Behind the Scenes: Consumer Product Marketing
By Meredith Davis, Sharebird
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Image by Meredith Davis, Sharebird
Category: Technology
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Episodes: 17
Description
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
| Episode | Date |
|---|---|
|
A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike
|
Mar 17, 2022 |
|
A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall
|
Mar 10, 2022 |
|
Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake
|
Feb 24, 2022 |
|
Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo
|
Feb 17, 2022 |
|
The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid
|
Feb 10, 2022 |
|
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
|
Feb 03, 2022 |
|
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
|
May 10, 2021 |
|
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
|
May 03, 2021 |
|
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
|
Apr 26, 2021 |
|
Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor
|
Apr 19, 2021 |
|
Fertility Benefits, Family Planning and B2B2C Launches with Mansi Kothari, Director of Product Marketing at Maven Clinic
|
Apr 12, 2021 |
|
Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase
|
Apr 05, 2021 |
|
Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe
|
Mar 29, 2021 |
|
Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+
|
Mar 22, 2021 |
|
The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber
|
Mar 15, 2021 |
|
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
|
Mar 08, 2021 |
|
Welcome to BTS: Consumer Product Marketing
|
Feb 22, 2021 |