The Business and Wealth Show

By Emma Storey -Gordon

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Category: Business

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Subscribers: 4
Reviews: 0
Episodes: 292

Description

AFM is a business mentorship for online fitness coaches and personal trainers who want to grow profitable, ethical coaching businesses. Founded by Emma Storey-Gordon, AFM helps coaches improve their marketing, sales, service delivery, systems and business strategy without relying on manipulative sales tactics or high-pressure marketing. The programme includes 1-1 mentoring, mastermind calls, business education, accountability and peer support, with a focus on helping coaches build businesses that align with their values while increasing their impact, income and freedom. AFmentors.com

Episode Date
Ep. 283 - Will AI kill online coaching?
Sep 21, 2026
Women need to market differently
Sep 21, 2026
Ep. 282 - Leaving your job & Rowing the Atlantic
Sep 17, 2026
Ep. 281 - The power of disappointment
Sep 15, 2026
Ep. 280 - A different way to think about price objections
Sep 08, 2026
Ep. 279 - The psychology of how we spend money
Sep 01, 2026
30HD - 30 days of business growth
Aug 28, 2026
Ep. 278 - BAD THERAPY
Aug 25, 2026
Ep. 277 - Fear of discomfort is keeping you small
Aug 18, 2026
Ep. 276 - The secret to closing on sales calls
Aug 11, 2026
Ep. 275 - Your mindset around money
Aug 04, 2026
Investing update
Jul 30, 2026
Ep. 274 - Is it perfectionism?
Jul 28, 2026
Ep. 273 - Client retention and success
Jul 21, 2026
Should you join AFM?
Jul 20, 2026
Ep. 272 - How to inspire confidence and authority
Jul 14, 2026
Ep. 271 - The balance between authenticity and relatability
Jul 07, 2026
Ep. 270 - Changing careers - from Law to Online Coaching
Jun 30, 2026
Ep. 269 - Space X & the AI bubble
Jun 26, 2026
Ep. 268 - Pep talk to business owners
Jun 23, 2026
Ep. 267 - Leveraging AI, Urgency and Human connection online
Jun 23, 2026
Ep. 266 - Money Q&A - the AI bubble and how to start investing
Jun 19, 2026
Ep. 265 - Anxiety, Ownership & Life is long with Natalia
Jun 16, 2026
Ep. 262 - Commitment
Jun 09, 2026
Ep. 263 - The rooms you want to be in, Community, Long shot outreach and more
Jun 02, 2026
Ep. 264 - So proud of this. The biggest competitive advantage
May 26, 2026
Ep. 261 - Resilience and bouncing back from setbacks & High standards and dreaming big
May 19, 2026
Ep. 260 - Program launches, Authentic marketing, Client conversion and relationship building
May 14, 2026
Ep. 259 - The Wealth Room
May 10, 2026
Ep. 258 - Turning missed opportunities into positives
Apr 30, 2026
Ep. 257 - 21 days to grow your business - let's go!
Apr 28, 2026
Ep. 256 - Understanding the magic of investing (compound interest)
Apr 27, 2026
Ep. 255 - Full commitment vs. half-effort in business
Apr 23, 2026
Ep. 254 - 5 things you need to know BEFORE you invest (coffee match)
Apr 20, 2026
Ep. 253 - Lessons from building 4x million + businesses
Apr 18, 2026
Ep. 252 - Charge enough to get your client's results
Apr 14, 2026
Ep. 251 - Gamifying Business Success & Utilizing Your Unique Advantages
Apr 09, 2026
Ep. 250 - The nuances of price increases
Mar 31, 2026
Ep. 249 - Building your business for impact
Mar 26, 2026
Ep. 248 - Ambition & the right rooms
Mar 24, 2026
Ep. 247 - Here's a win, win for you - Substack
Mar 19, 2026
Ep. 246 - 4 actionable tips to increase business success
Mar 17, 2026
Ep. 245 - Substack Insights, Pricing Strategies and Value Perception & Surrounding Yourself with Success
Mar 10, 2026
Ep. 244 - It's never been easier to invest.
Mar 03, 2026
Ep. 243- Content strategy from 500 to 5,000+ and PAYING Clients!
Feb 24, 2026
Ep. 242 - Lessons from 25 Years in Business with Jules
Feb 17, 2026
Ep. 241 -Pep talk/ Call out,/ Reality check with Jules
Feb 10, 2026
Ep. 240 - Building wealth & financial freedom
Feb 02, 2026
Ep. 239 - Insanely valuable chat with Chrissie
Jan 27, 2026
Ep. 238 - I have one MASSIVE goal
Jan 17, 2026
Ep. 237 - The cost of success
Jan 13, 2026
Ep. 236 - Starting the year inspired, KPIs & Cape Town
Jan 07, 2026
Ep. 235 - 5 lessons from 2025
Dec 30, 2025
Ep. 233 - The mindset holding you back from big goals
Dec 16, 2025
Ep. 232 - Goal setting workshop take homes
Dec 09, 2025
Ep. 231 - the reality of business in Dec.
Dec 02, 2025
EP. 230 - Coaching Attachment Styles & Perceptions of 'Work'
Nov 25, 2025
Ep. 229 - Self belief , glass ceilings and the Rodger Bannister Effect
Nov 18, 2025
Ep. 228 - The biggest business mistakes people consistently make
Nov 11, 2025
Ep. 227 - The Reality of Hard Work and Sacrifice & Creating a Positive Sales Experience
Nov 04, 2025
Ep. 226 - Cognitive Biases and Business Resilience & Understanding Money and Wealth Building
Oct 28, 2025
Ep. 225 - Money chats with Sara
Oct 21, 2025
Ep. 225 - External validation, Ego & decision making & women being transparent about money
Oct 16, 2025
Ep.224 - The Accelerator
Oct 14, 2025
Ep. 223 - is running a business for you?
Oct 07, 2025
Ep. 222 - What a learnt from an afternoon with Dan Priestly
Sep 30, 2025
Ep. 221 - Launch lessons with Chrissie
Sep 23, 2025
Ep. 220 - What I learnt from 2 days with the top content creators in the UK
Sep 16, 2025
Ep. 219 - Taking your business seriously
Sep 11, 2025
Ep. 218 - Instagram vs. Reality: The Truth About Business Ownership
Sep 09, 2025
Ep. 217 - Managing Client Drop-offs, Business Growth & avoiding negative spirals
Sep 02, 2025
Ep. 216 - I become a millionaire before 30 - here is how..
Aug 26, 2025
Ep. 215 - Building a business around human connection and NOT increasing your prices
Aug 22, 2025
Ep. 214 - Client feedback, coaching experience, live content & Perspective baths,
Aug 19, 2025
Ep. 213 - Starting your coaching business
Aug 12, 2025
Ep. 212 - Fixing your money mindset ( Wanting to make money doesn’t make you a bad coach.)
Aug 05, 2025
Ep. 211 - Caring about money doesn't make you a worse coach.
Jul 31, 2025
Ep. 210 - Change how you think about sales & marketing
Jul 23, 2025
Ep. 209 - Building Wealth
Jul 15, 2025
Ep. 208 - BRANDING branding, B R A N D I N G
Jul 08, 2025
Ep. 207 - advice we would give to build your business if we weren't afraid of hurting your feelings...
Jul 01, 2025
Ep. 206 - An interview with Emma about investing and financial freedom
Jun 23, 2025
Ep. 205 - Mother & business owner: Hayley thriving in both!
Jun 17, 2025
Ep. 204 - The ups & downs of business
Jun 16, 2025
Ep. 203 - Business lessons with KATE- Nursing to coaching, building a business with chronic illness & more
Jun 10, 2025
Ep. 202 - More leads & higher retention - the AFM BOOTCAMP
Jun 06, 2025
Ep. 201 - You need more urgency
Jun 03, 2025
Ep. 200 - Building a community
May 29, 2025
Ep. 199 - Finding Your Niche & doing what you love - Leanne!
May 27, 2025
Ep. 198 - Building an authentic business. How to deal with refunds, pauses & cancelations
May 20, 2025
Ep. -197 Business lessons with Orla
May 13, 2025
Ep. 196 - What kind of coach are you? plus weird business mentoring pyramid schemes
May 10, 2025
Ep. 195 - Come downs, the sticky middle & starting NOW
May 06, 2025
Ep. 194 - Marketing Ethics and Client Relationships
May 01, 2025
Ep. 193 - Stop hedging your life.
Apr 29, 2025
Ep. 192 - In-Person vs. Online Coaching, Transparent pricing & Tax havens
Apr 22, 2025
Ep. 191 - is online coaching dead?
Apr 15, 2025
Ep. 190 - 0 to 10 clients & taking your business seriously BEFORE it's successful
Apr 15, 2025
Ep. 190 - The psychology of investing
Apr 12, 2025
Ep. 189 - Financial freedom as a female business owner
Apr 08, 2025
Ep. 188 - Don't dull yourself to fit in with 'the algorithm'
Apr 01, 2025
Ep. 187 - I don't give a shit about kickbacks & 3 essentials to selling
Mar 25, 2025
Ep. 186 - AI won't replace your business - Jodie Cook
Mar 18, 2025
Ep. 185 - investing & buying the dip
Mar 12, 2025
Ep. 184 - How to get people to value you as a coach.
Mar 11, 2025
Ep. 183 - Easy life or more resilience?
Mar 04, 2025
Ep. 182 - are you working hard enough?
Mar 01, 2025
Ep. 181 - Becoming an expert, Elbows & cold plunges
Feb 25, 2025
Ep. 180 - the 4 things you need to get people to buy from you
Feb 18, 2025
Ep. 179 - Living your brand, Lessons from Sahil Bloom and Q&A
Feb 14, 2025
Ep. 178 - Are you capable of building a business?
Feb 11, 2025
Ep. 177 - A life update, cost barriers & the unrated benefits of mentoring
Jan 27, 2025
Ep. 176 - Being a FEMALE business owner
Jan 24, 2025
Ep. 175 - Affordable mentoring 🤝
Jan 17, 2025
Ep. 174 - Building your coaching business in 2025
Jan 14, 2025
Ep. 173 - Try AFM before you commit
Jan 11, 2025
Ep. 172 - Winning mindsets to take into 2025
Jan 07, 2025
Ep. 171 - 11 essential sales principles.
Dec 31, 2024
Ep. 170 - The importance of understanding money
Dec 24, 2024
Ep. 169 - Business lessons from 2024
Dec 17, 2024
Ep. 168 - Navigating the Ups and Downs of Business Ownership
Dec 06, 2024
Ep. 167 - Q&A - Black friday, showing up when you feel shit, how to launch successfully & more!
Nov 26, 2024
Ep. 166 - Q&A - email lists, Should you have a sign up target? how to niche when you work with a broad demographic & more
Nov 19, 2024
Ep. 165 - Work- life synergy, The ultimate heart break formula & Martha Stewart
Nov 12, 2024
Ep. 164 - Using your negatives as positives & the power of being specific
Nov 05, 2024
Ep. 163 - Productivity hacks you haven't heard before *JOMA*
Oct 31, 2024
Ep. 162 - The story you tell yourself & dealing with unsupportive friends and family
Oct 29, 2024
Ep. 161 - Making your money work for you
Oct 22, 2024
Ep. 160 - Gold standard outputs, focus & upping the content game
Oct 08, 2024
Ep. 159 - Business lessons from IFS with Lucy
Oct 01, 2024
Ep. 158 - the ACCELERATOR - end of year business sprint
Sep 30, 2024
Ep. 157 - Content that converts, life update & a quote
Sep 22, 2024
Ep. 156 - Objection handling (without the pushy sales)
Sep 05, 2024
Ep. 155 - No one tells you how hard business is
Aug 26, 2024
Ep. 154 - 10 questions about your business (to call you out!)
Aug 19, 2024
Ep. 153 - Perfect days & application calls over sales calls
Aug 13, 2024
Ep. 152 - How to show up when you feel like shit
Aug 05, 2024
Ep. 151 - Thinking of doing a free challenge?
Jul 24, 2024
Ep. 150 - Summer drop offs
Jul 13, 2024
Ep. 149 - How to avoid unsuccessful business launches
Jul 09, 2024
Ep. 148. - How not to take social media personally
Jul 06, 2024
Ep. 147 - Q&A with Jules ( How can I turn my passion into something that people want to buy, especially in a market with many established coaches? )
Jun 16, 2024
Ep. 146 - Transform Your Business in 42 Days 🎯
Jun 09, 2024
Ep. 148 - Social media, your self worth & business growth
Jun 04, 2024
Ep. 145 - What to do when you feel like giving up & being a local fitness hoe ;)
Jun 04, 2024
Ep. 144 - Hormozi take homes with Hayley
May 28, 2024
Ep. 143 - Learn how to run a successful launch
May 21, 2024
Ep. 142 - Building your business in an authentic way (you don't need to sell out)
May 20, 2024
Ep. 141 - Your biggest asset, how to avoid scams & launches
May 14, 2024
Ep. 140 - Essential mindset as a business owner (the gap & the gain)
May 07, 2024
Ep. 139 - Skepticism, reality & being different
Apr 30, 2024
Ep. 138 - Biggest take homes from the AFM event
Apr 23, 2024
Ep. 137 - 30for30 Q&A
Apr 16, 2024
Ep. 137 - I bet you're not doing this - SOCIAL PROOF
Apr 16, 2024
Ep. 136 - ADHD - pros, cons & practical tools *you don't need to have ADHD to benefit from this*
Apr 09, 2024
Ep. 135 - Lessons from a successful launch
Apr 02, 2024
Ep. 134 - Do you know who you are talking to??? - Talking to your ideal client
Mar 28, 2024
Ep. 133 - How to know what's working (marketing)
Mar 26, 2024
Ep. 132 - Why your lead gen isn't working
Mar 17, 2024
Ep. 131 - Getting you more clients (30 for 30)
Mar 13, 2024
Ep. 130 - Group coaching misconceptions & what we do to show up at our best
Mar 11, 2024
Ep. 129 - Business with friends & giving yourself some credit!
Mar 05, 2024
Ep. 128 - Getting leads to come to you, ego & followers, asking good questions
Feb 27, 2024
Ep. 127 - Lack of creativity & Sustainable business growth that you enjoy!
Feb 20, 2024
Ep. 126 - BS business growth claims & why boredom is a superpower
Feb 13, 2024
Ep. 125 - Q&A - 'NO ONE CARES MOIRA'
Feb 06, 2024
Ep. 124 - This is how you grow.
Jan 30, 2024
Ep. 123 - Q&A- taking on coaches, entrepreneurial mindsets & selling online coaching
Jan 23, 2024
Ep. 122 - Support as a competitive advantage
Jan 16, 2024
Ep. 121 - charging more may make you less money
Jan 09, 2024
Ep. 120 - You don't need more leads - you need to nurture them better
Jan 02, 2024
Ep. 119 - Q&A near death experience & how to fill your cup!
Dec 26, 2023
Ep. 118 - Q&A - advice to your 18 year old self, the psychology of your potential clients
Dec 19, 2023
Ep. 117 - One of my biggest lessons - The cost of not knowing more.

Dec 12, 2023
Ep. 116 - Q&A - Launches, Onboarding, Emails & more
Dec 05, 2023
Ep. 115 - Client drop offs in Dec.
Dec 05, 2023
Ep. 114 - Branding, scarcity & shiny object syndrome
Dec 01, 2023
Ep. 113 - Action as a competitive advantage
Nov 28, 2023
Ep. 112 - realigning with your business values, the opportunity cost of time & how to sell effectively
Nov 21, 2023
Ep. 111- Sharing lessons & staying relevant
Nov 14, 2023
Ep. 110 - Underrated consideration for niche (YOU)
Nov 14, 2023
Ep. 110 - Building your capacity, the reason behind the accelerator & the power of community for growth
Nov 09, 2023
Ep. 109 - The AFM Accelerator
Nov 07, 2023
Ep. 108 - 4 business lessons from this quarter
Nov 06, 2023
Ep. 107 - Perspective, imposter syndrome & chat up lines
Oct 31, 2023
Ep. 106 - Giving up good for great, Niche, Passion & more with Jules!
Oct 23, 2023
Ep. 105 - Dealing with rejection & unhappy clients
Oct 17, 2023
Ep. 104 - Mentors roundtable - Being spammy, PMS & business, Staying local to build your business
Oct 10, 2023
103 - 3 tips to build your business
Oct 03, 2023
Ep. 102 - how to stand out
Sep 26, 2023
Ep. 101 - How to sell without selling out pt2
Sep 19, 2023
Ep. 100 - how to sell without selling out (part 1)
Sep 12, 2023
Ep. 99 - Price increases
Aug 29, 2023
Ep. 98 - overtraining and over working
Aug 21, 2023
Ep. 97 - Q&A with Jules
Aug 15, 2023
Ep. 96 - Impact over income & sales calls
Aug 08, 2023
Ep. 95 - Growing your business with Lucy (teamLIFT)
Aug 01, 2023
Ep. 94 - How to grow during summer & in a cost of living crisis
Jul 26, 2023
Ep. 93 - How to make better business decisions.
Jul 25, 2023
Ep. 92 - Common barriers to business
Jul 18, 2023
Ep. 91 - How to avoid getting conned by mentorships
Jul 11, 2023
Ep. 90 - A rising tide floats all ships
Jul 08, 2023
Ep. 89 - Radiographer to over 100 online clients & THRIVING with Tara
Jun 27, 2023
Ep. 88 - A pep talk for when clients leave
Jun 20, 2023
Ep. 87 - How to write website copy
Jun 13, 2023
Ep. 86 - the power of focus & the reframe of constraints
Jun 06, 2023
Ep. 85 - Taking more risks with Hazel
Jun 01, 2023
Ep. 84 - Why your coaching isn't selling
May 30, 2023
Ep. 83 - 7 big questions, opportunity cost & whats rich to you *with Stu*
May 23, 2023
Ep. 82 - Effective call to actions.
May 16, 2023
Ep. 81 - How to close a sales call (without feeling salesy)
May 09, 2023
Ep. 80 - Selling tips from Invisalign
May 02, 2023
Ep. 79 - 3 coaching struggles from this week
Apr 25, 2023
Ep. 78 - How to sell without selling out
Apr 18, 2023
Ep 77 - *book club* - This is Marketing by Seth Godin
Apr 11, 2023
Ep. 76 - taking action, knowing your funnel & increasing prices
Apr 04, 2023
Ep. 75 - AFM vibes
Mar 28, 2023
Ep. 74 - You don't need sales calls
Mar 21, 2023
Ep. 73 - If you want more.. GIVE more (& why podcasts work)
Mar 14, 2023
Ep. 72 - Creating what people want, building a brand and being yourself
Mar 07, 2023
Ep.71 - Social Media with Simon Mitchel
Feb 28, 2023
Ep. 70 - Time/Self management
Feb 21, 2023
Ep. 69 - Online Vs in person, Neggy clients & quality Vs Quantity
Feb 14, 2023
Ep. 68 - You don't need a big following
Feb 07, 2023
Ep. 67 - Price increases & taking time off
Jan 31, 2023
Ep. 65 - Focus is a super power
Jan 24, 2023
Ep. 64 - How to stop procrastinating over the most important things & an investment Vs a cost
Jan 21, 2023
Ep. 63 - How to deal with clients leaving & applying dating principles to getting clients
Jan 17, 2023
Ep. 62 - The cost of integrity with Char & Danni
Jan 14, 2023
Ep. 61 - Using human psychology with Tom Wright
Jan 10, 2023
Ep. 62 - Finance Friday: Why you should want to pay more
Jan 06, 2023
Ep. 60 - What I do to set myself up for success.
Jan 03, 2023
Ep. 59 - Finance Friday: Ask an accountant anything...
Dec 30, 2022
Ep. 58 - How to makes sales 50x easier
Dec 27, 2022
Ep. 57 - A pep talk to take action!
Dec 26, 2022
Ep. 56 - Staring PT later in life, how to create communities & investing in your business
Dec 20, 2022
Ep. 55 - Finance Friday Club!
Dec 16, 2022
Ep. 54 - Are you holding yourself back?
Dec 13, 2022
Ep. 53 - how to maximise your return on investment & picking in person clients
Dec 06, 2022
Ep. 52 - Owning your own gym!
Nov 29, 2022
Ep. 51 - Life chats with Sophia
Nov 22, 2022
Ep. 50 - 10 take homes from Grace Beverly
Nov 15, 2022
Ep. 49 - Char on having enough & not selling out
Nov 08, 2022
Ep. 48 - ' You don't need more time, you need more focus'
Nov 01, 2022
Ep. 47 - Confidence in yourself & in your pricing
Oct 25, 2022
Ep. 46 - Q&A - sales calls, teaching others, building your podcast & group coaching
Oct 18, 2022
Ep. 45 - Coaching Fundamentals with Andy
Oct 11, 2022
Ep. 44 - Finances for personal trainers
Oct 04, 2022
Ep. 43 - Why people are not buying from you (part 1)
Sep 27, 2022
Ep. 42 - What I would do differently
Sep 13, 2022
Ep. 43 - Dan Osman - Tips for coaching
Sep 06, 2022
Ep. 41 - In person PT tips
Sep 06, 2022
Ep. 40 - critical thinking & increasing prices
Aug 31, 2022
Ep. 39 - When clients leave & the worst boss
Aug 23, 2022
Ep 38 - Procrastination & lead gen
Aug 16, 2022
Ep. 37 - Remember you love what you do
Aug 09, 2022
Ep. 36 - Tips to avoid undercharging & see your worth
Aug 02, 2022
Ep. 35 - Q&A - Tax, free trials & business rollercoasters
Jul 25, 2022
Ep. 34 - Contracts, history-illusion, lead gen & free content
Jul 19, 2022
Ep. 33 - How to get people to check in & resilience
Jul 12, 2022
Ep. 32 - Q&A - Business building, lead gens & minimum commitments
Jul 05, 2022
Ep. 31 - the biggest problem in the fitness industry
Jun 30, 2022
Ep. 30 - Q&A - sales calls, procrastination & pricing
Jun 28, 2022
Ep. 29 - How to market - Launches & intakes
Jun 24, 2022
Ep. 28 Q&A plus proof that HOW you show up matters
Jun 21, 2022
Ep. 27 - the cost of living CRISIS
Jun 17, 2022
Ep. 26 - Q&A - the most common struggles covered
Jun 13, 2022
Ep. 25 - How you show up
May 31, 2022
Ep. 24 - Low engagement & low confidence
May 23, 2022
Ep. 23 - BE DIFFERENT
May 05, 2022
Ep. 22 - AFM- who we work with and what you get
Apr 28, 2022
Ep. 21 - stop wasting money
Apr 23, 2022
Ep. 20- the BENEFITS of a small following
Apr 12, 2022
Ep. 19 - Learn from my 3 biggest mistakes in business
Apr 04, 2022
Ep. 18 - promoting weight loss & transformation photos
Mar 30, 2022
Ep. 17 - Retention & giving too much for free
Mar 24, 2022
Ep. 16 - Things to consider about referrals
Mar 11, 2022
Ep. 15 - Pricing is about more than business
Feb 26, 2022
Ep. 14 - 'Worse is better' AKA Imperfect action
Feb 11, 2022
Ep. 13 - Working ON vs IN your business & the perfect week
Feb 10, 2022
Ep. 12 - Attributes of Great Coaches
Jan 14, 2022
Ep. 11 - Why AFM?
Dec 24, 2021
Ep. 10 - Common struggles & solutions
Dec 10, 2021
Ep. 9 - How to market effectively
Nov 30, 2021
Ep. 8 - Productivity tips & how to approach self employed work
Oct 15, 2021
Ep. 7 undervaluing the simple & your keys to success
Jul 21, 2021
Ep. 6 - what is wealth & how to learn from debates
Jul 16, 2021
Ep. 5 - Burn out
Jul 07, 2021
Ep. 4 - Do you need to 'earn your stripes'?
May 09, 2021
Ep. 3 - should I increase my prices?
Apr 29, 2021
Ep 2 - When to quit your job
Apr 15, 2021
Ep. 1 - Mentoring, Outsourcing & Naming your program
Apr 02, 2021