The Drip
By Brian Landau
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Category: Marketing
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Episodes: 115
Description
This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies.The Drip: Caffeinate Your Campaigns.
| Episode | Date |
|---|---|
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Email is the Homepage of Today
|
Feb 28, 2023 |
|
Tactics are Where Action and Value Exist
|
Feb 14, 2023 |
|
What Does Lucy in Liverpool Think?
|
Dec 20, 2022 |
|
Experiment to Fail
|
Dec 13, 2022 |
|
Don't Just Make an Appearance
|
Dec 06, 2022 |
|
Student Athletes are Next Gen Sports Creators
|
Nov 29, 2022 |
|
Make Fantasy the Main Thing
|
Nov 22, 2022 |
|
The Tokenization of Sports Ownership
|
Nov 15, 2022 |
|
Empower Employee Voices by Listening to Their Voices
|
May 31, 2022 |
|
How to Market and Amplify Medical Research
|
May 24, 2022 |
|
Choreography is Required for Modern Marketing
|
May 17, 2022 |
|
Messaging a Logistics Company
|
May 10, 2022 |
|
Everyone Has a Personal Relationship with Sound
|
May 03, 2022 |
|
The Role that AdTech Plays in Podcasting
|
Apr 26, 2022 |
|
10 People Review Your Deck
|
Mar 29, 2022 |
|
We Talk to Them as One of Them
|
Mar 22, 2022 |
|
Segmentation of Member Communications
|
Mar 15, 2022 |
|
Marketing is Over Acronymized
|
Mar 08, 2022 |
|
Sustainability is about Responsibility and Inclusivity
|
Mar 01, 2022 |
|
Engagement, Commitment, and Motivation
|
Feb 24, 2022 |
|
Twitter Spaces: Your Zone of Genius
|
Feb 22, 2022 |
|
Storytelling Trust and Accessibility
|
Feb 17, 2022 |
|
B2Bs Often Struggle to Identify Their Uniqueness
|
Feb 15, 2022 |
|
How to Transfer Trust
|
Feb 10, 2022 |
|
If There's a Question of Reputation You Need a Comms Plan
|
Feb 08, 2022 |
|
Sustainability & Justice Aren't Niche Fields
|
Feb 03, 2022 |
|
The Race for Culture
|
Feb 01, 2022 |
|
Live Your Truth With Your Employees
|
Jan 27, 2022 |
|
The Record of the World's Activities
|
Jan 25, 2022 |
|
You Don't Want to be Performative
|
Jan 20, 2022 |
|
The Drive Into The Office is Collaboration and Socialization
|
Jan 18, 2022 |
|
The Key to Building Alignment is Knowing Your Audience
|
Jan 13, 2022 |
|
BONUS POD: We're Dealing with Humans and Emotions First
|
Jan 12, 2022 |
|
Internal Comms Will Shape the Culture
|
Jan 11, 2022 |
|
Communications is Hard and It's Worth Doing Well
|
Jan 06, 2022 |
|
We Orient Content Around Making Life Easier
|
Jan 04, 2022 |
|
Retention is an Output of Employee Advocacy
|
Dec 21, 2021 |
|
We Don't Want Your First Week to be About Logistics
|
Dec 16, 2021 |
|
What is it Like to Actually Work at Your Company?
|
Dec 14, 2021 |
|
Provide a Painkiller & Not a Vitamin
|
Dec 09, 2021 |
|
What's New That People Can Enjoy Using?
|
Dec 07, 2021 |
|
Prioritize Quality as Well as Quantity
|
Dec 02, 2021 |
|
In SaaS, They're Buying the Future of the Software
|
Nov 30, 2021 |
|
Allow Employees to do Self Discovery
|
Nov 23, 2021 |
|
Closing Starts with the First Call
|
Nov 18, 2021 |
|
I Like the Term, "Work from Anywhere"
|
Nov 16, 2021 |
|
Meme Acquisition is a Line Item
|
Nov 11, 2021 |
|
A New Vulnerability Around Parenting
|
Nov 09, 2021 |
|
Maintaining Feelings of Connectedness
|
Nov 04, 2021 |
|
Great Rituals Can Build Effective Teams
|
Nov 02, 2021 |
|
Working in the Users Best Interest
|
Oct 28, 2021 |
|
Some Best Practices Don't Require Capital
|
Oct 26, 2021 |
|
"HRing" in 2021: Being Comfortable with Being Uncomfortable
|
Oct 21, 2021 |
|
Planning Launch Rhythms Around "Big Rocks"
|
Oct 19, 2021 |
|
In Culture Building, We're Good at Addition but Not Subtraction
|
Oct 14, 2021 |
|
Including Your People Helps the Message Stick
|
Oct 12, 2021 |
|
Localize the Message as Much as You Can
|
Oct 07, 2021 |
|
Find the Words that Define You
|
Oct 05, 2021 |
|
Colleagues that are Part of the Process are Excited About it
|
Sep 30, 2021 |
|
Becoming Part of the Conversation in K-12 Education
|
Sep 28, 2021 |
|
The Tail of Crisis is a Long One
|
Sep 23, 2021 |
|
Marketing Works to Help Fulfill the Promises
|
Sep 21, 2021 |
|
We Tend to Confuse Satisfaction and Effectiveness
|
Sep 16, 2021 |
|
Empathy is the Main Channel
|
Sep 14, 2021 |
|
People Don't Want to be Sold to. They Want to Discover.
|
Sep 09, 2021 |
|
It Doesn't Have to be Boring
|
Sep 07, 2021 |
|
People Need to Interact in a Variety of Ways
|
Sep 02, 2021 |
|
How Slack Uses Slack
|
Aug 31, 2021 |
|
Creating a Connected Brand of Support
|
Aug 26, 2021 |
|
Education is 100% the Basis for our Touchpoints
|
Aug 24, 2021 |
|
Community is a Competitive Moat
|
Aug 19, 2021 |
|
Step 1: Identify the Truths of Your Brand
|
Aug 17, 2021 |
|
People Are the Most Important Business Lever
|
Aug 12, 2021 |
|
Every Team Member is AI Native
|
Aug 10, 2021 |
|
Connection. Challenge. Collaboration.
|
Aug 06, 2021 |
|
Don't Always Jump on the News Opportunity
|
Aug 04, 2021 |
|
What's Engagement Generation?
|
Aug 02, 2021 |
|
How Do We Make Better Meetings?
|
Jul 30, 2021 |
|
We're Rooted in Empathy and Diverse Collaboration
|
Jul 28, 2021 |
|
Our Employees Love That We're on TikTok
|
Jul 26, 2021 |
|
Solar is Bi-Partisan and Public-Private Partnerships Boost Team Spirit
|
Jul 23, 2021 |
|
College Students and Mental Health
|
Jul 21, 2021 |
|
Not Everyone Wants to Know Everything
|
Jul 19, 2021 |
|
An Intranet Story of Great Triumph
|
Jul 16, 2021 |
|
Did Your Agency Get Some Coverage and then Pop to the Pub?
|
Jul 13, 2021 |
|
You're Bought in but it's Your People That Need to Use It
|
Jul 12, 2021 |
|
It's a Battle for the Points of Differentiation
|
Jul 09, 2021 |
|
Be Real, Not a Robot
|
Jul 07, 2021 |
|
Your Research Should Resonate
|
Jul 01, 2021 |
|
Podcasting This and That
|
Jun 28, 2021 |
|
In Recruiting, Story is Everything
|
Jun 22, 2021 |
|
The Circle of Communication
|
Jun 20, 2021 |
|
It's About One Word: Audience
|
Jun 17, 2021 |
|
It is PR's Moment
|
Jun 15, 2021 |
|
You Have to Draw the Line of Sight
|
Jun 13, 2021 |
|
Work Can Be Like Playing Bumper Cars
|
Jun 10, 2021 |
|
Championing and Broadcasting Employee Experiences
|
Jun 08, 2021 |
|
Thumb Stopping Power
|
Jun 07, 2021 |
|
How to Keep the Story Elevated
|
Jun 03, 2021 |
|
Insiders Want to Get Outside of the Noise
|
Jun 02, 2021 |
|
A Super Bowl Ad from A to Z
|
May 25, 2021 |
|
It's About Telling Stories and Connecting it with Purpose
|
May 23, 2021 |
|
Treat Your Employees as Insiders
|
May 21, 2021 |
|
Inform. Activate. Engage.
|
May 18, 2021 |
|
Welcome to the Digital Chop Shop
|
May 16, 2021 |
|
Trust is Critical to Telling Good Stories
|
May 13, 2021 |
|
Investing in Your People Reduces Risk
|
May 11, 2021 |
|
Be Useful to the Searcher
|
May 09, 2021 |
|
PhRMA is Following the Cutting Edge
|
May 06, 2021 |
|
What's the Difference Between a Townhall & an All Hands?
|
May 04, 2021 |
|
Your First Audience in PR is Your Employees
|
May 02, 2021 |
|
Be an Audience Advocate
|
Apr 29, 2021 |
|
Don't Interrupt. Be a Part of the Conversation.
|
Apr 27, 2021 |
|
Representation and Inclusion is Innovation
|
Apr 25, 2021 |
|
Introduction: The Drip
|
Apr 10, 2021 |