Making Sense of Martech
By Juan Mendoza
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Category: Marketing
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Episodes: 68
Description
Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
| Episode | Date |
|---|---|
|
TMW Case Study #001 | Scaling Martech QA with computer vision and robots
|
Mar 29, 2024 |
|
Making Sense of Martech Special Announcement
|
Feb 06, 2024 |
|
#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
|
Jan 23, 2024 |
|
#65 | Rohit Maheswaran on the shifting sands of attribution
|
Jan 02, 2024 |
|
#64 | Cory Munchbach on the life of a Martech CEO
|
Dec 19, 2023 |
|
#63 | Chris Baker on the promise and peril of Generative AI for marketing
|
Dec 19, 2023 |
|
#62 | Lauren Maffeo on designing data governance for good
|
Nov 14, 2023 |
|
#61 | Ari Paparo on the fool’s errand of media
|
Oct 24, 2023 |
|
#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
|
Oct 17, 2023 |
|
#59 | Eric Seufert: Everything is an Ad network
|
Oct 10, 2023 |
|
#58 | Gareth Noonan the rise of the B2B Adtech paradigm
|
Oct 03, 2023 |
|
#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack
|
Sep 12, 2023 |
|
#56 | Michaela Aguilar on the Martech buying problem and the role of education
|
Sep 05, 2023 |
|
#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech
|
Aug 29, 2023 |
|
#54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale
|
Aug 22, 2023 |
|
#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world
|
Aug 15, 2023 |
|
#52 | Rajan Kumar on why companies fail to get the most out of Martech
|
Aug 08, 2023 |
|
#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks
|
Aug 01, 2023 |
|
#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce
|
Jul 11, 2023 |
|
#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation
|
Jun 28, 2023 |
|
#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity
|
Jun 13, 2023 |
|
#47 | Jana Marle-Zizkova on women in Martech, product vs movement building, skills shortages and technical leadership
|
May 30, 2023 |
|
#46 | Tom Goodwin on progress and pessimism in marketing and technology
|
May 16, 2023 |
|
#45| Myles Younger on the convergence of Adtech and Martech
|
May 02, 2023 |
|
#44| Ross Candido on the social stack and the evolution of social listening
|
Apr 18, 2023 |
|
#43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies
|
Apr 11, 2023 |
|
#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising
|
Mar 14, 2023 |
|
#041 | Josh Alvernia on conversion APIs, climate change, and building for privacy
|
Mar 04, 2023 |
|
#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation
|
Feb 06, 2023 |
|
#039 | Martech throughout culture
|
Dec 10, 2022 |
|
#038 | Understanding Performance Marketing
|
Dec 03, 2022 |
|
#037 | Debating Reverse ETL
|
Nov 19, 2022 |
|
#036 | Building Competitive Intelligence
|
Nov 10, 2022 |
|
#035 | Why you don't need Martech
|
Oct 31, 2022 |
|
#034 | Building the CDP category
|
Oct 24, 2022 |
|
#033 | Martech in Asia
|
Oct 09, 2022 |
|
#032 | B2B media empires
|
Sep 09, 2022 |
|
#031 | The privacy winter
|
Sep 04, 2022 |
|
#030 | The technology of attribution
|
Aug 29, 2022 |
|
#029 | Evolving automated marketing
|
Aug 17, 2022 |
|
#028 | Podcasting about podcasting
|
Jul 28, 2022 |
|
#027 | The revenue bubble
|
Jul 07, 2022 |
|
#026 | The creativity crisis
|
Jun 20, 2022 |
|
#025 | The state of SEO
|
Jun 10, 2022 |
|
#024 | Martech Day
|
Apr 28, 2022 |
|
#023 | The history of media disruption
|
Apr 11, 2022 |
|
#022 | The state of Martech education
|
Mar 27, 2022 |
|
#021 | Understanding open data
|
Mar 03, 2022 |
|
#20 | The three horizons of Martech
|
Feb 13, 2022 |
|
#019 | Leading Martech teams from the inside
|
Jan 30, 2022 |
|
#018 | Immersive experience and the future of the internet
|
Dec 18, 2021 |
|
#017 | The role of marketing communities
|
Dec 11, 2021 |
|
#016 | Experimentation and the ROI myth
|
Nov 28, 2021 |
|
#015 | The next era of digital advertising
|
Nov 06, 2021 |
|
#014 | The role of marketing media
|
Oct 30, 2021 |
|
#013 | Creativity and process in marketing
|
Oct 23, 2021 |
|
#012 | Participation and belonging in the creator economy
|
Aug 21, 2021 |
|
#011 | The Enterprise problem
|
Aug 01, 2021 |
|
#010 | Adland is an island
|
Jul 11, 2021 |
|
#009 | Nobody cares about your framework
|
Jul 04, 2021 |
|
#008 | The optimisation step change
|
May 22, 2021 |
|
#007 | Have we hit peak Martech?
|
May 01, 2021 |
|
#006 | Technology saturation and strategic positioning.
|
Mar 28, 2021 |
|
#005 | The data inundation
|
Mar 14, 2021 |
|
#004 | Explaining experience
|
Mar 07, 2021 |
|
#003 | Leading design culture
|
Feb 28, 2021 |
|
#002 | The news media bargaining code
|
Feb 21, 2021 |
|
#001 | The disruption of marketing theory
|
Feb 10, 2021 |