Wedding Business Solutions
By Alan Berg, CSP, Global Speaking Fellow
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Episodes: 245
Description
If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get my email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.comNote: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.
| Episode | Date |
|---|---|
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You know what I was thinking?
|
May 01, 2024 |
|
Sam Horn – Does your business POP?
|
Apr 29, 2024 |
|
What to do with Wedding Expo leads!
|
Apr 24, 2024 |
|
You know what to do, but are you doing it?
|
Apr 17, 2024 |
|
Phil M. Jones – Do you know exactly what to say?
|
Apr 15, 2024 |
|
Customers aren't supposed to adapt to us!
|
Apr 10, 2024 |
|
Your customers don't care if you're busy!
|
Apr 03, 2024 |
|
Phil Gerbyshak - Do you have a sales system?
|
Apr 01, 2024 |
|
Is it procrastination or indecision?
|
Mar 27, 2024 |
|
What do you do when two customers want the same date?
|
Mar 20, 2024 |
|
Kristin Arnold – Do you have/need a strategic plan?
|
Mar 18, 2024 |
|
You have to do better than that!
|
Mar 13, 2024 |
|
How do you define success?
|
Mar 06, 2024 |
|
Brian Lawrence – My site has enhanced accessibility to visitors with disabilities, does yours?
|
Mar 04, 2024 |
|
When should you ask about their budget?
|
Feb 28, 2024 |
|
Do you ask How Much?
|
Feb 21, 2024 |
|
Kendra Ramirez – AI for Wedding Pros
|
Feb 19, 2024 |
|
Have you resolved to stop making resolutions?
|
Feb 14, 2024 |
|
Is your email signature helping or hurting?
|
Feb 07, 2024 |
|
Sarah Fox – The 500-Word Contract
|
Feb 05, 2024 |
|
What's the zero moment of truth?
|
Jan 31, 2024 |
|
Should we care what the color of the year is?
|
Jan 24, 2024 |
|
Alan Katz – Scaling from 1 wedding to thousands!
|
Jan 22, 2024 |
|
What's a fake lead?
|
Jan 17, 2024 |
|
Don't punish the masses for the ills of a few
|
Jan 10, 2024 |
|
Could your wedding/event business use a Virtual Assistant?
|
Jan 08, 2024 |
|
What's your hidden potential?
|
Jan 03, 2024 |
|
What’s your ideal gift?
|
Dec 27, 2023 |
|
Matt Campbell – The Butterfly Effect
|
Dec 25, 2023 |
|
If you're not the lead dog, the view never changes!
|
Dec 20, 2023 |
|
The story I’m telling myself
|
Dec 13, 2023 |
|
David Avrin - Why Customers Leave (and how to win them back)
|
Dec 11, 2023 |
|
Why or Why Not?
|
Dec 06, 2023 |
|
Don't try to be the best you can ever be!
|
Nov 29, 2023 |
|
Bob Burg – The Go-Giver for Wedding Pros
|
Nov 27, 2023 |
|
Is it your job to educate your customers?
|
Nov 22, 2023 |
|
We Secret-Shopped 200+ companies!
|
Nov 15, 2023 |
|
Elias Kanaris - Customer Service is International
|
Nov 13, 2023 |
|
How can you work cold leads and lists?
|
Nov 08, 2023 |
|
The person talking isn't learning anything!
|
Nov 01, 2023 |
|
Eric Rhodes – Raising your rates, yes, you can!
|
Oct 30, 2023 |
|
Can a positive outcome erase a bad customer experience?
|
Oct 25, 2023 |
|
What's a good closing rate?
|
Oct 18, 2023 |
|
The Wedding Gap – with Vanessa Joy
|
Oct 16, 2023 |
|
Don't make them fill out forms before you have a conversation
|
Oct 11, 2023 |
|
Are you still not replying to reviews?
|
Oct 04, 2023 |
|
David Newman – Do It! Selling
|
Oct 02, 2023 |
|
How do you handle quiet, non-responsive customers?
|
Sep 27, 2023 |
|
Who's the real decision maker?
|
Sep 20, 2023 |
|
Christie Osborne - Making sense of your business analytics
|
Sep 18, 2023 |
|
The magic of the choice of two
|
Sep 13, 2023 |
|
How do you fire a client?
|
Sep 06, 2023 |
|
Being intentional about your inclusion – Kirsten Paladino
|
Sep 04, 2023 |
|
Why do people give up so easily?
|
Aug 30, 2023 |
|
No, you can't call me at midnight
|
Aug 23, 2023 |
|
From the corporate world to mobile bars – a pivot into a niche – Sarah Murphy
|
Aug 21, 2023 |
|
I'm the neighbor's parents, are you?
|
Aug 16, 2023 |
|
Weddings Are Down, Get Used To It!
|
Aug 09, 2023 |
|
Davida Perry, Esq. - Are dress codes still a thing?
|
Aug 07, 2023 |
|
What does it take for you to post a good review?
|
Aug 02, 2023 |
|
Threads - are you jumping on?
|
Jul 26, 2023 |
|
Joe Mull – Employalty and the Wedding Industry
|
Jul 24, 2023 |
|
Starting Prices - Don't Get Me Started!
|
Jul 19, 2023 |
|
Are you using lots of industry jargon and acronyms?
|
Jul 12, 2023 |
|
David Sauers – Royal Restrooms, the thing we need that no one wants to talk about
|
Jul 10, 2023 |
|
The Book You Helped Me Write!
|
Jul 06, 2023 |
|
It's my Fault!
|
Jul 05, 2023 |
|
Are you the driver or a passenger?
|
Jun 28, 2023 |
|
Nequosha Anderson - Employee or Independent Contractor?
|
Jun 26, 2023 |
|
Don't Oversell or Undersell
|
Jun 21, 2023 |
|
What do you do when they choose someone else?
|
Jun 14, 2023 |
|
Is it time to STREAMLINE your business and life?
|
Jun 12, 2023 |
|
Paying your dues is not the same as showing up
|
Jun 07, 2023 |
|
When doing nothing costs you more
|
May 31, 2023 |
|
Robert Kalt & Howard Goldberg - Plankind Events - Planning Events That Give Back
|
May 29, 2023 |
|
Should you use different language with different customers?
|
May 24, 2023 |
|
When are you better off staying home?
|
May 17, 2023 |
|
Nequosha Anderson - Are you protecting your IP?
|
May 15, 2023 |
|
If you can't walk a mile in their shoes, at least take a few steps
|
May 10, 2023 |
|
Curiosity or FOMO?
|
May 03, 2023 |
|
Terry Brock - ChatGPT, AI and your business!
|
May 01, 2023 |
|
Can your business survive without social media?
|
Apr 26, 2023 |
|
Letting Go of Perfection
|
Apr 19, 2023 |
|
Ben Herman - It's all about the system
|
Apr 17, 2023 |
|
A tale of two cities
|
Apr 12, 2023 |
|
Is it procrastination or indecision that's stopping them from making a decision?
|
Apr 05, 2023 |
|
Meghan Ely - PR for your wedding business
|
Apr 03, 2023 |
|
Are things slowing down a bad thing?
|
Mar 29, 2023 |
|
Is making it easier for you, making it harder for your customers
|
Mar 22, 2023 |
|
Janelle Barlow - A complaint is a gift!
|
Mar 20, 2023 |
|
What's the worst that could happen?
|
Mar 15, 2023 |
|
Decision complexity or decision simplicity?
|
Mar 08, 2023 |
|
Lois Creamer - Would it make sense?
|
Mar 06, 2023 |
|
Pick Your Hard
|
Mar 01, 2023 |
|
The lure of the friendor
|
Feb 22, 2023 |
|
Mark Chapman – Are TikTok Ads Right for Your Business?
|
Feb 20, 2023 |
|
Do the same problems come up over and over?
|
Feb 15, 2023 |
|
How accessible should you be?
|
Feb 08, 2023 |
|
Trip Wheeler - Is inflation eating your catering profits?
|
Feb 06, 2023 |
|
Do they need more choices or just the perception of choice?
|
Feb 01, 2023 |
|
I used to be competitive
|
Jan 25, 2023 |
|
Brian Lawrence – Making Your Business More Visible Online
|
Jan 23, 2023 |
|
What's your next big idea?
|
Jan 18, 2023 |
|
Quality is just table stakes
|
Jan 11, 2023 |
|
Rod McMahon – Rightsizing your business
|
Jan 09, 2023 |
|
Stop trying to keep up with the Joneses
|
Jan 04, 2023 |
|
I wish you only First-world problems
|
Dec 28, 2022 |
|
Brian Franklin - The Niche: Vows and Speeches
|
Dec 26, 2022 |
|
Is your team really giving 5-star service?
|
Dec 21, 2022 |
|
I thought I didn't like a lot of things, until I did
|
Dec 14, 2022 |
|
Bill Cates - 5 Things that don’t make you different
|
Dec 12, 2022 |
|
Do you really have any competition?
|
Dec 06, 2022 |
|
Should you charge for appointments and tours?
|
Nov 30, 2022 |
|
Andrew Leavitt – The Niche: Wedding Weatherman
|
Nov 28, 2022 |
|
How and when do you ask for reviews?
|
Nov 23, 2022 |
|
Are they commissions or kickbacks?
|
Nov 16, 2022 |
|
Brian Lawrence – Getting your website ready for engagement season
|
Nov 14, 2022 |
|
Is your networking transactional?
|
Nov 09, 2022 |
|
They can't ask for what they don't know exists
|
Nov 02, 2022 |
|
Artem Lomaz – a Pivot Into A Niche
|
Oct 31, 2022 |
|
Are you in the Gap or the Gain?
|
Oct 26, 2022 |
|
Are you seeking someone else's idea of success?
|
Oct 19, 2022 |
|
Myrna Daramy - Is Your Website ADA Compliant?
|
Oct 17, 2022 |
|
Should discounting be part of your sales plan?
|
Oct 12, 2022 |
|
When is it time to go full time?
|
Oct 05, 2022 |
|
Matt Radicelli – A Pivot and a Niche into Mentor Pods
|
Oct 03, 2022 |
|
Do you know your inventory?
|
Sep 28, 2022 |
|
If it were easy, everyone would do it!
|
Sep 21, 2022 |
|
Rod Baker - Networking for Introverts
|
Sep 19, 2022 |
|
Are you playing nice with the other wedding-event pros?
|
Sep 14, 2022 |
|
Can you Uberize Your Business?
|
Sep 07, 2022 |
|
Phil Johnson - Building your emotional intelligence
|
Sep 05, 2022 |
|
Are you studying to pass a test, or studying to learn?
|
Aug 31, 2022 |
|
How Will You Know If You've Never Tried?
|
Aug 24, 2022 |
|
Heidi Thompson - Creating An Overwhelm-Squashing Marketing Plan
|
Aug 22, 2022 |
|
Are You Looking At Me?
|
Aug 17, 2022 |
|
What Have You Failed At Lately?
|
Aug 10, 2022 |
|
Gavin Macomber - Should you be texting with your customers?
|
Aug 08, 2022 |
|
Are you taking time to work ON your business?
|
Aug 03, 2022 |
|
Do you have an owner mentality?
|
Jul 27, 2022 |
|
Mark Chapman - Are Google Ads for You?
|
Jul 25, 2022 |
|
Are you a Digital Immigrant or Digital Native?
|
Jul 20, 2022 |
|
If you could only see what I see!
|
Jul 13, 2022 |
|
Anja Winikka – Pay over time for weddings??
|
Jul 11, 2022 |
|
Are you designing for yourself or your customers?
|
Jul 06, 2022 |
|
Are You Selling With Your Wallet?
|
Jun 29, 2022 |
|
Rob Ferre - What's Your Social Capital?
|
Jun 27, 2022 |
|
You can't always get what you want...
|
Jun 22, 2022 |
|
Ooops, I did it again!
|
Jun 15, 2022 |
|
Rod Baker – His pivot: DFW Neon
|
Jun 13, 2022 |
|
Do You Always Have To Say Yes To The Customer?
|
Jun 08, 2022 |
|
How and When Should You Be Upselling?
|
Jun 01, 2022 |
|
Adam Tiegs – Scaling Down
|
May 30, 2022 |
|
Are You Getting Too Many Inquiries?
|
May 25, 2022 |
|
Hitting the reset button
|
May 18, 2022 |
|
Holly Verbeck – The Niche: Hey Chef!
|
May 16, 2022 |
|
How do you overcome imposter syndrome?
|
May 11, 2022 |
|
What's the cost of doing nothing?
|
May 04, 2022 |
|
Brittny Drye - The Ins and Outs of Getting Published in the Wedding Industry
|
May 02, 2022 |
|
How do you overcome burnout?
|
Apr 27, 2022 |
|
Should you build a better mousetrap?
|
Apr 20, 2022 |
|
Aleya Harris - Decoding Marketing Funnels to Work for Your Business
|
Apr 18, 2022 |
|
Are you doing business with the right customers?
|
Apr 13, 2022 |
|
Commission or Salary what's the best way to compensate your sales team?
|
Apr 06, 2022 |
|
Mike Walter - scaling to over 1,000 events per year
|
Apr 04, 2022 |
|
Are your results actually better, or just different?
|
Mar 30, 2022 |
|
Is there an expiration date on your doing weddings?
|
Mar 23, 2022 |
|
Matt Campbell – on SEO (Search Engine Optimization)
|
Mar 21, 2022 |
|
Stop doing these things now!
|
Mar 16, 2022 |
|
Are you taking time to sharpen your saw?
|
Mar 09, 2022 |
|
Nora Sheils - Her Pivot-Rock, Paper, Coin
|
Mar 07, 2022 |
|
I don't care much about SEO, should you?
|
Mar 02, 2022 |
|
Just because you can measure, it doesn't mean you should
|
Feb 23, 2022 |
|
Jeff Miller - Scaling up to 16 venues
|
Feb 21, 2022 |
|
Want it, need it, got to have it?
|
Feb 16, 2022 |
|
Is there such a thing as work-life balance?
|
Feb 09, 2022 |
|
Joe Bunn - Scaling by Licensing
|
Feb 07, 2022 |
|
Where's the friction in your sales process?
|
Feb 02, 2022 |
|
Should You Go For Volume or Profits?
|
Jan 26, 2022 |
|
Eric Maas - scaling - franchising vs just expanding
|
Jan 24, 2022 |
|
They're going to buy what you're selling
|
Jan 19, 2022 |
|
The importance of following up
|
Jan 12, 2022 |
|
Keith Walters - Scaling from 1 venue to 40
|
Jan 10, 2022 |
|
You can't learn if you don't show up!
|
Jan 05, 2022 |
|
What are you thankful for this year?
|
Dec 29, 2021 |
|
Therese Cole-Hubbs – The Niche: Electric Karma – South Asian Weddings
|
Dec 27, 2021 |
|
Are you ready for engagement season?
|
Dec 22, 2021 |
|
How much would you pay to make it go away?
|
Dec 15, 2021 |
|
Matt Campbell - The Niche: MyWeddingSongs.com
|
Dec 13, 2021 |
|
Use your voice, it's your only monopoly
|
Dec 08, 2021 |
|
Should you announce that you're raising your prices?
|
Dec 01, 2021 |
|
Tina Dannel – Pivoting with The Metro
|
Nov 29, 2021 |
|
Try it because it's difficult
|
Nov 24, 2021 |
|
If you're not paying for the product, you are the product
|
Nov 17, 2021 |
|
Glenn Roush - Scaling a luxury business
|
Nov 15, 2021 |
|
Buy It, Rent It, Learn It or Hire for It
|
Nov 10, 2021 |
|
How to get the most out of wedding shows
|
Nov 03, 2021 |
|
Kathryn Hamm - So Many Pivots
|
Nov 01, 2021 |
|
Say Goodbye to your weakest link
|
Oct 27, 2021 |
|
Are you investing in your business, or day-trading?
|
Oct 20, 2021 |
|
Brandee Gaar - the rise and fall of Clubhouse
|
Oct 18, 2021 |
|
You Get What You Measure!
|
Oct 13, 2021 |
|
Are you doing transactions or building a business?
|
Oct 06, 2021 |
|
Bill Zaruka - Scaling Wedgewood Weddings from 1 venue to over 40 venues
|
Oct 04, 2021 |
|
How Do You Reply to Negative Reviews?
|
Sep 29, 2021 |
|
What is luck?
|
Sep 22, 2021 |
|
Ron Ruth - Customer Service or Customer Experience? Part II – New Bonus Dialogue Episode
|
Sep 20, 2021 |
|
Google analytics - there's only 3 things I watch
|
Sep 15, 2021 |
|
What do couples really think of the way you discuss or display pricing?
|
Sep 08, 2021 |
|
Reducing the Friction – Shep Hyken on Customer Service
|
Sep 06, 2021 |
|
Sell the Outcome to get the Income
|
Sep 01, 2021 |
|
The many sides of the word "Why"
|
Aug 25, 2021 |
|
Rob Ferre – His Pivot Within The Events Industry
|
Aug 23, 2021 |
|
The answer is Yes. Now, what was the question?
|
Aug 18, 2021 |
|
What's your elevator pitch?
|
Aug 11, 2021 |
|
The Niche Series – Nil Saltuk on her unique niche, Weather or Not Accessories
|
Aug 09, 2021 |
|
It's not the "new normal", it's the "next normal"
|
Aug 04, 2021 |
|
Are you selling the "what" or the "why"?
|
Jul 28, 2021 |
|
Ron Ruth - Customer Service or Customer Experience? – Bonus Dialogue Episode
|
Jul 26, 2021 |
|
"It's my fault!", whew, that feels good
|
Jul 21, 2021 |
|
Do you go with your gut, or are you driven by data?
|
Jul 14, 2021 |
|
Bill Hermann - Investing in Yourself – Bonus Dialogue Episode
|
Jul 12, 2021 |
|
One easy change that can make a big difference in your website conversion
|
Jul 07, 2021 |
|
Are you following up enough times?
|
Jun 30, 2021 |
|
The 4 Things that Matter Most for Reviews
|
Jun 23, 2021 |
|
Kaleigh Wiese - Branding for Wedding Pros – Bonus Dialogue Episode
|
Jun 21, 2021 |
|
Why is attaching your brochure to an inquiry reply a bad idea?
|
Jun 16, 2021 |
|
Is it time to fire your website?
|
Jun 09, 2021 |
|
Traci Brown - Body language in the age of Zoom – Bonus Dialogue Episode
|
Jun 07, 2021 |
|
Don't Paint The House
|
Jun 02, 2021 |
|
Should you pay for advertising?
|
May 26, 2021 |
|
3 Common Sales Objections, and How to Handle Them
|
May 19, 2021 |
|
Should You Be Using Facebook and Instagram ads for your business with Katelin Brogan – Special Dialogue Episode
|
May 17, 2021 |
|
Top-Down Selling is like Jenga
|
May 12, 2021 |
|
Perfect is the Enemy of Profit
|
May 05, 2021 |
|
How Caterers & Venues Can Find Hidden Profits with Trip Wheeler – Bonus Dialogue Episode
|
May 03, 2021 |
|
How should you answer the "How much do you charge?" email?
|
Apr 28, 2021 |
|
Will you be having Zoom appointments post-Covid?
|
Apr 21, 2021 |
|
Do you need an app for your business? - Dialogue Episode
|
Apr 19, 2021 |
|
Can you raise your prices now?
|
Apr 14, 2021 |
|
The Difference between Branding and Your Brand
|
Apr 08, 2021 |
|
Which is better- packages or a-la-carte pricing?
|
Mar 31, 2021 |
|
4 Reasons Why You're Getting Ghosted on Inquiries
|
Mar 31, 2021 |
|
Should You Put Pricing On Your Website?
|
Mar 31, 2021 |
|
Welcome to the Wedding Business Solutions Podcast
|
Mar 22, 2021 |