MAP IT Marketing

By Rachel Klaver

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Image by Rachel Klaver

Category: Marketing

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Subscribers: 3
Reviews: 0
Episodes: 100

Description

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 


Episode Date
How to Know When to End a Part of Your Business
Aug 31, 2023
What Is a Thought Leader? And Should You Be One? - With Verity Craft
Aug 24, 2023
Why I'm Doubling Down on Content Marketing in the Age of AI
Aug 17, 2023
The 15 Reasons Your Content Marketing's Not Getting Results
Aug 10, 2023
Running a Business with Young Children - The Juggle Is REAL - with Alana Swain
Aug 03, 2023
Using Empathy to Build Out Your Messaging for Your Marketing
Jul 27, 2023
The Peaceful Pipeline - Effective Marketing for Introverts - with Kat Corbett
Jul 20, 2023
How Service-Based Businesses Can Target the Nine Types of Buyers
Jul 13, 2023
Staying Visible in Your Business Over the Age of 50 - with Janet Stott
Jul 06, 2023
Do You Need a Media Kit and What Do You Put Inside It?
Jun 29, 2023
Repurposing Content Super Hacks Using ChatGPT - with Michelle Lange
Jun 22, 2023
Emergency Marketing! How to Jumping Selling Action While Still Building for the Future
Jun 15, 2023
How What You Wear Can Attract Your Ideal Clients - with Emma-Jane John
Jun 08, 2023
Is Your Pricing Telling The Right Story About Your Value?
Jun 01, 2023
Shifting The Needle In Your Business - with Sarah Greener
May 25, 2023
What is G4 and Why Do I Need To Have It?
May 18, 2023
Selling Play with Playful Marketing - with Viv Conway
May 11, 2023
Storytelling for Success: How to Captivate Your Audience and Boost Your Business
May 04, 2023
Why Brand Photos Need To Be Part of Your Marketing - with Cate Thomas
Apr 27, 2023
The Best Type of Marketing Strategy For Small Businesses
Apr 20, 2023
What We Learned From Running A Free Challenge - with Sheryl Takayama
Apr 13, 2023
How To Work Out Why A Customer Needs You
Apr 06, 2023
Money Mindset Barriers For Women In Business - with Natalie Coombe
Mar 30, 2023
Will You Build An Alliance with Me? (Strategic Alliances)
Mar 23, 2023
Getting People to Pick Your Product - with Product Packaging Queen Laura Feavearyear
Mar 16, 2023
Making The Most Out of Your Virtual Assistant
Mar 09, 2023
When You Are Ready Grow Beyond Markets and Selling Direct - with Anneliese from Tikitibu
Mar 02, 2023
Dealing With The Juggle of Running a Business While Parenting
Feb 23, 2023
The LinkedIn Social Selling Method with Kate Nankivell
Feb 16, 2023
Stuck In Your Marketing? Try One of These Ten Methods To Unstick Yourself
Feb 09, 2023
Your About Us Page Needs Help and This Is Why
Feb 02, 2023
How To Know It's Time To Shut Down Part or All of Your Business?
Jan 26, 2023
How the Cannabis Clinic Is Building Trust and Community Through Marketing Automation
Jan 19, 2023
How ChatGPT Can Make Your Marketing Better (Or Worse)
Jan 12, 2023
Should You Be Using Letterbox Marketing? - with Struan Abernathy
Jan 05, 2023
What Needs To Be The Key Marketing Plan For Your Business in 2023?
Dec 31, 2022
How To Create A Better Offer In Your Service Based Business for 2023?
Dec 22, 2022
How Game Kings Built Community - with Elliot Jessup
Dec 15, 2022
What Happened When I Put Myself Before The Business This Year?
Dec 08, 2022
Marketing To 40+ Year Old Women - with Sandy Lowres
Dec 01, 2022
How To Overcome Doubt As a Small Business Owner
Nov 24, 2022
Marketing is Better Without Butter Chicken - with Perzen Patel
Nov 17, 2022
How To Find Your Ideal Content Style As a Small Business Owner
Nov 10, 2022
Building Your Business With Intuition - with Bex Lipp from Wildling Books
Nov 03, 2022
How to Find Your Ideal Niche as a Service Provider
Oct 27, 2022
Learning STEM Skills Through Play - with Bayley from Brain Play
Oct 20, 2022
Meanies, Trolls and Hate Comments and How to Overcome Them
Oct 13, 2022
Marketing Made to Order - with Claire Williamson from Velma and Beverley
Oct 06, 2022
Gated or Ungated Content Marketing? Let's Decide
Sep 29, 2022
Marketing a Vegan Product to Meat Eaters - with Debbie Stowe from Vince
Sep 22, 2022
Marketing Tactics That Need To Die and What To Do Instead
Sep 15, 2022
Why Thunderpants Removed Gender From Their Marketing
Sep 08, 2022
Why is My Course Not Selling? - with Linda Reed-Enever
Sep 01, 2022
The Five Business Levers You Need for Business Growth
Aug 25, 2022
PR, Publicity and Self Publishing - with Elizabeth Heritage
Aug 18, 2022
What the ACTUAL Instagram?! with Sarah Galbraith
Aug 11, 2022
Sticking To Your Convictions For Your Own Brand with Gemma Ede
Aug 04, 2022
Getting The Sticky On Working In A Family Business
Jul 28, 2022
Is Using a Webinar For Lead Generation a Dead Duck?
Jul 21, 2022
How to Thrive as a Neuro Divergent Business Owner
Jul 14, 2022
Eight Steps to Marketing During a Recession
Jul 07, 2022
How to Thrive As a Creative Business Owner - with Greg Straight
Jun 30, 2022
How to Use Storytelling In Your Marketing
Jun 23, 2022
Started a Facebook Group? Then What? - with Ines Curin
Jun 16, 2022
13 Time Saving Marketing Hacks for Small Business Owners
Jun 09, 2022
Why Your Content Marketing Strategy is Like a Spider's Web
Jun 02, 2022
How One Piece of Content a Week Can Become Your Content Strategy Saviour - with Jenn Donovan
May 26, 2022
Does Your Website Need This Choose Your Own Adventure App
May 19, 2022
How Little Beauties is Turning Food Waste Into Gold
May 12, 2022
What You Need to Know About Starting Your Own Podcast
May 04, 2022
How to Create a Converting Lead Magnet
Apr 28, 2022
Ditch the Boring Bio and Do this instead - with Caroline Mays
Apr 21, 2022
Why the Comic Accountant is a Hedgehog Business - with Samir Harith
Apr 14, 2022
How to Sell with Confidence and Get the Sale
Apr 07, 2022
Better Sales From Better Marketing- with Chris James
Mar 31, 2022
Should Pricing Be On Your Website and Other Sticky Questions - with Hayley Maxwell
Mar 24, 2022
14 Steps to Get Started with Tiktok
Mar 17, 2022
The Essential Email Marketing Sequences for E-Commerce You Need to Have
Mar 10, 2022
SEO Tips for People Who Hate the Phrase SEO - with Ben Male
Feb 24, 2022
Hook Them In - How to Capture Interest Fast
Feb 17, 2022
Is 2022 the Year Hashtags Die? - with Matthew Pierce
Feb 10, 2022
Social Media - What's New, What's Working, What We Know - with Sarah Galbraith
Feb 07, 2022
Facebook Ads for ECommerce in 2022
Feb 03, 2022
Writing a Marketing Strategy in 2022
Jan 27, 2022
What you need to do to make Pinterest work better for you with Simone Pavills
Jan 20, 2022
What Happened when I added Pinterest to my marketing, with Tracey Hancock
Jan 13, 2022
How Shelly Davies Changed The Course of Her Business
Jan 06, 2022
Marketing in 2022 - What To Expect and Know For Digital Marketing
Dec 23, 2021
How I Lost and Found My Voice in 2021
Dec 16, 2021
Marketing Your Regionally Based Business
Dec 08, 2021
Should Business Owners Check the Source of Their Content?
Dec 02, 2021
Why You Need an Exit Strategy, with Chanelle O’Sullivan
Nov 25, 2021
21 Marketing tools that can save you time and money
Nov 18, 2021
Why You’ve Got to Have a Profit First Business
Nov 11, 2021
What Happens When You Start Charging What You’re Worth
Nov 04, 2021
How to Create a Lead Generating Linkedin Profile
Oct 28, 2021
Why Linkedin Company Pages could become your secret weapon with Michelle J Raymond
Oct 21, 2021
Getting Lost in NZ, Getting Found in the USA with Cat Macnaughtan
Oct 14, 2021
How people pleasing may be harming your business
Oct 07, 2021
Brand Photography for Products and You with Jade Warne
Sep 30, 2021