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Episode | Date |
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Social Media for GenZ College Search: ZeeMee's Impact on Recruitment
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Apr 23, 2024 |
Team Integrations and Mergers in the Evolving Marketing Space
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Apr 16, 2024 |
The Integrated Approach to Marketing and Communications in Higher Ed
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Apr 09, 2024 |
Ownable Brand Ideas: Higher Ed Marketing Done Differently
|
Apr 02, 2024 |
Putting AI Tools to Work for Your Marketing Team
|
Mar 26, 2024 |
Book Club: The Enrollment Cliff Is Real
|
Mar 19, 2024 |
Why Curiosity and Innovation Are Part of the Higher Ed Promise
|
Mar 12, 2024 |
AI Chatbot Personalization: Augment the Student Experience
|
Mar 05, 2024 |
How the University of Kentucky is Trailblazing Financial Literacy
|
Feb 27, 2024 |
Critical Thinking and Media Literacy in the Digital Age
|
Feb 20, 2024 |
Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value
|
Feb 13, 2024 |
Digital Marketing Literacy and Best Practices for PPC
|
Feb 06, 2024 |
Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing
|
Jan 30, 2024 |
Radical Hospitality: Transforming Student Recruitment in Higher Education
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Jan 23, 2024 |
Academic Advocates: Customer Service in Higher Education
|
Jan 16, 2024 |
Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement
|
Jan 09, 2024 |
Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing
|
Jan 02, 2024 |
Emotional Transformation: The Power of Authentic Student Stories
|
Dec 26, 2023 |
Getting Your Marketing Ready for Generation Alpha
|
Dec 19, 2023 |
Breaking the Mold: Higher Ed for Non-Traditional Learners
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Dec 12, 2023 |
Data-Informed Decisions: How AI is Reshaping Marketing Strategies
|
Dec 05, 2023 |
The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem
|
Nov 28, 2023 |
People Interaction Isn’t Dead: Why Every Collaboration Is a Teachable Moment
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Nov 21, 2023 |
Online Learning: Change Management in the Age of AI
|
Nov 14, 2023 |
Video Storytelling: A Strategy for Building Your Brand’s Content Engine
|
Nov 07, 2023 |
Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings
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Oct 31, 2023 |
Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas
|
Oct 24, 2023 |
Truth in Advertising: Authenticity in Higher Ed Marketing
|
Oct 17, 2023 |
From Generic to Magnetic: Tailored Marketing in Higher Education
|
Oct 10, 2023 |
The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023
|
Oct 03, 2023 |
Print Is Not Dead: Magazines as a Key Part of Alumni Communications
|
Sep 26, 2023 |
Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools
|
Sep 19, 2023 |
International Student Marketing: How Your School Can Sell Brand USA
|
Sep 12, 2023 |
Five Ways to Build Trust Within Higher Ed Enrollment
|
Sep 05, 2023 |
Brand Framework: Reshaping and Rediscovering Your School’s Promise
|
Aug 29, 2023 |
The Five C’s of Building Great Teams in Higher Ed
|
Aug 22, 2023 |
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
|
Aug 15, 2023 |
Content Marketing: Its Strengths, Weaknesses, And Everything In Between
|
Aug 08, 2023 |
It Takes a Campus: Marketing and Understanding the Entire Student Life Cycle
|
Aug 01, 2023 |
What Would Ted Lasso Do?: Driving Organizational Change Through Branding
|
Jul 25, 2023 |
Start Early: Serving Freshmen and Sophomores in Your Funnel
|
Jul 18, 2023 |
Everybody Wants to Be on a Winning Team: Confrontation and Caretaking in Higher Ed Marketing
|
Jul 11, 2023 |
Be Curious: Showcasing Your School’s User-Generated Content
|
Jul 04, 2023 |
How to Plan Your SEO Roadtrip: Mapping Your SEO Investment
|
Jun 27, 2023 |
I Want to See the Dorm Room: Marketing Insights From Guy Kawasaki
|
Jun 20, 2023 |
The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
|
Jun 13, 2023 |
A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
|
Jun 06, 2023 |
Diversity of Voice: Attracting Mission-Fit Students With CMS Deliverables
|
May 30, 2023 |
The 5 Steps of a Student Intake Optimization Strategy
|
May 23, 2023 |
Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
|
May 16, 2023 |
Seek the Unexpected: Surprising Students With Real Storytelling
|
May 09, 2023 |
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
|
May 02, 2023 |
Your Students Will Tell You Everything: Power Your Innovation by Listening
|
Apr 25, 2023 |
Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy
|
Apr 18, 2023 |
Authentic Automation: Leveraging SMS Texting to Engage With Lead
|
Apr 11, 2023 |
Take Your Voice Back: Being Change Agents in Higher Ed Marketing
|
Apr 04, 2023 |
Speak With One Voice: Getting Students Involved in Enrollment Marketing
|
Mar 28, 2023 |
Design Planning: Build a Framework Around Your School’s Identity
|
Mar 21, 2023 |
Shaping Community: How Gen Z Students Are Leading the Way in DEI
|
Mar 14, 2023 |
The Demographic Enrollment Cliff: Forecasting the Great Dropoff
|
Mar 07, 2023 |
Audience-First Marketing: Understand How Students Discover Your School
|
Feb 28, 2023 |
An Audience of One: Make the Prospective Student the Hero of Their Story
|
Feb 21, 2023 |
Audience-Centric Content: Building Relationships Through Engagement
|
Feb 14, 2023 |
Leveraging Students as Co-Creators for Your Social Media Content
|
Feb 07, 2023 |
Building a Story Vault: Empowering Storytellers in Your Marketing Process
|
Jan 31, 2023 |
Leaning on Legacy: Blending History and Branding in Enrollment Marketing
|
Jan 24, 2023 |
Telling Over Selling: Discoverable Short-Form Video Content
|
Jan 17, 2023 |
Pay It Forward: Higher Ed Advancement and Philanthropy
|
Jan 10, 2023 |
Consumable Content for a Human Audience - Search Engine Marketing Part 2
|
Jan 03, 2023 |
Covering All the Angles in Lead Conversions - Search Engine Marketing Part 1
|
Dec 27, 2022 |
Capturing Reality: Authentic Stories of Disability Students
|
Dec 20, 2022 |
Automagic Customization: Personalizing the Regional School Website Experience
|
Dec 20, 2022 |
Easy to Apply, Hard to Ask: Addressing Your School Website’s Focus
|
Dec 06, 2022 |
More Than a Campus Logo: The Evolutionary Branding Process
|
Nov 29, 2022 |
Empathic Storytelling: Identifying Appropriate Content for Your Audience
|
Nov 22, 2022 |
Multi-Generational Marketing: Customizing Your Value Proposition
|
Nov 15, 2022 |
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
|
Nov 08, 2022 |
How to Articulate Distinctiveness: Making Your Small School Stand Out
|
Nov 01, 2022 |
Tugging the Heartstrings with Emotive Storytelling
|
Oct 25, 2022 |
The Million Dollar Question: Our Aspirational Branding Follow-Up
|
Oct 18, 2022 |
Video QR Codes: Sticky Notes for the TikTok Generation
|
Oct 11, 2022 |
The Problem With University Rankings
|
Oct 04, 2022 |
Saving Face and Doing Campus Photography Right
|
Sep 27, 2022 |
Purpose Driven Marketing Through Brand Storytelling
|
Sep 20, 2022 |
Making the Case for a Liberal Arts Education
|
Sep 13, 2022 |
How To Market a University with Teresa Flannery
|
Sep 06, 2022 |
The Future of PPC in Higher Ed Marketing
|
Aug 30, 2022 |
Increasing Outcomes for Higher Ed Leaders Through Radical Collaboration
|
Aug 23, 2022 |
Best Practices for PPC in Higher Ed Marketing
|
Aug 16, 2022 |
Why Marketers Should Always Start With Why
|
Aug 09, 2022 |
Marketing Principles That Translate Across All Industries
|
Aug 02, 2022 |
Effectively Utilizing Your Website To Market Your College
|
Jul 26, 2022 |
The Key to Successful Content Marketing
|
Jul 19, 2022 |
How to Amplify Your Students' Voice for Success
|
Jul 12, 2022 |
Greater Engagement in Higher Ed Through Virtual Events
|
Jul 05, 2022 |
The relationship between Athletics and college enrollment
|
Jun 28, 2022 |
Live Chat: Creating Better Accessibility for Greater Outcomes
|
Jun 21, 2022 |
From the Ground Up: Building a Medical School With Community in Mind
|
Jun 14, 2022 |
Aspirational Branding: What Makes Your Community College Exceptional
|
Jun 07, 2022 |
Collaborative Conversations Create Creative Solutions
|
May 31, 2022 |
Being Competitive With Bold Marketing
|
May 24, 2022 |
Fluid Communications Build Better Relationships
|
May 17, 2022 |
The Steep Cost of Disregarding Transparency in Tuition
|
May 10, 2022 |
Supporting Individual Success Through Community
|
May 03, 2022 |
Diversify Classrooms Through Authentic Messaging
|
Apr 26, 2022 |
One-of-a-Kind: Marketing the Uniqueness of Your School
|
Apr 19, 2022 |
Leadership Lessons: Clarify Vision & Tell Authentic Stories
|
Apr 12, 2022 |
Social Media Strategies: How to Go Viral Like an Influencer
|
Apr 05, 2022 |
Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas
|
Mar 29, 2022 |
Ending Departmental Silos & Focusing on Mission Fit
|
Mar 22, 2022 |
Proving the Value of Higher Education by Marketing Outcomes
|
Mar 15, 2022 |
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
|
Mar 08, 2022 |
Connecting w/ Gen Z via Customized Community
|
Mar 01, 2022 |
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
|
Feb 22, 2022 |
The College Tour: A Peek at Schools Across the Country
|
Feb 15, 2022 |
Why You Need a Loan Repayment Assistance Program
|
Feb 08, 2022 |
How to Leverage Student-Produced, Authentic Content
|
Feb 01, 2022 |
The 5 Elements of an Effective Fundraising Case Statement
|
Jan 25, 2022 |
Solving For the Right Things in the Right Way: IU Strategies to Retain Students
|
Jan 18, 2022 |
The Evolution of University Websites: Becoming Adaptable
|
Jan 11, 2022 |
How To Win The Loyalty of Your Students w/ Exceptional University Offerings
|
Jan 04, 2022 |
Finding Donors and a Shrinking Higher Education Market
|
Dec 28, 2021 |
Staying Ahead of the Next Big Thing in Higher Ed Marketing
|
Dec 21, 2021 |
Big Data (& How Higher Ed Marketers Can Use It!)
|
Dec 14, 2021 |
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
|
Dec 07, 2021 |
Mission-Fit Students: Graduate & Seminary Enrollment Marketing
|
Nov 30, 2021 |
You Need an App: Why a Website Isn’t Enough
|
Nov 23, 2021 |
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
|
Nov 16, 2021 |
How Schools Are Succeeding w/ One-to-One Video & Tik Tok
|
Nov 09, 2021 |
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
|
Nov 02, 2021 |
Student Success = Institution Success
|
Oct 26, 2021 |
How to Improve Your Institution’s Inclusion Marketing
|
Oct 12, 2021 |
Small University Presidents: Build Your Social Media Presence
|
Sep 28, 2021 |
Authenticity: Aligning the Online Message w/ the On-Campus Feel
|
Sep 21, 2021 |
Message Creation w/ the Caylor Solutions Team
|
Sep 14, 2021 |
Video Messages for Engagement w/ Gen Z Students & Families
|
Aug 31, 2021 |
Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner
|
Aug 24, 2021 |
Omni-Channel Platforms: Automate & Personalize Your Marketing
|
Aug 17, 2021 |
The 5 Steps of Storytelling at Notre Dame w/ Jim Small
|
Aug 10, 2021 |
Breathing Life into Higher Education w/ Experiential Storytelling
|
Jul 13, 2021 |
Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
|
Jul 06, 2021 |
Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle
|
Jun 29, 2021 |
Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez
|
Jun 22, 2021 |
Our Top Ten Tips from Ten Extraordinary Episodes
|
Jun 15, 2021 |
Accessible Admissions Starts with Reducing Friction
|
Jun 08, 2021 |
Why You Should Be Outcome-Oriented in Community College Marketing
|
Jun 01, 2021 |
Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours
|
May 25, 2021 |
The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
|
May 18, 2021 |
Campus Campaigns That Work: How to Include Donor Stories in Your Marketing
|
May 11, 2021 |
More Than Just Words: How Your Marketing Strategy Can Promote Equity
|
May 04, 2021 |
Show, Don’t Tell: The Power of Video in Higher Ed Marketing
|
Apr 27, 2021 |
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)
|
Apr 20, 2021 |
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)
|
Apr 13, 2021 |
When Crisis Hits: Reputation Management in Higher Education
|
Apr 06, 2021 |
Using your Distinctiveness as a Selling Point
|
Mar 30, 2021 |
Building Stronger Relationships Using Data w/ JP Spagnolo
|
Mar 23, 2021 |
Enrollment Marketing: How to Leverage a Mascot Program
|
Mar 16, 2021 |
Creating an Adaptable Brand Promise in the Age of Social Media
|
Mar 09, 2021 |
How a Multi-Platform CRM can Drive Marketing Insights
|
Mar 02, 2021 |
From TikTok to Print Ads: Innovative Marketing in Higher Education
|
Feb 23, 2021 |
Driving Affinity Through Innovative Marketing at Universities
|
Feb 09, 2021 |
The Higher Ed Marketer Origin Story
|
Feb 09, 2021 |