The Higher Ed Marketer
By Caylor Solutions
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Category: Marketing
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Episodes: 221
Description
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
| Episode | Date |
|---|---|
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Your Students Will Tell You Everything: Power Your Innovation by Listening
|
Aug 26, 2025 |
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Putting AI Tools to Work for Your Marketing Team
|
Aug 19, 2025 |
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How to Leverage Student-Produced, Authentic Content
|
Aug 12, 2025 |
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Speak With One Voice: Getting Students Involved in Enrollment Marketing
|
Aug 05, 2025 |
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Scaling Connection: How Indiana University Builds Community Before Day One
|
Jul 29, 2025 |
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Why Community is the New Conversion Tool in Higher Ed Marketing
|
Jul 23, 2025 |
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Flipping the Funnel: How Direct Admissions is Redefining Enrollment Strategy
|
Jul 15, 2025 |
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Stop the Melt: Enrollment Innovation
|
Jul 08, 2025 |
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Hot Topics, Cool Guests: What's Happening this Summer Around The Higher Ed Marketer Podcast
|
Jul 01, 2025 |
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Building Spiritual Infrastructure: Minder of the Mission
|
Jun 25, 2025 |
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Affordable Faith: Rethinking the Cost and Impact of Christian Higher Ed
|
Jun 17, 2025 |
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The Calling to Recruit: Why Faith Still Matters in Higher Ed Marketing
|
Jun 10, 2025 |
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The State of Christian Higher Ed: Opportunities, Challenges, and a Path Forward
|
Jun 03, 2025 |
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Faith Leaders Mini-Series Next Week
|
May 27, 2025 |
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Lessons from a Rookie VP Navigating Higher Education Marketing: Endurance, Storytelling, and Enrollment
|
May 20, 2025 |
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Next Week: What Higher Ed Marketing Can Learn from Ultra Running
|
May 13, 2025 |
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Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength
|
Apr 29, 2025 |
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Scaling AI in Higher Ed – Lessons from ASU’s AI Integration
|
Apr 22, 2025 |
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Crisis Communication Strategies for Universities
|
Apr 15, 2025 |
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Reclaiming Relevance: How Higher Ed Marketing Can Reconnect with a Changing World
|
Apr 08, 2025 |
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Rebranding a Giant — Ethan Braden’s Bold Vision for Texas A&M
|
Apr 01, 2025 |
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Heart Over Hype: How Empathy-Driven Marketing Transforms Higher Ed
|
Mar 24, 2025 |
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Stop Sending Bad Emails! Higher Ed Marketing Insights from "Mailed It!"
|
Mar 18, 2025 |
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The Evolution of the Chief Revenue Officer and Enrollment
|
Mar 11, 2025 |
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Your First 90 Days as CMO
|
Mar 04, 2025 |
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Inside the Enrollment Playbook: Data, Strategy, and Bold Moves
|
Feb 25, 2025 |
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Building a Marketing Culture That Embraces Change
|
Feb 18, 2025 |
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Mastering Organic Social Media: Secrets to Engagement & Growth
|
Feb 11, 2025 |
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Dueling Perspectives: Enrollment VP and Parent
|
Dec 17, 2024 |
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Creative Solutions for Community College Marketing
|
Dec 10, 2024 |
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Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University
|
Dec 03, 2024 |
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Life Skills, AI, and Innovation with Dr. Nido Qubein from High Point University
|
Nov 26, 2024 |
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FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College
|
Nov 19, 2024 |
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GenAI for Teams with Bart Caylor and Zach Coffin
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Nov 12, 2024 |
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Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism
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Nov 05, 2024 |
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Leading Bold Change Through Innovation: David Wright on the Future of Higher Education
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Oct 29, 2024 |
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A Business-Like Approach: Bringing a CEO Mindset to Higher Ed
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Oct 22, 2024 |
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How Generative AI Tools Can Help You Survive the Enrollment Cliff
|
Oct 15, 2024 |
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Building an In-House Agency: The Purdue Brand Studio Journey
|
Oct 08, 2024 |
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Intentional Branding: A Messaging Strategy That Resonates
|
Oct 01, 2024 |
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Amplify Student Voices: Let Them Tell Their Stories
|
Sep 03, 2024 |
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How to Include Donor Stories in Your Marketing Campaigns
|
Aug 27, 2024 |
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Messaging Modalities, Personas, and Strategic Actions
|
Aug 20, 2024 |
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The Enrollment Cliff: Tim Fuller's Perspective
|
Aug 13, 2024 |
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Advancement as a Revenue Driver: Strategies for Alumni Engagement
|
Aug 06, 2024 |
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Tackling the Enrollment Cliff Through Strategic Initiatives and Partnerships
|
Jul 30, 2024 |
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Programmatic Advertising Tactics: Success Through Patience and Precision
|
Jul 23, 2024 |
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Admitted Student Research: Data Insights and Unexpected Encounters
|
Jul 16, 2024 |
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Generative AI at Vanderbilt
|
Jul 09, 2024 |
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Strategic Collaborations: Advancing Higher Ed with Corporate Partners
|
Jul 02, 2024 |
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Authentic Engagement in Multicultural Marketing
|
Jun 25, 2024 |
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Leadership at the Forefront: Secure Your Seat in Strategic Planning
|
Jun 18, 2024 |
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The Hospitality Playbook: Impactful Community Partnerships in Higher Ed
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Jun 11, 2024 |
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Respect Students’ Time: Flexible Higher Ed for Diverse Life Experiences
|
Jun 04, 2024 |
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Understand Your Audience: Tailoring Content Across Communities
|
May 28, 2024 |
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E-Commerce Tactics: Chase What Your Audience Is Looking For
|
May 21, 2024 |
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Breaking Barriers: Mentorship and Development in Higher Ed Enrollment
|
May 14, 2024 |
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Strategic Communication: Identify Your School’s Why
|
May 07, 2024 |
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Shoestring Budgets: Strategic Approaches to Authentic Engagement
|
Apr 30, 2024 |
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Social Media for GenZ College Search: ZeeMee's Impact on Recruitment
|
Apr 23, 2024 |
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Team Integrations and Mergers in the Evolving Marketing Space
|
Apr 16, 2024 |
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The Integrated Approach to Marketing and Communications in Higher Ed
|
Apr 09, 2024 |
|
Ownable Brand Ideas: Higher Ed Marketing Done Differently
|
Apr 02, 2024 |
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Putting AI Tools to Work for Your Marketing Team
|
Mar 26, 2024 |
|
Book Club: The Enrollment Cliff Is Real
|
Mar 19, 2024 |
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Why Curiosity and Innovation Are Part of the Higher Ed Promise
|
Mar 12, 2024 |
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AI Chatbot Personalization: Augment the Student Experience
|
Mar 05, 2024 |
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How the University of Kentucky is Trailblazing Financial Literacy
|
Feb 27, 2024 |
|
Critical Thinking and Media Literacy in the Digital Age
|
Feb 20, 2024 |
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Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value
|
Feb 13, 2024 |
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Digital Marketing Literacy and Best Practices for PPC
|
Feb 06, 2024 |
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Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing
|
Jan 30, 2024 |
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Radical Hospitality: Transforming Student Recruitment in Higher Education
|
Jan 23, 2024 |
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Academic Advocates: Customer Service in Higher Education
|
Jan 16, 2024 |
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Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement
|
Jan 09, 2024 |
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Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing
|
Jan 02, 2024 |
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Emotional Transformation: The Power of Authentic Student Stories
|
Dec 26, 2023 |
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Getting Your Marketing Ready for Generation Alpha
|
Dec 19, 2023 |
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Breaking the Mold: Higher Ed for Non-Traditional Learners
|
Dec 12, 2023 |
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Data-Informed Decisions: How AI is Reshaping Marketing Strategies
|
Dec 05, 2023 |
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The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem
|
Nov 28, 2023 |
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People Interaction Isn’t Dead: Why Every Collaboration Is a Teachable Moment
|
Nov 21, 2023 |
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Online Learning: Change Management in the Age of AI
|
Nov 14, 2023 |
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Video Storytelling: A Strategy for Building Your Brand’s Content Engine
|
Nov 07, 2023 |
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Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings
|
Oct 31, 2023 |
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Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas
|
Oct 24, 2023 |
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Truth in Advertising: Authenticity in Higher Ed Marketing
|
Oct 17, 2023 |
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From Generic to Magnetic: Tailored Marketing in Higher Education
|
Oct 10, 2023 |
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The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023
|
Oct 03, 2023 |
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Print Is Not Dead: Magazines as a Key Part of Alumni Communications
|
Sep 26, 2023 |
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Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools
|
Sep 19, 2023 |
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International Student Marketing: How Your School Can Sell Brand USA
|
Sep 12, 2023 |
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Five Ways to Build Trust Within Higher Ed Enrollment
|
Sep 05, 2023 |
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Brand Framework: Reshaping and Rediscovering Your School’s Promise
|
Aug 29, 2023 |
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The Five C’s of Building Great Teams in Higher Ed
|
Aug 22, 2023 |
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Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
|
Aug 15, 2023 |
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Content Marketing: Its Strengths, Weaknesses, And Everything In Between
|
Aug 08, 2023 |
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It Takes a Campus: Marketing and Understanding the Entire Student Life Cycle
|
Aug 01, 2023 |
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What Would Ted Lasso Do?: Driving Organizational Change Through Branding
|
Jul 25, 2023 |
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Start Early: Serving Freshmen and Sophomores in Your Funnel
|
Jul 18, 2023 |
|
Everybody Wants to Be on a Winning Team: Confrontation and Caretaking in Higher Ed Marketing
|
Jul 11, 2023 |
|
Be Curious: Showcasing Your School’s User-Generated Content
|
Jul 04, 2023 |
|
How to Plan Your SEO Roadtrip: Mapping Your SEO Investment
|
Jun 27, 2023 |
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I Want to See the Dorm Room: Marketing Insights From Guy Kawasaki
|
Jun 20, 2023 |
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The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
|
Jun 13, 2023 |
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A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
|
Jun 06, 2023 |
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Diversity of Voice: Attracting Mission-Fit Students With CMS Deliverables
|
May 30, 2023 |
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The 5 Steps of a Student Intake Optimization Strategy
|
May 23, 2023 |
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Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
|
May 16, 2023 |
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Seek the Unexpected: Surprising Students With Real Storytelling
|
May 09, 2023 |
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Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
|
May 02, 2023 |
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Your Students Will Tell You Everything: Power Your Innovation by Listening
|
Apr 25, 2023 |
|
Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy
|
Apr 18, 2023 |
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Authentic Automation: Leveraging SMS Texting to Engage With Lead
|
Apr 11, 2023 |
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Take Your Voice Back: Being Change Agents in Higher Ed Marketing
|
Apr 04, 2023 |
|
Speak With One Voice: Getting Students Involved in Enrollment Marketing
|
Mar 28, 2023 |
|
Design Planning: Build a Framework Around Your School’s Identity
|
Mar 21, 2023 |
|
Shaping Community: How Gen Z Students Are Leading the Way in DEI
|
Mar 14, 2023 |
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The Demographic Enrollment Cliff: Forecasting the Great Dropoff
|
Mar 07, 2023 |
|
Audience-First Marketing: Understand How Students Discover Your School
|
Feb 28, 2023 |
|
An Audience of One: Make the Prospective Student the Hero of Their Story
|
Feb 21, 2023 |
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Audience-Centric Content: Building Relationships Through Engagement
|
Feb 14, 2023 |
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Leveraging Students as Co-Creators for Your Social Media Content
|
Feb 07, 2023 |
|
Building a Story Vault: Empowering Storytellers in Your Marketing Process
|
Jan 31, 2023 |
|
Leaning on Legacy: Blending History and Branding in Enrollment Marketing
|
Jan 24, 2023 |
|
Telling Over Selling: Discoverable Short-Form Video Content
|
Jan 17, 2023 |
|
Pay It Forward: Higher Ed Advancement and Philanthropy
|
Jan 10, 2023 |
|
Consumable Content for a Human Audience - Search Engine Marketing Part 2
|
Jan 03, 2023 |
|
Covering All the Angles in Lead Conversions - Search Engine Marketing Part 1
|
Dec 27, 2022 |
|
Capturing Reality: Authentic Stories of Disability Students
|
Dec 20, 2022 |
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Automagic Customization: Personalizing the Regional School Website Experience
|
Dec 20, 2022 |
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Easy to Apply, Hard to Ask: Addressing Your School Website’s Focus
|
Dec 06, 2022 |
|
More Than a Campus Logo: The Evolutionary Branding Process
|
Nov 29, 2022 |
|
Empathic Storytelling: Identifying Appropriate Content for Your Audience
|
Nov 22, 2022 |
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Multi-Generational Marketing: Customizing Your Value Proposition
|
Nov 15, 2022 |
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The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
|
Nov 08, 2022 |
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How to Articulate Distinctiveness: Making Your Small School Stand Out
|
Nov 01, 2022 |
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Tugging the Heartstrings with Emotive Storytelling
|
Oct 25, 2022 |
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The Million Dollar Question: Our Aspirational Branding Follow-Up
|
Oct 18, 2022 |
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Video QR Codes: Sticky Notes for the TikTok Generation
|
Oct 11, 2022 |
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The Problem With University Rankings
|
Oct 04, 2022 |
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Saving Face and Doing Campus Photography Right
|
Sep 27, 2022 |
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Purpose Driven Marketing Through Brand Storytelling
|
Sep 20, 2022 |
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Making the Case for a Liberal Arts Education
|
Sep 13, 2022 |
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How To Market a University with Teresa Flannery
|
Sep 06, 2022 |
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The Future of PPC in Higher Ed Marketing
|
Aug 30, 2022 |
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Increasing Outcomes for Higher Ed Leaders Through Radical Collaboration
|
Aug 23, 2022 |
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Best Practices for PPC in Higher Ed Marketing
|
Aug 16, 2022 |
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Why Marketers Should Always Start With Why
|
Aug 09, 2022 |
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Marketing Principles That Translate Across All Industries
|
Aug 02, 2022 |
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Effectively Utilizing Your Website To Market Your College
|
Jul 26, 2022 |
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The Key to Successful Content Marketing
|
Jul 19, 2022 |
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How to Amplify Your Students' Voice for Success
|
Jul 12, 2022 |
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Greater Engagement in Higher Ed Through Virtual Events
|
Jul 05, 2022 |
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The relationship between Athletics and college enrollment
|
Jun 28, 2022 |
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Live Chat: Creating Better Accessibility for Greater Outcomes
|
Jun 21, 2022 |
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From the Ground Up: Building a Medical School With Community in Mind
|
Jun 14, 2022 |
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Aspirational Branding: What Makes Your Community College Exceptional
|
Jun 07, 2022 |
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Collaborative Conversations Create Creative Solutions
|
May 31, 2022 |
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Being Competitive With Bold Marketing
|
May 24, 2022 |
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Fluid Communications Build Better Relationships
|
May 17, 2022 |
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The Steep Cost of Disregarding Transparency in Tuition
|
May 10, 2022 |
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Supporting Individual Success Through Community
|
May 03, 2022 |
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Diversify Classrooms Through Authentic Messaging
|
Apr 26, 2022 |
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One-of-a-Kind: Marketing the Uniqueness of Your School
|
Apr 19, 2022 |
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Leadership Lessons: Clarify Vision & Tell Authentic Stories
|
Apr 12, 2022 |
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Social Media Strategies: How to Go Viral Like an Influencer
|
Apr 05, 2022 |
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Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas
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Mar 29, 2022 |
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Ending Departmental Silos & Focusing on Mission Fit
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Mar 22, 2022 |
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Proving the Value of Higher Education by Marketing Outcomes
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Mar 15, 2022 |
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Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
|
Mar 08, 2022 |
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Connecting w/ Gen Z via Customized Community
|
Mar 01, 2022 |
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State of Capital Campaigns: Internet Giving & Micro-Philanthropy
|
Feb 22, 2022 |
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The College Tour: A Peek at Schools Across the Country
|
Feb 15, 2022 |
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Why You Need a Loan Repayment Assistance Program
|
Feb 08, 2022 |
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How to Leverage Student-Produced, Authentic Content
|
Feb 01, 2022 |
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The 5 Elements of an Effective Fundraising Case Statement
|
Jan 25, 2022 |
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Solving For the Right Things in the Right Way: IU Strategies to Retain Students
|
Jan 18, 2022 |
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The Evolution of University Websites: Becoming Adaptable
|
Jan 11, 2022 |
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How To Win The Loyalty of Your Students w/ Exceptional University Offerings
|
Jan 04, 2022 |
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Finding Donors and a Shrinking Higher Education Market
|
Dec 28, 2021 |
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Staying Ahead of the Next Big Thing in Higher Ed Marketing
|
Dec 21, 2021 |
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Big Data (& How Higher Ed Marketers Can Use It!)
|
Dec 14, 2021 |
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The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
|
Dec 07, 2021 |
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Mission-Fit Students: Graduate & Seminary Enrollment Marketing
|
Nov 30, 2021 |
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You Need an App: Why a Website Isn’t Enough
|
Nov 23, 2021 |
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Talk Less, Listen More: The Story Behind the “Heroes Made Here”
|
Nov 16, 2021 |
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How Schools Are Succeeding w/ One-to-One Video & Tik Tok
|
Nov 09, 2021 |
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Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
|
Nov 02, 2021 |
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Student Success = Institution Success
|
Oct 26, 2021 |
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How to Improve Your Institution’s Inclusion Marketing
|
Oct 12, 2021 |
|
Small University Presidents: Build Your Social Media Presence
|
Sep 28, 2021 |
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Authenticity: Aligning the Online Message w/ the On-Campus Feel
|
Sep 21, 2021 |
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Message Creation w/ the Caylor Solutions Team
|
Sep 14, 2021 |
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Video Messages for Engagement w/ Gen Z Students & Families
|
Aug 31, 2021 |
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Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner
|
Aug 24, 2021 |
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Omni-Channel Platforms: Automate & Personalize Your Marketing
|
Aug 17, 2021 |
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The 5 Steps of Storytelling at Notre Dame w/ Jim Small
|
Aug 10, 2021 |
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Breathing Life into Higher Education w/ Experiential Storytelling
|
Jul 13, 2021 |
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Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
|
Jul 06, 2021 |
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Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle
|
Jun 29, 2021 |
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Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez
|
Jun 22, 2021 |
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Our Top Ten Tips from Ten Extraordinary Episodes
|
Jun 15, 2021 |
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Accessible Admissions Starts with Reducing Friction
|
Jun 08, 2021 |
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Why You Should Be Outcome-Oriented in Community College Marketing
|
Jun 01, 2021 |
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Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours
|
May 25, 2021 |
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The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
|
May 18, 2021 |
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Campus Campaigns That Work: How to Include Donor Stories in Your Marketing
|
May 11, 2021 |
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More Than Just Words: How Your Marketing Strategy Can Promote Equity
|
May 04, 2021 |
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Show, Don’t Tell: The Power of Video in Higher Ed Marketing
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Apr 27, 2021 |
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Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)
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Apr 20, 2021 |
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Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)
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Apr 13, 2021 |
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When Crisis Hits: Reputation Management in Higher Education
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Apr 06, 2021 |
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Using your Distinctiveness as a Selling Point
|
Mar 30, 2021 |
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Building Stronger Relationships Using Data w/ JP Spagnolo
|
Mar 23, 2021 |
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Enrollment Marketing: How to Leverage a Mascot Program
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Mar 16, 2021 |
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Creating an Adaptable Brand Promise in the Age of Social Media
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Mar 09, 2021 |
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How a Multi-Platform CRM can Drive Marketing Insights
|
Mar 02, 2021 |
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From TikTok to Print Ads: Innovative Marketing in Higher Education
|
Feb 23, 2021 |
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Driving Affinity Through Innovative Marketing at Universities
|
Feb 09, 2021 |
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The Higher Ed Marketer Origin Story
|
Feb 09, 2021 |