Dig In
By Dig Insights
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Category: Marketing
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Subscribers: 2
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Episodes: 172
Description
Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.
| Episode | Date |
|---|---|
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139. Why the future of insights depends on real human connection
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May 06, 2026 |
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Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
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Apr 29, 2026 |
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137. Dig (In)spiration: Why community-led thinking is the next evolution of insights
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Apr 22, 2026 |
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137. Why most segmentations fail (and how to fix them)
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Apr 15, 2026 |
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136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences
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Apr 08, 2026 |
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136. How Campari turns insights into in-store experiences that actually sell
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Apr 01, 2026 |
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135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty
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Mar 25, 2026 |
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135. How a sales-led CEO builds CPG brands from 0 to $700M
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Mar 18, 2026 |
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134. Dig (In)spiration: Why speed without substance won’t drive growth
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Mar 11, 2026 |
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134. How Quaker proved heritage is a competitive advantage
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Mar 04, 2026 |
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133. Dig (In)spiration: Why faster insights don't always lead to better decisions
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Feb 25, 2026 |
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133. How LinkedIn turned brand tracking into a strategic advantage
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Feb 18, 2026 |
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132. Dig (In)spiration: Why global insights don't work without local context
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Feb 11, 2026 |
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132. How Mondelez moved beyond one-off launches to build innovation that lasts
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Feb 04, 2026 |
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131. Dig (In)spiration: How marketing is evolving in an AI world
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Jan 28, 2026 |
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131. How this challenger brand is using AI to accelerate their marketing
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Jan 21, 2026 |
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130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)
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Jan 14, 2026 |
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130. How Danone used consumer empathy to launch a breakthrough product
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Jan 07, 2026 |
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128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
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Dec 29, 2025 |
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128. How Barilla used consumer segmentation to drive brand growth
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Dec 22, 2025 |
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129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)
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Dec 17, 2025 |
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129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started)
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Dec 10, 2025 |
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127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven
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Nov 19, 2025 |
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127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet
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Nov 13, 2025 |
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126. Dig (In)spiration: Why “killing the middle” sparks true innovation
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Nov 05, 2025 |
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126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)
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Oct 29, 2025 |
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125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities
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Oct 22, 2025 |
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125. How a baby alligator helped J&J uncover a powerful consumer insight
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Oct 15, 2025 |
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124. Dig (In)spiration: The redesign lesson every legacy brand should learn
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Jul 17, 2025 |
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124. How insights helped Classico evolve without losing its core brand identity
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Jul 09, 2025 |
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123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone
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Jul 02, 2025 |
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123. Why consumer empathy is Danone’s new growth engine
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Jun 25, 2025 |
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122. Dig (In)spiration: How Cheetos became top-tier in branding
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Jun 19, 2025 |
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122. How Cheetos turned messy fingers into an award-winning brand platform
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Jun 11, 2025 |
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121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion
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Jun 04, 2025 |
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121. How Jo Lepore uses foresight to power smarter global expansion
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May 28, 2025 |
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120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle
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May 21, 2025 |
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120. How Synchrony turned one shopper study into a business-building insights program
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May 14, 2025 |
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119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills
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May 07, 2025 |
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119. How General Mills used virtual reality shelf testing to accelerate innovation
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May 02, 2025 |
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118. Dig (In)spiration: How PepsiCo redefined equity with global impact
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Apr 23, 2025 |
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118. How Nick Graham bridged the gap between global strategy and local consumer needs
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Apr 16, 2025 |
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117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment
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Apr 09, 2025 |
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117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
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Apr 02, 2025 |
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116. Dig (In)spiration: How visual storytelling brings iconic brands to life
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Mar 26, 2025 |
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116. How Hershey’s Kisses became a masterclass in brand reinvention
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Mar 19, 2025 |
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115. Dig (In)spiration: How emotional insights unlock smarter marketing
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Mar 12, 2025 |
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115. How La-Z-Boy built an insights function that transformed the brand
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Mar 05, 2025 |
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114. Dig (In)spiration: Why failure is the ultimate teacher in innovation
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Feb 26, 2025 |
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114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth
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Feb 20, 2025 |
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113. Dig (In)spiration: The essential skills every insights pro needs
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Feb 12, 2025 |
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113. How insights leaders can turn research into real business action (straight from a pro)
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Feb 05, 2025 |
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112. Dig (In)spiration: Why the best campaigns make us rethink what we know
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Jan 29, 2025 |
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112. How this famous Super Bowl ad turned a phrase into a movement
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Jan 22, 2025 |
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111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation
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Jan 15, 2025 |
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111. How empathy and AI are redefining insights at Microsoft
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Jan 08, 2025 |
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110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing
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Dec 18, 2024 |
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110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)
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Dec 11, 2024 |
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109. Dig (In)spiration: The "sexy memo" and other insights leadership lessons
|
Dec 04, 2024 |
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109. How Netflix redefined brand to stay competitive
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Nov 27, 2024 |
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108. Dig (In)spiration: How to master your messaging for impact
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Nov 21, 2024 |
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108. How social media is more than just a tool for brand-building
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Nov 13, 2024 |
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107. Dig (In)spiration: How accessibility is driving change in the market research industry
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Nov 06, 2024 |
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107. How Verizon is raising the bar on accessibility in research
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Oct 30, 2024 |
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106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer
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Oct 23, 2024 |
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106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2
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Oct 16, 2024 |
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105. Dig (In)spiration: A deep dive into snacking innovation
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Oct 09, 2024 |
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105. How Once Upon a Farm innovated the future of kids’ snacking
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Oct 02, 2024 |
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104. How to revolutionize innovation with predictive analytics
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Jul 15, 2024 |
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103. How to really hear consumers in 2024
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Jun 26, 2024 |
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102. How Chobani redefined branding with augmented reality (AR)
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May 02, 2024 |
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101. How Johnsonville’s marketing strategy lead from sausages to social change
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Apr 25, 2024 |
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100. How Popeyes scored a touchdown with their insights based marketing
|
Apr 16, 2024 |
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99. How Google Pay has emerged as a revolutionary innovation
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Mar 21, 2024 |
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98. Navigating career transitions in market research
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Mar 14, 2024 |
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97. How Hyatt Hotels is creating a cultural movement
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Feb 29, 2024 |
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96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet
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Feb 22, 2024 |
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95. How to transform customer experience and lead your team to success
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Feb 15, 2024 |
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94. How to refresh a brand (successfully) with Swanson Health
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Jan 31, 2024 |
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93. Transforming insights to action with Visa
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Jan 17, 2024 |
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92. Brewing innovation with Folgers 1850
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Jan 10, 2024 |
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91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC
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Dec 13, 2023 |
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90. How Kraft Heinz reinvents brands in a Gen-Z world
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Dec 06, 2023 |
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89. How Kenvue successfully launched a new brand in Canada
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Nov 22, 2023 |
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88. The importance of human behavior in market research
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Nov 15, 2023 |
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87. Unlocking the power of influence
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Nov 08, 2023 |
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86. Pizza Hut's recipe for innovation
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Nov 01, 2023 |
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85. How Clorox mastered synthesizing real-life and product innovation
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Oct 25, 2023 |
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84.How to build a B2B Podcast
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Oct 18, 2023 |
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83. What is elegant disruption?
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Oct 11, 2023 |
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82. Why we hired a Chief Revenue Officer to fuel our growth
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Oct 04, 2023 |
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81. What can brands do to navigate consumer distraction?
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Jul 12, 2023 |
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80. How AI is Impacting Marketing Research
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Jul 05, 2023 |
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79. How to go Beyond Category
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Jun 28, 2023 |
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78. How to Build a Successful D2C Brand
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Jun 15, 2023 |
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77. How to Make PR Fun
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May 31, 2023 |
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76. How to Build Customer Loyalty
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May 25, 2023 |
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75. How to See the Future
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May 17, 2023 |
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74. How to Localize a Global Brand
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May 10, 2023 |
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73. Dig's Founders on The DIY vs Custom Research Debate
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Apr 26, 2023 |
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72. How to Craft a Sales Story that Retailers Will Love
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Apr 12, 2023 |
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71. How Empathy Can Lead to Increased Impact
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Apr 05, 2023 |
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70. Why Restech Needs Humans Too
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Mar 29, 2023 |
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69. Dig's Founders on How to Tell Data Led Stories
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Mar 15, 2023 |
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68. Building an Insights Function from Scratch
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Mar 07, 2023 |
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67. Building a Global Insights Function
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Feb 22, 2023 |
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66. Dig's Founders on The Next Generation of Researchers
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Feb 15, 2023 |
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65. Practical Brand Strategy - What Really Makes a Difference?
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Feb 08, 2023 |
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64. What AI Has To Do with Empathy
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Jan 24, 2023 |
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63. How to be Fearless in Your Marketing
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Jan 11, 2023 |
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62. How Conversational AI will Affect Market Research
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Jan 04, 2023 |
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61. The Fundamentals of Brand Strategy
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Dec 14, 2022 |
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60. The Future of Qualitative Research
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Nov 30, 2022 |
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59. The Future of Crypto
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Nov 23, 2022 |
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58. How to Maximize your Marketing ROI with Marketing Mix Modeling
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Nov 16, 2022 |
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57. How Beringer Capital and Dig Insights Plan to Work Together
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Nov 09, 2022 |
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56. How to Build a Brand with Cult Status
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Oct 26, 2022 |
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55. Why Constraint Breeds Creativity
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Oct 12, 2022 |
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54. How You Can Use Artificial Intelligence in Market Research
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Sep 27, 2022 |
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53. Building an International Business
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Sep 21, 2022 |
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52. How to Choose the Right Research Providers for 2023
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Sep 14, 2022 |
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51. Nudging Veganism into the Mainstream
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Sep 07, 2022 |
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50. What it Means to be Empathetic as a Business Leader (featuring Rob Volpe, CEO of Ignite 360, empathy activist, and author of Tell Me More About That)
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Aug 24, 2022 |
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49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)
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Aug 17, 2022 |
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48. Cattie Khoury - Founder of Toodaloo on Saving the Planet with Trail Mix
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Aug 03, 2022 |
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47. Fernando Arendar, Founder @ Nitid Studio, Debunks Packaging Design Myths & Unpacks Neuropackaging
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Jul 26, 2022 |
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46. Tyler Phillips @ Hummii Snacks on Blending New & Nostalgic Marketing to Build a Snack Ecosystem
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Jul 20, 2022 |
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45. Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights
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Jun 29, 2022 |
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44. Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader
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Jun 22, 2022 |
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43. Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey
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Jun 15, 2022 |
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42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research
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Jun 01, 2022 |
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41. Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers
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May 25, 2022 |
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40. Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG
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May 18, 2022 |
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39. Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research
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Apr 20, 2022 |
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38. Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design
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Apr 12, 2022 |
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37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success
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Mar 29, 2022 |
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36. Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams
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Mar 01, 2022 |
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35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends
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Feb 23, 2022 |
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34. Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps
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Feb 15, 2022 |
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33. Adam Jacobs on Macro-economic Trends in Canada, Reimagining the Office, and Innovation
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Feb 09, 2022 |
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32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship
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Feb 02, 2022 |
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31. Hilton Barbour on Empathy in Remote Working, Aligning Strategy & Corporate Culture, and The Great Resignation
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Jan 12, 2022 |
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30. Ajit Ghuman on Pricing Strategy, the GBB Model & Free Trials30.
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Dec 15, 2021 |
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29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses
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Dec 08, 2021 |
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28. Eric @ Interac on Blurred Lines in Payments
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Nov 30, 2021 |
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27. Founder's Spotlight: Anie @ The Unscented Company
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Nov 23, 2021 |
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26. Founder's Spotlight: Mark @ Peak
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Nov 17, 2021 |
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25. Adam Coffey Debunks Common Myths of Private Equity
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Nov 03, 2021 |
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24. Founder's Spotlight: Marnie @ Thigh Society
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Oct 28, 2021 |
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23. Risa @ Tyson Foods on Why Researchers Should Be Strategists
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Oct 19, 2021 |
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22. Founder's Spotlight: John @ Civil Pours
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Oct 14, 2021 |
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21. Clodagh @ Coca-Cola on Creativity in Innovation Research
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Oct 06, 2021 |
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20. Mike @ InsightPlatforms on Industry News & Acquisitions
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Sep 30, 2021 |
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19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022
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Sep 22, 2021 |
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18. Ron Tite @ Church+State on Building a Better Creative Agency
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Sep 15, 2021 |
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17. Founder's Spotlight: Joe @ Data Gives Back
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Sep 08, 2021 |
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16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain
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Aug 23, 2021 |
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15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data
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Aug 23, 2021 |
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14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category
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Aug 11, 2021 |
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13. Hilton @ Kognitiv on How to Manage Culture Through Crisis
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Aug 04, 2021 |
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12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category
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Jul 29, 2021 |
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11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category
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Jul 20, 2021 |
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10. Rachel @ Inkblot on the Mental Health Pandemic
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Jul 13, 2021 |
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9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry
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Jun 23, 2021 |
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8. Will @ Focus Lab on How to Build a Consistent, Human Brand
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Jun 23, 2021 |
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7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions
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May 25, 2021 |
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6. Zoltan Lorantffy on How to Create an Effective WFH Model
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May 19, 2021 |
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5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment
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May 18, 2021 |
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4. Eric @ Dig Insights on Cryptocurrency Trends
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May 12, 2021 |
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3. Mark @ eatbigfish on Sustainability in Brand Marketing
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May 06, 2021 |
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2. Founders @ Virtually The Same on How to Host Online Events
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May 04, 2021 |
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1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic
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May 04, 2021 |