The Competitive Enablement Show

By The Compete Network Powered by Klue

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Episodes: 115

Description

The Competitive Enablement Show is a podcast for product marketers and compete professionals looking to give their companies a competitive advantage. You'll hear from competitive intelligence professionals and product marketing all-stars from companies like Slack, Salesforce, Shopify, Sprout Social (as well as companies whose names don't start with an 's'). Hosted by Adam McQueen, produced by the Compete Network and powered by Klue.Find other shows about Competitive Intelligence and Product Marketing on The Compete Network:https://thecompetenetwork.com/


Episode Date
#100 - Klue vs. ChatGPT | Hunter Sones
Mar 08, 2024
#99 - Answering ALL Your AI Questions | Brandon Bedford
Feb 23, 2024
#98 - The BIGGEST Trends in AI and Competitive Intelligence | Brandon Bedford & James Raffield
Jan 26, 2024
#97 - The Role of Competitive Enablement in the CMO Portfolio | Katie Berg, Carin Van Vuuren & Meagan Eisenberg
Dec 15, 2023
#96 - How to Dismantle Competitors Throughout the Deal | Nick Cegelski & Qayam Noorani
Nov 29, 2023
#95 - Farewell Producer Ben
Oct 11, 2023
#94 - Unlocking the Right Mechanisms for Sales Enablement | Max Weinstein, Sophos
Oct 05, 2023
#93 - Think Like a Rep | Jessica Davis, HubSpot
Sep 28, 2023
#92 - Ask Us Anything | Gal Toren, JFrog & Dylan D'Urso, AutoDesk (CE LIVE)
Sep 13, 2023
#91 - Competing with GenAI as Your Co-Pilot | Brandon Bedford
Sep 07, 2023
#90 - Building a Brand Through Your Competitive Intel Newsletter | Penny Moran
Aug 31, 2023
#89 - Continuing the Saga in Your Competitive Intel Newsletter | James Raffield, Druva
Aug 23, 2023
#88 - Writing a Killer Competitive Intel Newsletter | Matt Tyrer, Competitive Corner
Aug 18, 2023
#87 - Breeding Competitive Friction for Growth | Derek & Arik Johnson, Aurora WDC
Aug 10, 2023
#86 - Palo Alto's Senior Competitive Strategy Analyst | Ben Schultz
Aug 03, 2023
#85 - The Secret to Using Competitive Intel for Your Product Roadmap
Jul 27, 2023
#84 - Sales Reps Are Like Puppies | Pat Wall, Imperva
Jul 20, 2023
#83 - How to Outcompete the Competition | Mayur Palta, Databricks
Jul 12, 2023
#82 - Tailoring Compete Content to the C-Suite and CSMs | Tracy Berry, Freshworks
Jul 07, 2023
#81 - Winning as Women in Sales | Jody Geiger
Jun 29, 2023
#80 - Using AI to Build Win-Loss Programs | Ryan Sorley
Jun 22, 2023
#79 - Teaching Sellers to Fish (Metaphorically) | Tirrah Switzer, Community Brands
Jun 15, 2023
#78 - Inside the Competitor's Mindset | Professor John Horn, Washington University in St. Louis
Jun 08, 2023
#77- Avoiding Competitive 'Strategery' | Alysse Nockels, Palo Alto Networks
Jun 01, 2023
#76 - Leading the Horse to Water | Jenn Roberts, ServiceTitan
May 24, 2023
#75 - Chris Orlob: Competitive Selling Techniques
May 17, 2023
#74 - Salesforce VP of Competitive Intelligence Dan Hamilton
May 10, 2023
#73 - Embedding Compete DNA Across the Organization | Brad Lawless, Movista
May 04, 2023
#72 - Competing in an Insanely Crowded Market | Chelsea Pula, Amex Global Business Travel
Apr 27, 2023
# 71 - Tipping Winnable Deals | Tara Scott & Eric Holland
Apr 19, 2023
#70 - What to Do When You're New to Product Marketing | Maggie Bean, Validity
Apr 06, 2023
#69 - 5 Things the Best Compete Programs All Do | Sophie Baker & Honami Kawamura
Mar 30, 2023
#68 - Four Common Battlecard Mistakes and How to Avoid Them | Sylvia Rayner, Hunter Sones
Mar 22, 2023
#67 - BONUS EPISODE! Bouncing Back from #TechLayoffs | Ashleigh Eisinger
Mar 17, 2023
#66 - Engaging Your Salesforce to Increase Adoption | Ashleigh Eisinger, FloQast
Mar 16, 2023
#65 - 12-ish Ways to Increase Sales Adoption Across Your Content | Pat Wall, Imperva
Mar 08, 2023
#64 - Integrating Win-Loss Analysis with Competitive Enablement | Alex Salop, Arbinger Institute
Mar 02, 2023
#63 - The Bumps and Bruises of Building a Win-Loss Program | Peter Mertens, Sprout Social
Feb 22, 2023
#62 - Sharing Win-Loss Insights with Execs | Robyn Welfare, Brandon Bedford, CE LIVE
Feb 15, 2023
#61 - Tirrah Switzer Answers Your Win-Loss Questions | Tirrah Switzer, Community Brands
Feb 09, 2023
#60 - SEASON 3 PREMIERE! Carving out a Competitive GTM Advantage | Devon O'Rourke, Fluvio
Feb 02, 2023
How to Upskill Reps with Competitive Intel | Compete Week Replay #6
Jan 31, 2023
How to Write a Competitive Intel Newsletter | Compete Week Replay #5
Jan 25, 2023
How to Present a Competitive Strategy to Your Leadership | Compete Week Replay #4
Jan 24, 2023
Keeping Your Business Invested in Compete | Compete Week Replay #3
Jan 20, 2023
Automation Hacks for Compete Pros | Compete Week Replay #2
Jan 18, 2023
How to Brief Execs with Competitive Intel | Compete Week Replay #1
Jan 13, 2023
#59 - The Best of Season 2 | 2022 Year in Review
Jan 06, 2023
#58 - 5 Things I Learned About Battlecards | Ben Ronald, Klue
Dec 15, 2022
#57 - 5 Questions with Brian Murray | Partner & COO at Craft Ventures
Dec 08, 2022
#56 - Pushing Your Compete Program Past Launch | Mitch Comstock, LeadIQ
Nov 17, 2022
#55 - Enabling Veteran Sellers with Competitive Intel | Andy McCotter-Bicknell, Qayam Noorani
Nov 10, 2022
#54 - Bringing Win-Loss Analysis into Your Compete Program | CE LIVE
Nov 03, 2022
Distributing Win-Loss Insights Across the Entire Business | Ryan Sorley, Valerie Bonaldo, Derek O'Grady (Winner's Circle Replay)
Oct 27, 2022
#53 - Competing and Winning in a Recession | Kris Hartvigsen & Jason Smith
Oct 20, 2022
Building a Compete Program Rooted in Reality | Dan Hamilton and Jason Oakley (Winner's Circle Replay)
Oct 14, 2022
#52 - A Practical Guide to Competitive Intelligence | Zena Applebaum, Phil Britton, Alysse Nockels
Oct 06, 2022
Klue at IntelliCon: Masters Series Part VII | Dan Hamilton, Salesforce & Justin Topliff, Highspot
Sep 15, 2022
Klue at IntelliCon: Masters Series Part VI | Zaven Gabriel, Pierre Hiller
Sep 08, 2022
#51 - Three Things Competitive Intelligence MUST Do to Support Product Launches | Molly Gallaher Boddy
Sep 01, 2022
#50 - How to Launch a Compete Program in 90 Days | Tracy Berry, Freshworks
Aug 25, 2022
#49 - The Secret Ingredients to a Deal-Winning Battlecard
Aug 18, 2022
Klue at IntelliCon: Masters Series Part V | Dustin Ray, Cam Mackey
Aug 11, 2022
#48 - Enabling a Culture of Compete | Anthony Fritsch, CoachHub
Aug 04, 2022
#47 - Five Laws of Highly Effective Battlecards | David Washer, Klue
Jul 28, 2022
Klue at IntelliCon: Masters Series Part IV | Erin Pearson, Ashleigh Eisinger, Pat Wall
Jul 21, 2022
#46 - Enabling Product with Competitive Intel | Dustin Ray, Datto
Jul 14, 2022
#45 - Competing in Uncertainty | Tim Rhodes and Brandon Bedford
Jul 07, 2022
Klue at IntelliCon: Masters Series Part III | Matt Tyrer and Alex Knapik
Jun 30, 2022
#44 - Getting a Strategic Seat at the Table | Jennifer Roberts, ServiceTitan
Jun 23, 2022
Introducing Back Office to Boardroom with Clara Smyth
Jun 21, 2022
#43 - Prioritizing Competitors in a Crowded Market | Mindy Regnell, Postscript
Jun 16, 2022
#42 - The Truth About Making Competitive Content Sales Reps Love | Brock Everett, Shopify
Jun 09, 2022
Klue at IntelliCon: Masters Series Part II | Ryan Sorley and Jason Oakley
Jun 07, 2022
#41 - Lessons from a Career in Compete | Mayur Palta, Databricks
Jun 02, 2022
Klue at IntelliCon: Masters Series Part I | Lisa Goldberg and Nadeem Khan
May 31, 2022
#40 - Cutting Out Competitive Chaos (with a Maturity Model) | Brad Lawless, Movista
May 25, 2022
#39 - Is it Impossible to Move Beyond the Meat Industry? | VERSUS
May 19, 2022
#38 - Success-ifying Competitive Enablement | Clara Smyth, Brandon Bedford
May 11, 2022
#37 - Live(ish) from SCIP IntelliCon 2022 | Part II
May 04, 2022
#36 - Live(ish) from SCIP IntelliCon 2022 | Part I
Apr 28, 2022
#35 - Nailing Your First 90 Days on the Job | Andrew McCotter-Bicknell, ClickUp
Apr 14, 2022
#34 - 5 Rules of Selling Against Your Competitor | David Priemer, Cerebral Selling
Apr 07, 2022
#32 - Why HBO Max Will Dominate Netflix within 10 Years | VERSUS
Mar 24, 2022
#31 - Giving 5000 Sellers What They Need to Win | Ben Scheerer and Pete Codevilla, Red Hat
Mar 17, 2022
#30 - Competing as a Market Leader | Tara Scott, Benevity
Mar 11, 2022
#29 - Building Comparison Pages That Crush Your Competitors | Federico Jorge, Stack Against
Mar 03, 2022
#28 - How Apple Stole the Smartphone Crown | VERSUS
Feb 25, 2022
#27 - Differentiating in the Cyber Security Space | Pat Wall, Imperva
Feb 17, 2022
#26 - Is Sales Confidence THE Critical Metric for your Competitive Program? | Brandon Bedford, Klue
Feb 10, 2022
#25 - Closing the Deal: How PMMs and Sellers Can Partner to Knock Out Competitors | Mitch Comstock, LeadIQ & Qayam Noorani, Klue
Feb 04, 2022
#24 - The Secret to Establishing Competitive Enablement at the Enterprise Level | Chris Agnoli, Juniper Networks
Jan 27, 2022
#23 - The Battle for Electric Vehicle Supremacy | VERSUS
Jan 21, 2022
#22 - Best of Season 1 | The Competitive Enablement Show
Dec 22, 2021
#21 - Putting Intel into Action: Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable
Dec 10, 2021
#20 - Nailing Your Next Win-Loss Interview | Ryan Sorley, CEO, DoubleCheck
Dec 03, 2021
#19 - Why Your Customers are Churning and What You Can Do About It | Natasha Narayan, CEO, IcebergIQ
Nov 25, 2021
#18 - Building a Competitive Intelligence Newsletter People Actually Want to Read | Nick Larson, Bananatag
Nov 12, 2021
#17 - Enabling Product Teams With Competitive Intelligence and Earning a Strategic Voice at the Leadership Table | Fiona Finn, Unbounce
Oct 22, 2021
#16 - How to Succeed as a Competitive Team of One | Mark Balkenende, Matillion
Oct 06, 2021
#15 - What Does it Take to Differentiate? | James Doman-Pipe, Remote
Sep 23, 2021
#14 - The Secret to Scaling your Competitive Program | Clara Smyth, Slack
Sep 15, 2021
#13 - The Intelligent Path to Revenue | Udi Ledergor, Gong & Jason Smith, Klue | The Marchitect Podcast
Sep 09, 2021
#12 - Launching and Scaling a Competitive Enablement Program Effectively | Product Marketing Life
Sep 02, 2021
#11 - What Competitive Intelligence Should you be Collecting? | Dave Barker
Aug 26, 2021
#10 - How do you Outsell your Competitors? | Anthony Iannarino & Jacob Gebrewold
Aug 05, 2021
#9 - Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari
Jul 22, 2021
#8 - Shifting your Competitive Program from Reactive to Proactive | Chris Kaniszewski, UiPath & Lisa Kalner Williams, Agorapulse
Jul 16, 2021
#7 - Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation
Jun 23, 2021
#6 - How to Get Executive Support for your Competitive Program | Scot Kim, Director, Lenovo
Jun 09, 2021
#5 - How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot
May 19, 2021
#4 - Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt
May 11, 2021
#3 - What Intel Helps Sales Win a Competitive Deal?
May 03, 2021
#2 - Debunking the Myths of Competitor Pricing
Apr 29, 2021
#1 - How to Get Sales Buy-in for Your Competitive Enablement Program
Apr 21, 2021