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Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Episode | Date |
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Behind Temu's Digital Advertising Landslide
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Apr 30, 2024 |
Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy
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Mar 11, 2024 |
Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien
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Feb 27, 2024 |
Temu & SHEIN: Dissecting China's Ecomm Conquest with Stefan Wenzel
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Feb 13, 2024 |
The Future of Ecommerce Advertising in the Post-Cookie Era
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Jan 23, 2024 |
Google Ads' New Frontiers: Performance Max, Demand Gen, and YouTube Shorts
|
Dec 19, 2023 |
The Future of Pay-Per-Click Advertising: A Conversation with Wijnand Meijer
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Nov 14, 2023 |
Product Segmentation for Ecommerce: Tackling Efficiency and Scale
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Oct 24, 2023 |
Google's Auction Games: Beneficial or Manipulative?
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Sep 26, 2023 |
Exploring Amazon's Edge, AI Influence in Ecommerce, and Ad Tech Future
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Sep 12, 2023 |
The Impact of Google's Automation on Advertisers
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Aug 29, 2023 |
Performance Max: Navigating the Labyrinth of Mystery Placements and Estimations
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Aug 15, 2023 |
An In-depth Look at Digital Marketing with Stefan Bures from metoda
|
Aug 01, 2023 |
Exploring Feed-Based Advertising and AI in Product Management with adidas's Senior Product Manager, Onur Polat
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Jul 18, 2023 |
Shedding Light on Marketing Mix Modeling: Lampenwelt's Data-Driven Strategies
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Jul 04, 2023 |
Unveiling the Power of Generative AI in Ad Campaigns
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Jun 20, 2023 |
Google Marketing Live: Exploring the Impact on Ecommerce
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Jun 06, 2023 |
Power of AI in Ecommerce: Bing Search with Fabrice Canel
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May 16, 2023 |
Google Ads and PMax: The Great Brand vs. Non-Brand Debate
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Apr 20, 2023 |
Increase Your Reach and Profitability with Microsoft Advertising
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Apr 04, 2023 |
Forecasting for Ecommerce: Guide to profitability
|
Mar 21, 2023 |
AI in marketing: BING vs. Google (The War of Search Engines), prompt engineering, and what are we doing wrong?
|
Mar 07, 2023 |
Ecommerce in the UK: Performance Max, Microsoft Ads and Agency vs in-house.
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Feb 21, 2023 |
2022 ecommerce retro: Consumer Confidence, Inflation and Google Ads funnel metrics.
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Feb 07, 2023 |
Building brand on data: Amazon advertising for retailers.
|
Jan 24, 2023 |
Advertising 60 million products: How to set and measure your paid advertising?
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Jan 10, 2023 |
Google Analytics 4: challenges, opportunities, and how to collect your data?
|
Dec 13, 2022 |
COO: How to integrate marketing & operations for better Facebook campaigns
|
Nov 29, 2022 |
Black Friday: What is ahead for retailers?
|
Nov 15, 2022 |
Marketing growth, experimentation, and modeling with Mike Taylor
|
Nov 02, 2022 |
Modern marketer: How to stay ahead of changing Google Ads landscape?
|
Oct 18, 2022 |
Search Engine Marketing: organic, paid, or all of the above?
|
Oct 04, 2022 |
How to measure ecommerce growth with Alex Greifeld?
|
Sep 20, 2022 |
Customer Lifetime Value with data scientist Katherine Munro
|
Sep 06, 2022 |
Contemplating Google Ads and growth with Kirk Williams
|
Aug 23, 2022 |
Programmatic Advertising behind the scenes with Markus Harant
|
Aug 09, 2022 |
Google Advertising uncovered with Ginny Marvin
|
Jul 26, 2022 |
Social Commerce and sustainability: passing trends or opportunities?
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Jul 14, 2022 |
A CEO's guide to Pricing Strategies that make a difference
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Jun 24, 2022 |
Performance Max for Online Retailers
|
Jun 02, 2022 |
Confessions of marketing VP - Scale now or measure forever
|
May 19, 2022 |
Ecommerce trend update: changing business models and client acquisition
|
May 05, 2022 |
DTC Operator: How to keep your competitors close but clients closer?
|
Apr 20, 2022 |
Performance Max: One Google Ad campaign to rule them all
|
Apr 05, 2022 |
How online retailers stay ahead of emerging economic challenges
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Mar 16, 2022 |
NRF Special: Trends, challenges and future of ecommerce - Europe vs US based retailers.
|
Feb 07, 2022 |
ROAS Pathology and its top challenges
|
Jan 17, 2022 |
Panel: Grow or Die in ecommerce
|
Nov 17, 2021 |
A roundtable discussion of price and promotional strategy for Q4 2021
|
Sep 26, 2021 |
A masterclass in DTC ecommerce with the Miami HEAT
|
Sep 15, 2021 |
Building teams and driving growth in different business contexts
|
Aug 30, 2021 |
A CMO’s guide to grabbing market share in a highly competitive vertical
|
Aug 16, 2021 |
How to succeed in modern digital advertising: Unlock growth potential by fully embracing automation
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Aug 03, 2021 |
A serial startup CMO’s guide to channel mix, scale, and audience
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Jul 20, 2021 |
Trailblazing new paths in paid search automation
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Jul 06, 2021 |
Digital Marketing through the lense of a technical marketer
|
Jun 22, 2021 |
From digital transformation to exponential organization
|
Jun 07, 2021 |
Connecting the dots from online to offline
|
May 11, 2021 |