Grounding AI
By Donna Peterson
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Category: Marketing
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Episodes: 159
Description
The Grounding AI Podcast is designed for senior executives navigating the practical realities of AI adoption and modern B2B growth.
Hosted by Donna Peterson, President of World Innovators, each episode addresses the questions leaders are asking right now: how to apply AI in a way that strengthens decision-making, aligns teams, and delivers measurable business impact.
In each episode, you’ll gain clear, actionable perspectives on:
- Aligning AI initiatives with business strategy and revenue goals
- Strengthening market positioning and trust with high-value audiences
- Improving team efficiency without adding complexity
- Making smarter, faster decisions in an evolving landscape
With over 30 years of experience working with industrial and B2B organizations, Donna brings a grounded, practical lens to what is working today, and what is not.
This podcast is built for leaders who value clarity, efficiency, and results.
If there’s a challenge you’re working through or a topic you’d like addressed, reach out directly at dpeterson@worldinnovators.com.
| Episode | Date |
|---|---|
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Before You Prompt AI, Ask These 4 Questions First
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May 12, 2026 |
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Capture and Nurture Leads with ChatGPT (No CRM Needed)
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May 05, 2026 |
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A Simple 90-Day Plan to Turn AI Activity Into Business Results
|
Apr 28, 2026 |
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How to Use AI to Take Control of Your Schedule and Drive Real Business Growth
|
Apr 21, 2026 |
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How to Use AI Without Losing Your Brand Voice
|
Apr 14, 2026 |
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Why AI Tools Aren’t Delivering Results (And the 7 Steps to Fix It)
|
Apr 07, 2026 |
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Why AI Feels Overwhelming and How to Get Your Team Back on Track
|
Mar 31, 2026 |
|
AI Projects vs Custom GPTs: How Leaders Should Organize AI for Their Teams
|
Mar 17, 2026 |
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Is AI Quality Weakening Your Brand Consistency?
|
Mar 03, 2026 |
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Do You Have AI Guardrails or Just AI Tools?
|
Feb 17, 2026 |
|
The 5-Person Challenge: How B2B Leaders Build Trust Without More Leads
|
Feb 03, 2026 |
|
How Industrial Auctions Support Long Sales Cycles and Smarter Business Decisions
|
Jan 20, 2026 |
|
How B2B Leaders Can Use AI to Review the Year and Plan Ahead
|
Jan 06, 2026 |
|
How Do B2B Companies Hold Onto Their Purpose as They Grow?
|
Dec 26, 2025 |
|
How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AI
|
Dec 18, 2025 |
|
How Can AI Agents Help B2B Brands?
|
Dec 11, 2025 |
|
Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with Confidence
|
Dec 04, 2025 |
|
How Association Membership Can Boost SEO and Drive B2B Industry Growth
|
Nov 27, 2025 |
|
How can legacy industrial brands stay visible when sales seem steady?
|
Nov 20, 2025 |
|
How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?
|
Nov 13, 2025 |
|
What Digital Shifts for Small B2B Teams Make the Biggest Impact?
|
Nov 06, 2025 |
|
How to Use AI to Uncover What Your B2B Audience is Really Asking
|
Oct 30, 2025 |
|
Data That Delivers: Governance & Authentic AI Content
|
Oct 23, 2025 |
|
Email Marketing & AI: How to Fill Seats for High-Value Events
|
Oct 16, 2025 |
|
Higher Education Marketing in the Age of AI: Building Global Trust with Bridgette Lehrer, UC Berkeley
|
Oct 09, 2025 |
|
How to Get Your Team to Embrace AI: Leadership, Training & The Why
|
Oct 02, 2025 |
|
The Power of Public Speaking: Transforming Your Business
|
Sep 25, 2025 |
|
Event Organizers Would Never Sell You This
|
Sep 18, 2025 |
|
How Leaders Build Trust Through Transparency
|
Sep 11, 2025 |
|
Direct Mail & AI: Old-School Impact with New-School Tools
|
Sep 04, 2025 |
|
Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North America
|
Aug 28, 2025 |
|
How Pennant Moldings Uses AI and Traditional B2B Marketing
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Aug 21, 2025 |
|
B2B Personalized Video Marketing: How to Get in Front of the Right Decision-Makers
|
Aug 14, 2025 |
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Standing Out on YouTube: Expert Tips for Lead Generation
|
Aug 07, 2025 |
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How To Optimize B2B Marketing Campaigns For ROI
|
Jul 31, 2025 |
|
Demystifying Prompt Engineering: Simplifying AI for Everyday Use
|
Jul 24, 2025 |
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How to Effectively Market High-Value Offers in a Long Sales Cycle
|
Jul 17, 2025 |
|
Purpose, Personalization, and AI – What B2B Can Learn from Hallmark
|
Jul 10, 2025 |
|
Real Beats Robotic: Why Your Voice and Face Matter More Than Ever
|
Jul 03, 2025 |
|
Warm Up Trade Show Leads with ChatGPT
|
Jun 26, 2025 |
|
Lead with Meaning: A Conversation with Hallmark’s Patrick McCullough
|
Jun 19, 2025 |
|
Gain The Right Leads, Not Just More
|
Jun 12, 2025 |
|
Real Ways I Used ChatGPT to Save Time & Stay Sharp
|
Jun 05, 2025 |
|
From Chaos to Clarity: How Sales Teams Can Use ChatGPT
|
May 29, 2025 |
|
Why Is It So Hard to Instill Trust in B2B Marketing?
|
May 22, 2025 |
|
GPTs Replaced Endless File Searching
|
May 15, 2025 |
|
Cold to Connected: Making Your Email Marketing Meaningful
|
May 08, 2025 |
|
Streamline Your B2B Marketing Workflow with AI
|
May 01, 2025 |
|
Turning Clicks into Registrants: Strategies for Executive Education Programs
|
Apr 24, 2025 |
|
Email & Banner Strategy for Executive Education
|
Apr 17, 2025 |
|
Balancing AI and Human Connection in B2B Marketing
|
Apr 10, 2025 |
|
Analyze Transcripts with AI: Enhancing Communication and Relationships
|
Apr 03, 2025 |
|
How AI and Outside Perspectives Help Industrial Brands Stand-Out
|
Mar 27, 2025 |
|
Understanding Your B2B Audience: Aligning Marketing & Sales for Better Results
|
Mar 20, 2025 |
|
AI Adoption Starts at the Top: How Leaders Can Inspire Success
|
Mar 13, 2025 |
|
Maximizing Efficiency with ChatGPT's New Task Feature
|
Mar 06, 2025 |
|
Leveraging Custom GPTs for Enhanced Sales and Marketing Efficiency
|
Feb 27, 2025 |
|
Find High-Quality B2B Leads Faster: Seamless.AI Transforms Your Research
|
Feb 20, 2025 |
|
From Generic to Genuine: How AI Personalizes Email Messages
|
Feb 13, 2025 |
|
Meet Izzy: My AI Assistant for B2B Marketing Success
|
Feb 06, 2025 |
|
Use Email Marketing to Secure In-Person Meetings
|
Jan 30, 2025 |
|
Leveraging AI to Personalize B2B Marketing for Relationship Building
|
Jan 23, 2025 |
|
Analyze, Adapt and Succeed: Improving Response Rates in B2B Marketing
|
Jan 16, 2025 |
|
Use AI to Strategize for 2025: Achieve Goals and Build Meaningful Relationships
|
Jan 09, 2025 |
|
Breaking the Status Quo - Embracing Change is Crucial for B2B Success
|
Dec 19, 2024 |
|
Hallmark Movies & B2B Marketing
|
Dec 12, 2024 |
|
Avoiding Spam Traps in B2B Marketing
|
Dec 05, 2024 |
|
Elevator or Stairs? Choosing Industry-Specific Email Lists
|
Nov 29, 2024 |
|
Buy a Jet? Know Your Audience.
|
Nov 21, 2024 |
|
Every Action Builds Trust, Every Ripple Builds Industrial B2B Brands
|
Nov 07, 2024 |
|
Precision Marketing: Sourcing Email Lists that Deliver
|
Oct 25, 2024 |
|
Navigating Marketing in Manufacturing: Tips for Lean Teams
|
Sep 13, 2024 |
|
How Relationships Impact Digital Sales (and why it matters)
|
Aug 30, 2024 |
|
Beyond Basics: Advanced ChatGPT Tactics for B2B Marketers
|
Aug 16, 2024 |
|
Unlocking the Power of ChatGPT for B2B Brands
|
Aug 02, 2024 |
|
From Sustainability to AI: Marketing Challenges in Agriculture
|
Jul 19, 2024 |
|
Lead Generation vs. Branding: Finding the Right Balance
|
Jul 05, 2024 |
|
From Legacy to Innovation: The Power of Brand Ideology
|
Jun 14, 2024 |
|
The AI Advantage: Building Relationships in B2B Marketing
|
May 31, 2024 |
|
Decoding the Myth: Is Email Marketing Really Dead?
|
May 10, 2024 |
|
How Industrial Brands can Drive Change with ESG Initiatives
|
Apr 26, 2024 |
|
LinkedIn Leverage for Lean Manufacturing Teams
|
Apr 12, 2024 |
|
Brand Relationships: Effective Business Event Strategies
|
Mar 28, 2024 |
|
Pharma B2B Insights: Navigating Growth and Trends
|
Mar 15, 2024 |
|
How can Industrial Brands Differentiate and Grow in a Competitive Market?
|
Mar 01, 2024 |
|
How Marketing and Sales Work Together to Drive Business Growth
|
Feb 16, 2024 |
|
The Most Crucial Elements for Industrial Branding
|
Feb 02, 2024 |
|
Podcasting: The Key to Building Relationships with Your B2B Audience
|
Jan 19, 2024 |
|
The Most Valuable Tips for Using ChatGPT in Business Communications
|
Jan 05, 2024 |
|
What B2B Brands Can Learn From Forest Gump
|
Dec 21, 2023 |
|
Standing Out in the Digital Landscape: AI as the Secret Weapon
|
Dec 08, 2023 |
|
Collaboration and Value Creation: Nick Martin's Recipe for Success in the Wine Industry
|
Nov 24, 2023 |
|
AI Powered Sales and Marketing: Transforming B2B Relationships in the Digital Era
|
Nov 09, 2023 |
|
Learn From a 70-Year-Old Legacy Brand How to Stay Relevant in Today's B2B Marketing Landscape
|
Oct 26, 2023 |
|
Revolutionizing B2B Marketing in 2024 - Master Cohesive Strategies with AI Tools
|
Oct 13, 2023 |
|
Learn How Industry Associations and Publications Can Help You Catapult Relationships to the Next Level
|
Sep 07, 2023 |
|
Effective Strategies for Audience Growth and Engagement in B2B Publishing
|
Aug 31, 2023 |
|
The Most Effective Strategies for Marketing to Engineers
|
Aug 17, 2023 |
|
Print: The Trustworthy Marketing Tool B2B Companies Can’t Ignore
|
Aug 10, 2023 |
|
Launching B2B Podcasts That Drive Growth
|
Aug 03, 2023 |
|
How B2B Brands Can Gain Pricing Power Through Brand Loyalty
|
Jul 27, 2023 |
|
Bring in Additional Revenue Streams and Lead Generation Programs – Part 2
|
Jul 20, 2023 |
|
How to Grow Your B2B Audience with Quality Contacts – Part 1
|
Jul 13, 2023 |
|
The Power of Relationships, Trust, and Purpose
|
Jun 29, 2023 |
|
Navigating the Changing Landscape of Pharma and Life Sciences Marketing
|
Jun 15, 2023 |
|
How To Choose the Right Marketing Technology
|
May 18, 2023 |
|
Expert Strategies for Measuring B2B Corporate Communications and Emails
|
May 11, 2023 |
|
Tips on How to Profitably Grow Your Industrial Business
|
Apr 27, 2023 |
|
The Importance of Authenticity in Industrial Branding
|
Apr 13, 2023 |
|
Evolution of Leadership: Are You Evolving?
|
Mar 31, 2023 |
|
Gain Clarity on Your Customers’ Needs: Mapping Your Customer Journey
|
Mar 17, 2023 |
|
Learn How Industry Magazines Can Help You Form Relationships With Your Audience
|
Mar 02, 2023 |
|
Breaking the Mold: The Benefits of Ditching Traditional B2B Advertising
|
Feb 16, 2023 |
|
Unleash Success: 5 Steps to Implement Your Plans
|
Feb 10, 2023 |
|
Keeping Up with Warp Speed: Navigating the Used Pharmaceutical Equipment Market
|
Jan 31, 2023 |
|
Unlocking the Secrets of Targeted Marketing in the Pharmaceutical Industry
|
Jan 17, 2023 |
|
Using Your Audience as a Compass to Success
|
Jan 03, 2023 |
|
How to Target the Growing Manufacturers Market
|
Dec 20, 2022 |
|
Fixing the Disconnect Between C-Level and Marketing & Sales
|
Dec 13, 2022 |
|
6 Tips for Using Influencer Marketing as a B2B Company
|
Dec 06, 2022 |
|
3 Ways Industrial Brands Can Increase Customer Loyalty
|
Nov 29, 2022 |
|
How Industrial Auctions Can Help Grow Your Manufacturing Company
|
Nov 18, 2022 |
|
Worried About Your Data? Here’s How to Make Sure You’re Compliant!
|
Sep 16, 2022 |
|
Three Key Messaging Components for Industrial B2B Branding
|
Jun 09, 2022 |
|
The Power of Building Relationships with Employees, Prospects, and Customers
|
May 20, 2022 |
|
Stop the Great Resignation
|
May 12, 2022 |
|
Don’t Start Your Business Without These Marketing Tips!
|
Apr 21, 2022 |
|
Why Your Sales Team Must Concentrate on Relationship Building
|
Apr 07, 2022 |
|
LinkedIn Must Be Part of Every B2B Marketing Campaign
|
Mar 24, 2022 |
|
Stand Out from Your Competition by Being Unique
|
Mar 03, 2022 |
|
What is Data Governance and Why is it Important?
|
Jan 14, 2022 |
|
What Food and Beverage Manufacturers Need to Know About Industrial Auctions
|
Dec 17, 2021 |
|
Grow Your Marketing Through Emotion and Strategy
|
Dec 02, 2021 |
|
A Major Component of Mindfulness
|
Nov 18, 2021 |
|
Professional Women Stay Grounded with Awareness
|
Nov 10, 2021 |
|
Growth of Food and Beverage Brands in 2022
|
Oct 27, 2021 |
|
How to Maintain the Value of Your House/Customer List - Part 2
|
Oct 04, 2021 |
|
How to Maintain the Value of Your House/Customer List - Part 1
|
Oct 01, 2021 |
|
Death of the Open Rate and iOS15
|
Sep 24, 2021 |
|
Marketing Mistakes All Businesses Make – Part 2
|
Sep 07, 2021 |
|
Marketing Mistakes All Businesses Make - Part 1
|
Aug 25, 2021 |
|
Why is it important to use quality compliant marketing lists?
|
Aug 11, 2021 |
|
Strategy and Execution of B2B Marketing Campaign – Part 2
|
Jul 19, 2021 |
|
Strategy and Execution of B2B Marketing Campaigns – Part 1
|
Jul 05, 2021 |
|
Four Questions to Ask Before Starting a B2B Podcast
|
Jun 21, 2021 |
|
Don’t Waste Your B2B Marketing Dollars
|
Jun 14, 2021 |
|
How To Have Your Industrial Brand Stand Out
|
Jun 07, 2021 |
|
How an Industry Specific Publication Retained and Grew Their Subscriber Base
|
Jun 01, 2021 |
|
How to Reach Your Industrial Audience All Over the World
|
May 24, 2021 |
|
How Harvard Law Executive Education Pivoted When COVID Hit
|
May 13, 2021 |
|
How to Successfully Market to Pharmaceutical and Biotechnology Industries
|
May 04, 2021 |
|
Using Personalized Video in Your Social Media Campaigns
|
Apr 26, 2021 |
|
How Can Relationship Marketing Impact the Growth of Your Business?
|
Apr 16, 2021 |
|
Actionable Marketing Techniques to Implement Today
|
Mar 22, 2021 |
|
Marketing to the Franchise Industry
|
Mar 15, 2021 |
|
Responsive Marketing Around the World
|
Mar 03, 2021 |
|
How to Reach Drug Discovery Executives
|
Feb 17, 2021 |
|
B2C and B2B Marketing: Are they that different anymore?
|
Feb 11, 2021 |
|
Welcome to the World Innovators Podcast
|
Feb 10, 2021 |