Marketing MasterClass - Psychology in Communication
By Michal Szaniecki
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Category: Marketing
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Subscribers: 2
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Episodes: 33
Description
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI.
Subsequent episodes are dedicated to share my fresh take on important success factors in brand building.
Enjoy!
| Episode | Date |
|---|---|
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33. Power of serendipity in building brand concepts
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Aug 04, 2023 |
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32. Obliquity as a shortcut to build important brand equities
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Jul 27, 2023 |
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31. Simple 5 benefits of Celebrity Endorsement
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Jun 17, 2023 |
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30. What do we need loyal consumers for
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May 27, 2023 |
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29. Marketer as Scientist
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May 20, 2023 |
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28. Is it more important to be different or distinctive?
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May 14, 2023 |
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27. Incrementality illusion
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May 07, 2023 |
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26. Scarcity Effect decoded
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Apr 29, 2023 |
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25. Bigger Logo, ChatGPT!
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Apr 08, 2023 |
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24. How we should invest in Brand Building vs Performance Marketing
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Jan 07, 2023 |
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23. In-housing media buying
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Sep 25, 2022 |
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22. How to win Effie Award
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Oct 29, 2021 |
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21. Vessels & Harbors - our time with brands
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Aug 23, 2021 |
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20. Fly against all odds - repositioning our potentials
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Jun 19, 2021 |
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19. Cornered to Wow - how procurement-led world makes marketers more daring
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Jun 09, 2021 |
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18. Darn Long Wait - winning consumer's heart when you are late delivering your products
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Jun 02, 2021 |
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17. Brand's Job - fixers and boosters
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May 23, 2021 |
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16. Mt. Stupid - best trip to be late with innovations
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May 19, 2021 |
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15. Best Practice - nemesis of progress?
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May 17, 2021 |
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14. Creativity - with or without constraints?
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May 02, 2021 |
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13. Bite-size take-away of Psychology in Communication
|
Apr 04, 2021 |
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12. Pragmatic Toolbox to beef up your communication power
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Apr 04, 2021 |
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11. Briefly into emotions
|
Apr 04, 2021 |
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10. Metacommunication - saint grail for successful behavior change
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Apr 04, 2021 |
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09. Peripheral Route: more examples to get the gist
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Apr 04, 2021 |
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08. Peripheral Route: low attention - high memory capacity & emotions
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Apr 04, 2021 |
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07. Central Route: its traps and how to overcome them
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Apr 04, 2021 |
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06. Central Route: high attention - low memory capacity
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Apr 04, 2021 |
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05. Two routes of communications in detail
|
Apr 04, 2021 |
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04. From brain capacity to two routes of brand communications
|
Apr 04, 2021 |
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03. How humans process communications
|
Apr 04, 2021 |
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02. Why declarative evaluation of brand communications falls short of your expectation
|
Apr 04, 2021 |
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01. Introduction to Marketing MasterClass - Psychology in Communication
|
Apr 04, 2021 |