Creative Business Real Talk

By Shinah Chang

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Image by Shinah Chang

Category: Entrepreneurship

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Episodes: 182

Description

A weekly kick-in-the-pants to go after your creative dreams. From a former Harvard corporate lawyer who built a million-dollar calligraphy education business… and then scaled it down intentionally to create a life full of creativity and freedom. Every week, I share a tactical business lesson + powerful brain reframe that will help you get unstuck. The perfect mix of strategy and warmth that never shies away from the truth. Welcome to Creative Business Real Talk - Shinah, Founder of Crooked Calligraphy


Episode Date
180: Choosing To Be A Premium Calligrapher
Jul 01, 2026
179: Your 9-Question Calligraphy Business Plan
Jun 24, 2026
178: The Summit I Was Too Scared To Build (Until Now)
Jun 17, 2026
177: Business isn't linear! (A personal update)
Jun 10, 2026
176: You Are In A Calligraphy Bubble
Jun 03, 2026
175: UPDATE - She Made $5k In One Week With Calligraphy
May 27, 2026
174: You Are Not Behind (Perfectionism Is Quietly Ruining Your Life)
May 20, 2026
173: Teach Your First Calligraphy Workshop
May 13, 2026
Get Your First Calligraphy Engraving Job (Even If You're A Beginner!)
May 06, 2026
171: How to Become a Pro Calligrapher in 6 Months
Apr 29, 2026
170: A Hard Season In My Business
Apr 22, 2026
169: Who To Pitch (to get more clients)
Apr 15, 2026
168: The Perfect Pitch Formula (to get more clients)
Apr 08, 2026
167: Burnt-out Teacher to Luxury Calligrapher... after just one course!
Apr 01, 2026
166: $10K In 2 Years - An Update With Crooked Calligraphy Alum Danielle Williams
Mar 25, 2026
165: From “Beginner” to Confident Creator
Mar 18, 2026
164: The Secret to Landing Corporate Calligraphy Clients
Mar 11, 2026
163: From quitting…to booking Louis Vuitton (with Mian Barrios)
Mar 04, 2026
162: A Smarter Approach to Calligraphy Envelopes
Feb 25, 2026
161 - How To Build a Creative Portfolio That Actually Gets You Clients
Feb 18, 2026
160: Your First Website Essentials
Feb 11, 2026
159: Calligraphy Biz Quick Start. Will this really work for me?
Feb 04, 2026
158: From Uncertain to Booked. $1500 from calligraphy in just 2 months
Jan 28, 2026
157: Be More Creative in 2026 (practical strategies for women)
Jan 21, 2026
156: She quit accounting for calligraphy (with Student Laura Hess)
Jan 14, 2026
155: From Beginner to Business - stop waiting for perfection and start now
Jan 07, 2026
154: My huge FAIL of 2025 (and how it'll help YOU get over your fear of failure)
Dec 31, 2025
153: Reddit called me trash... and I’m still here (how I got over my fear of criticism)
Dec 24, 2025
152: Your First Client Is Closer Than You Think
Dec 17, 2025
151: Will AI Replace Calligraphers?
Dec 10, 2025
150: From corporate to “artist”? How shifting identities unlocks growth.
Dec 03, 2025
149: Profitable Calligraphy Pathways
Nov 26, 2025
148: $1 Million with One Thing - What Most Creatives Get Wrong About Growth
Nov 19, 2025
147: Building A $900K Calligraphy Business
Nov 12, 2025
146: Burnt-Out Lawyer to Full-Time Calligraphy Business
Nov 05, 2025
145: End of Season 3 and What's Next
Jun 11, 2025
144: Ask for Trash to Get Hired (with Biz Student Lisa Doty)
Jun 04, 2025
143: Your Counterintuitive Next Step Towards Pro Calligrapher
May 28, 2025
142: How Calligraphy Creates Confidence
May 21, 2025
141: Stop Moving the Goal Posts in your Creative Business
May 14, 2025
140: Profitable Brand Partnerships
May 07, 2025
139: Boost Sales without Finding New Clients (with Strategic Upsells)
Apr 30, 2025
138: Deciding When To Take The Leap (When To Leave Your Job)
Apr 23, 2025
137: Get More Clients Now (How to Pitch Yourself)
Apr 16, 2025
136: Selling at Craft Fairs - Essential Advice (With Updates!)
Apr 09, 2025
135: The Trap of Constant Self-Improvement
Apr 02, 2025
134: Lucrative Calligraphy Events (With LaTache Tindale)
Mar 26, 2025
133: A "Right Now" Personal Update
Mar 19, 2025
132: Calligraphy Biz In Korea (With Lisa MacIntyre)
Mar 12, 2025
131: Digital Calligraphy Essentials (Vectorizing, Revenue Streams & Pricing)
Mar 05, 2025
130: "No Ones Buying My Calligraphy!" (What To Do Instead Of Giving Up)
Feb 26, 2025
129: How To Get Over Criticism (And Sell Your Calligraphy Anyways)
Feb 19, 2025
128: How to Manage Time in Your Art Biz
Feb 12, 2025
127: How to feel in control of your art biz
Feb 05, 2025
126: BONUS: Student Updates You'll Love
Jan 27, 2025
125: What it Really Takes to go Full-Time with Calligraphy
Jan 22, 2025
124: From Hobbyist to Paid Professional
Jan 15, 2025
123: You ONE YEAR From Now
Jan 08, 2025
122: How to GO FOR IT in 2025
Jan 01, 2025
121: Year in Review 2024 (damn you Dunning-Kruger)
Dec 11, 2024
120: Some Instagram drama (the cost of authenticity)
Dec 04, 2024
119: My Town Can't Afford Calligraphy
Nov 27, 2024
118: High Paying Calligraphy Skills
Nov 20, 2024
*REPLAY* How To Teach Profitable Calligraphy Workshops
Nov 13, 2024
How To Get Live Calligraphy Jobs (And Be Great At Them)
Nov 06, 2024
11 Years Ago I blew Up My Life
Oct 30, 2024
Normalizing Business "Failure" For Female Small Business Owners
Oct 23, 2024
3 Beginner Biz Mistakes I Made (so you don’t have to!)
Oct 16, 2024
The practice that changed my life (& request for help)
Oct 08, 2024
How To Stop Fearing Business "Mistakes"
Oct 02, 2024
Redefining what business "success" means to you
Sep 25, 2024
"We're Disappointed In Your Calligraphy"
Sep 18, 2024
$900 Extra Per Month With Calligraphy
Sep 11, 2024
REPLAY: Six Months to Pro Calligrapher Training
Sep 09, 2024
Competition In The Calligraphy World
Sep 04, 2024
Growing A Biz With No Social Media
Aug 28, 2024
A Message I NEED You To Hear
Aug 21, 2024
Do I Regret Entrepreneurship?
Aug 14, 2024
Surprising Calligraphy Jobs
Aug 07, 2024
Lawyer to Calligrapher: My Story
Jul 31, 2024
My "B-" Body (Part 3 of 3)
Jul 24, 2024
My "B-" Husband (Part 2 of 3)
Jul 17, 2024
My "B-" Business (Part 1 of 3)
Jul 10, 2024
Middle School Teacher to Calligrapher
Jul 04, 2024
Marketing Director to Artist & Calligrapher
Jul 03, 2024
Starting My Biz All Over Again
Jun 26, 2024
Is There Room For More Pro Calligraphers??
Jun 19, 2024
Busting The "No Time" Myth
Jun 12, 2024
Reality of a 10K Calligraphy Job
Jun 04, 2024
Making Your First $100 With Calligraphy
May 29, 2024
Perfectionism Failed Me
May 21, 2024
Season 3: "Anti-Perfectionism"
May 15, 2024
Making way for something new
Feb 29, 2024
How to Start a Calligraphy Business (Getting Customers)
Feb 20, 2024
How to Start a Calligraphy Business (Legal & Financial Setup)
Feb 14, 2024
13 Things You Didn't Know About Me
Feb 08, 2024
How to Make Failure Less Scary
Jan 31, 2024
She Made More Money Than Her Husband (From Calligraphy!!)
Jan 24, 2024
Your Fear is Not Special
Jan 17, 2024
$1000 from her first Product Launch!
Jan 10, 2024
How to be More Creative in 2024
Jan 03, 2024
Year in Review (The Lessons)
Dec 13, 2023
Year in Review (The Numbers!)
Dec 06, 2023
Opening a Calligraphy Boutique in a Small English Town
Nov 28, 2023
Etsy Pros & Cons
Nov 22, 2023
How to Create a $79K Calligraphy Biz
Nov 15, 2023
How Pain leads to Growth (8 Month Update)
Nov 09, 2023
The Fear of Putting Yourself Out There
Nov 01, 2023
Calligraphy & Copyright
Oct 25, 2023
The MYTH Holding you Back from Business
Oct 18, 2023
The "CUD" Product Formula
Oct 11, 2023
Hobby v. Business Mindset - How to Sell More
Oct 05, 2023
How to Set Prices
Sep 27, 2023
Launch Strategy & A Vulnerable Share
Sep 21, 2023
BONUS: "The Dom Perignon Effect"
Sep 15, 2023
Hyper-local calligraphy business
Sep 14, 2023
Business 101: Phase 3
Sep 06, 2023
Business 101: Phase 2
Aug 30, 2023
Business 101: Phase 1
Aug 23, 2023
Instagram for Artists in 2023
Aug 15, 2023
Rebuilding After Burnout (Six-Month Update)
Aug 09, 2023
Becoming a Full-Time Calligrapher
Jul 26, 2023
An "accidental" Workshop Empire (with Sip & Script)
Jul 21, 2023
How to Practice Consistently
Jul 12, 2023
Making legal biz stuff less scary
Jul 07, 2023
They Refused to Pay Me (how to protect yourself)
Jun 29, 2023
Business Model Breakdown
Jun 21, 2023
Sales Results, Pricing Lessons & 5-Month Check-in
Jun 15, 2023
From Beginner to Pro Calligrapher (four student stories)
Jun 06, 2023
The Easiest Way to Start a Business
May 31, 2023
Calligraphy Hobby v. Business
May 23, 2023
Riding the Entrepreneurship Rollercoaster (2 Month Update)
May 12, 2023
What to do when Sales don't come in
May 08, 2023
How to Teach Calligraphy Workshops
Apr 26, 2023
What Calligraphy Biz Owners struggle with
Apr 13, 2023
One Month into the Radical Biz Experiment
Mar 31, 2023
My Major F*Up (Part 2)
Mar 21, 2023
My Major F* Up (Part 1)
Mar 16, 2023
How I make million-dollar decisions
Mar 07, 2023
My 9-Month Sabbatical (Burnout, Laziness, Creative Projects & Finances)
Mar 03, 2023
Season 2! I'm baaack (in a different way)
Mar 01, 2023
My Decision to Pause
Jan 03, 2022
REMIX 4: Finding Your First Clients
Dec 27, 2021
REMIX 3: Making The Leap To Start A Creative Biz
Dec 20, 2021
REMIX 2: Getting Over Your Doubts
Dec 13, 2021
REMIX 1: Identifying What's Holding You Back
Dec 06, 2021
5 Months Left to Live
Nov 29, 2021
Is The Calligraphy Market Saturated?
Nov 22, 2021
Sending One "Thank You" Changed My Biz
Nov 15, 2021
Turn HATERS Into Connection Gold
Nov 08, 2021
Results From A $30K Mastermind
Nov 01, 2021
The Curse Of Being "Smart"
Oct 25, 2021
Selling at Craft Fairs - Essential Advice
Oct 18, 2021
Perfect Little Girl (a very personal story)
Oct 11, 2021
Fighting MS with Calligraphy with Melissa of Chronic Letters
Oct 04, 2021
Calligraphy Myths That Aren’t True
Sep 27, 2021
I Took a 6-Week Break (here’s what I learned)
Sep 20, 2021
More Practice Is Not The Answer
Sep 13, 2021
Fear Conversation
Sep 06, 2021
Anti-Entrepreneur
Aug 30, 2021
Turning 40 and Caring Less
Aug 23, 2021
Creative Biz Q&A
Aug 16, 2021
What My Anger Told Me
Aug 09, 2021
My Failure
Aug 02, 2021
How To Get Where You Want To Go
Jul 26, 2021
The Untold Part Of My Story
Jul 19, 2021
Quitting Corporate: The Money Breakdown
Jul 12, 2021
Parent Guilt & Spiral Dynamics
Jul 05, 2021
Tech Leader to Full-Time Calligrapher - with Shaochen Wu of Monstera Gold
Jun 28, 2021
My Secret to Calligraphy Success
Jun 21, 2021
Make Creativity “Stick”
Jun 14, 2021
Getting Corporate Calligraphy Clients
Jun 07, 2021
Fun Is Not Frivolous!
May 31, 2021
Puck Ferfection
May 24, 2021
Your Want Muscle
May 17, 2021
Worries About Waste
May 10, 2021
Don't Find Your Passion!
May 03, 2021
Life-Changing Calligraphy
Apr 26, 2021
Almost-Million-Dollar Calligraphy Business
Apr 19, 2021
Prisoner To Your Identity
Apr 12, 2021
Life as a Lawyer v. Calligrapher
Apr 05, 2021
Introducing: The Shinah Show!
Mar 25, 2021