starting Steps
00:22:53
In this episode, I am doing a run-through of the things I consider and do when starting a specific seed. Hope it helps!
My process of seed starting to grow awesome quick transplants with soil blocks:
Seed Starting Made Easy online course Enjoy! Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 29, 2022 |
#92: Cool Flowers in Very Early Spring
00:24:26
Wondering when and how to plant cool-season hardy annuals in very early spring? You are not alone my friend, I am getting lots of questions and this episode is addressing some of the most commonly heard. Mentions: The Cool-Season Flower Chronicles This page has the 5-video series plus many other resources you can request. The book: Cool Flowers The Course: Cool Flowers Beyond the Book for Flower Farmers So enjoy this journey from yesteryear that I have dug up and dusted off! Enjoy! Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 25, 2022 |
#91: Seed Starting Saturdays: Week 2
00:20:20
In this episode, I am continuing to revisit a project I did 4 years ago called Seed Starting Saturdays. My initial intention was to listen to it to redo it for today--- but guess what? After listening I realized it's great information that is the same today, yesterday, and tomorrow for seed starting. Week 2 includes my planning and gathering tips. So enjoy this journey from yesteryear that I have dug up and dusted off! So enjoy this journey from yesteryear that I have dug up and dusted off! Jumbo Calendar (this is not an affiliate link) Enjoy! Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 22, 2022 |
#90: Why Flowers?
00:29:39
We all may start growing flowers for different reasons, but the end can be the same: to beautify our yards and farms, restore nature, have fresh flowers on the table, and restore our souls. My book Vegetables Love Flowers is about a 3-season cutting garden and all the goodness it can bring to the vegetable patch. In the episode, I invite you to consider the big picture of what flowers can do for you. I'd love to sign a book for you! Get the book: Vegetables Love Flowers Grab the free companion video Book Study no matter where you purchased the book. Enjoy! Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 18, 2022 |
#89: Seed Starting Saturday: Week 1
00:16:26
In this episode, I revisited a project I did 4 years ago called Seed Starting Saturdays. My initial intention was to listen to it to redo it for today--- but guess what? After listening I realized it's great information that is the same today, yesterday, and tomorrow for seed starting. Week 1 includes what you should do or at least consider before you start seeds. So enjoy this journey from yesteryear that I have dug up and dusted off! Jumbo Calendar (this is not an affiliate link) Enjoy! Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 15, 2022 |
#88: Rudbeckias: Not The Ditch Dwellers
00:27:56
My love of rudbeckias has turned into a bit of an obsession. They are, after all, a pretty easy family to fall in love with. Some of the reasons I love them:
The cut stems are major contributors to my flower farming business and a key ingredient that makes my farm attractive to so many native bees. Bonus: they are winter hardy to zone 5 which means they can be fall planted for earlier blooms in zones 5,6,7,8,9 for taller stems, and more abundance. Early spring plantings can extend the season but won’t deliver as tall stems or abundance in my experience. Find all my favorite rudbeckia seeds here: Indian Summer. Prairie Sun, Goldilocks, and Double Daisy. Honorable mentions but not in the R. Hirta family: R. triloba and R. maxima I love what this family offers as cut flowers and beneficial creatures. The fourth section in my book Vegetables Love Flowers is titled "Heros of the Garden" and features the image I love of a goldfinch sitting on my rudbeckia-- iconic! Enjoy! Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 11, 2022 |
#87: Have Faith in Cool Flowers
00:48:59
Lots of folks reaching out because of fears they are experiencing about their Cool Flowers facing cold weather. I understand and suffer from the same thing from time to time. It's natural, but we need to do all we can to meet their needs to maximize success. I'm sharing the replay from a Clubhouse chat I hosted that includes encouragement and some steps to follow to stack the cards in favor of your cool-season hardy annuals. Mentions: The Cool-Season Flower Chronicles includes 5 videos and the doorway to other resources. The Secret Sauce Cool Flowers article Enjoy! Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 06, 2022 |
#86: Building a Business? Don’t Fall for Overspending
00:28:22
Overspending is a common struggle we face in life, being in business is no different. The point of going into business is to make a profit. Many businesses never make it because of habitual business overspending. It is challenging enough to only spend on what is really needed to succeed — throw in overspending and it’s easy to see how so many fail. Many fall for spending unnecessarily before it's even known if it is needed yet. Start small and grow slowly, keep it simple, learn how to flower farm efficiently to turn a profit, and step away from the catalogs! Excited about our partnership with the Growing For Market Magazine. Use the coupon code: WORKSHOP to get 25% off any subscription. Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 04, 2022 |
#85: An Unlikely Path
00:36:08
Do you make more to-do lists than you can ever get to? I do. This year I decided to make a new list, what I have done, and friends, it made me feel a whole lot better! In this episode, I am sharing how I got to the place I am today. The piece that I believe is key to how I was able to succeed and more. For more on my gardening love story of marrying Steve read my book, Cool Flowers. Learn about going from a novice gardener to starting a flower farm in my book Vegetables Love Flowers. Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Jan 01, 2022 |
#84: Resting and Recharging, A Business Essential
00:44:38
I didn't love it when I was told I had to clear my mind and rest, BUT it did prove to be essential for my business's success. Honestly, I thought it was a waste of time, but the advice was dead right.
Enjoy this replay of a Clubhouse chat sharing that I've learned that taking a few deliberate steps to benefit my business in the dead of winter---helps to get me through the heat of summer.
Enjoy!
Hosted by Lisa Ziegler
The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!
|
Dec 30, 2021 |
#83: Cool Flowers FOMO, How to Cope
00:40:34
FOMO: Fear Of Missing Out. It can happen to anyone and I hear from lots of folks struggling with it. Sometimes we just feel like we’ve missed the right timing or aren’t getting the results we see others getting that can lead to: FOMO, fear of missing out. Resist it y’all! Learn more about Cool Flowers, get the book and the related resources. Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Dec 28, 2021 |
#81: Cool Season Gardening: Why Are We So Afraid?
00:28:50
I can feel the pain in the messages I receive about the worries folks have about their Cool Flowers facing the cold. Should I cover? What about snow? And then there are the calls asking us to rush their row cover orders cause cold is coming! I get it because I've been there and still revisit those fears occasionally. In this episode, I am sharing what is this cool-season gardening concept and even a few tidbits to help ease fears. It all comes down to planting timing, knowing your winter hardiness zone, and the winter hardiness zone of the plant you are planting. To learn more about growing cool-season flowers: Check out my book Cool Flowers and the free video series The Cool-Season Flower Chronicles and related free resources. Connect with my good friend and cool-season vegetable garden expert: Niki Jabbour Instagram Facebook. Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Dec 25, 2021 |
#80: Florist Buying Local, Visiting Flower Farms
00:35:03
Designers and florists if you are looking for a good "business" reason to take your staff on a field trip that will inspire their design work and creativity (not to mention yours) plus boost morale: flower farm tours are the ticket. In this episode, Ellen Frost of Local Color Flowers shares why she closed her shop for a day and took her team on an ASCFG member tour. A great idea to kick off this time of high demand, low import supply that is going to continue for sure into 2022. This is good team builder stuff! Connect with Ellen: Local Color Flowers Instagram Florist-Farmer Connection private Facebook Group Florist Buying Local: Instagram Facebook Ellen’s course: Florist School Online: Growing Your Business With Local Flower Sourcing Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Dec 23, 2021 |
#79: Row Covers: For More Then Cold
00:35:59
In this episode, I am sharing the What, When, Why, and How I use lightweight floating row covers. I know that I totally underestimated the power of lightweight covers and the many uses they lend themselves to including preventing wind and pest damage. My favorite gloves that help push hoops into the ground Facebook Live video demonstrating installing the cover. The demo starts at minute 27:00. My book: Vegetables Love Flowers – Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Dec 21, 2021 |
#78: 5 Tips To A Great Garden
00:30:22
I think that the quiet days of winter make some of the best times to do a few of the steps we can take to learn and grow a great garden.
In this episode, I am giving 5 tips that can lead to a great gardening experience come spring.
-Start small.
-Determine your sun conditions.
-Prepare the area and prevent winter weeds.
-Map seed starting dates and when your should plant warm and cool-season plants.
-Be patient and strong.
To learn more about succession planting and growing a cutting garden, check out my book Vegetables Love Flowers.
Visit our Learning Center.
– Lisa Ziegler
The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!
|
Dec 18, 2021 |
#77: Go Inside The No-Till Micro-Scale Flower Farm
00:39:17
Learn from Megan and Jonathan Leiss what is included in their on-demand course, The No-Till Micro-Scale Flower Farm. This course is not just about farming on a small space and doing it no-till, it's about goals, business models and so much more that plays a key role in business success.
Connect:
Spring Forth Farm Instagram Facebook
The No-Till Micro-Sacel Flower Farm
|
Dec 16, 2021 |
#76: Leaves, Mulch, & Compost
00:44:42
In this episode, I'm sharing a chat about how I use leaves, other mulches, and compost in my garden. I believe the use of mulches and the benefits of leaf litter are grossly overlooked in the gardening and farming worlds. Join me on Wednesdays at 1 pm on Clubhouse to join the live conversation. Download the phone app, join Clubhouse and join my Flower Farming Club. – Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Dec 14, 2021 |
#75: Why I Plant Annuals
00:31:23
I am often asked: why do I grow so many annuals in place of growing more perennials? This episode explains. The bottom line for me is I get more bloom bang for my square footage, I never run out of space, I am able to always try new finds, and I get to feed my love of tending a garden. It seems to me that I was missing out on the "gardening" part of gardening when I first started decades ago. I was busy filling up all available space with perennials and other permanent plantings to soon be dismayed that I had run out of space. There was nowhere left to plant the seeds I wanted to start, plant, and tend. I hope this gives you a new understanding of the world of annuals and how embracing the succession planting's of both families: cool-season hardy annuals and warm-season tender annuals can change your gardening life. My book Vegetables Love Flowers is about a 3-season cutting garden and how flowers benefit the vegetable patch. It offers my method of succession planting, my go-to annuals, setting up and maintaining a cutting garden all-naturally, and even harvesting tips. It includes diagrams in the back of the book of how succession plantings in a garden can happen. To learn more about cool-season hardy annual flowers, my book Cool Flowers shares the rekindled concept of days gone by with this amazing family of flowers like Bells of Ireland, Sweet Peas, Snapdragons, and many others. My on-demand online course Seed Starting Made Easy can help you master starting seeds indoors with soil blocking and how to start seeds out in the garden--- PLUS how to know which way you should start them! Fondly, Lisa Lisa Mason Ziegler Founder of The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Dec 11, 2021 |
#74: Florist Buying Local, Recognizing & Saying No When It's Not a Good Fit
00:50:58
Ellen Frost of Local Color Flowers shares when it may be a good idea to say no to a client. How to do it and to even get comfortable doing it. A great topic in this year of high demand that is going to continue for sure into 2022-- great lessons. Connect with Ellen: Local Color Flowers Instagram Ellen’s course: Florist School Online: Growing Your Business With Local Flower Sourcing Florist Buying Local: Instagram Facebook Hosted by Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Dec 09, 2021 |
#72: Spring Forth Farm in 2021
00:40:06
Loved catching up with Megan and Jonathan Leiss of Spring Forth Farm in Hurdle Mills, NC. I know you are going to find their business model inspiring and perhaps even a goal! As I have come to know these two better, I found that it wasn't just their farming systems and model that were so extraordinary, it was the farmers behind this farm that set this place apart and how it works. Enjoy! Mentions: Spring Forth Farm Instagram Facebook The No-Till Micro-Sacel Flower Farm – Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Dec 07, 2021 |
#71: The Untold Gifts of a Cutting Garden
00:33:21
It all started for me soon after I married this biker dude that came with a heart of gold and a big vegetable garden. Adding a row of zinnias to the veggie patch to cut a few to take to my grandma in the nursing home literally opened the door to my love of a cutting garden. Whether you are a home gardener, budding or seasoned flower farmer, make some sweet stories to share and inspire you and others.
|
Dec 03, 2021 |
#65: Meet: Drive by Flowers and Creekside Growers
01:19:26
In this episode, we have combined two interviews of some pretty fabulous flower entrepreneurs: Amy Cordy of Drive By Flowers and Sue Dykstra of Creekside Growers.
I came to meet these ladies by way of that they are students of our online courses. I loved learning more about their businesses and how they shared the benefits of Ellen Frost's course Florist School Online: Growing Your Business With Local Flower Sourcing.
Be sure to visit both of their websites. Amy's sells her flowers online for delivery and Sue's includes workshops and more.
Connect:
Amy Cordy of Drive By Flowers Instagram Facebook Website
Sue Dykstra of Creekside Growers Instagram Facebook Website
Learn more about Ellen's course Florist School Online: Growing Your Business With Local Flower Sourcing
|
Dec 02, 2021 |
#70: Holiday Market Ideas
00:36:24
In this episode, we are chatting about ideas for value-added items to sell at holiday markets. From gatherings from the farm to items to crafts, and plants to grow. Join me on Wednesdays at 1 pm on Clubhouse to join the conversation. Download the app, join Clubhouse and join my Flower Farming Club. – – Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Nov 30, 2021 |
#69: Meet Blossom Lane Farm & Fox Hollow Peonies
01:11:39
I loved catching up with Wanda of Fox Hollow Peonies and Jonalyn of Blossom Lane Farm. I came to know both of these ladies because they are students of our courses. They became standouts and kept showing up on my radar because of how they were pursuing their businesses.
Learn more about our courses mentioned: The Gardener's Workshop
Connect with these two gals:
Fox Hollow Peonies Instagram Facebook
Blossom Lane Farm Instagram Facebook
I hope you are inspired by their stories!
– Lisa Ziegler
The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!
|
Nov 23, 2021 |
#68: Meet Dani Winters of Winters Farm Florals
00:42:04
I love stories of people returning home to the family business. Even though, in this case, it may be a new twist on the business. Doing it with family is just the best.
I enjoyed chatting with Dani WInters of Winters Farm Florals to learn about her family's farm on the Eastern Shore of Maryland and how she has taken a little piece of it to start her cut-flower growing business. Dani grows on 1 acre and sells to florists and designers.
She shares how the course Growing Cut Flower Crops in Hoop and Greenhouses is helping her to grow.
Connect with Dani: Instagram Website
Learn more about Steve and Gretel Adams course: Growing Cut-Flower Crops in Hoop and Greenhouses
– Lisa Ziegler
The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!
|
Nov 20, 2021 |
#54: Go Inside Growing Cut Flowers Crops in Hoop and Greenhouses
00:54:47
In this episode, we go inside the syllabus/outline of Gretel & Steve Adams course: Growing Cut Flowers in Hoop and Greenhouses. If you have questions on what is included in this course, this deep dive with Gretel and Steve should answer them.
The once-a-year enrollment opens in mid-November and school starts in January and runs for 6 weeks.
Learn more about the course and get on their waitlist: Growing Cut Flowers in Hoop and Greenhouses
Connect with Steve and Gretel: Sunny Meadows Flower Farm website Instagram Facebook
– Lisa Ziegler
The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!
|
Nov 18, 2021 |
#67: The Blow That Almost Derailed the Book Cool Flowers
00:39:33
This episode is about the struggle I was up against while I was writing Cool Flowers.
When I first saw the surveyors next door it paralyzed me. I wasn't sure how I would focus to write a book, but I did it and came through with a fresh perspective.
I hope that sharing this may help others that are facing this type of loss.
Read the blog This Side of the Fence.
Doug Tallemy's book Bringing Nature Home
– Lisa Ziegler
Founder of The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!
|
Nov 16, 2021 |
#55: Farming Update with Steve & Gretel Adams of Sunny Meadows Flower Farm
00:46:34
I loved talking to Steve and Gretel about all that's happening on their farm. Boy, they just keep moving forward in the flower farming industry!
I highly recommend following them on social media because the posts and videos are inspiring.
Sunny Meadows Flower Farm Website Instagram Facebook
Learn more about Steve & Gretel's course plus get on their waitlist: Growing Cut-Flowers in Hoop and Greenhouse
|
Nov 11, 2021 |
#66: Florist Buying Local: Flower Subscriptions
00:44:52
In this episode, Ellen Frost of Local Color Flowers, a design studio in Baltimore, Maryland, explains how flower subscriptions were one of the first pieces of starting her business over a decade ago. She shares the styles of flowers she offers using locally sourced flowers. She shares marketing tips and how subscriptions evolved to a new model during the pandemic. Ellen answers lots of great questions from farmers and others. Good info! Connect with Ellen: Local Color Flowers Instagram Ellen’s course: Florist School Online: Growing Your Business With Local Flower Sourcing Florist Buying Local: Instagram Facebook The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Nov 09, 2021 |
#64: Florist Buying Local: The Florist & the Farmer, Ellen Frost & Laura Resnick
00:37:51
In this episode, Ellen (the florist) is chatting with Laura Beth Resnick (the farmer) of Butterbee Farm. Laura Beth is one of Elen's main suppliers for her Baltimore Maryland design studio.
Laura Beth is answering questions along with Ellen and Laura Beth shares her journey of building her customer base.
Connect with:
Florist Buying Local on Instagram, Clubhouse, Facebook
Laura Beth Resnick on Instagram, Facebook
Ellen Frost on Instagram, Facebook
Learn more about Ellen's course: Florist School Online: Growing Your Business With Local Flower Sourcing
|
Nov 04, 2021 |
#63: Meet Becca Muller of LocaFlora
00:41:49
What an inspiring conversation! I loved learning about Becca Muller and her flower shop LocaFlora. Her shop is located in Gettysburg, PA, and sources all of the flowers, plants, and gifts locally year-round. Such an inspiring business model and journey.
Becca shares her experience as a student of Ellen Frost and her course Growing Your Business With Local Flower Sourcing.
Be sure to check out this VIDEO and ARTICLE about LocaFlora.
Connect with Becca:
www.locafloradesigh.com
Instagram
Facebook
Get on Ellen's course WAITLIST
|
Nov 02, 2021 |
#62: Go Inside: Growing Your Business With Local Flower Sourcing
00:56:16
I was so pleased when Ellen Frost of Local Color Flowers agreed to create an online course with us. Her design studio business model was exactly what I saw as a perfect match for my cut-flower growing business. I literally thought, if only my commercial customers could learn from her how local is really a benefit for designers, florist shops, and really anyone in the cut-flower chain.
Join me as Ellen and I walk through all the sessions in her course and hear from her what they are all about.
I can say wholeheartedly that this course will benefit anyone in the cut-flower industry. It is targeted at florists, farmer-florist, and event designers, but if these people are your customers, it can help your business too.
Mentions:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost.
Syllabus from Ellen's Course
Book: Flower Confidential by Amy Stewart
Connect with Ellen:
Florist Buying Local Instagram
Local Color Flowers Instagram
|
Oct 28, 2021 |
#61: The Secret Power of Local Flowers, meet Ellen Frost
00:53:41
I loved this conversation with Ellen of Local Color Flowers. I feel like I am even more equipped to talk about why local flowers are better all the way around. It's another important piece of the pie of building our respective businesses.
Enjoy!
Mentions:
Request Ellen's replay webinar: Dried Wreath Making Tips
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost.
Syllabus from Ellen's Course
Connect with Ellen:
Florist Buying Local Instagram
Local Color Flowers Instagram
|
Oct 26, 2021 |
Sunny Meadows Flower Farm: Meet Steve and Gretel
01:03:19
I met Steve and Gretel Adams years ago at an Association of Specialty Cut Flower Growers conference where we were both speakers. Before I really got a taste of their teaching style, I was struck by how connected they are to each other. I recognized immediately that this type of relationship can lead to great things in a business and that is exactly what these two have created with Sunny Meadows Flower Farm located in Columbus, Ohio. This episode is a replay of a Facebook Live we did with Steve and Gretel in 2020. It will introduce you to them and what they are doing plus they answer questions submitted during the live event. Steve and Gretel are innovative, smart, and hardworking--- the recipe for amazing success. I am so pleased to be able to bring you their teachings and vast experience and knowledge in a course. Links below to connect with them and to learn more about their course in the Flower Farming School Series. Flower Farming School Online: Growing Cut-Flowers in Hoop and Greenhouses with Steve and Gretel Adams Get instantly Steve & Gretel's PDF: Favorite Ranunculus & Sources. Learn more about Sunny Meadows Flower Farm
|
Oct 23, 2021 |
#59: Florist Buying Local: Teaching Customers About Seasonality and Local Sourcing
00:42:58
Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers.
In this episode with Ellen Frost, she is sharing how to educate customers about seasonality and locally grown flowers. Ellen discusses this and so much more plus answering your questions.
Follow and share with florists and designers:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost
Instagram: Florists Buying Local Flowers
Facebook: Florists Buying Local
Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed.
Ellen's Studio: Local Color Flowers
|
Oct 21, 2021 |
#58: Farmer-Florist School Student Experience: Heather's Flower Farm
00:32:38
My chat with Heather of Heather's Flower Farm about her business and the nuggets she took away from the Farmer-Florist School Online brought several great points to light. Hope you enjoy it as much as I did!
Connect with Heather's Flower Farm on Instagram.
Learn more about the course Farmer-Florist School Online: The Wedding Process.
Visit TheGardenersWorkshop.com for more farming and business online courses.
|
Oct 19, 2021 |
#57: Farmer-Florist School Online, The Wedding Process Chat with Students
00:54:55
This episode is a replay of a live Clubhouse chat with Jessi Graven of Blue River Blooms and Anne Phythyon of Franklin Farm. They are sharing their takeaways from Jennie Love's course Farmer-Florist School Online: The Wedding Process.
Interestingly enough, neither of these flower farmers do weddings- yet...feel like anyone selling flowers will benefit from this business packed course.
Learn more about Farmer-Florist School Online: The Wedding Process with Jennie Love.
Join us on the Clubhouse every Wednesday at 1:00 PM ET for a live chat and ask your questions. Download the phone app, join Clubhouse and then join our club: Flower Farming.
Learn more about our farming and business schools: TheGardenersWorkshop.com
|
Oct 19, 2021 |
#55: Farmer-Florist School, What's Included? with Jennie Love
00:35:47
Just as promised, we are going through another of our School course lessons with the instructor!
Jennie Love's course: Farmer-Florist School Online: The Wedding Process is all about the business side of doing weddings--BUT here's the thing the lessons in this course can be applied to any flower-related business. From finding clients, marketing, managing bride customers, crop planning, top crops to grow, contracts, pricing and so much more!
Join Jennie and me as we walk through the syllabus.
Learn more about Farmer-Florist School Online: The Wedding Process
Jennie also has an on-demand course Making Workshops Work for You that includes all the steps to offer, host, sell, and manage workshops.
|
Oct 16, 2021 |
#56: Flower Business Opportunities, a Roundtable Discussion with the Pros
00:57:43
This episode is packed with information from cut-flower industry leaders that have firsthand experience of where we are and what the future holds for flower-based businesses.
Join me along with Dave Dowling, Jennie Love, Ellen Frost, and Steve & Gretel Adams for an inspiring and informative talk.
Guests online course pages for more information on each:
Farmer-Florist School: The Wedding Process, 2021 Enrollment October 15-19, School starts November 3
Florist School School: Growing Your Business With Local Flower Sourcing, 2021 Enrollment November 5-9, School Starts January 3
Flower Farming School: Growing Cut-Flowers in Hoop & Greenhouses, 2021 Enrollment November 19-23, School Starts January 5
Flower Farming School: Bulbs, Perennials, Woodies, & More! 2022 Enrollment June 14-18 2022, School Starts July 8
Flower Farming School: The Basics, Annual Crops. Marketing, & More! 2022 Enrollment October 1-5, School Starts November 1, 2022
|
Oct 15, 2021 |
#54: Florist Buying Local: 2022 Forecast & What Florist and Growers Should Do To Prepare
00:57:39
Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers.
In this episode with Ellen Frost she is sharing what we can expect from the 2022 wedding market. Plus, how florist sourcing local flowers and growers can best prepare for the coming season. Ellen discusses this and so much more plus answering your questions and we even hear from one of the Growers that Ellen buys from each week and actually multiple times a week enjoy.
Follow and share with florists and designers:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost
Instagram: Florists Buying Local Flowers
Facebook: Florists Buying Local
Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed.
Ellen's Studio: Local Color Flowers
|
Oct 14, 2021 |
#43: The Flower Farmer Show: Answering Your Questions
01:01:18
The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse.
In this episode, I am answering some questions submitted on The Flower Farmer Show Facebook Group, join us there!
Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join.
Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com
|
Oct 12, 2021 |
#53: Florist Buying Local: Winter Sourcing Altering your Designs
00:29:59
Ellen Frost, a designer in Baltimore, MD, continues sharing some of her strategies of how she continues to source from local cut-flower growers during winter: altering her designs.
Follow and share with florists and designers:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost
Instagram: Florists Buying Local Flowers
Facebook: Florists Buying Local
Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed.
Ellen's Studio: Local Color Flowers
|
Oct 11, 2021 |
#52: Florists Buying Local: Winter Sourcing
00:32:41
Ellen Frost, a designer in Baltimore, MD, shares in this episode how she continues to source from local cut-flower growers during winter.
Follow and share with florists and designers:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost
Instagram: Florists Buying Local Flowers
Facebook: Florists Buying Local
Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed.
Ellen's Studio: Local Color Flowers
|
Oct 11, 2021 |
#51: That Reason Might Just Be Fear...
00:22:08
I know from firsthand experience how fear can derail us. I was so afraid of taking my flowers to that first florist I almost didn't do it!
I'm sharing my experience of how I overcame that fear.
Learn more about me and my course:
Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!
|
Oct 05, 2021 |
#50: Flower Farming Mythbusters
00:38:26
What is holding you back from pursuing your flower farming dreams? Is it because you don't think you have enough land, or a tractor, or even a greenhouse? I am living proof that to get in and start a flower farming business you do not have to have this long laundry list of what we think are "must-haves"!
Plus, in this episode, I am busting other common myths.
Friends, there has never been a better time to become a flower farmer or to hit the reset button on an existing business. I'd love to walk with you!
Lisa's Course:
Flower Farming School Online: The Basics, Annual Crops, Marketing, And More!
|
Oct 04, 2021 |
#48: Meet Course Students That Joined Our Team!
00:35:04
Friends, I am so pleased to introduce two ladies to you that I came to know as students of our courses. Both have gone on to become valuable team members here at TheGardenerWorkshop.com. Please welcome Anne Phythyon of Franklin Flower Farm and Jessi Graven of Blue River Blooms.
I asked them to share some insights into our course communities and lessons, and how the courses have affected their businesses.
I am so grateful to have them on board!
Learn more about Lisa's course and the other TGW flower-based business courses here.
|
Oct 02, 2021 |
#49: Florist Buying Local: Flower Co-ops with Ellen Frost
00:39:49
In this replay of The Florist Buying Local Show, Ellen Frost is sharing about some of the flower co-ops she does business with.
Follow and share with florists and designers:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost
Instagram: Florists Buying Local Flowers
Facebook: Florists Buying Local
Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed.
Ellen's Studio: Local Color Flowers
|
Sep 30, 2021 |
#46: Surviving Flower Farming
00:15:24
Revisiting and reconnecting with why we are cut-flower grower business owners or aspiring to be.
There is only one person in a business that can change the way business goes -- the person at the top, us. Burnout and overwhelm are most often self-induced problems, and we allow it.
It doesn't have to be this way. Hope this gives you ideas and hope.
---Lisa
|
Sep 28, 2021 |
#47: The Flower Farmer Show: Forcing Amaryllis & Paperwhite Bulbs with Val Schirmer
00:39:32
The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse.
In this episode, I am talking with Val Schirmer about forcing amaryllis & paperwhite bulbs and her online course.
Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join.
Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com
Val's course: Forcing Glorious Blooms for the Holidays and Beyond!
Connect with Val on Instagram: Three Toads Farm
|
Sep 25, 2021 |
#44: Florist Buying Local: Selling Weddings by Color and Style with Ellen Frost
00:31:03
I believe this topic is the one piece of going with locally grown flowers that holds conventional florists and designers back from taking the local plunge. But as Ellen reveals in this episode, that with a different approach to selling weddings locally grown flowers actually opens the door to new markets and allows the creative juices to really start flowing.
Follow and share with florists and designers:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost
Instagram: Florists Buying Local Flowers
Facebook: Florists Buying Local
Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed.
Ellen's Studio: Local Color Flowers
|
Sep 23, 2021 |
#45: Revealing the Flagship Course of Flower Farming School Online
00:35:09
I haven't done this before. Running you through our flagship course, class-by-class, session-by-session Flower Farming School Online- The Basics, Annual Crops, Marketing, & More!
I'm sharing the lessons, topics, what I was thinking, and why I felt like it is important. Plus, I'm answering those questions I hear the most and sharing what some of my students are saying about the course.
I loved reviewing my course again to record this episode-- it lights me on fire to be reminded of all the pieces and parts that I've gathered to help you find your treasure in the flower farming business.
Friends, I hope this helps you to see what could be just around the corner for you.
Get on my waitlist! Enrollment for my course only opens once a year for 5 days in October. Once on my waitlist, we will send you reminders when enrollment opens, PLUS I will send you my very best resources!
Learn more about Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!
|
Sep 21, 2021 |
#42: Introducing: Course-by-Course, Session-by-Session
00:16:28
Folks this is the first time I've offered something like this. In this series of six episodes, I am going to walk with you through our flower-based business courses, course-by-course, session-by-session along with the respective instructors.
We will be answering all those questions we hear over and over like: Who is this instructor to teach this course? Who should take these courses? What exactly does this course teach? How long does it take to go through the school course? What kind of results should a student expect after taking this course?
Can't wait to share these episodes in the coming weeks!
Want to learn more about our courses? Visit TheGardenersWorkshop.com and sign up for the waitlists!
|
Sep 19, 2021 |
#43: Florist Buying Local: Sourcing for 6 Big Weddings in a Weekend with Ellen Frost
00:36:01
Florist Buying Local is a movement. It is the effort of Ellen Frost, the owner of the Local Color Flowers that is leading the way for florists and designers to learn that it is possible and profitable to source locally grown flowers.
In this episode, Ellen shares the process she follows sourcing thousands of stems of locally grown flowers for this 6 wedding weekend that also has other events.
Follow and share with florists and designers:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost
Instagram: Florists Buying Local Flowers
Facebook: Florists Buying Local
Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed.
Ellen's Studio: Local Color Flowers
|
Sep 16, 2021 |
#41: The Exciting Shift From Flower Farm to Virtual Learning Center
00:28:37
Well, folks after 23 years of intense flower farming (and lots of other stuff) we are transitioning my urban flower farm into a Virtual Learning Center. The only real change is we are no longer selling flowers---we are still growing a huge garden as in the past but with a different purpose: for teaching. This will allow us to focus our efforts on helping others grow!
This is an exciting shift and also a bit hard for me--- but I'll push through my fear!
Learn more about all that we are doing at TheGardenersWorkshop.com.
Fondly,
Lisa
|
Sep 14, 2021 |
#38: No Free Fish Here: I Want To Teach You How To Fish
00:23:24
Talking about my book Vegetables Loves Flowers and how it is truly a snapshot of how I garden and farm. Kinda the driving forces behind why and how I do what I do.
I am a very simple-minded person and tend to do things in a straightforward manner. In fact, so simple most people either miss my point or just don't believe it really works that way.
Grab an autographed book here.
Request the free companion video book study here---no matter where you purchased it.
Enjoy.
Lisa
|
Sep 07, 2021 |
#40: Keep it Cool with Lisa and Jennie Love
00:54:58
Listen in on a conversation I had with Jennie Love talking flower coolers. We met up on Instagram Live and talked about our coolers and answered many of the questions submitted.
Mentions:
Storeitcold.com
FREE Webinars to request:
Growing Dahlias for Weddings
Navigating Covid as an Event Florist
Jennie's online courses:
Making Workshops Work for You (available anytime)
Farmer-Florist School Online: The Wedding Process (get on her waitlist for her once a year October enrollment )
|
Sep 02, 2021 |
#39: Social Media for Business Reality
00:29:33
Are you overwhelmed by social media? If so my friend, you are not alone. I use to be right there with you. We have to face the reality that social media is important for your business when you manage social media, not let social media manage you.
Food for thought mentions in the podcast from my online course Flower Farming School Online:
Why social media matters to your business
Where to start
Building a community
Take great photos Organization for easy posting
Connect with me to ask your questions LIVE: Facebook Instagram Clubhouse
|
Aug 31, 2021 |
#34: Facing Fears Inspires You and Others
00:28:00
What is holding you back? Think it's because you aren't ready or not sure about taxes, pricing, and on and on??? Is this you? Friends I am afraid it isn't this or that that's holding you back, it is fear! Fear of failing, fear of screwing up, fear of looking dumb or bad, and fear of a whole bunch of other stuff...
I hope this little chat will let you know that the more fear you face, the more success that will knock on your door. Remember the road to success is paved in failures. I believe there is no other way to get there.
Get on the wait and resource list for:
Flower Farming Schools Online:
Lisa Mason Ziegler's course: The Basics, Annual Crops, Marketing, and More!
Dave Dowling's course: Bulbs, Perennials, Woodies, and More!
Steve & Gretal Adams course: Growing Cut-Flowers in Hoop and Greenhouses
Farmer-Florist School:
Jennie Love's course: The Wedding Process
Florist School:
Ellen Frost's course: Growing Your Business with Local Flower Sourcing
|
Aug 24, 2021 |
Wholesale Purchasing with Dave Dowling
00:50:29
The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse.
In this episode, Dave Dowling joins us to help navigate wholesale purchasing as a cut-flower grower.
Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join.
Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com
|
Aug 22, 2021 |
#36: Improving Efficiency
00:41:00
This is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse.
This episode shares some of the tips and tricks of efficiencies we learned on the farm.
To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live.
Visit TheGardenersWorkshop.com online garden shop and learning center.
|
Aug 21, 2021 |
#35: More Cool Flowers!
00:46:33
This is a recording of our casual show that airs live each Wednesday at 1 pm ET on Clubhouse.
This episode shares the additional Cool Flowers we added since the book was published.
To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live.
Learn more about Cool Flowers HERE.
Visit TheGardenersWorkshop.com online garden shop and learning center.
|
Aug 21, 2021 |
#34: Timing Cool Flowers Plantings
00:43:44
This is a recording of our show that airs live each Wednesday at 1 pm ET on Clubhouse.
This episode shares the up and downs of not sticking with your timing to plant cool-season hardy annuals.
To join the Clubhouse show LIVE, download the phone app. Search for Lisa Mason Ziegler or click this link and follow me. Join my club Flower Farming to be notified when I go live.
Learn more about Cool Flowers HERE.
Visit TheGardenersWorkshop.com online garden shop and learning center.
|
Aug 20, 2021 |
The Cool-Season Flower Chronicles: Week 5
00:37:30
This week learn how cold-season hardy annuals don’t just survive cool-to-cold weather, but thrive in those conditions. Overcome the fear and frustration of planting this group of spring-blooming flowers.
Resist the urge to complicate when to plant this group of flowers. Do Week 1’s homework and bring it to Week 2 to learn what flowers to plant when!
Watch the videos and request the resources: The Cool-Season Flower Chronicles series
Links mentioned in the video:
Introducing the Dragon Series Snapdragons:TGW Pink Dragons
TGW White Dragon
TGW Yellow Dragon
TGW Sunset Dragon
|
Aug 20, 2021 |
The Cool-Season Flower Chronicles: Week 4
00:34:15
Remember, it’s not about you when deciding how-to start seeds. Often I hear folks speaking of why they decided on which method of starting their seeds and honesty, their reasons had nothing to do with the best method for a particular seed!
Here’s the thing, once you realize that seed starting can be easy once you know what it needs and give it to them— success is eminent. It is really that simple.
The Cool-Season Flower Chronicles Week 4 is all about making the choice, do you plant the seeds in the garden or do you start indoors. I hope it sheds some light for you! Next week is the final night in the series. I hope you’ll join me for the grand finale!
Watch the videos and request the resources: The Cool-Season Flower Chronicles series
Links mentioned in the video:
Biodegradable mulch film Bio360
Garden Hoe
Row Cover Kit
Link to cool-season seeds by category:
Category–Plant seeds directly in the garden
Category–Start seeds indoors
All cool season flower seeds
The Umbel family:
Dill
Ammi Majus
False Queen Anne’s Lace
|
Aug 19, 2021 |
The Cool-Season Flower Chronicles: Week 3
00:35:49
This week learn how to provide the growing conditions that help Cool Flowers thrive in cold weather.
Watch the videos and request the resources: The Cool-Season Flower Chronicles series
Links mentioned:
Biodegradable mulch film Bio360
Silage Tarp
Garden Hoe
Row Cover Kit
Link to cool-season seeds by category:Category – Plant seeds directly in the garden
Category – Start seeds indoors
Category – All cool season flower seeds
Get the online course Cool Flowers, Beyond the Book for Flower Farming
Why I love Poppies:Iceland Poppies
Giant Poppy Pods
|
Aug 19, 2021 |
The Cool-Season Flower Chronicles: Week 2
00:37:58
This week learn when and what to plant based on your winter hardiness zone and first and last frost dates. KUDOS to all that did their homework!!!
Remember: The greatest Cool Flowers fail is to not plant them at ALL!!!!!
Watch the videos and request the resources: The Cool-Season Flower Chronicles series
The Cool-Season Flower Chronicles videos and resources HERE.
Blog: Store Seeds Longer
Why I love Rudbeckia— so many, long cut, pollinators, bright, easyPrairie Sun
Indian Summer
Goldilocks
Triloba
Double Daisy
|
Aug 18, 2021 |
The Cool-Season Flower Chronicles: Week 1
00:32:07
This week talking about the life of the cool-season hardy annual and so much more. Everyone can plant this group---it's just that we may all plant at different times depending on where we are gardening. Watch the videos and request the resources: The Cool-Season Flower Chronicles series Find me over on TheGardenersWorkshop.com! |
Aug 17, 2021 |
#32: The Pricing Game
00:24:23
Such a frustrating subject, how to price your flowers? Warning this episode is not going to tell you how much to sell a flower for. My suggestion is to stop asking how much? but to ask how do I figure out how much I need to sell my flowers for? Professional education is the ticket.
If this question had a simple answer, it won't be in the top 5 questions I get weekly. Here is the thing-- pricing is unique to your business. You need to compare the fair market price (learn where to find reliable information), you have to know what you need to charge to make a profit. This process is very personal and unique to each business.
There are no correct blanket pricing answers. The answer is found as a conclusion based on researching your region, the types of markets selling in, the market, and other variables.
Pricing structure should be one of the early steps in starting your business. Having the flowers in a bucket harvested and not knowing is stressful and avoidable.
Being a member of the Association of Specialty Cut Flower Growers is the beginning of that journey.
|
Aug 10, 2021 |
#31: Trust the Garden
00:28:39
My struggle since day one as a flower farmer? Thinking I needed more and more growing space.
I expanded and expanded as I could being a city dweller and it worked. I successfully commercially farmed, made money, provided employment to my family and friends, and flowered southeastern Virginia for over 2 decades.
Now, I’m in a full-circle moment. I am excited to take all my experiences and to focus my intentions on “growing intensively” on a smaller space as never before.
Mentions:
The Flower Farmer Show on Clubhouse (Audio Social App) Wednesdays at 1pm ET
The Flower Farmer Show Facebook Group
Connect with Lisa Live page
Lisa's Blog: Hertzler Farm Going Down
|
Aug 03, 2021 |
#30: Running Out Of Fuel?
00:34:07
Oh boy, are you as exhausted, hot, overwhelmed, and as behind as I am? Sometimes just hearing others are suffering too helps—I know just recording this helped me! I hope one of my fixes will help you.
Here are the two links I mentioned:
Webinar request: Sunflowers for the WIn!
Connect with me!
|
Jul 28, 2021 |
#28: Farmer-Florist with Jennie Love
00:33:20
Friends, are you considering doing events? Wondering how to make more from the flowers you grow? This episode can answer some of your questions and plant the seeds of opportunity.
Jennie shares from her experiences that it is a reality to generate a 6-figure net income as a professional farmer-florist.
I hope this episode gets you thinking outside of your current business box.
Jennie's Online Courses:
Making Workshops Work for You, on-demand and available year-round.
Farmer-Florist School: The Wedding Process, enrolls October 15-19, 2021, and school stats November 3.
Enjoy!
Lisa
|
Jul 20, 2021 |
#27: More on Lisianthus
00:28:57
Well, friends more on growing Lisianthus. When I posted on social media about the way I handle growing them in the field of my little urban farm--it really sparked questions and conversation.
So this episode touches on more and recaps some of those posts and the video I previously shared on social media.
You will find links to all here on my post: Answering Lisianthus Questions.
I hope this is helpful and encourages you to grow these beauties.
Lisa
www.TheGardenersWorkshop.com
|
Jul 13, 2021 |
#26: The Flower Farmer Show
00:21:59
I am so pleased to share our latest project: The Flower Farmer Show.
Currently, it is a talk show that I host over on the Clubhouse social media app on Wednesdays at 1pm ET. But expect more coming down the pike friends!
The Clubhouse app is available to iPhone and Android users. It is a social media platform that works through your cell phone number. You can't just join, but have to have an invite. So, if you want to listen in, download the app and ask around on other social media platforms if anyone has invites to share-- you'll get one :).
At this time Clubhouse does not offer recordings for replays, listen live.
Request to join the closed Facebook Group: The Flower Farmer Show
Clubhouse
|
Jul 06, 2021 |
#25: They Said It Couldn't Be Done!
00:28:36
Friends I want to encourage you to keep after your dream! Even if you are a new gardener, live in the middle of the city, don't have much land, and/or can't have a greenhouse---you can become a flower farmer, I did!
Focus on what you can do, not on what you can't do with what you have.
Mentions:
The Flower Farmer book By Lynn Byczynski
Our flower-based business online courses.
|
Jun 29, 2021 |
#24: Easier Next Time
00:29:14
This simple step is so easily forgotten or brushed aside. It is so great to baste in the wins but also to talk about and note the fails. Debriefing at key times can help so much!
While I think journaling is great for a release, I find that noting on the BIG CALENDAR is an easy to read method that is the most helpful to your flower farming business.
I am all about my people (crew), our processes, and the product (the flowers, or whatever you sell).
The Big Calendar
Let off some steam and ride the high of success!
Lisa
TheGardenersWorkshop.com
|
Jun 23, 2021 |
#23: Real Talk About Flower Farming!
00:15:17
Are you a dabbler? Want to become a professional cut-flower grower? Dave Dowling and I are offering up what you need to take the plunge with Flower Farming School Online.
Links:
Lisa's course page: The Basics, Annual Crops, Marketing, & More!
Dave's course page: Bulbs, Perennials, Woodies, & More!
Hope to see you in school someday!
Lisa
|
Jun 15, 2021 |
#22: Farm Hacks with Dave Dowling
00:16:57
Again folks Dave is offering up his practical approach and sharing tips. In addition to those shared in this episode, Dave made a PDF with additional farm hacks.
Dave's generous sharing from his years of farming can change the way you farm and do business. I know he has had a profound effect on me and my business.
Did you know that Dave has created an online course that is packed with his style of information? Bulbs, Perennials, Woodies, and More! has growing and harvesting information for over 70 crops plus Dave will answer all your questions!
Request the PDF: Flower Farming Hacks
|
Jun 10, 2021 |
#21: Dave Dowling on Bulbs
00:20:07
As I sift through the mountains of resources we have created over the years, I am finding some real gems.
I had to share a portion of my conversation with Dave Dowling that took place on Facebook last season.
As usual, he is providing those priceless firsthand experience tips that he has become so well known for in the cut-flower industry.
Resources mentioned:
Request the PDF: Dave's Favorite Bulbs
Dave's online course: Bulbs, Perennials, Woodies, & More
Enjoy!
|
Jun 08, 2021 |
#20: Flower Farming Tools: Mulching Beds
00:45:03
I think when we hear the term "mulch" many of us automatically think of the wood chips that are so commonly used in landscapes, but there are many other choices and different ways to use them.
The definition of mulch is simply a protective layer of material that we lay on the soil surface to protect the soil. It can be organic like leaves, bark, straw, etc. or inorganic like landscape fabric, plastic, and biodegradable film. All have a use in different applications.
In this episode I share how my practice of mulching has evolved as the size of my gardens increased over the years. I use a mix of of methods depending on the season and what is available to me to use.
Please consider subscribing and reviewing my podcast if you are enjoying what I share. It will help me so much!
Mentions:
Bio360 biodegradable film
Visit my website to learn about our online courses and shop our online garden store.
|
Jun 01, 2021 |
#19: Learning from Dave Dowling
00:29:41
Have you learned from Dave Dowling? Saying that Dave is a veteran flower farmer is a bit understating it. He is known in flower farming circles as the walking encyclopedia, I call him our flower genius. And he has such a heart for teaching.
Dave's depth of knowledge from what to grow, where to get it, which way to grow it, and how to harvest and sell it is a business changing experience.
I am sharing a portion of a conversation I had with Dave about the many choices we face when diving into growing more crops and his take on some of these.
Sign up for Dave's Course News and waitlist and instantly get his webinar "Success with Succession Planting"
Learn more about his online course: Bulbs, Perennials, Woodies, and More!
Registration is only open once a year for 5 days: June 14-18, 2021. Expand what you grow and sell more to your existing customers!!
|
May 25, 2021 |
#18: Flower Farming Tools: Flower Support Netting
00:25:14
Flower support netting, love it or hate it? That's the question! I love it and consider it an important part of my farm. Just the mention of it and I see peoples lips start to twitch. It doesn't have to go that way friend!
Sharing what it is, what it does, what you should net, when you should remove it, and my tips to make using it easier.
Flower support netting product page that includes videos.
Happy supporting!
Lisa
|
May 18, 2021 |
#17: Helping Cut Flowers Last Longer
00:46:17
I am coming to you the week before Mother's Day and thought now is a great time to talk about helping fresh cut flowers last longer. Lots of mentions in this episode and below are the links:
Request my article with all the steps to follow: Making the Most of Your Cut Flowers
Flower conditioning products: CVBN Tabs, Quick Dip, Flower Food
Flower Caddy
Dave Dowling's online course: Bulbs, Perennials, Shrubs, and More!
Cool Flowers, find most of my resources for cool-season flower growing: The Cool-Season Flower Chronicles
Sunflower Seeds
Cool season seeds including the Dragon Snapdragons
Our flower sales program details, they are sold out but you can see the details.
I hope you enjoy!
Lisa
|
May 11, 2021 |
#16: Selecting a Family Dog
00:45:02
Many years ago when I became heavily involved with the sport and hobby of dogs, I also went to work at a very busy veterinary hospital. This opportunity gave me a unique point of view. I learned about the good of a owning and loving a dog and also just how bad it can go for a dog and how often that happens.
With a little bit of deliberate thought and process you can select a family dog that will fit in and become a part of your family with as little struggle and issues as possible for you and the dog.
|
May 04, 2021 |
#15: My Flower Farm: Month-By-Month
00:36:44
I hope that taking a walk through a year on my farm, month-by-month will help you see the big picture of gardening and flower farm.
What is the big picture? Creating a garden that you you love and enjoy. Not a place that you always feel behind and all you see is work.
Embrace succession at it's best and create a garden you can love.
My book: Vegetables Love Flowers
|
Apr 27, 2021 |
#14: Florist Buying Local
00:27:53
Folks, I am so pleased to share part of a conversation I had with Ellen Frost of Local Color Flowers on the florist and the farmer coming together to network, learn from each other, and to do business together. I hope you get some good take away tips!
Learn more from Ellen: Ellen's online course Growing Your Business With Local Flower Sourcing enrollment is open April 19-23, 2021. This is a special accelerated presentation in our efforts to help florist that are facing global supply disruption to connect with local sourcing. This course is also an excellent doorway for farmers to begin or ramp up selling to florists and designers.
Hope to see you in school!
Lisa
|
Apr 20, 2021 |
#13: Flower Farming Options: Piece of Mind
00:31:21
As I thought about the subject of this podcast, I began to realize that this topic maybe what truly led me to become a successful business owner. I either set myself up to always have options or I actually have just gotten good at seeing them. Not sure which, but I guess it really doesn't matter.
Not backing myself into a corner in business, in farming, and in life has served me well.
I hope this inspires you to consider options.
Lisa Z
|
Apr 13, 2021 |
#12: The 3-Season Cutting Garden
00:38:12
Friend are you feeling like you are behind in planting your cutting garden? Please don't! After you listen to this podcast you will understand that embracing the 3-season cutting garden means you are never behind.
Learn my approach to flower farming 100% outdoors in a garden and how it leads to garden you love and want to live with. Not the dreaded garden that you feel like you are always behind on doing things for.
Mentions:
The Gardener's Workshop website
My book: Vegetables Love Flowers
Already have the book? Request the companion video book study HERE.
Get Vegetables Love Flowers and The Cutting Garden Seed Collection
My book: Cool Flowers
Already have the book? Request the companion video book study HERE.
Watch The Cool-Season Flower Chronicles
|
Apr 06, 2021 |
Selling Local Flowers When Global Supply is Disrupted
01:09:33
This is a special edition podcast. It includes the audio from the great conversation I had with Ellen Frost and Dave Dowling on the developing issues with the shortages of imported flowers and the problems that are developing as a result.
Mentions in the Podcast:
Request the replay of Ellen and Dave's webinar: 10 Reasons that Florists Don't Buy Local
Join the Closed Facebook Group: Florists Buying Local
Ellen's Online Course the enrolls April 19-23, 2021: Growing Your Business with Local Flower Sourcing
Get on Ellen's waitlist, signup on her course page!
Ellen Frost, Local Color Flowers: Instagram Facebook
Dave Dowling, Ball Horticulture, DDowling@ballhort.com
|
Apr 01, 2021 |
#11: Dogs in the Garden
00:38:58
Living with dogs and a garden can be harmonious, but it takes some work, it doesn't just happen. Because my goldens have always been a big part of my public life, I get lots of questions about how I managed to get them to be so well trained in the garden.
I am sharing my dog stories and the wisdoms that have been shared with me. I was so fortunate to have connected with such gifted dog people through the years. Steve and I, with our dogs live a great life together because of these women.
Enjoy.
Lisa
Book: Farm Dog Babs, The Sweet Brown-Eyed Girl
|
Mar 30, 2021 |
#10: Seed Starting Year Round
00:29:11
We are heading into the time of the year that folks start thinking it's to late to start seed, when in fact there is almost always seeds to be started. When we embrace annual seed starting fully--- both cool and warm season, the possibilities are endless. Part of the secret sauce to a longer and easier season is to learn when to plant each group in your garden and to run with it!
Checkout:
Warm-season flower seeds.
Cool-season flower seeds.
Seed-starting equipment.
|
Mar 23, 2021 |
#9: When You Close Your Eyes, Where Do You Go?
00:29:51
Where does your mind go when you close your eyes? What do you see? I see where flower farming has led me and I'm so happy to be here.
Steve and I are both owners of small businesses. Like all business owners we have worked so hard, made sacrifices, and kept our heads down and continued doing it even when we didn't want too.
Now, as we are entering the time of life that we can stop peddling quite so hard, we are reaping the benefits of all of those years of hard work. Part of that is our forethought of building our farm assets for our golden years beyond the bank account.
We are working towards creating that place we see when we close our eyes.
|
Mar 17, 2021 |
#8: Finding Your Way in Flower Farming
00:36:47
Starting and being in business is overwhelming. Yep, it's true, the overwhelm doesn't just stop one day. You have to decide to stop it and take control and make it happen. You are the only one that has that choice.
Add on top of starting and being in business, a flower farming business--- and it comes clear how so many new growers never make it out of the gate.
I tend to categorize folks pursuing or already in the cut-flower growing business in one of two groups:
Those that indulge in endless dreaming, planning, and learning.
Those that pursue learning and then do the work.
In this episode I'm sharing one of the keys to getting started and staying in business as a flower farmer. Consider it.
Allow yourself the fair opportunity to learn how and join the ranks of a cut-flower grower. I highly recommend it!
|
Mar 16, 2021 |
#7: Seed Starting Doesn't Have to be This Hard!
00:36:11
I was right there with you and the other 98% of the world trying to start seeds, failing and feeling defeated.
I gave up and moved on to buying plants---but then I stumbled onto the a few simple steps to follow on seed starting and I literally became an overnight success. Well, maybe not a "success" out of the gate, but I began starting from seed and growing plants. I can't even tell you how rewarding, satisfying, and happy this made me.
Success came when I:
Selected seeds to start that were easier to succeed with while learning.
Learned what each seed needed to start and then provided it.
Provided the basic care to grow healthy transplants.
Resources Mentioned:
Seed Starting Made Easy, my 90-minute online course teaching starting seeds indoors using the soil blocking method and how to plant and start seeds outdoors in the garden.
Easy flower seeds to start that I also grow in my garden. I have learned through the years that there are tons of easy seeds to start and grow. They are the foundation of my flower farming business.
Seed Starting Equipment. Having the tools you need to provide what the seeds need to sprout and then to grow indoors until they can be planted outdoors is essential to success.
Have questions? Join me on my weekly LIVE events and I do my best to answer your questions.
If you are enjoying my podcast please share it with your friends! It helps me so much.
Fondly,
Lisa
|
Mar 09, 2021 |
#6: Cool Flowers Take Two!
00:26:00
Did you know that very early spring is your 2nd opportunity to plant Cool Flowers? Wait, what are Cool Flowers?? I’m talking about those cool-season hardy annuals that don’t just tolerate cold, but thrive in these conditions. I’m sharing my tips on how to make it possible to get these spring blooming beauties in your garden and farm.
|
Feb 23, 2021 |
#5: I’m Owning My “Style”Courses
00:33:33
I am so proud of the online course that I have created and published. As more and more styles of learning are becoming available I thought I’d share from the heart why I’ve developed our platform into what has become a medley of flower-industry leaders offering what is needed to start and expand a flower-based business in unlimited ways. I hope it shares a snapshot of what we offer and how it can grow into a lifelong relationship.
|
Feb 21, 2021 |
#3: Conquering a Fear for a Profit!
00:32:06
Have you ever considered how much being afraid is costing your business? Little did I understand that being afraid led me to chase shiny objects and it held me back from finding the meat and potatoes of my business for years. All because of my fear of being that “simple” field growing flower farmer on that little urban farm. Join me as I share how I believe each one of us brings our unique way to set us apart in staple cash crops and being a flower farmer. I also share from the heart on how my dyslexia is affecting my podcast.
|
Feb 16, 2021 |
#1: Under the Row Covers and Succession Planting
00:27:05
My first episode y’all!!! As I am aligning my thoughts to share with you, I thought I would take you along as my season is already unfolding here. Visit my online garden shop to watch videos and learn more! The Gardener’s Workshop The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram! |
Feb 06, 2021 |
Join me me for the Field & Garden Podcast!
00:00:59
Hey friend I can’t wait to connect with you here! I’m talking all things cut flowers, the urban farming life, business, and even having a large garden with a giant golden retriever roaming around!
|
Feb 05, 2021 |