The Gen Z Marketer

By Jamiya Umali, MA IMC

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Category: Marketing

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Episodes: 59

Description

Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

Episode Date
Ep. 60: Should writers use AI tools?
May 03, 2024
Ep. 59: Asking Notion's AI to write a podcast episode
May 01, 2024
Ep. 58: Asking Gemini, Google's AI, to write a podcast episode
Apr 26, 2024
Ep. 57: Creative Storytelling for Ads and Comics with John Ray Bumanglag
Apr 19, 2024
Ep. 56 - Craft Engaging Short Videos with Jed of Runit Decks
Apr 13, 2024
Ep. 55 - The Impact of AI in the Creative Industry with Angelo San Buenaventura
Apr 06, 2024
Ep. 54 - How Human Resources Manages Company Culture and Toxicity with Valerie Tamayo
Mar 23, 2024
Ep. 53 - Trying out Canva's Website Builder
Jun 11, 2023
Ep. 52 - How to Define Your Personal Brand
Mar 04, 2023
Ep. 51 - Why an Endorser's Personal Life Affect a Brand
Nov 19, 2022
Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic
Nov 12, 2022
Ep. 49 - Branding a Podcast: Relaunching the Gen Z Marketer Podcast
Oct 22, 2022
Ep. 48 - Further Your Personal and Professional Growth with Coursera
Apr 09, 2022
Ep. 47 - The Duality of Facebook: Impact on Consumer Behavior and How it Caused the Social Dilemma
Feb 19, 2022
Ep. 46 - Should brands be apolitical?
Feb 12, 2022
Ep. 45: Season 1 Recap and What to Look Forward to in Season 2
Dec 18, 2021
Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value
Dec 11, 2021
Ep. 43: Spotify Wrapped is Consistent in Viral Engagement
Dec 04, 2021
Ep. 42: Why Campaigns Aren't Strategic Without IMC
Nov 27, 2021
Ep. 41: Red Notice Stole the MOA Globe and Missed the Mark
Nov 20, 2021
Ep. 40: The 5 Undisputable Laws of Branding
Nov 13, 2021
Ep. 39: The Mega Campaign Culture's Impact on Brands and Consumers with Lorraine Gazzingan
Nov 06, 2021
Ep. 38: Simplifying How to Plan Promos for Huge Campaigns
Oct 23, 2021
Ep. 36: Key Basic Marketing Principles from This is Marketing by Seth Godin
Oct 09, 2021
Ep. 35: Freelancing and The Makings of a Social Media Strategist with Andrea of Kohi Social
Sep 25, 2021
Ep. 34: How Purpose Drives Brand Strategy
Sep 18, 2021
Ep. 33: What the BBW Book Sale Teaches Us About Customer Experience
Sep 11, 2021
Ep. 32: "The Brand Flip" Key Takeaways for a Customer-Centric Brand
Sep 04, 2021
Ep. 31: "The Brand Gap" Key Strategic Takeaways That'll Make or Break Your Brand
Aug 28, 2021
Ep. 30: How to Create Effective Listings that Convert Customers Easily
Aug 21, 2021
Ep. 29: How Rare Beauty Differentiated Itself in a Cluttered Market
Aug 14, 2021
Ep. 28: Growing Your Brand in TikTok with Anika Aquino of Everything Kawaii PH
Aug 07, 2021
Ep. 27: Why Public Relations is Essential for Brands with Arianne Jalalon
Jul 31, 2021
Ep. 26: What IKEA Philippines Tells Us About Public Relations
Jul 17, 2021
Ep. 25: Instagram's No Longer a Photo Sharing App and I Have Thoughts
Jul 10, 2021
Ep. 24: What the Big Bad Wolf Online Book Sale Tells Us About UI/UX
Jul 03, 2021
Ep. 23: Shopee Selling 101 - How to Setup Your Online Business
Jun 26, 2021
Ep. 22: A Strategist's Thoughts on Why You Should Build Your Brand with ZeBrand
Jun 19, 2021
Ep. 21: Running a Passion-Driven Business with France Flores of Perk Studios
Jun 12, 2021
Ep. 20: Why Shopee Appeals to Buyers and Sellers
Jun 05, 2021
Ep. 19: The Influence of Facebook Communities on Consumers
May 29, 2021
Ep. 18: MarkeTips on Conducting a Well-Researched Competitor Analysis
May 22, 2021
Ep. 17: Rica Salomon on TikTok's Appeal to Content Creators and Audiences
May 15, 2021
Ep. 16: Identifying Red Flags on Job Openings
May 08, 2021
Ep. 15: How the Save Ralph Campaign on Animal Testing Went Viral
May 01, 2021
Ep. 14: e-Commerce Marketing in the Philippines with Lorraine Gazzingan (Part 2)
Apr 24, 2021
Ep. 13: The e-Commerce Landscape in the Philippines with Lorraine Gazzingan (Part 1)
Apr 17, 2021
Episode 12: MarkeTips on Social Media Content Planning
Apr 10, 2021
Episode 11: MarkeThoughts on Why Marketers Quit
Apr 03, 2021
Episode 10: Nicole Alba on Growing as a YouTube Content Creator
Mar 27, 2021
Episode 9: A Year into Lockdown and Working From Home
Mar 20, 2021
Episode 8: MarkeTips on Building a Brand Bible
Mar 13, 2021
Episode 7: Ninai Chavez of We Bleed Red on Empowering Menstruators and Challenging Brands to Do Better
Mar 06, 2021
Episode 6: The Importance of Branding and Marketing: Two Sides of a Coin
Feb 27, 2021
Episode 5: Valentine's Day 2021 Campaigns that Resonate with Viewers
Feb 20, 2021
Episode 1: The Story Behind the Gen Z Marketer Podcast
Feb 13, 2021
Episode 2: MarkeThoughts on Generation Z and Generation Alpha: The Next Generation
Feb 13, 2021
Episode 4: Improve Automated Messages Through Personalization
Feb 13, 2021
Welcome to the Gen Z Marketer Podcast
Feb 12, 2021