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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Episode | Date |
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160. Baking it Down - Price vs Value Prop
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Apr 30, 2024 |
159. Baking it Down - Excuse my Excuses
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Apr 23, 2024 |
158. Baking it Down - Comfy Mistakes
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Apr 16, 2024 |
157. Baking it Down - Deborah Deborah Deborah
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Apr 09, 2024 |
156. Baking it Down - Class is Canceled
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Apr 02, 2024 |
155. Baking it Down - Upsetspectations
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Mar 26, 2024 |
154. Baking it Down - Cottage Curb Appeal
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Mar 19, 2024 |
153. Baking it Down - The Facebook Ouch-tage 2024
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Mar 12, 2024 |
152. Baking it Down - Copy This
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Mar 04, 2024 |
151. Baking it Down - Hobby vs. Have To
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Feb 20, 2024 |
150. Baking it Down - License to Delight
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Feb 13, 2024 |
149. Baking it Down - I Adject...ive!
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Feb 06, 2024 |
148. Baking it Down - Branding Woes
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Jan 30, 2024 |
147. Baking it Down - Peeky Blinders
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Jan 23, 2024 |
146. Baking it Down - G-i-v-e-a-w-a-y-s 101
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Jan 16, 2024 |
145. Baking it Down - Not All Leads are Created Equal
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Jan 09, 2024 |
144. Baking it Down - Community Groups 101
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Jan 02, 2024 |
143. Baking it Down - EYO (End of Year) Tasks
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Dec 26, 2023 |
142. Baking it Down - Burnout Boundaries
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Dec 19, 2023 |
141. Baking it Down - The Cookie Class Kits Explained
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Dec 12, 2023 |
140. Baking it Down - Vendy Blendy Marketing-Endy
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Dec 05, 2023 |
139. Baking it Down - 2023 Best Baker Gift List
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Nov 28, 2023 |
138. Baking it Down - If I Gave You a Million Dollars
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Nov 21, 2023 |
137. Baking it Down - Surviving Q4
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Nov 14, 2023 |
136. Baking it Down - The Last Rule Bender
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Nov 07, 2023 |
135. Baking it Down - Audit of a Cake Class
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Oct 31, 2023 |
134. Baking it Down - Squeezing the Most outta the Vendy Blendy Berry
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Oct 24, 2023 |
133. Baking it Down - Corporate Girly Era
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Oct 17, 2023 |
132. Baking it Down - The 1 Percenters
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Oct 09, 2023 |
131. Baking it Down - Consistent Crows
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Oct 03, 2023 |
130. Baking it Down - Make Mistakes.
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Sep 26, 2023 |
129. Baking it Down - How You get Them is How You Keep Them
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Sep 19, 2023 |
128. Baking it Down - the Pricing Dance
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Sep 12, 2023 |
127. Baking it Down - The Nuclear Option
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Sep 05, 2023 |
126. Baking it Down - Narcissistic Conversations
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Aug 23, 2023 |
125. Baking it Down - Vendy Blendy Reggy
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Aug 15, 2023 |
124. Baking it Down - TOMA
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Aug 09, 2023 |
123. Baking it Down - The Gold Ratio
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Aug 02, 2023 |
122. Baking it Down - A$$et A$$umptions
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Jul 25, 2023 |
121. Baking it Down - Good Fast Cheap
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Jul 17, 2023 |
120. Baking it Down - Primed for Prime Day
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Jul 11, 2023 |
119. Baking it Down - A-B-C
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Jul 04, 2023 |
118. Baking it Down - Tomorrow Me
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Jun 27, 2023 |
117. Baking it Down - Olive Garden No More
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Jun 20, 2023 |
116. Baking it Down - Check the Check Lists
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Jun 13, 2023 |
115. Baking it Down - Sugar my State Collab 101
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Jun 06, 2023 |
114. Baking it Down - We Would Like to Formally Apologize
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May 30, 2023 |
113. Baking it Down - S-E-Oh My
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May 23, 2023 |
112. Baking it Down - Dry July
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May 16, 2023 |
111. Baking it Down - Refund Recap
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May 09, 2023 |
110. Baking it Down - The Cookie Car Lot
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May 03, 2023 |
109. Baking it Down - Watch Your Receipts
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Apr 25, 2023 |
108. Baking it Down - Economies of Scale
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Apr 18, 2023 |
107. Baking it Down - Battle of the Business Partners
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Apr 11, 2023 |
106. Baking it Down - A Refreshing Rebrand
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Apr 04, 2023 |
105. Baking it Down - Farmer's Markets Marketing
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Mar 28, 2023 |
104. Baking it Down - Squeezing the Most from the Meet the Baker Collab
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Mar 21, 2023 |
103. Baking it Down - Good Enough is Good Enough
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Mar 07, 2023 |
102. Baking it Down - Whisk-y Business
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Feb 28, 2023 |
101. Baking it Down - Cookie Classes - 101
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Feb 21, 2023 |
100. Baking it Down - Leggo my Ego
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Feb 14, 2023 |
99. Baking it Down - Refund Chaos
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Feb 07, 2023 |
98. Baking it Down - 8 Social Media Baker Faux Pas
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Jan 31, 2023 |
97. Baking it Down - The Toe Episode
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Jan 24, 2023 |
96. Baking it Down - Reely Good Podcast Episode
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Jan 17, 2023 |
95. Baking it Down - Consistency is Key in 2023 - Sponsored by the Bakers Business Basics
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Jan 10, 2023 |
94. Baking it Down - Leaving 2022 in 2022
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Jan 03, 2023 |
93. Baking it Down - The Cookie College Breakdown
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Dec 27, 2022 |
92. Baking it Down - Year End Closeout
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Dec 20, 2022 |
91. Baking it Down - Word of the Year
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Dec 13, 2022 |
90. Baking it Down - Santa's Top 20 List of Gifts for Bakers
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Dec 06, 2022 |
89. Baking it Down - A Numbers Game
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Nov 22, 2022 |
88. Baking it Down - Yay or Nay
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Nov 17, 2022 |
87. Baking it Down - Like Know Trust Sell
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Nov 15, 2022 |
86. Baking it Down - Compare Aware
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Nov 08, 2022 |
85. Baking it Down - Vendy Blendy 101
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Nov 01, 2022 |
84. Baking it Down - The Winner Is + Crazy Christmas Cookie Schedules
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Oct 25, 2022 |
83. Baking it Down - Quote "Quote" Unquote
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Oct 18, 2022 |
82. Baking it Down - 5 Things We Can Learn from Susan Reed
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Oct 11, 2022 |
81. Baking it Down - Reels Really Explained for Real
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Oct 04, 2022 |
80. Baking it Down - It's All a Numbers Game
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Sep 27, 2022 |
79.5 Baking it Down - My Response to the Update
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Sep 22, 2022 |
79. Baking it Down - Posting Strategies
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Sep 20, 2022 |
78. Baking it Down - Friction and Floooow
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Sep 13, 2022 |
77. Baking it Down - Bakers and Bikers
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Sep 06, 2022 |
76.5. Baking it Down - 3x3x3x3 Challenge - Cookie College Edition
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Sep 02, 2022 |
76. Baking it Down - Strong Foundations
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Aug 30, 2022 |
75. Baking it Down - "It's just business!"
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Aug 25, 2022 |
74. Baking it Down - Work and Life... Balanced
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Aug 16, 2022 |
73. Baking it Down - Death Ground
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Aug 09, 2022 |
72. Baking it Down - Targeting your Target Audience
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Jul 26, 2022 |
71. Baking it Down - Marketing Campaign Life Cycles
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Jul 19, 2022 |
70. Baking it Down - Collab Basics 101 (for the July 29th Christmas Collab)
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Jul 11, 2022 |
69. Baking it Down - Working with the End in Mind
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Jul 04, 2022 |
68. Baking it Down - What to Do When You're Not Doing
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Jun 28, 2022 |
67. Baking it Down - Facebook Banny Bans
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Jun 23, 2022 |
66. Baking it Down - Why Why Why Why Why
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Jun 14, 2022 |
65. Baking it Down - Overwhelming Goals
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Jun 07, 2022 |
64. Baking it Down - On the Move
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Jun 01, 2022 |
63. Baking it Down - Competition Experience
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May 24, 2022 |
62. Baking it Down - Impasta Syndrome
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May 17, 2022 |
61. Baking it Down - Breakdown of a Sugar Cookie Class
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May 10, 2022 |
60. Baking it Down - So Long, Long Funnels
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May 03, 2022 |
59. Baking it Down - Secret To-Do Listies
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Apr 26, 2022 |
58. Baking it Down - Corrie Reads Bad Podcast Reviews
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Apr 21, 2022 |
57. Baking it Down - Instagram Growth in All the Right Ways
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Apr 13, 2022 |
56. Baking it Down - Business, Baking, Boundaries, and Bamilies
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Apr 05, 2022 |
55. Baking it Down - The One about THE RULES (dun dun duuun)
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Mar 29, 2022 |
54. Baking it Down - Refund FUN
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Mar 23, 2022 |
53. Baking it Down - Cookie Class Conflict and SWOT Teams
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Mar 15, 2022 |
52. Baking it Down - Facebook Audits and Second Prices
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Mar 10, 2022 |
51. Baking it Down - Popcorn Positivity
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Mar 01, 2022 |
50. Baking it Down - Watering Instagram and Diane
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Feb 22, 2022 |
49. Baking it Down - Jane and Pre-Planning
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Feb 15, 2022 |
48. Baking it Down - Margin Eaters and Dry January
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Feb 07, 2022 |
47. Baking it Down - User Experience and Organization
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Feb 01, 2022 |
46. Baking it Down - Facebook Times and #PodcastGiveaway
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Jan 25, 2022 |
45. Baking it Down - Effective Universal Billboards
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Jan 18, 2022 |
44. Baking it Down - We vs Me and VoIP
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Jan 11, 2022 |
43. Baking it Down - Construction Roadblocks
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Dec 21, 2021 |
42. Baking it Down - Meeting with Failure
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Dec 13, 2021 |
41. Baking it Down - A Mission for Smart Goals
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Dec 07, 2021 |
40. Baking it Down - A/Be Mindful
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Nov 29, 2021 |
39. Baking it Down - Black Friday Vendor Blender + Reels and Tiktok Test
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Nov 23, 2021 |
38. Baking it Down - Toot Toot and Sunk Costs
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Nov 16, 2021 |
37. Baking it Down - Results in Mind and Investing
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Nov 09, 2021 |
36. Baking it Down - Groups vs Pages
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Nov 03, 2021 |
35. Baking it Down - Communication and More Communication
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Oct 26, 2021 |
34. Baking it Down - Main Street Marketing and Validation
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Oct 19, 2021 |
33. Baking it Down - Pre-Sales and Pop Ups and Thrift Shops
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Oct 12, 2021 |
32. Baking it Down - Better Late than Never?
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Oct 11, 2021 |
31. Baking it Down - Speeding into Farmer's Markets
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Sep 27, 2021 |
30. Baking it Down - Online Shopping and Charity Cases
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Sep 21, 2021 |
29. Baking it Down - Ray Banned
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Sep 16, 2021 |
28. Baking it Down - COOKIECON 2021!
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Sep 07, 2021 |
27. Baking it Down - Supply and Demand and Mitigation and Elimination
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Aug 24, 2021 |
26. Baking it Down - Red Bottoms and Rock Bottom
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Aug 17, 2021 |
25. Baking it Down - Analysis Paralysis and Pre-Sales
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Aug 12, 2021 |
24. Baking it Down - Marketing Eggs and Reputation Management
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Aug 03, 2021 |
23. Baking it Down - F-R-E-E and Sticky Pricing
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Jul 27, 2021 |
22. Baking it Down - Sales and Imposter Syndrome
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Jul 20, 2021 |
21. Baking it Down - TikTok and Reels and the Halo Effect
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Jul 13, 2021 |
20. Baking it Down - Personal Branding and 5 Psychology Tactics
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Jul 07, 2021 |
19. Baking it Down - Instagram Workflow and Photography Do's
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Jun 30, 2021 |
18. Baking it Down - No Repertoire and Push Button Starts
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Jun 22, 2021 |
17. Baking it Down - Disney Return and Recap
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Jun 15, 2021 |
16. Baking it Down - Packaging and Price Anchors
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Jun 08, 2021 |
15. Baking it Down - Sales Talks and Reframing
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Jun 01, 2021 |
14.5 Baking it Down - Oops, We Forgot
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May 25, 2021 |
14. Baking it Down - Refunds and Rush Fees and Eddie
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May 25, 2021 |
13. Baking it Down - Brand Voice and Customer Experience
|
May 18, 2021 |
12. Baking it Down - Content Buckets and Lerker Berkers
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May 11, 2021 |
11. Baking it Down - Moisturizer and Cults
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May 05, 2021 |
10. Baking it Down - Follow Trains and Corrie's Autobiography
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Apr 27, 2021 |
9. Baking it Down - Popcorn Pricing and Mental Health
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Apr 21, 2021 |
8. Baking it Down - Dynamic Pricing and Walmart
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Apr 14, 2021 |
7. Baking it Down - I Can't Believe the Twins Said That
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Apr 07, 2021 |
6. Baking it Down - Pricing and Burnout
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Mar 30, 2021 |
5. Baking it Down - Cookie Contracts with Heather
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Mar 24, 2021 |
4. Baking it Down - Ideal Clients
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Mar 17, 2021 |
3. Baking it Down - Boundary Burnout
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Mar 09, 2021 |
2. Baking it Down - Facebook Page?
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Mar 04, 2021 |
1. Baking it Down - Intro to the Intro
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Mar 04, 2021 |