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Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.
Want a clear direction in your marketing? Let's come make a map.
Episode | Date |
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How to Know When to End a Part of Your Business
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Aug 31, 2023 |
What Is a Thought Leader? And Should You Be One? - With Verity Craft
|
Aug 24, 2023 |
Why I'm Doubling Down on Content Marketing in the Age of AI
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Aug 17, 2023 |
The 15 Reasons Your Content Marketing's Not Getting Results
|
Aug 10, 2023 |
Running a Business with Young Children - The Juggle Is REAL - with Alana Swain
|
Aug 03, 2023 |
Using Empathy to Build Out Your Messaging for Your Marketing
|
Jul 27, 2023 |
The Peaceful Pipeline - Effective Marketing for Introverts - with Kat Corbett
|
Jul 20, 2023 |
How Service-Based Businesses Can Target the Nine Types of Buyers
|
Jul 13, 2023 |
Staying Visible in Your Business Over the Age of 50 - with Janet Stott
|
Jul 06, 2023 |
Do You Need a Media Kit and What Do You Put Inside It?
|
Jun 29, 2023 |
Repurposing Content Super Hacks Using ChatGPT - with Michelle Lange
|
Jun 22, 2023 |
Emergency Marketing! How to Jumping Selling Action While Still Building for the Future
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Jun 15, 2023 |
How What You Wear Can Attract Your Ideal Clients - with Emma-Jane John
|
Jun 08, 2023 |
Is Your Pricing Telling The Right Story About Your Value?
|
Jun 01, 2023 |
Shifting The Needle In Your Business - with Sarah Greener
|
May 25, 2023 |
What is G4 and Why Do I Need To Have It?
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May 18, 2023 |
Selling Play with Playful Marketing - with Viv Conway
|
May 11, 2023 |
Storytelling for Success: How to Captivate Your Audience and Boost Your Business
|
May 04, 2023 |
Why Brand Photos Need To Be Part of Your Marketing - with Cate Thomas
|
Apr 27, 2023 |
The Best Type of Marketing Strategy For Small Businesses
|
Apr 20, 2023 |
What We Learned From Running A Free Challenge - with Sheryl Takayama
|
Apr 13, 2023 |
How To Work Out Why A Customer Needs You
|
Apr 06, 2023 |
Money Mindset Barriers For Women In Business - with Natalie Coombe
|
Mar 30, 2023 |
Will You Build An Alliance with Me? (Strategic Alliances)
|
Mar 23, 2023 |
Getting People to Pick Your Product - with Product Packaging Queen Laura Feavearyear
|
Mar 16, 2023 |
Making The Most Out of Your Virtual Assistant
|
Mar 09, 2023 |
When You Are Ready Grow Beyond Markets and Selling Direct - with Anneliese from Tikitibu
|
Mar 02, 2023 |
Dealing With The Juggle of Running a Business While Parenting
|
Feb 23, 2023 |
The LinkedIn Social Selling Method with Kate Nankivell
|
Feb 16, 2023 |
Stuck In Your Marketing? Try One of These Ten Methods To Unstick Yourself
|
Feb 09, 2023 |
Your About Us Page Needs Help and This Is Why
|
Feb 02, 2023 |
How To Know It's Time To Shut Down Part or All of Your Business?
|
Jan 26, 2023 |
How the Cannabis Clinic Is Building Trust and Community Through Marketing Automation
|
Jan 19, 2023 |
How ChatGPT Can Make Your Marketing Better (Or Worse)
|
Jan 12, 2023 |
Should You Be Using Letterbox Marketing? - with Struan Abernathy
|
Jan 05, 2023 |
What Needs To Be The Key Marketing Plan For Your Business in 2023?
|
Dec 31, 2022 |
How To Create A Better Offer In Your Service Based Business for 2023?
|
Dec 22, 2022 |
How Game Kings Built Community - with Elliot Jessup
|
Dec 15, 2022 |
What Happened When I Put Myself Before The Business This Year?
|
Dec 08, 2022 |
Marketing To 40+ Year Old Women - with Sandy Lowres
|
Dec 01, 2022 |
How To Overcome Doubt As a Small Business Owner
|
Nov 24, 2022 |
Marketing is Better Without Butter Chicken - with Perzen Patel
|
Nov 17, 2022 |
How To Find Your Ideal Content Style As a Small Business Owner
|
Nov 10, 2022 |
Building Your Business With Intuition - with Bex Lipp from Wildling Books
|
Nov 03, 2022 |
How to Find Your Ideal Niche as a Service Provider
|
Oct 27, 2022 |
Learning STEM Skills Through Play - with Bayley from Brain Play
|
Oct 20, 2022 |
Meanies, Trolls and Hate Comments and How to Overcome Them
|
Oct 13, 2022 |
Marketing Made to Order - with Claire Williamson from Velma and Beverley
|
Oct 06, 2022 |
Gated or Ungated Content Marketing? Let's Decide
|
Sep 29, 2022 |
Marketing a Vegan Product to Meat Eaters - with Debbie Stowe from Vince
|
Sep 22, 2022 |
Marketing Tactics That Need To Die and What To Do Instead
|
Sep 15, 2022 |
Why Thunderpants Removed Gender From Their Marketing
|
Sep 08, 2022 |
Why is My Course Not Selling? - with Linda Reed-Enever
|
Sep 01, 2022 |
The Five Business Levers You Need for Business Growth
|
Aug 25, 2022 |
PR, Publicity and Self Publishing - with Elizabeth Heritage
|
Aug 18, 2022 |
What the ACTUAL Instagram?! with Sarah Galbraith
|
Aug 11, 2022 |
Sticking To Your Convictions For Your Own Brand with Gemma Ede
|
Aug 04, 2022 |
Getting The Sticky On Working In A Family Business
|
Jul 28, 2022 |
Is Using a Webinar For Lead Generation a Dead Duck?
|
Jul 21, 2022 |
How to Thrive as a Neuro Divergent Business Owner
|
Jul 14, 2022 |
Eight Steps to Marketing During a Recession
|
Jul 07, 2022 |
How to Thrive As a Creative Business Owner - with Greg Straight
|
Jun 30, 2022 |
How to Use Storytelling In Your Marketing
|
Jun 23, 2022 |
Started a Facebook Group? Then What? - with Ines Curin
|
Jun 16, 2022 |
13 Time Saving Marketing Hacks for Small Business Owners
|
Jun 09, 2022 |
Why Your Content Marketing Strategy is Like a Spider's Web
|
Jun 02, 2022 |
How One Piece of Content a Week Can Become Your Content Strategy Saviour - with Jenn Donovan
|
May 26, 2022 |
Does Your Website Need This Choose Your Own Adventure App
|
May 19, 2022 |
How Little Beauties is Turning Food Waste Into Gold
|
May 12, 2022 |
What You Need to Know About Starting Your Own Podcast
|
May 04, 2022 |
How to Create a Converting Lead Magnet
|
Apr 28, 2022 |
Ditch the Boring Bio and Do this instead - with Caroline Mays
|
Apr 21, 2022 |
Why the Comic Accountant is a Hedgehog Business - with Samir Harith
|
Apr 14, 2022 |
How to Sell with Confidence and Get the Sale
|
Apr 07, 2022 |
Better Sales From Better Marketing- with Chris James
|
Mar 31, 2022 |
Should Pricing Be On Your Website and Other Sticky Questions - with Hayley Maxwell
|
Mar 24, 2022 |
14 Steps to Get Started with Tiktok
|
Mar 17, 2022 |
The Essential Email Marketing Sequences for E-Commerce You Need to Have
|
Mar 10, 2022 |
SEO Tips for People Who Hate the Phrase SEO - with Ben Male
|
Feb 24, 2022 |
Hook Them In - How to Capture Interest Fast
|
Feb 17, 2022 |
Is 2022 the Year Hashtags Die? - with Matthew Pierce
|
Feb 10, 2022 |
Social Media - What's New, What's Working, What We Know - with Sarah Galbraith
|
Feb 07, 2022 |
Facebook Ads for ECommerce in 2022
|
Feb 03, 2022 |
Writing a Marketing Strategy in 2022
|
Jan 27, 2022 |
What you need to do to make Pinterest work better for you with Simone Pavills
|
Jan 20, 2022 |
What Happened when I added Pinterest to my marketing, with Tracey Hancock
|
Jan 13, 2022 |
How Shelly Davies Changed The Course of Her Business
|
Jan 06, 2022 |
Marketing in 2022 - What To Expect and Know For Digital Marketing
|
Dec 23, 2021 |
How I Lost and Found My Voice in 2021
|
Dec 16, 2021 |
Marketing Your Regionally Based Business
|
Dec 08, 2021 |
Should Business Owners Check the Source of Their Content?
|
Dec 02, 2021 |
Why You Need an Exit Strategy, with Chanelle O’Sullivan
|
Nov 25, 2021 |
21 Marketing tools that can save you time and money
|
Nov 18, 2021 |
Why You’ve Got to Have a Profit First Business
|
Nov 11, 2021 |
What Happens When You Start Charging What You’re Worth
|
Nov 04, 2021 |
How to Create a Lead Generating Linkedin Profile
|
Oct 28, 2021 |
Why Linkedin Company Pages could become your secret weapon with Michelle J Raymond
|
Oct 21, 2021 |
Getting Lost in NZ, Getting Found in the USA with Cat Macnaughtan
|
Oct 14, 2021 |
How people pleasing may be harming your business
|
Oct 07, 2021 |
Brand Photography for Products and You with Jade Warne
|
Sep 30, 2021 |