Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

By Brad Powell

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Category: Marketing

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Subscribers: 2
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Episodes: 209

Description

The internet doesn’t reward expertise. It rewards noise.


😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention.


🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out.


You don’t need more content, you need more trust.


And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known & trusted authority in your field.


❌ This is not a podcast about how to grow your social media following.


❌ This is not a podcast about becoming a content creator.


❌ This is not a podcast about hacking the algorithm.


It's a show for expert entrepreneurs who want to:


✅ Build trust without becoming a performing monkey on TikTok.


✅ Share their ideas without sounding like everyone else.


✅ Turn their lived experience into their greatest marketing asset.


If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you.


Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore.


I’m Brad Powell, and this is The Standout Business Show.
Let’s put your voice where it belongs: front and center.


Hosted by Brad Powell
Video branding architect + creator of The Standout Expert System™ & The Mic Drop Flywheel™ — helping experts turn everyday conversations into high-authority, trust-building content.




Episode Date
208. The Truth About Being “Too Busy to Market”
Nov 09, 2025
207. Burned by Lead Services? Here's Why Your Leads Won't Convert
Nov 04, 2025
206. How I Got a Dream Client from YouTube (Proof Video Marketing Works)
Oct 11, 2025
205. What Actually Builds Trust Online (After 200 Episodes)
Aug 25, 2025
204. I Studied Pamela Slim's Video. What I Found Shocked Me.
Aug 17, 2025
203. The One Thing That Makes Your Brand Unforgettable (It’s Not What You Think)
Aug 11, 2025
202. The 5 Trust-Building Videos Every Expert Needs (But No One’s Making)
Aug 05, 2025
201. The One Strategy Every Video-First Brand Is Using Now
Jul 27, 2025
200. Mel Robbins' Secret: For Experts Who Want Video Authority
Jul 20, 2025
199. Feeling Invisible Online? Make Your Expertise Visible in 90 Days (without posting every day)
Jul 13, 2025
198. The Attention Advantage: What Zohran Mamdani’s Campaign Can Teach You About Standing Out
Jul 07, 2025
197. Why Your Content Isn’t Building Trust (And What To Do Instead)
Jun 30, 2025
196. 4 Ways To Let Your Expert Voice Build Real Trust
Jun 22, 2025
195. Why “Posting More” Won’t Make You Visible (Do This Instead)
Jun 15, 2025
194. Less Hustle, More Mojo - Ditching the Content Machine
Jun 01, 2025
193. Does Vertical Video Really Perform Better on LinkedIn? The Data Says… Nope.
May 25, 2025
192. The Secret Advantage of Being Yourself No One Talks About
May 18, 2025
191. What Makes People Buy? How to Build the Chain of Beliefs That Sells Your Offer
May 11, 2025
190. Why Playing It Safe Might Be the Riskiest Move You Can Make
May 04, 2025
189. AI Video Coach in Your Pocket?
Apr 27, 2025
188. Capitalize on Your Competitors' Blind Spots
Apr 20, 2025
187. Could Short Form Video Serials Be The Future of Audience Building?
Apr 06, 2025
186. 5 Signs That You’re the Best at What You Do—But Still Getting Overlooked
Mar 23, 2025
185. How to use video to sell your expertise - with Brad Powell
Mar 16, 2025
184. Why Most Experts Fail at Building the Right Network (And What to Do Instead)
Mar 09, 2025
183. The Content Marketing Myth: Why More Content ≠ More Clients
Mar 02, 2025
182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle
Feb 23, 2025
181. STOP Building an Audience - Build a COMMUNITY Instead - with Bri Leever
Feb 16, 2025
180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)?
Feb 09, 2025
179. Camera Shy or Camera Ready? The REAL Secret to Looking Good on Video
Feb 02, 2025
178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!)
Jan 26, 2025
177. The BEST Workshop Design Framework in the World? (Storytelling)
Jan 19, 2025
176. How to Stand Out as an Easy "Yes!"
Jan 12, 2025
175. Crafting Unforgettable Client Experiences with Jeffrey Shaw
Jan 05, 2025
174. Make this the year your business stands out
Dec 29, 2024
173. Why Great Coaching is Your Best Marketing Strategy in 2025
Dec 23, 2024
172. The One Simple Change In My Marketing That Completely Transformed My Business - with Brad Powell
Dec 15, 2024
171. The NEW Health Coach Marketing Strategy JUST FOR PRACTITIONERS - with Kelly Lubeck
Dec 08, 2024
170. How your upbringing has programed you to fail at business - with Brad Powell
Dec 01, 2024
169. Turn your personal story into profit with Andrea Merrill
Nov 17, 2024
168. Ever thought of using LinkedIn Ads? Me neither, until now... featuring Anthony Blatner
Nov 10, 2024
167. Building a Lasting Legacy Brand with Tiffany Newman
Nov 03, 2024
166. Monetize Your Expertise Through Workshops and Live Events with Jeannie Spiro
Oct 27, 2024
165. Open a Client Portal to Other People’s Audiences with Laura Lopuch
Oct 20, 2024
164. Thriving as an Introvert in Digital Marketing with Digital Transformation Leader, Dan Keldsen
Oct 13, 2024
163. Creating a Storyteller Brand with Story Catalyst Alan Samuel Cohen
Oct 06, 2024
162. Document and Show Your Creative Process - with Photographer Elaine Freitas
Oct 03, 2024
161. Is Your Brand Legendary? with Brand Building Expert Scott Wozniak
Sep 29, 2024
160. What Makes Your Business Remarkable? with Digital Marketing Expert Rich Brooks
Sep 22, 2024
159. A Cure For Your Business Doldrums with Mia Moran
Sep 12, 2024
158. Say What They Can't Unhear with Message Strategist Tamsen Webster
Sep 09, 2024
157. Make Coaching Your Marketing with Business Coach Caryn Gillen
Sep 02, 2024
156. Change the Conversation About Your Business with Jaci Russo
Aug 26, 2024
155. No Friction Lead Generation with Brad Powell
Aug 19, 2024
154. Charge Higher Prices & Get Your Clients to Thank You For It with Scott Sorrell
Aug 12, 2024
153. Let's turn your voice & vision into an industry leading brand with Kristie Keever
Aug 05, 2024
152. How to put more personality into your marketing with Marina Krivonossova
Jul 28, 2024
151. Get referrals without asking with Stacey Brown-Randall
Jul 21, 2024
150. 3 Lessons From 3 Years of Podcast Hosting with Brad Powell
Jul 14, 2024
149. How to breakthrough the noise with storytelling with Patti Sanchez
Jul 07, 2024
148. How Pink Socks and Intuition Built a Standout Business with Melinda Van Fleet
Jun 30, 2024
147. How to be more memorable with Brad Powell
Jun 23, 2024
146. Time to get your butt on video (OK, not your actual butt)
Jun 16, 2024
145. 6 Simple Steps to Lean Marketing with Sarah Noel Block
Jun 02, 2024
144. The Marketing Strategy Our Content-Obsessed World Forgot to Mention: Relationship Marketing 101
May 26, 2024
143. Social Media Storytelling: How to be more bingeable than Netflix
Apr 16, 2024
142. A Simple Hack to come up with Endless Ideas for your Videos
Mar 12, 2024
141. Can your business exist without social media? My minimalist approach.
Feb 12, 2024
140. Steady growth without spending a fortune on ads with Danny Young
Feb 05, 2024
139. Building Trust in a Digital World with Brad Powell
Jan 29, 2024
138. Cut short the sales cycle with short-form video
Jan 22, 2024
137. The Secret to Minimalist Marketing with Sarah Noel Block
Jan 15, 2024
136. Tired? Distracted? Burned-out? Listen to this: with Cydnee Detoy
Jan 08, 2024
135. My #1 business growth prediction
Jan 01, 2024
134. Multiply your content creation effortlessly with Brad Powell (Rebroadcast)
Dec 26, 2023
133. The perfect remedy for long, boring virtual summits - with Mia Moran
Dec 18, 2023
132. The Winning Strategy for Online Course Creation: Micro Courses - with Matthew Biggar
Dec 12, 2023
131. Be the brand you're meant to be with Eva Chen
Dec 04, 2023
130. Personal Brands Aren't Just For CEO's with Sonal Bahl & Ashley Paré
Nov 27, 2023
129. From Zen Monastery to Million Dollar Brand with Curtis Matsko
Nov 20, 2023
128. Finding the fastest & most enjoyable path to cash with Dr. Amanda Barrientez
Nov 13, 2023
127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim
Nov 06, 2023
126. Mastering the Art of Lead Generation with Facebook Ads with Danny Young
Oct 30, 2023
125. Unleashing the Power of Personality-Driven Brands with Andrea Jones
Oct 23, 2023
124. Creating Your Juiciest Offer Yet with Haley Rowe
Oct 16, 2023
123. How to use AI to find your authentic voice with Deirdre Tshien
Oct 09, 2023
122. Unlock the Power of Daily Video Content Creation with Brad Powell
Oct 02, 2023
121. Why Invest In Organic Marketing Instead Of Ads? with Jevon Wooden
Sep 25, 2023
120. Humanize Your Brand on LinkedIn with Joshua B. Lee
Sep 18, 2023
119. How to build a community of brand evangelists - with Laura Gatsos Young
Sep 11, 2023
118. Find Your Unexpected Path to Success: Embracing Happy Accidents with Dennis Geelen
Aug 30, 2023
117. Podcasting Your Way to Seven-Figure Success with Sheryl Plouffe
Aug 28, 2023
116. Selling The invisible: The Best Practices For Selling A Service with Adam Boyd
Aug 21, 2023
115. Make The Biggest Impact In The Least Amount Of Time with Brad Powell
Aug 14, 2023
114. How to do outreach that's not cringey with Megan Killion
Aug 07, 2023
113. Futureproof Your Business with Adriana Tica
Jul 31, 2023
112. The Problem With How-To Content with Robb Gilbear
Jul 24, 2023
111. Get Overbooked without Social Media with Michelle Warner
Jul 17, 2023
110. How to consistently create your best content yet with Brad Powell
Jul 10, 2023
109. Stand Out In 30 Seconds: The Power of the Profile Video with Chala Dincoy
Jul 03, 2023
108. The Art of Engaging Online without Burning Out: Lessons from Pamela Foley
Jun 26, 2023
107. 5 Lessons in Making Short Form Video that Stands Out with Brad Powell
Jun 19, 2023
106. Go From Familiar To Favorite: Building a Trust-Based Business with Brad Powell
Jun 12, 2023
105. Simple steps to building the strongest mindset & becoming totally unstoppable
Jun 05, 2023
104. How to work with AI instead of competing against it with Stephanie Nivinskus
May 29, 2023
103. Insanely attention grabbing content that never fails with Ryan Musselman
May 21, 2023
102. Turn your livestream event into revenue on LinkedIn with Jessie Lizak
May 14, 2023
101. Connect like a Pro on LinkedIn with Scott Aaron
May 07, 2023
100. Turning Your Rant Into Revenue with Brad Powell
Apr 30, 2023
99. A Radical Way Of Thinking About Money with Kristen Ragusin
Apr 23, 2023
98. How Money Really Works
Apr 16, 2023
97. The hardest question every business has to answer
Apr 09, 2023
96. Profit From Your Profile with Jenn Herman
Apr 02, 2023
95. Make your own lane to success with Amberly Allen
Mar 26, 2023
94. The Truth About Lead Generation (And Why You Must Become the Face of Your Brand)
Mar 19, 2023
93. Shop (live) till you drop? with Carmen Muley
Mar 12, 2023
92. Is Antisocial Social Networking the New Way To Build Community? with Liz Hamlet
Mar 05, 2023
91. Turn Your Audience Into Your Champions with Andy Churchill
Feb 26, 2023
90. What Great Listeners Actually Do with Jacob Coldwell
Feb 19, 2023
89. Practical Magic of the 5-Hour Work Day with Trevor Blake
Feb 12, 2023
88. Run Your Business In Half The Time with Karin Rozell
Jan 29, 2023
87. Getting Serious About Short Form Video with Neal Schaffer
Jan 15, 2023
86. Best of: Build an engaged community on video with Ben Toalson
Jan 04, 2023
85. Screw Goal Setting In 2023 with Brad Powell
Dec 26, 2022
84. How to sell with storytelling with Dan Manning
Dec 18, 2022
83. Screw Your Funnel, Build A Rocket Ship Instead with Robb Gilbear
Dec 11, 2022
82. You could be just one conversation away with Tom Schwab
Dec 04, 2022
81. How to connect your brand to the right audience with Kelly Wittman
Nov 27, 2022
80. How to Harness Your Power of Persuasion with Karen Grill
Nov 20, 2022
79. Why is reinvention a necessity for your business?
Nov 06, 2022
78. Find your binge factor with Brad Powell
Oct 30, 2022
77. How live streaming is transforming online shopping with Nicolas Bailliache
Oct 23, 2022
76. How to Stand Out With Confidence with Brad Powell
Oct 16, 2022
75. 4 Steps To Massive PR Exposure with Sabrina Stocker
Oct 09, 2022
74. Create engaging content on Linkedin with Daniel Kading
Oct 02, 2022
73. Are you suffering from 'doing all the things?' with Dave Braun
Sep 25, 2022
72. Reach more people & make a bigger impact with ease - with Hani Moura
Sep 18, 2022
71. Tune In To Your Success with Brady Brewer
Sep 11, 2022
70. How to be capable, certain & happy with Jim Self
Sep 04, 2022
69. Boost Your Personal Brand with Aarti Parmar
Aug 28, 2022
68. Removing the Barriers to the Creator Economy with Indiana Gregg
Aug 21, 2022
67. What EVERYONE is starting to see on LinkedIn - and you can too! with Melanie Borden
Aug 14, 2022
66. Fearless public speaking with Kit Pang
Aug 07, 2022
65. Build your first class business with Jackson Calame
Jul 31, 2022
64. Building your stand out growth system with Matt Shiver
Jul 17, 2022
63. How to engage new leads on LinkedIn with Scott Aaron
Jul 10, 2022
62. Startup Rollercoaster to Stand Out Business with Noah Koff
Jul 03, 2022
61. How to Turn Your Expertise Into an Authority Engine That Attracts Clients (Without Chasing Them)
Jun 26, 2022
60. 3 Steps to Build Your Personal Brand (That Actually Work)
Jun 19, 2022
59. Create your own happiness with Yuri Choi
Jun 12, 2022
58. How to Lead with Emotional Intelligence with LeeAnah James
Jun 05, 2022
57. 3 Steps to Storytelling Success with Brad Powell
May 29, 2022
56. How to build your profitable expert platform with Jeremy Jones
May 22, 2022
How to monetize a tiny audience with Ina Coveney
May 15, 2022
The New Rules of Marketing with David Meerman Scott
May 08, 2022
Crafting Your Stand Out Bio with Christina Lawrence
May 01, 2022
Discover Your Innate Marketing Genius with Christina Frei
Apr 27, 2022
How to create an avalanche of new clients on LinkedIn
Apr 17, 2022
Why start a podcast in 2022 with Mark Asquith
Apr 03, 2022
Secrets to building an engaged community on video with Ben Toalson
Mar 27, 2022
Power up your virtual speaking with Laurie Schloff
Mar 20, 2022
How to find your binge factor with Tracy Hazzard
Mar 14, 2022
How to create awesome video tutorials
Mar 07, 2022
My Favorite 3 Ways to Create Compelling Video Content
Mar 02, 2022
Leverage LinkedIn for Organic Leads with Molly Stovold
Feb 27, 2022
How to make the most engaging video content you've ever created
Feb 20, 2022
How to Simplify Your Livestream with Diana Gladney
Feb 13, 2022
Are you ready to be remarkable?
Feb 06, 2022
What Makes Work Resonate with Jay Acunzo
Jan 30, 2022
How To Make Great Content For Live Videos
Jan 23, 2022
Create content that matters with Pete Longworth
Jan 16, 2022
Leading your most successful self-employed life with Jeffrey Shaw
Jan 09, 2022
How to Build a POWERFUL Personal Brand on Social Media in 2022
Dec 31, 2021
10 ways to ensure that more people will show up on your live videos
Dec 26, 2021
Where should you live stream to get your best reach?
Dec 19, 2021
Why should you go live on LinkedIn?
Dec 10, 2021
The secret to building community and boosting live video engagement with Ana Gil
Nov 22, 2021
31. How to make your big ideas irresistible with Tamsen Webster
Nov 14, 2021
How to monetize your microphone with an audio lead magnet
Nov 07, 2021
Pre-recorded vs live video - which one is right for you?
Oct 30, 2021
Launch a successful offer no matter the size of your email list - with Robbie Samuels
Oct 20, 2021
The Podcasters Toolkit for Building Community - with Dan Morris
Oct 06, 2021
How to get better results from your live videos
Sep 23, 2021
Putting humanity back in business - with Michelle Mercier
Sep 16, 2021
The Fake Marketing Premise: "Become An Extrovert Or Become Irrelevant"
Sep 10, 2021
Hate Webinars? Try Audio.
Aug 31, 2021
Own Your Worth with Ashley Paré
Aug 18, 2021
Multiply the reach of your live streams with Rudy J. Ellis
Aug 11, 2021
How to rise above the noise with Susan Finn
Jul 28, 2021
How to be outrageously happy - with Elizabeth Manuel
Jul 20, 2021
Why a private podcast is your best salesperson
Jul 13, 2021
Make Your Success Unavoidable - with Jackie Simek
Jul 06, 2021
Bonus: What's the opposite of influencer?
Jul 04, 2021
How to use video to get anything you want
Jun 30, 2021
How to make persuasive testimonial videos that grow your business
Jun 22, 2021
Build Your Expert Business - with Ann Carden
Jun 15, 2021
Breaking The Norm - with Akira Armstrong
Jun 08, 2021
Making money from your live videos - with PJ Taei
Jun 01, 2021
Launch & Grow A Live Video Podcast - with Pieta Blakely
May 19, 2021
What Makes Great Content For Live Video?
May 11, 2021
8. Make Engaging Videos With Eye Hacking - with Paul Martin
May 04, 2021
Get Comfortable With Being Uncomfortable - with Whitney Lauritsen
Apr 27, 2021
Can Good Stress Save Your Life? With David Magone
Apr 20, 2021
Create content your audience loves with Benji Travis
Apr 13, 2021
Risk Forward with Victoria Labalme
Apr 06, 2021
Live Mobile Storytelling with Ariel Viera
Mar 30, 2021
Work less, do more & look smart with Alex Soojung-Kim Pang
Mar 22, 2021
How to use storytelling in your marketing - with Nick Demos
Mar 16, 2021
Trailer
Mar 09, 2021