Mindful School Marketing
By Tara Claeys & Aubrey Bursch
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Image by Tara Claeys & Aubrey Bursch
Category: Education
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Episodes: 134
Description
The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness.
| Episode | Date |
|---|---|
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134. Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein
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Jul 01, 2026 |
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133. How Schools Are Using Chatbots to Support Admissions
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Jun 17, 2026 |
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132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders
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Jun 03, 2026 |
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131. Who Owns Retention? And Why That Question Is Hurting Schools Plus A Special Podcast Announcement
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May 20, 2026 |
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130. Your School Website’s Most Important Pages in 2026 and How to Make the Most of Them
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May 06, 2026 |
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129. How to Build a Parent Feedback System That Improves Retention and Marketing
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Apr 22, 2026 |
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128. Marketing Schools for Students Who Learn Differently with Alli Williams and Samantha Fleming
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Apr 08, 2026 |
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127. How School Leaders Can Beat Burnout with Brooke Carroll
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Mar 25, 2026 |
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126. Is Your Website Healthy? A Technical Checkup for School Marketers
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Mar 11, 2026 |
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125. Mindfulness and Resilience for Today’s School Leaders with Jason Craige Harris
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Feb 25, 2026 |
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124. Marketing in Small Schools – Live Panel at the Small School Leaders Conference
|
Feb 11, 2026 |
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123. Should Your School Say Yes to Vouchers? with Steve Salvo and Michael Christopher
|
Jan 28, 2026 |
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122. Doing Everything Isn’t the Job: Redefining School Leadership, Delegation, and Self-Worth with Rebecca Malotke-Meslin
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Jan 14, 2026 |
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121. Millennial Parents and AI Search: How Independent Schools Must Adapt
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Nov 19, 2025 |
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120. Running a School in the Crisis Era: Messaging, Mission, and Survival in the Fourth Turning with Jesse Meadow
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Nov 05, 2025 |
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119. Episcopal Schools Today: Leadership, Challenges, and Opportunities in Independent and Faith-Based Education with David Madison
|
Oct 22, 2025 |
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118. Upholding Your School’s Mission Through Inclusive Communication with Jan Abernathy
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Oct 08, 2025 |
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117. The Microschool Movement: Growth, Impact, and What’s Next with Whitney Retzer
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Sep 24, 2025 |
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116. Intentional Enrollment and Inclusivity with Dr. Tiffany Bridgewater
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Sep 10, 2025 |
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115. Turning Conflict Into Collaboration: Practical Tools for School Leaders with Bridget Johnson
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Aug 27, 2025 |
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114: Rethinking Fundraising: Smarter Strategist for School Advancement with Barbara Barron
|
Aug 13, 2025 |
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113: Unpacking the Latest Enrollment Trends in Independent Schools with Christina Dotchin of EMA
|
Jul 30, 2025 |
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112: A School Marketer’s Guide to Generative AI with Jordache Johnson
|
Jul 16, 2025 |
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111: The State of School MarCom: Brendan Schneider on Trends, Talent, and AI Tools
|
Jul 02, 2025 |
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110: Outsourcing School Success and Navigating Partnerships with Chris Pryor
|
Jun 18, 2025 |
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109: Overcoming Overwhelm: Mindful Techniques for School Leaders
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Jun 04, 2025 |
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108: VAIS Panel Discussion: Independent & Private School Marketing Today and Tomorrow
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May 21, 2025 |
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107. Marketing for Resilience: Navigating Change and Building Sustainable School Systems with Peter Baron
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May 07, 2025 |
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106. Creating True Belonging for Students of Color in Independent Schools with Jonathan Lee
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Apr 23, 2025 |
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105. Differentiation Strategies for Independent Schools with Chuck English
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Apr 09, 2025 |
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104. Best of Series Replay: How Peer-to-Peer Fundraising Can Boost Your Giving Days with Devin Donaldson
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Mar 26, 2025 |
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103. Best of Series Replay: How Funnels Can Help Your School’s Enrollment Process with Jesse Meadow
|
Mar 12, 2025 |
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102. Best of Series Replay: Storytelling and a Brand Vision Process for Schools with Michelle Mercurio
|
Feb 26, 2025 |
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101. Best of Series Replay: How Experience Strategy Works For Independent Schools with David Willows & Suzette Parlevliet
|
Feb 12, 2025 |
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100 Episodes: A Celebration of Growth, Connection, and Insights in School Marketing
|
Jan 29, 2025 |
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99. Addressing AI’s Impact on School Operations and Ethics with Evan J. Harris
|
Jan 15, 2025 |
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98. Uplifting Diversity in Independent School Leadership with Bob Thomas
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Jan 01, 2025 |
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97. Building Trust and Standing Out: The Power of Branding in Schools with Madison Carr
|
Dec 18, 2024 |
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96. Finding Joy in Fundraising with Tesha McCord Poe
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Dec 04, 2024 |
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95. A New Approach to Independent School Financial Aid with Jen Danish
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Nov 20, 2024 |
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94. Enhancing Your School Leadership with the Dare To Lead Program with Nicole McDermott
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Oct 23, 2024 |
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93. Understanding and Leveraging Data for Independent Schools with James Riley
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Oct 09, 2024 |
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92. Crisis Communication and the Election Season in Independent Schools with Scott Butterworth
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Sep 25, 2024 |
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91. How To Create Impactful and Effective Tuition Pages on Your School Website with Dale Seabury
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Sep 11, 2024 |
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90. Using Your Astrological Reading To Unlock Your Potential and Bring More Meaning and Purpose To Your Life with Jenny McKee
|
Aug 28, 2024 |
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89. How to Plan and Create the Best Photography For Your School with Rebecca Drobis
|
Aug 14, 2024 |
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88. Key Takeaways from The National Small Schools Conference
|
Jul 31, 2024 |
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87. Engaging and Retaining Faculty through Effective Marketing Strategies with Steve Bristol
|
Jul 17, 2024 |
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86. How To Successfully Fundraise for Your School with Melanie Norton
|
Jul 03, 2024 |
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85. How Student Social Media Trends Are Impacting School Marketing with Laura Tierney
|
Jun 19, 2024 |
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84. Using The Working Genius To Help You Work Better As A School Team with Miriam Stein
|
Jun 05, 2024 |
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83. Key Takeaways from the VAIS Advancement Institute
|
May 22, 2024 |
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82. Maximizing the Impact of Marketing and Fundraising Videos For Schools with Helen Saks
|
May 08, 2024 |
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81. Teaching Happiness At Your School with Greg Angilly
|
Apr 24, 2024 |
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80. UnMarketing Schools and Listening To Faculty with Terry Dubow
|
Apr 10, 2024 |
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79. Should Schools Run Ads In-House or Outsource? with Liz Zweigle
|
Mar 27, 2024 |
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78. Making Sense of Social Media Audits for Schools With Karl Boehm
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Mar 13, 2024 |
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77. Tips For A Successful School Website Redesign with Barb Doyle
|
Feb 28, 2024 |
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76. Rethinking the Independent School Business Model with Peter Baron
|
Feb 14, 2024 |
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75. How To Effectively Lead and Market Summer Camps Auxiliary Programs For Independent Schools with Nat Saltonstall
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Jan 31, 2024 |
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74. What Schools Can Learn From the 2023 Niche Marketing and Parent Surveys with Angela Brown
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Jan 17, 2024 |
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73. Goal Setting Strategies For Schools and Life with Tara & Aubrey
|
Jan 03, 2024 |
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72. Capital Campaigns with Edit Barry
|
Dec 06, 2023 |
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71. Leading During Uncertain Times with Ed Hollinger
|
Nov 29, 2023 |
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70. VAIS Annual Conference Recap
|
Nov 15, 2023 |
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69. How To Lead Effective School Meetings with Jill Goodman
|
Nov 01, 2023 |
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68. Strategies For Conducting Successful Admissions Events
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Oct 18, 2023 |
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67. Successful Fundraisers and Giving Days Using Peer To Peer Fundraising with Devin Donaldson
|
Oct 04, 2023 |
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66. Marketing Experiential Learning to Traditional-Minded Families with Todd Ormiston
|
Sep 20, 2023 |
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65. Managing and Implementing Social Media Mindfully As School Leaders with Stephanie Borges Folarin
|
Sep 06, 2023 |
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64. Elevating Your Brand and Website with Chelsea Janke
|
Aug 23, 2023 |
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63. What’s Up With Google Reviews For Schools with Charli DeWhitt
|
Aug 09, 2023 |
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62. How to Get Your School in the News with Suzy Wagner
|
Jul 26, 2023 |
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61. Takeaways from The National Small Schools Conference
|
Jul 12, 2023 |
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60. MarCom Salaries “Revealed” with Brendan Schneider
|
Jun 28, 2023 |
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59. School Marketing Tasks & Tools For Summer
|
Jun 14, 2023 |
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58. Embracing Perfectionism with Katherine Morgan Schafler
|
May 31, 2023 |
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57. Rethinking Fundraising Events with Chris Pryor
|
May 17, 2023 |
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56. Tips and Strategies for School Social Media With Andrea Gribble
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May 03, 2023 |
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55. What School Marketers Need to Know About AI and ChatGPT with Pam Aungst Cronin
|
Apr 19, 2023 |
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54. Email Marketing Strategies for Schools with Rebecca Bernardo-Hartley
|
Apr 05, 2023 |
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53. Marketing Catholic Schools with Kristin Moore & Alicia Sullivan
|
Mar 22, 2023 |
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52. Leadership Strategies for Small Schools with Susanne Carpenter
|
Mar 08, 2023 |
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51. Small School Leaders Conference Review with Aubrey Bursch & Tara Claeys
|
Feb 21, 2023 |
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50. How Experience Strategy Works For Independent Schools with David Willows & Suzette Parlevliet
|
Feb 08, 2023 |
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49. Marketing Your School to Gen Y and Z Parents with Timo Nieuwoudt
|
Jan 25, 2023 |
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48. How Funnels Can Help Your School’s Enrollment Process with Jesse Meadow
|
Jan 11, 2023 |
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47. Storytelling and a Brand Vision Process for Schools with Michelle Mercurio
|
Dec 14, 2022 |
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46. Key MarCom Trends for Your Independent School with Rob Norman
|
Nov 30, 2022 |
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45. Valuable Tips for Multicultural School Marketing with Maritza Lizama and Pamela Nieto
|
Nov 16, 2022 |
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44. Strategic Academic Planning to Evolve Your Small School’s Program with Mike Gwaltney
|
Nov 02, 2022 |
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43. Overcoming Obstacles in Development and Alumni Relations with Margaret Schlachter
|
Oct 19, 2022 |
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42. How Surveys Help Your Small Independent School with Aubrey Bursch and Tara Claeys
|
Oct 05, 2022 |
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41. Creating an Emotional Connection with Prospective Families on Your School’s Website with Rob DiMartino
|
Sep 21, 2022 |
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40. School-Home Communication Tips with Patricia Weinzapfel
|
Sep 07, 2022 |
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39. Crisis Communication & PR Strategies with Janet Swiecichowski
|
Aug 24, 2022 |
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38. Increasing Enrollment by Viewing Parents as Customers and Schools as Businesses with Antony and Greg Campitelli
|
Aug 10, 2022 |
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37. Celebrate Your School with Social Media with Andrea Gribble
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Jul 27, 2022 |
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36. Helping Women School Leaders Overcome Perfectionism and Procrastination with Rebecca Malotke-Meslin
|
Jul 13, 2022 |
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35. Branding to Make an Impact for Your Independent School with Brad Entwhistle
|
Jun 29, 2022 |
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34. Top 10 Reads For School Leaders with Aubrey Bursch & Tara Claeys
|
Jun 15, 2022 |
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33. LinkedIn and Digital Advertising Tips for Schools with Angie Ward
|
Jun 01, 2022 |
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32. Implementing Critical Technology to Protect & Enhance Your Independent School
|
May 18, 2022 |
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31. Engaging & Nurturing Prospective Parents Through the Admissions Process
|
May 04, 2022 |
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30. Mindfully Finding & Hiring Your School’s Dream Team
|
Apr 20, 2022 |
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29. Empowering Women Through Time Management: Reclaiming Harmony in Work & Life
|
Apr 06, 2022 |
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28. The Power of Social Proof: Strengthening Your Independent School’s Reputation
|
Mar 23, 2022 |
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27. Marketing Towards a Vision: Growing Your New Independent School
|
Mar 08, 2022 |
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26. Retention Strategies that Connect Parents and Retain Students
|
Feb 23, 2022 |
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25. Creating Diversity & Inclusion in the School Enrollment Process & Beyond
|
Feb 09, 2022 |
|
24. Showcasing Your School’s Personality Through Video Production & Storytelling
|
Jan 26, 2022 |
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23. Imagining the Future of Digital Marketing for Independent Schools
|
Jan 12, 2022 |
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22. Useful Tips to Optimize Your School’s Online Presence
|
Dec 22, 2021 |
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21. Mindfulness and Trauma-Informed Practice with Taneesha Thomas & Emily Meeks
|
Dec 08, 2021 |
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20. Empowering Women Through Fitness & Wellness with Stephanie Mitchell
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Nov 24, 2021 |
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19. Reflecting on Happiness in Work, Life, and Marketing with Michelle Wax
|
Nov 10, 2021 |
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18. Preventing Burnout Through Intentional Living with Sherry Walling
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Oct 27, 2021 |
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17. Building & Sustaining Board Relationships for Success with Brooke Carroll and Liz Dover
|
Oct 13, 2021 |
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16. The Intersection of Technology, Schools, and Mindfulness with Amber Teamann
|
Sep 29, 2021 |
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15. Understanding Attrition & Improving Retention at Your School with Jill Goodman
|
Sep 15, 2021 |
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14. How to Effectively Engage & Connect with School Volunteers with Cristin Caine
|
Sep 01, 2021 |
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13. Diversity, Equity, & Inclusion in Independent School Marketing with Valaida Wise and Jen Cort
|
Aug 18, 2021 |
|
12. Using Canva to Uplevel Your School’s Social Media & Design with Roger Coles
|
Aug 04, 2021 |
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11. Avoiding Burnout & Embracing Wellness with Stacie Barber
|
Jul 21, 2021 |
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10. Reflecting on Small School Admissions with Melinda Ellingsworth & Kelly Nguyen
|
Jul 07, 2021 |
|
9. The Power of Streamlining School Marketing Workflow and Project Management with Taylor Mobley
|
Jun 23, 2021 |
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8. Demystifying Facebook Ads & Understanding Your School’s ROI
|
Jun 09, 2021 |
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7. DISC, Continuous Improvement, and Building Relationships that Work with Brett Cooper and Evans Kerrigan
|
May 26, 2021 |
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6. Keeping Up with the Changing Environment for School Marketing with Brendan Schneider
|
May 12, 2021 |
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5. Influencer Marketing, Fly Fishing and Simplifying Your Life with Angelica Talan
|
Apr 28, 2021 |
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4. Taking a Mindful Approach To Surveys & Marketing Data with Dana Nelson-Isaacs
|
Apr 14, 2021 |
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3. Improving Your Work and Home Life Through the Enneagram with Shay Bocks
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Apr 14, 2021 |
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2. Adapting to the Future of Marcom & Building Community with Rob & Liza Norman
|
Apr 14, 2021 |
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1. Introducing the Mindful School Marketing Podcast with Aubrey Bursch and Tara Claeys
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Apr 12, 2021 |