SMplified: Software Marketing Made Simple

By MediaDev

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Category: Marketing

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Episodes: 28

Description

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

Episode Date
Why Having a Big OEM Sales Funnel is Critical and How You Can Build One
Dec 06, 2023
Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership
Oct 17, 2023
Why You Need to Stop Counter-Arguing Prospects
Jul 26, 2023
Tune In and Dial Out: Audiobook Sneak Peek
Dec 13, 2022
How to Talk to ISVs So They Will Listen
Nov 10, 2022
Practical Tips from Tune In & Dial Out You Can Apply Today
Oct 03, 2022
How to Win at B2B Cold Calling
Sep 21, 2022
Why we decided to create an online masterclass
Nov 23, 2021
Why OEM Program Holders Should Help Their ISV Partners to Market Their Solutions
Nov 10, 2021
Are Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVs
Oct 27, 2021
How Culture Influences Marketing
Oct 19, 2021
Successful Outbound Lead Generation Tactics for Q4
Oct 12, 2021
How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?
Aug 17, 2021
The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price
Aug 10, 2021
Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot Be the Only Tactic You Use to Generate Sales Leads
Aug 03, 2021
How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools
Jul 27, 2021
How To Be Authentic When Marketing Software
Jul 13, 2021
How to Create B2B Software Content that’s Fun – Is it Even Possible?
Jul 05, 2021
Making Great Video Content – Professional Tips to Get you Started
Jun 28, 2021
How Marketing Is Like Weight Loss
Jun 21, 2021
The Best Practices of Managing Remote Teams
Jun 14, 2021
Introduction to Lead Generation Strategies: What Is a Lead?
Jun 07, 2021
Preparing the Groundwork for Successful Marketing Outreach
Jun 02, 2021
Best Practices For LinkedIn Advertising
May 31, 2021
Software Marketing Campaigns That Work – What’s the Secret?
May 24, 2021
Best Practices For Making Any Software Lead Generation Campaign For Software A Success
May 17, 2021
Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy
May 10, 2021
Creating Content for Independent Software Vendors (ISVs)
May 03, 2021