Marketing Girly by Sky Society

By Natalie Peters

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Episodes: 171

Description

Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.

Episode Date
#171 [REPLAY] Defying The Odds in Beauty Marketing with Zoe Greene, Creative Project Manager @ OUAI
Aug 12, 2025
#170 How to Get a Coffee Chat with Anyone
Aug 05, 2025
#169 [REPLAY] Pivoting With Purpose And Navigating a Non Linear Career Path with Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido
Jul 29, 2025
#168 Inside The World Of On-Campus Marketing with Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius
Jul 22, 2025
#167 How to Build a Job-Winning Marketing Resume
Jul 15, 2025
#166 From 6 to 100 Alo Stores and Now Guiding Global Brands with Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga
Jul 08, 2025
#165 Why Brand Management Might Be Your Dream Job with Margaret Li, Senior Brand Manager @ Procter & Gamble
Jul 01, 2025
#164 [REPLAY] Unlocking Opportunities in Luxury Fashion Marketing with Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent
Jun 24, 2025
#163 Creating Partnerships People Actually Care About with Sara Gramling, Head of Brand + Community at Magnolia Bakery
Jun 17, 2025
#162 How Brand Events Actually Come Together with Kate Elliott, Senior Manager, Marketing Events @ Anthropologie
Jun 10, 2025
#161 The Marketing Career Advice I’d Give My Younger Sister
Jun 03, 2025
#160 [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon
May 27, 2025
#159 The Fragrance Career You Didn't Know Existed with Jessica Cattaneo, Head of Product Development at Boy Smells
May 20, 2025
#158 Fashion PR Isn’t Just for Marketing Majors With Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi
May 13, 2025
#157 The Woo-Woo Career Manifestation That Actually Worked with Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United
May 06, 2025
#156 The Creative Career Advice No One Tells You With Clémence Gruel, Head of Creative at We're Not Really Strangers
Apr 29, 2025
#155 From Nannying to Producing Global Brand Campaigns with Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square)
Apr 22, 2025
#154 Trust the Process and Produce Your Dream Career With Nalima Touré, Global Creative Operations at Bobbi Brown Cosmetics
Apr 15, 2025
#153 Marketing Portfolio Mistakes That Are Costing You Jobs
Apr 08, 2025
#152 Creative Copy, Content and Communications with Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics [Replay]
Apr 01, 2025
#151 Building a Marketing Career in Social Media and Community with Chaia Raibon, Director of Social Media and Community at Hatch
Mar 25, 2025
#150 Creating VIP Experiences In Sports Marketing with Ausley Karner, Senior Manager, Influencer Content at NASCAR
Mar 18, 2025
#149 Creating Your Dream Job in Sports Marketing with Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox
Mar 11, 2025
#148 Building a Marketing Career That Fits You with Alexandra Lawrence, Director of Marketing at South Block
Mar 04, 2025
#147 Influencer Marketing Insider Secrets with Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager at Halara
Feb 25, 2025
#146 Build Your Career Like a Business with Cherene Aubert, VP of Digital & Ecommerce at ILIA
Feb 18, 2025
#145 Meet Marketing Girly Mentorship
Feb 11, 2025
#144 Film Marketing Career Insights from 15+ Years in Movie Marketing with Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros [Replay]
Feb 04, 2025
#143 Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
Jan 28, 2025
#142 How Curiosity Shapes a Marketing Career with Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video
Jan 21, 2025
#141 Breaking Into Luxury Media from a Non-Traditional Path with Patrizia Ranzi, Regional Head of Media for Americas @ Dolce&Gabbana
Jan 14, 2025
#140 Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu
Jan 07, 2025
#139 How to Get Marketing Experience in 2025
Dec 31, 2024
#138 Building Brands Through Business Development and Partnerships with Megan Reed, Director of Business Development @ Baked by Melissa
Dec 17, 2024
#137 Navigating Purpose-Driven Marketing with Brittany Bishop, VP of Marketing at GirlTREK
Dec 10, 2024
#136 Career Growth in Beauty Marketing with Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics
Dec 03, 2024
#135 How to Master Marketing Interviews
Nov 26, 2024
#134 Breaking Into Fashion Marketing & PR with Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)
Nov 19, 2024
#133 Lessons in Career Pivots and Growth with Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen
Nov 12, 2024
#132 LIVE Marketing Intern Panel
Nov 05, 2024
#131 Mastering Marketing in Media with Kristin Hume, Senior Director of Brand & Marketing @NPR
Oct 29, 2024
#130 Mock Marketing Projects in Marketing Experience Lab (Mini Episode)
Oct 21, 2024
#129 Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire
Oct 15, 2024
#128 Luxury Event Planning with Ally Grodd, President @ Propelle + Konnect
Oct 08, 2024
#127 Creative Directing from Fashion to Snacks with Amanda Aiese Ford, Art Director @ LesserEvil
Oct 01, 2024
#126 SEO, Storytelling, and AI Insights with Editor-in-Chief Lindsey Barr @ LinkNow
Sep 24, 2024
#125 Building and Selling an Influencer Marketing Empire with Ali Grant, Partner & CMO @ The Digital Dept.
Sep 17, 2024
#124 September Surge Prep: How To Stand Out In Your Job Applications
Sep 10, 2024
#123 Exploring Inclusive Storytelling and Unique Perspectives with Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade
Sep 03, 2024
#122 From Sorority Social Media Manager to Freelancer turned CEO with Becca Bunch, Founder & CEO @ Homemade Social
Aug 27, 2024
#121 It’s Never Too Late to Pursue Your Passion with Nikki Carrido, VP of Marketing Strategy + Sponsorships @ the Museum of Pop Culture (MoPOP)
Aug 20, 2024
#120 Career Advice From an Analytical Marketing Girly with Kate Shapiro, Performance Marketing Manager @ Jack in the Box
Aug 13, 2024
#119 Defying Odds in Sports Marketing with Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs
Aug 06, 2024
#118 Mastering Content, Copy and Career with Sarah Dawley, Senior Manager, Content @ Hootsuite
Jul 30, 2024
#117 Overcoming Setbacks In Your Career with Elle Hvozdovic, Sr. Marketing Manager, Growth and Expansion @ CAVA
Jul 23, 2024
#116 How to be a Better Candidate with Lauren Kaiser, Senior Director of B2B Marketing @ The New York Times
Jul 16, 2024
#115 Building Brand Love with Karolina Kielbowicz, VP, Brand Marketing @ CorePower Yoga
Jul 09, 2024
#114 Building a Career in Sports Marketing with Laura Statuti, Senior Manager, Fan Engagement Marketing @ NFL
Jul 02, 2024
#113 From Sales at Google to Marketing at Sweetgreen with Alexa Gasbarrino, Sr. Product Marketing Manager @ Sweetgreen
Jun 25, 2024
#112 Sky Society Accelerator Alumna Tell All
Jun 18, 2024
#111 Building Confidence and Owning Expertise with Hailey Urbach, Senior Campaigns and Partner Marketing Manager @ Sprout Social
Jun 11, 2024
#110 The Power of Advocating for Yourself with Jamie Dinar, Director of Social Media & Community Marketing @ Glossier
Jun 04, 2024
#109 Conquering a Career in Social Media Customer Care Management with Christine Watanabe, Senior Social Media Care Manager @ Paramount+
May 28, 2024
#108 Scaling Up in Brand Marketing with Leora Kahn, Senior Brand Marketing Manager @ [solidcore]
May 21, 2024
#107 International Adventures in Luxury Advertising with Agnes Majewska, Luxury Client Director @ The Wall Street Journal
May 14, 2024
#106 Climbing The Non Linear Career Ladder with Michaela Criniti, Senior Marketing Manager, Brand Marketing @ Crate & Barrel
May 07, 2024
#105 Finding Your Creative Equilibrium with Valentina Bojanini, Senior Marketing Manager @ TED
Apr 30, 2024
#104 Career Journey From Client Service Associate to Social Media Manager with Alexis Clayton, Social Media Manager & Partner Program Liaison @ DOGPOUND
Apr 23, 2024
#103 LIVE: Exploring a Career in Copywriting with Brenna McDuffie, Copy Manager, Global Creative @ Clinique
Apr 16, 2024
#102 Building a Career in Fashion & Fitness Marketing with Marissa Marano, Director of Brand Marketing @ [solidcore]
Apr 09, 2024
#101 LIVE Breaking Down Success in Social Media with Tulani André, Vice President, Social Media @ National Geographic
Apr 02, 2024
#100 10 Steps to Building a Marketing Career You Love with Natalie Peters
Mar 27, 2024
#99 Career Development, Future of AI & Celebrity Branding with Ashley Vargas, Product Marketing Manager @ Google
Mar 19, 2024
#98 Mastering a Career in Event Marketing with Eleni DuBois, Senior Director, Events @ Morning Brew
Mar 12, 2024
#97 Luxury Marketing & Integrated Media with Former @ FENDI & Estée Lauder Marketing Director, Sarah Pandolfini
Mar 05, 2024
#96 Influencer Marketing & De-Influencing Trends with Taylor Berringer, Senior Manager, Influencer Marketing @ Urban Outfitters
Feb 27, 2024
#95 Exploring a Career in Email Marketing with Email Marketing Manager @ CNBC, Bridget Barrett
Feb 20, 2024
#94 Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon
Feb 13, 2024
#93 Exploring a Career in Fashion Affiliate Marketing with Crystal Simile, Global Affiliate Marketing Manager @ Princess Polly
Feb 06, 2024
#92 Unlocking Opportunities in Luxury Fashion Marketing with Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent
Jan 30, 2024
#91 Finding Your Path in College and Career with Moyo Ajepe, Global Business Marketing Manager @ TikTok
Jan 23, 2024
#90 Changing the Paradigm of Female Leadership with Marcy Moriconi, Former Sr. Director Brand and Creative, Ariat, GAP, Champion U.S.A., Kellogg’s, and Author of “My Boss is a B*tch"
Jan 16, 2024
#89 2023 Sky Society Podcast Recap
Jan 09, 2024
#88 Beyond the Catalog: Insights from 20+ Years in Creative Marketing with Anna Payawal, Editorial Director @ Pottery Barn
Jan 02, 2024
#87 Overcoming Challenges in Women's Sports Marketing with Courtney Ksiazek, Senior Director, Partnership Marketing @ Angel City Football Club
Dec 26, 2023
#86 Prioritizing Your Personal Well-Being in Your Career with Jessica Huff Walters, Head of Organic Social Media @ VRBO
Dec 19, 2023
#85 Finding Success in Fashion E-Commerce and Marketing with Victoria De León, E-Commerce Manager @ NARS
Dec 12, 2023
#84 The Whimsical Career Chronicles of an Event and Live Programming Marketing Manager @ Forbes, Erika Speed
Dec 05, 2023
#83 How to Get the Coffee Chats of Your Dreams with Namita Gupta (@ Pinterest, Facebook and Nasty Gal Alumna)
Nov 28, 2023
#82 A Designer's Beauty Marketing Career Journey in Package Design and Production with Whitney Van Voorhis, Senior Packaging Production Designer @ Tarte Cosmetics
Nov 21, 2023
#81 Pivoting with Purpose and Navigating an Non Linear Career Path with Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido
Nov 14, 2023
#80 Rising Through the Ranks at ESPN: From Promotional Assistant to ESPN's Scheduling & Sponsorship Ad Manager with Alaina Gomez
Nov 07, 2023
#79 Defying The Odds in Beauty Marketing with Zoe Greene, Creative Project Manager @ OUAI
Oct 31, 2023
#78 How to Make Your Dream Job Your Real Job with Christine Ferris, Director of Marketing (@ True Food Kitchen and Smashburger Alumna)
Oct 24, 2023
#77 Film Marketing Career Insights from 15+ Years in Movie Marketing with Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros
Oct 17, 2023
#76 Behind the Headlines: Insights Into an Early Career Journey in PR with Jena Sullivan, Senior PR Manager @ Semrush
Oct 10, 2023
#75 Diving Into a Decade of Social Media Experience at Disney Parks, PlayStation, Legoland, QVC and More with Heather Brinckerhoff, Head of Brand Social Media @ QVC
Oct 03, 2023
#74 From Concept to Viral Sensation, the Making of the AI-Powered Maybelline Sky High Mascara Campaign with Lauren Chapman, Senior Product Brand Manager @ L’Oreal, Maybelline
Sep 26, 2023
#73 How to Build a Marketing Portfolio for Beginners Part 1
Sep 19, 2023
#72 Failing Fast and Forward: Chelsea's Career Path from Fashion to Food Marketing @ Chipotle with Chelsea Van de Kamp, Brand Marketing - Food & Beverage Innovation at Chipotle Mexican Grill
Sep 12, 2023
#71 Talent Acquisition from Disney to DreamWorks with Rabia Abedin, Sr. Manager, Early Career Programs & Diversity Outreach @ DreamWorks Animation
Sep 05, 2023
#70 Pros and Cons of Lateral Career Moves with Kate Schlarf, VP of Growth Marketing at Moovila
Aug 29, 2023
#69 Embracing Mindfulness to Discover Your Passion with Matthis Pluska, Sales Enablement Manager at Meta
Aug 22, 2023
#68 Discovering Your Superpower at Work with Bridget FitzGibbons, Senior Marketing Manager at Disney Parks, Experiences and Products
Aug 15, 2023
#67 Exploring a Career in Influencer Marketing with Danielle Ito, Influencer Marketing Manager at Notion
Aug 08, 2023
#66 From Teaching English Abroad to Building a Career in Crisis Communications with Samantha Kruse PR Manager, Devices & Services at Amazon
Aug 01, 2023
#65 Turning a Passion for Sports and Entertainment into a Career with Allie Dicken, Senior Director, Brand Marketing at San Francisco 49ers
Jul 18, 2023
#64 Overcoming Self-Limiting Beliefs with Candace Amos, Editor & Social Media Director (LA Times and New York Post Alumna)
Jul 11, 2023
#63 Leveraging Emotional Intelligence in the Workplace with Vanessa Le, Demand Generation Manager at Adobe
Jun 28, 2023
#62 Breaking Into Sports Marketing with Annie Dunbar, Senior Social Media Manager at ESPN
Jun 13, 2023
#61 5 Ways to Stand Out When Applying to Jobs
Jun 06, 2023
#60 Embracing Multiple Interests in Your Career with “The Model of TikTok”, Marygrace Tropeano
May 23, 2023
#59 Resume and Job Search Do’s and Don’ts with Melissa Khan-Blackmore, Founder & Career Strategist at Project Management Success
May 16, 2023
#58 Breaking Down the Luxury Fashion Marketing & PR Industry in New York with Carly Baum, Freelance Luxury Marketer (Burberry, Hermès, and Louis Vuitton Alumn)
May 09, 2023
#57 Monetizing Your Personal Brand on Social Media with Lillian Zhang, Associate Product Marketing Manager at Google
May 02, 2023
#56 Entertainment Marketing, Food Blogging in NYC, and Creating Super Bowl Commercials with Lauren Denowitz, Global Head of Entertainment at AB InBev
Apr 25, 2023
#55 Product Marketing, Moving to London, and Making Better Decisions with Aya Tange, Product Marketing at Topi (Apple and Microsoft Alum)
Apr 18, 2023
#54 Balancing a Full-Time Marketing Job + 3 Creative Side Gigs with Lucia Cordaro, Media Analysis and Social Media Content Creator
Apr 11, 2023
#53 Content Creation, Confidence and Self-Acceptance with Kayla Boyd, Senior Shopping Editor at Buzzfeed
Apr 04, 2023
#52 From Magazine Editor to Head of Social Media at Nickelodeon and Fanatics with Samantha Meiler, Head of Social at Fanatics Collectibles
Mar 28, 2023
#51 Partnership Marketing and The Power of Mentors with Shama Miller, Director of Business Development & Strategic Partnerships at BambooHR
Mar 21, 2023
#50 The Story of Sky Society and AMA with Natalie Peters, Founder & CEO of Sky Society
Mar 14, 2023
#49 How to Double Your Salary with Amelia Clay, Results-Oriented Consultant
Mar 07, 2023
#48 Creative Copy, Content and Communications with Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics
Feb 28, 2023
#47 Embracing Diversity in Your Career with Richa Mangal, Head of Marketing at Amazon Business
Feb 21, 2023
#46 Experiential & Event Marketing Career Tips with Holly King, Senior Experiential Engagement Manager at Lenovo
Feb 14, 2023
#45 Should You Start Your Marketing Career at a Startup?
Feb 07, 2023
#44 Marketing Career Takeaways from Stubhub to YouTube with Alex Basso, Marketing Manager at YouTube
Jan 31, 2023
#43 How to be Present When Pursuing Your Passions with Aaliyah Fowler, Quantum Community Event Manager at IBM
Jan 24, 2023
#42 Transitioning from the Food Service Industry to Marketing with Reza Moreno, Brand Manager at Planoly
Jan 17, 2023
#41 Hospitality and Marketing in Big Tech with Abbie Hamilton
Jan 10, 2023
#40 How To Be Your Own Advocate For Your Career with Courtney Bailey, Global Nonprofit & Election Marketing Manager at Meta
Jan 03, 2023
#39 Influencer Marketing and Relationship Building with Erin Smith, Creator Partnerships Manager at IPSY
Dec 27, 2022
#38 How to Use Your Career to Build Financial Independence with Molly Wade, Senior PR Manager at Amazon
Dec 20, 2022
#37 Dealing with Failure as a High Achiever with Sydney Johnson, Director of Marketing at Crescent Hotels
Dec 13, 2022
#36 Social Media Marketing in the Entertainment Industry with Kelly Russell, Senior Manager, Entertainment Partnerships at Fox Corporation
Dec 06, 2022
#35 How To Tap Into Your Network For Career Opportunities with Jesse Coulter, Influencer and Analyst Relations Manager at Dell
Nov 29, 2022
#34 Navigating Early Career Growth with Lindsey Parke, Senior Marketing Manager at Walmart
Nov 22, 2022
#33 Science Backed Career Advancement Tips for Women with Career Coach, Lori T. Potts
Nov 15, 2022
#32 Guiding Your Career By Curiosity with Samantha Walters, Senior Manager of Global Marketing Experience at Spotify
Nov 08, 2022
#31 Luxury Marketing & Fragrance from a Global Perspective with Lucia Sztarenki, Global Marketing Manager at Frette
Nov 01, 2022
#30 How to Skillfully Navigate Industry Swaps with Sydney Starke, Senior Marketing Manager at L'Oréal, Essie
Oct 25, 2022
#29 Top Job Seeker Mistakes to Avoid with Katee Vallad, Senior Marketing and Operations Recruiter at Calendly
Oct 18, 2022
#28 How to Achieve Career Success in the Face of Adversity with Raizel Lopez, Bilingual Copywriter at Universal Parks and Resorts
Oct 11, 2022
#27 PR Power Moves with Monica Earle, PR Manager at Duolingo
Oct 04, 2022
#26 Your Dream Career is Closer Than You Think Claire Broxton Frisby, Deputy Chief of Staff to the CMO at Indeed
Sep 27, 2022
#25 How to Build your Personal and Professional Brand with Tobi Gbile, Senior Campaign Manager at Disney & TEDx Speaker
Sep 20, 2022
#24 Marketing Abroad From Italy to Spain with Daryana Solntseva, Product PR Manager at Semrush
Sep 13, 2022
#23 How to Identify and Avoid Scam Marketing Jobs
Sep 06, 2022
#22 The Anatomy of a Meaningful Career with Bumble's Corporate Communications Manager, Sang Lee
Aug 30, 2022
#21 How a Jonas Brothers Concert Inspired a Music Marketing Career with Live Nation's Marketing Manager, Elizabeth Fanfera
Aug 23, 2022
#20 A Relentless Latina’s Marketing Journey from Colombia to the US with Microsoft's Marketing Communications Manager, Jessica Mayoral
Aug 16, 2022
#19 What College Didn't Teach You About PR with Bath & Body Works' PR Manager, Kaleigh DeHart
Aug 09, 2022
#18 You're Capable of More Than You Think with Head of Marketing at Common Desk, Megan Kaye Marti
Jul 26, 2022
#17 Social Media Marketing from Taco Bell to Canva with Lauren Freund, Social Media Manager of Campaigns @ Canva
Jul 11, 2022
#16 How to Get Into Marketing Without a Degree with Qetsiyah Jacobson, Founder of Kokela Studio
Jun 09, 2022
#15 How to Get Marketing Experience at Home
Apr 27, 2022
#14 What NOT To Do In Your Next Marketing Interview
Jan 10, 2022
#13 Best Answers for the 5 Most Difficult Interview Questions
Jun 16, 2021
#12 Starting a Marketing Career Abroad with Semrush's Influencer Marketing Manager, Nicole Ponce
Jun 07, 2021
#11 How to Conquer the Job Seeking Experience with Indeed's Marketing Manager, Brandy Warwas
May 24, 2021
#10 What to Post on LinkedIn | A Marketer's Guide
May 18, 2021
#9 How to Market Yourself to Get Hired with Glossier's Brand Marketing Manger, Kewanna Donaldson
May 10, 2021
#8 Manifest Your Dream Career with Sephora’s Corporate Event Manager, Bree Brooks
May 04, 2021
#7 Fabulous Female Financial Freedom: A Guide for your 20s
Apr 26, 2021
#6 Asking Your Way to Success with Amazon’s Fashion Marketing Manager, Kristen Ozaki
Apr 12, 2021
#5 Influencer Marketing Secrets to Success with the Influencer & PR Manager at Nude Beverages, Emily Drake
Apr 05, 2021
#4 Beauty Marketer and Skincare Princess Katherine Helo, Philosophy Global Marketing
Mar 29, 2021
#3 Day In The Life of a PR and Influencer Marketing Manager with Ashley Hamrahi from State of Grind
Mar 23, 2021
#2 Silver Linings and Authentic Branding with Nike's Brand Marketing Manager, Mary Yeager
Mar 16, 2021
#1 Cultivating Culture-Conscious Brands With Founder & CEO of IN GOOD CO, Kirsten Ludwig
Mar 16, 2021