unbillable hours - a podcast about better professional services marketing
By Ash, Flo
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Category: Marketing
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Subscribers: 1
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Episodes: 100
Description
So, your job is to market a consultancy?
Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.
“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.
Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).
Care to give it a try? Then listen in right away - or read a bit more about the project here:
https://unbillable-hrs.com/
| Episode | Date |
|---|---|
|
S29E2 - Going offline
|
Apr 26, 2024 |
|
S29E1 - Getting creative
|
Apr 19, 2024 |
|
S28E5 - Effectuating (!) programs
|
Apr 12, 2024 |
|
S28E4 - Categorizing services
|
Apr 05, 2024 |
|
S28E3 *Replay* - Driving change
|
Mar 08, 2024 |
|
S28E2 - Professionalizing bizdev (even further)
|
Mar 01, 2024 |
|
S28E1 - Buying ads
|
Feb 23, 2024 |
|
S27E5 *Replay* - Rethinking content
|
Feb 16, 2024 |
|
S27E4 - Professionalizing bizdev
|
Feb 04, 2024 |
|
S8E2 - Bizdev magic
|
Jan 29, 2024 |
|
S27E2 - Increasing engagement
|
Jan 26, 2024 |
|
S27E1 - Dressing windows
|
Jan 19, 2024 |
|
S26E5 - Reviewing ’23
|
Dec 29, 2023 |
|
S26E4 - Multiplying BizDev
|
Dec 22, 2023 |
|
S26E3 - Growing further
|
Dec 15, 2023 |
|
S26E2 - Getting listed
|
Dec 08, 2023 |
|
S26E1 - Becoming partner-able
|
Dec 01, 2023 |
|
S25E5 - Making rain (differently)
|
Nov 24, 2023 |
|
S25E4 - Auditing comms
|
Nov 10, 2023 |
|
S25E3 - Offering sets
|
Oct 27, 2023 |
|
S25E2 - Leveraging AI
|
Oct 14, 2023 |
|
S25E1 - Building trust (with strangers)
|
Oct 06, 2023 |
|
S24E5 - Productizing services
|
Sep 29, 2023 |
|
S24E4 - Communicating value
|
Sep 22, 2023 |
|
S24E3 *Minisode* - Planning properly
|
Sep 15, 2023 |
|
S24E2 - Creating PoVs
|
Sep 08, 2023 |
|
S24E1 - Measuring TL success
|
Sep 01, 2023 |
|
S23E5 - SLA’ing marketing (or not?)
|
Aug 25, 2023 |
|
S23E4 - Visible experts
|
Aug 18, 2023 |
|
S23E3 - Finding flaws
|
Aug 11, 2023 |
|
S23E2 - Predicting outcomes
|
Aug 04, 2023 |
|
S23E1 - Rethinking content
|
Jul 31, 2023 |
|
S22E5 - Wasting (saving) money
|
Jul 21, 2023 |
|
S22E4 - Acing events
|
Jul 14, 2023 |
|
S22E3 - Observing ’23
|
Jul 10, 2023 |
|
S22E2 *Minisode* - Getting specific
|
Jul 06, 2023 |
|
S22E1 - Account-based marketing
|
Jun 30, 2023 |
|
S21E5 -Excelling operationally
|
Jun 23, 2023 |
|
S21E4 - Making change
|
Jun 16, 2023 |
|
S21E3 *Minisode* - Quizzing prospects
|
Jun 14, 2023 |
|
S21E2 - Remodeling marketing
|
Jun 09, 2023 |
|
S21E1 *Minisode* - Planning reactions
|
Jun 06, 2023 |
|
S20E5 - Training folks
|
Jun 02, 2023 |
|
S20E4 *Minisode* - Segmenting markets
|
May 30, 2023 |
|
S20E3 - Engaging comms
|
May 26, 2023 |
|
S20E2 *Minisode* - Mapping content
|
May 09, 2023 |
|
S20E1 *Minisode* - Posting effectively
|
May 06, 2023 |
|
S19E5 - Repurposing assets
|
Apr 28, 2023 |
|
S19E4 - Marketing misconceptions
|
Apr 21, 2023 |
|
S19E3 - Justifying investment
|
Apr 14, 2023 |
|
S19E2 - ChatGPT etc.
|
Apr 07, 2023 |
|
S19E1 - *Replay* 10 capabilities
|
Mar 10, 2023 |
|
S18E5 - Winning TL
|
Mar 03, 2023 |
|
S18E4 - Story design
|
Feb 25, 2023 |
|
S18E3 - Partnering up
|
Feb 17, 2023 |
|
S18E2 - *Director’s cut* Systematizing sales
|
Feb 14, 2023 |
|
S18E1 - Client journeys
|
Feb 03, 2023 |
|
S17E5 - Strategizing (a case study)
|
Jan 27, 2023 |
|
S17E4 - Digital-first
|
Jan 20, 2023 |
|
S17E3 - Projecting forward
|
Jan 13, 2023 |
|
S17E2 - Avoiding mistakes
|
Jan 06, 2023 |
|
S17E1 - *Replay * Saying no
|
Dec 23, 2022 |
|
S16E5 - Starting podcasts
|
Dec 19, 2022 |
|
S16E4 - Fixing proposals
|
Dec 09, 2022 |
|
S16E3 - Service websites
|
Nov 30, 2022 |
|
S16E2 - Owning problems
|
Nov 19, 2022 |
|
S16E1 - Building budgets
|
Nov 11, 2022 |
|
*bonus* - Engaging people
|
Nov 02, 2022 |
|
S15E5 - Getting commercial
|
Oct 28, 2022 |
|
S15E4 - Fixing content
|
Oct 21, 2022 |
|
S15E3 - Improving visibility
|
Sep 30, 2022 |
|
S15E2 - Recession-proofing marketing
|
Sep 23, 2022 |
|
unbillable hours - The trailer (reddux)
|
Sep 23, 2022 |
|
S15E1 - Landing messaging
|
Sep 16, 2022 |
|
S14E5 - *Replay* Leadership notes
|
Sep 09, 2022 |
|
S14E - Client cases
|
Sep 02, 2022 |
|
S14E 3 - Driving value
|
Aug 28, 2022 |
|
S14E2 - *Replay* Strategic thinking
|
Aug 19, 2022 |
|
S14E1 - Developing offers
|
Aug 12, 2022 |
|
S13E5 - Answering FAQs
|
Aug 05, 2022 |
|
S13E4 - Finding insights
|
Jul 29, 2022 |
|
S13E3 - Driving research
|
Jul 22, 2022 |
|
S13E2 - Unit economics
|
Jul 15, 2022 |
|
S13E1 - Changing course
|
Jul 08, 2022 |
|
S12E5 - Building Teams
|
Jul 01, 2022 |
|
*fixed* S12E4 - Fixing events
|
Jun 27, 2022 |
|
S12E4 - Fixing events
|
Jun 24, 2022 |
|
S12E3 - Systematizing sales, continued (CRM systems, yay!)
|
Jun 14, 2022 |
|
S12E2 - Systematizing sales
|
Jun 03, 2022 |
|
S12E1 - Picking channels
|
May 27, 2022 |
|
S11E5 - Bizdev 2022
|
May 20, 2022 |
|
S11E4 - Funnel repairs
|
May 13, 2022 |
|
S11E3 - Marketing plays
|
May 06, 2022 |
|
S11E2 - (Re-broadcast) Stakeholder management
|
Apr 29, 2022 |
|
S11E1 - The answer
|
Apr 22, 2022 |
|
S10E5 - Must-have mechanisms
|
Apr 08, 2022 |
|
S10E4 - Marketing marketing (again)
|
Apr 01, 2022 |
|
S10E3 - Teething issues
|
Mar 25, 2022 |
|
S10E2 - Leading thoughts
|
Mar 18, 2022 |
|
S10E1 - Measuring success
|
Mar 11, 2022 |