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Episode | Date |
---|---|
33. Power of serendipity in building brand concepts
|
Aug 04, 2023 |
32. Obliquity as a shortcut to build important brand equities
|
Jul 27, 2023 |
31. Simple 5 benefits of Celebrity Endorsement
|
Jun 17, 2023 |
30. What do we need loyal consumers for
|
May 27, 2023 |
29. Marketer as Scientist
|
May 20, 2023 |
28. Is it more important to be different or distinctive?
|
May 14, 2023 |
27. Incrementality illusion
|
May 07, 2023 |
26. Scarcity Effect decoded
|
Apr 29, 2023 |
25. Bigger Logo, ChatGPT!
|
Apr 08, 2023 |
24. How we should invest in Brand Building vs Performance Marketing
|
Jan 07, 2023 |
23. In-housing media buying
|
Sep 25, 2022 |
22. How to win Effie Award
|
Oct 29, 2021 |
21. Vessels & Harbors - our time with brands
|
Aug 23, 2021 |
20. Fly against all odds - repositioning our potentials
|
Jun 19, 2021 |
19. Cornered to Wow - how procurement-led world makes marketers more daring
|
Jun 09, 2021 |
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
|
Jun 02, 2021 |
17. Brand's Job - fixers and boosters
|
May 23, 2021 |
16. Mt. Stupid - best trip to be late with innovations
|
May 19, 2021 |
15. Best Practice - nemesis of progress?
|
May 17, 2021 |
14. Creativity - with or without constraints?
|
May 02, 2021 |
13. Bite-size take-away of Psychology in Communication
|
Apr 04, 2021 |
12. Pragmatic Toolbox to beef up your communication power
|
Apr 04, 2021 |
11. Briefly into emotions
|
Apr 04, 2021 |
10. Metacommunication - saint grail for successful behavior change
|
Apr 04, 2021 |
09. Peripheral Route: more examples to get the gist
|
Apr 04, 2021 |
08. Peripheral Route: low attention - high memory capacity & emotions
|
Apr 04, 2021 |
07. Central Route: its traps and how to overcome them
|
Apr 04, 2021 |
06. Central Route: high attention - low memory capacity
|
Apr 04, 2021 |
05. Two routes of communications in detail
|
Apr 04, 2021 |
04. From brain capacity to two routes of brand communications
|
Apr 04, 2021 |
03. How humans process communications
|
Apr 04, 2021 |
02. Why declarative evaluation of brand communications falls short of your expectation
|
Apr 04, 2021 |
01. Introduction to Marketing MasterClass - Psychology in Communication
|
Apr 04, 2021 |