Dig In
By Dig Insights
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Category: Marketing
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Subscribers: 2
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Episodes: 102
Description
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
| Episode | Date |
|---|---|
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102. How Chobani redefined branding with augmented reality (AR)
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May 02, 2024 |
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101. How Johnsonville’s marketing strategy lead from sausages to social change
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Apr 25, 2024 |
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100. How Popeyes scored a touchdown with their insights based marketing
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Apr 16, 2024 |
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99. How Google Pay has emerged as a revolutionary innovation
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Mar 21, 2024 |
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98. Navigating career transitions in market research
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Mar 14, 2024 |
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97. How Hyatt Hotels is creating a cultural movement
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Feb 29, 2024 |
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96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet
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Feb 22, 2024 |
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95. How to transform customer experience and lead your team to success
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Feb 15, 2024 |
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94. How to Refresh A Brand (Successfully) With Swanson Health
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Jan 31, 2024 |
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93. All About the Money: Transforming Insights to Action with Visa
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Jan 17, 2024 |
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92. Brewing Innovation with Folgers 1850
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Jan 10, 2024 |
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91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC
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Dec 13, 2023 |
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90. How Kraft Heinz Reinvents Brands in a Gen-Z World
|
Dec 06, 2023 |
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89. How Kenvue Successfully Launched a New Brand in Canada
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Nov 22, 2023 |
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88. The Importance of Human Behavior in Market Research
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Nov 15, 2023 |
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87. Unlocking the power of influence
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Nov 08, 2023 |
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86. Pizza Hut's recipe for innovation
|
Nov 01, 2023 |
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85. How Clorox mastered synthesizing real-life and product innovation
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Oct 25, 2023 |
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84.How to build a B2B Podcast
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Oct 18, 2023 |
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83. What is elegant disruption?
|
Oct 11, 2023 |
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82. Why we hired a Chief Revenue Officer to fuel our growth
|
Oct 04, 2023 |
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81. What can brands do to navigate consumer distraction?
|
Jul 12, 2023 |
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80. How AI is Impacting Marketing Research
|
Jul 05, 2023 |
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79. How to go Beyond Category
|
Jun 28, 2023 |
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78. How to Build a Successful D2C Brand
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Jun 15, 2023 |
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77. How to Make PR Fun
|
May 31, 2023 |
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76. How to Build Customer Loyalty
|
May 25, 2023 |
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75. How to See the Future
|
May 17, 2023 |
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74. How to Localize a Global Brand
|
May 10, 2023 |
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73. Dig's Founders on The DIY vs Custom Research Debate
|
Apr 26, 2023 |
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72. How to Craft a Sales Story that Retailers Will Love
|
Apr 12, 2023 |
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71. How Empathy Can Lead to Increased Impact
|
Apr 05, 2023 |
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70. Why Restech Needs Humans Too
|
Mar 29, 2023 |
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69. Dig's Founders on How to Tell Data Led Stories
|
Mar 15, 2023 |
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68. Building an Insights Function from Scratch
|
Mar 07, 2023 |
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67. Building a Global Insights Function
|
Feb 22, 2023 |
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66. Dig's Founders on The Next Generation of Researchers
|
Feb 15, 2023 |
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65. Practical Brand Strategy - What Really Makes a Difference?
|
Feb 08, 2023 |
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64. What AI Has To Do with Empathy
|
Jan 24, 2023 |
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63. How to be Fearless in Your Marketing
|
Jan 11, 2023 |
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62. How Conversational AI will Affect Market Research
|
Jan 04, 2023 |
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61. The Fundamentals of Brand Strategy
|
Dec 14, 2022 |
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60. The Future of Qualitative Research
|
Nov 30, 2022 |
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59. The Future of Crypto
|
Nov 23, 2022 |
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58. How to Maximize your Marketing ROI with Marketing Mix Modeling
|
Nov 16, 2022 |
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57. How Beringer Capital and Dig Insights Plan to Work Together
|
Nov 09, 2022 |
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56. How to Build a Brand with Cult Status
|
Oct 26, 2022 |
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55. Why Constraint Breeds Creativity
|
Oct 12, 2022 |
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54. How You Can Use Artificial Intelligence in Market Research
|
Sep 27, 2022 |
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53. Building an International Business
|
Sep 21, 2022 |
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52. How to Choose the Right Research Providers for 2023
|
Sep 14, 2022 |
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51. Nudging Veganism into the Mainstream
|
Sep 07, 2022 |
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50. What it Means to be Empathetic as a Business Leader (featuring Rob Volpe, CEO of Ignite 360, empathy activist, and author of Tell Me More About That)
|
Aug 24, 2022 |
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49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)
|
Aug 17, 2022 |
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48. Cattie Khoury - Founder of Toodaloo on Saving the Planet with Trail Mix
|
Aug 03, 2022 |
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47. Fernando Arendar, Founder @ Nitid Studio, Debunks Packaging Design Myths & Unpacks Neuropackaging
|
Jul 26, 2022 |
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46. Tyler Phillips @ Hummii Snacks on Blending New & Nostalgic Marketing to Build a Snack Ecosystem
|
Jul 20, 2022 |
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45. Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights
|
Jun 29, 2022 |
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44. Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader
|
Jun 22, 2022 |
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43. Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey
|
Jun 15, 2022 |
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42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research
|
Jun 01, 2022 |
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41. Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers
|
May 25, 2022 |
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40. Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG
|
May 18, 2022 |
|
39. Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research
|
Apr 20, 2022 |
|
38. Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design
|
Apr 12, 2022 |
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37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success
|
Mar 29, 2022 |
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36. Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams
|
Mar 01, 2022 |
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35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends
|
Feb 23, 2022 |
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34. Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps
|
Feb 15, 2022 |
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33. Adam Jacobs on Macro-economic Trends in Canada, Reimagining the Office, and Innovation
|
Feb 09, 2022 |
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32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship
|
Feb 02, 2022 |
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31. Hilton Barbour on Empathy in Remote Working, Aligning Strategy & Corporate Culture, and The Great Resignation
|
Jan 12, 2022 |
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30. Ajit Ghuman on Pricing Strategy, the GBB Model & Free Trials30.
|
Dec 15, 2021 |
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29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses
|
Dec 08, 2021 |
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28. Eric @ Interac on Blurred Lines in Payments
|
Nov 30, 2021 |
|
27. Founder's Spotlight: Anie @ The Unscented Company
|
Nov 23, 2021 |
|
26. Founder's Spotlight: Mark @ Peak
|
Nov 17, 2021 |
|
25. Adam Coffey Debunks Common Myths of Private Equity
|
Nov 03, 2021 |
|
24. Founder's Spotlight: Marnie @ Thigh Society
|
Oct 28, 2021 |
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23. Risa @ Tyson Foods on Why Researchers Should Be Strategists
|
Oct 19, 2021 |
|
22. Founder's Spotlight: John @ Civil Pours
|
Oct 14, 2021 |
|
21. Clodagh @ Coca-Cola on Creativity in Innovation Research
|
Oct 06, 2021 |
|
20. Mike @ InsightPlatforms on Industry News & Acquisitions
|
Sep 30, 2021 |
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19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022
|
Sep 22, 2021 |
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18. Ron Tite @ Church+State on Building a Better Creative Agency
|
Sep 15, 2021 |
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17. Founder's Spotlight: Joe @ Data Gives Back
|
Sep 08, 2021 |
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16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain
|
Aug 23, 2021 |
|
15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data
|
Aug 23, 2021 |
|
14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category
|
Aug 11, 2021 |
|
13. Hilton @ Kognitiv on How to Manage Culture Through Crisis
|
Aug 04, 2021 |
|
12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category
|
Jul 29, 2021 |
|
11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category
|
Jul 20, 2021 |
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10. Rachel @ Inkblot on the Mental Health Pandemic
|
Jul 13, 2021 |
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9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry
|
Jun 23, 2021 |
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8. Will @ Focus Lab on How to Build a Consistent, Human Brand
|
Jun 23, 2021 |
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7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions
|
May 25, 2021 |
|
6. Zoltan Lorantffy on How to Create an Effective WFH Model
|
May 19, 2021 |
|
5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment
|
May 18, 2021 |
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4. Eric @ Dig Insights on Cryptocurrency Trends
|
May 12, 2021 |
|
3. Mark @ eatbigfish on Sustainability in Brand Marketing
|
May 06, 2021 |
|
2. Founders @ Virtually The Same on How to Host Online Events
|
May 04, 2021 |
|
1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic
|
May 04, 2021 |