BANKNOTES minted by #paid

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Category: Marketing

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Episodes: 287

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eCommerce, retail and creator economy news from BANKNOTES Read more at banknotes.co

Episode Date
Ugly ads don’t mean bad ads: Try these expert tips for high-intent ads
Mar 23, 2023
How and why luxury fashion brands are focusing on sustainable alternatives
Mar 23, 2023
Six creator couples share how they work together while in a relationship
Mar 21, 2023
Does it still cost 5X more to acquire customers than to retain them in 2023?
Mar 21, 2023
SEO for social media (Yes, social media)
Mar 21, 2023
What is the future of the creator and influencer economies?
Mar 13, 2023
Beauty brands are (Finally) turning to male influencers
Mar 13, 2023
This year’s Super Bowl creator-marketing wins that brands should emulate for next year
Mar 13, 2023
Influencers are changing the niche fragrance game
Mar 07, 2023
Short-form video: How influencers are tackling ever-decreasing attention spans
Mar 07, 2023
The rise of the LinkedIn influencer (and what it means for the creator economy)
Mar 07, 2023
The role of creator marketing and influencers in the B2B world
Mar 07, 2023
How creators and influencers over 40 are carving out a space on social media
Mar 07, 2023
HOORAE’s Tiana Harris on their partnership with Walmart
Mar 07, 2023
Content not performing? How to create platform-native content that drives results
Mar 07, 2023
Amazon influencer program secrets: Why UGC creators need to get started now!
Mar 07, 2023
What responsibilities do sustainable brands have to educate (without) alienating customers?
Mar 07, 2023
Where are brands finding new talent? Hint: It’s not LinkedIn
Jan 10, 2023
How marginalized creators are using “algospeak” to bypass the algorithms and reach wider audiences
Jan 10, 2023
Top influencer marketing trends for 2023
Jan 10, 2023
TikTok trends from A-Z for 2023
Dec 22, 2022
What we can learn from China’s commerce trends
Dec 22, 2022
How a dentist is rooting his new-patient strategy in TikTok
Dec 19, 2022
Why brands are hiring TikTok creators to run their social media
Dec 19, 2022
Top ways brands can obtain quality UGC and connect with influencers and creators
Dec 19, 2022
These top pickleball influencers are helping the sport’s growth in popularity
Dec 15, 2022
INFINITI launches marketing campaign driven by creators
Dec 15, 2022
How to maintain customer loyalty as the inflation spikes the cost of goods
Dec 13, 2022
Faux 'website outage' emails flood Black Friday inboxes
Dec 05, 2022
How Awful Cloth grew a mindset brand through organic creator relationships
Dec 01, 2022
Successful creators know how to focus and tap into their competitive advantage
Dec 01, 2022
Nibble brings an AI-powered negotiator bot to eCommerce
Nov 26, 2022
Death to DTC Twitter? Elon Musk’s direction causes fight or flight response amongst community
Nov 26, 2022
Nisha Godfrey: The woman behind TikTok’s viral chicken salad sound
Nov 26, 2022
Bolt one-click checkout sustains another round of layoffs
Nov 26, 2022
Options for paying creators: Affiliate commissions vs. contracts vs. full-time
Nov 26, 2022
#paid named an official TikTok marketing partner
Nov 08, 2022
Hollister uses Share2Pay to help young shoppers share their carts with guardians
Nov 08, 2022
Not all creators need to foster community
Nov 08, 2022
Changes to Meta’s API impacts some influencer marketing platforms
Nov 02, 2022
Ways eCommerce brands can grow sales the remainder of 2022
Nov 02, 2022
TikTok success: Value longevity over the momentary peak
Oct 28, 2022
Gen Z thinks your marketing is bad: Here’s what you can do about it
Oct 25, 2022
Product photography at scale: Today’s eCommerce brands are outsourcing
Oct 21, 2022
Social media endorsements: Brands and DTC influencers play hide and seek with disclosures
Oct 21, 2022
Chipotle’s Neiv Toledano on their partnership with ‘Corn Kid’
Oct 11, 2022
Is the Metaverse the future of fashion?
Oct 11, 2022
Creator-brand partnerships: What brands need to know
Oct 11, 2022
10 marketing experiments that worked: 10 unconventional use cases that paid off in 2022
Oct 11, 2022
Bolt checkout goes live on Fanatics ... sort of
Sep 30, 2022
Why storytelling is critical for DTC success
Sep 27, 2022
Is UGC oversaturated? Not even close.
Sep 27, 2022
How Pura sells the sense of smell, even across digital platforms
Sep 23, 2022
Trevor Merchant: The content creator watching TikToks so you don't have to
Sep 19, 2022
Hispanic and Latinx creators making their mark In 2022
Sep 19, 2022
Episode 8: BANKNOTES News (September 16, 2022)
Sep 16, 2022
What’s your sign? How brands are using astrology to start a conversation
Sep 16, 2022
Furniture retailers see decline in sales, layoffs since height of COVID boom
Sep 16, 2022
Influencer and publisher whitelisting is all the rage: And it works!
Sep 14, 2022
Episode 7: BANKNOTES News (September 9, 2022)
Sep 09, 2022
Market research in the world of COVID and eCommerce
Sep 08, 2022
DTC brands turn to crowdfunding investments as recession looms
Sep 08, 2022
Leo González: The TikTok creator and comedian making his way to stardom
Sep 01, 2022
Marketing books pivots from the Gutenberg press to ‘Booktok’
Sep 01, 2022
Social media algorithms: The bane of every marketer
Aug 25, 2022
Creators without influence (gasp!) can still benefit your brand
Aug 25, 2022
Episode 6: BANKNOTES News (August 25, 2022)
Aug 25, 2022
Recent social media updates you need to keep an eye on
Aug 23, 2022
Alisha Ether (LeeshCapeesh) on her journey to becoming a full-time creator on Twitch
Aug 22, 2022
Candice Danae: The creator who went viral for cooking for her sister every day
Aug 22, 2022
Spiritual TikTok: Content creators target digital worship (of all things)
Aug 19, 2022
Episode 5: BANKNOTES News (August 18, 2022)
Aug 18, 2022
Anthony Gomes: The content creator redefining menswear through culture and creativity
Aug 18, 2022
Today in brief: New entrant in DTC dog food; Finix announce $30M in funding
Aug 18, 2022
Episode 4: BANKNOTES News (August 12, 2022)
Aug 12, 2022
InfluencerMade founder Chris Grayson on best practices for brands and creators to work together
Aug 11, 2022
F*** You Pay Me looks to help close the influencer pay gap
Aug 11, 2022
Creator mental health: What Instagram therapists want you to know
Aug 09, 2022
YETI UGC: Highlighting products that have been through the ringer
Aug 06, 2022
Gifting platform, Govalo, launches new integration with Recharge
Aug 05, 2022
Episode 3: BANKNOTES News (August 4, 2022)
Aug 04, 2022
DTC brands founded by influencers: The future is now
Aug 01, 2022
Episode 2: BANKNOTES News (July 28, 2022)
Jul 28, 2022
Facebook, Instagram CPMs drop for a second consecutive holiday weekend
Jul 28, 2022
Meet TikTok's Gay Bestie: Luke Franchina
Jul 28, 2022
BANKNOTES presents: A conversation on the future of payments
Jul 21, 2022
Episode 1: BANKNOTES news
Jul 21, 2022
How Title IX has empowered female athletes to become creators and entrepreneurs
Jul 20, 2022
How to use influencer marketing in your back-to-school campaigns
Jul 20, 2022
Creator funds suck: Turn creators into shareholders instead
Jul 20, 2022
Who are the top soccer creators to watch ahead of 2022 World Cup?
Jul 18, 2022
From DTC to retail: How brands are migrating into big box stores
Jul 18, 2022
Web3 and NFTs: Will decentralized web enhance eCommerce?
Jul 06, 2022
IN BOLD PRINT looks to become source of truth on 'sustainable' DTC brands
Jul 06, 2022
Gwella banks on creators and influencers to win success in edible psychedelics market
Jul 06, 2022
Cigarette advertising: How government regulation and public perception changed everything
Jul 06, 2022
Are teen magazines back? How TooD is reinventing them (with a twist!)
Jun 30, 2022
Why brands need to diversify how they use their creator content
Jun 21, 2022
Sarah Moret of Curie on her Shark Tank experience: What it takes to land a deal with the Sharks
Jun 21, 2022
How creators are building their own labor movement in the U.S. and the UK
Jun 20, 2022
Future Commerce takes deep dive into psychological and philosophical trends shaping commerce
Jun 17, 2022
Watchalongs: Sports and the new generation of consumers are at a crossroads
Jun 14, 2022
Ecommerce brands continue their migration off Magento
Jun 14, 2022
Podcasts: The new frontier for brands and creators
Jun 13, 2022
2022 TikTok trends: Everything you need to know
Jun 06, 2022
Dream bigger! The reach of creators is much more extensive than you may imagine
Jun 06, 2022
How the “Sing 2” TikTok campaign went viral
May 30, 2022
Uncertainty surrounds expectations for Memorial Day sales across retail and eCommerce
May 19, 2022
Abercrombie & Fitch leverages TikTok to stage its comeback
May 19, 2022
Brands building communities and investing in creators are miles ahead of competitors
May 17, 2022
Social marketing and condoms: From Thailand to the United States during the AIDS crisis
May 16, 2022
How Viome leverages UGC in the marketing mix
May 13, 2022
Paloma banks on checkout across direct messages in launching new storefront product
May 11, 2022
Insights from QYOU: The team behind viral TikTok promo campaigns for Ghostbusters, Resident Evil, Scream, & Clifford
May 10, 2022
Brands make plans for new Instagram tagging feature
May 07, 2022
Nosto launches new shoppable Instagram functionality
May 02, 2022
Anine Bing: From Influencer to Global Brand
Apr 26, 2022
Tampax marketing: Then and now
Apr 26, 2022
History of vitamin and supplement advertising: Proof that nothing is original
Apr 26, 2022
Never an escape from drudgery: How cleaning innovations were advertised to women
Apr 25, 2022
Creators are the new celebrities (and brands know it)
Apr 22, 2022
Content creators tell all: Horror stories with brands
Apr 21, 2022
Growing brand partnerships on TikTok with insight from Kristina Mikhalkova of Vessi
Apr 21, 2022
Washington Commanders name Katie Feeney first 'Social Media Correspondent'
Apr 18, 2022
The hype-cycle history of gaming: From E.T. to Cyberpunk 2077
Apr 14, 2022
Samir Chaudry on what’s next with Colin, the best advice MrBeast ever gave him, and the exercise every creator should do
Apr 12, 2022
The creator middle class: A new wave of creators is here (plus, how brands can work with them)
Apr 11, 2022
Are creators the next breed of educators?
Apr 11, 2022
Why eCommerce and social commerce should work together in 2022
Apr 11, 2022
Web3 is just normalizing Web2 compensation for creators
Apr 11, 2022
The shift from Influencer to Creator: what does this mean?
Apr 11, 2022
How Pontus Karlsson is merging the creator economy and eCommerce into one
Apr 11, 2022
The store as a destination
Apr 11, 2022
Bridging the gap between creators and fans with Laylo co-founder Alec Ellin
Apr 11, 2022
How Jones Road Beauty went viral on TikTok
Apr 11, 2022
An interview with Chris Vaccarino of Fanjoy on the power of partnering with creators
Apr 11, 2022
Emily Singer on ‘Blanding,’ the worst DTC tactics, and what brands shouldn't do on Instagram
Apr 11, 2022
Natalie Sportelli from Thingtesting on the importance of online reviews, how to leverage UGC, and DTC trends
Apr 11, 2022
Abercrombie & Fitch's approach to marketing: Then and now
Feb 25, 2022
Joanne Coffey on flexible influencer marketing and becoming a retention marketer for Jones Road Beauty
Feb 23, 2022
The Great Resignation and what it means for the creator economy
Feb 18, 2022
CVS Health’s approach to marketing: Then and now
Feb 18, 2022
How an Instagram creator became a hyped streetwear brand by curating moodboards
Feb 07, 2022
Aimé Leon Dore secures the bag. Now what?
Feb 07, 2022
Fashion, NFTs, & The Metaverse—Oh My!
Feb 07, 2022
Savannah Sanchez on Mastering Facebook’s Reel Ads
Feb 04, 2022
Brands are mocking themselves and it might be working
Feb 04, 2022
How Scotch & Soda went from wholesale to global DTC brand
Feb 04, 2022
How TCHO and Cancelled Plans are working through supply chain challenges
Jan 31, 2022
How to build true brand community for the long haul
Jan 28, 2022
How an agency comprised solely of Gen Z employees creates viral ad campaigns
Jan 28, 2022
Pabst Blue Ribbon marketing: Then and now
Jan 28, 2022
15 creators like Ceara O’Sullivan and CJ Eats share their best piece of advice for aspiring creators
Jan 19, 2022
Content and commerce: How to leverage hype to boost sales
Jan 17, 2022
The creator economy: 2022 predictions from industry experts
Jan 14, 2022
Social media trends to watch for in 2022
Jan 12, 2022
Doritos marketing: Then and now
Jan 12, 2022
How Insecure's Issa Rae is inspiring a generation of content creators
Jan 07, 2022
Walgreens’ approach to marketing: Then and now
Jan 05, 2022
Smarter audiences are pressuring fitness creators to run ethical businesses
Jan 03, 2022
2022 State of CBD advertising
Jan 03, 2022
Eli Weiss on chasing curiosity, playing the long game, and how to be a good boss
Jan 03, 2022
Marketing lessons from Marvel
Jan 03, 2022
How to use live events to capture the attention of Gen Z
Dec 27, 2021
#tiktokmademebuyit: Community commerce for customer acquisition
Dec 24, 2021
Jacob Zuppke on AutoPets’ DTC origins, and embracing the new creator model
Dec 21, 2021
Influencer Marketing is creating a demand for related jobs
Dec 21, 2021
Virgil Abloh, the modern-day polymath
Dec 21, 2021
Focusing on customers and leading with compassion by Lainie Schreiber of Latico Leathers
Dec 20, 2021
Absolut's approach to marketing: Then and now
Dec 17, 2021
Article's Duncan Blair on influencer marketing and the power of being underestimated
Dec 15, 2021
Luxury fashion’s obsession with gaming
Dec 13, 2021
Instagram collabs: What’s in it for brands?
Dec 13, 2021
Who runs the world? (Creators)
Dec 13, 2021
Want a positive creator marketing program? Do this first.
Nov 26, 2021
Michelin's approach to marketing: Then and now
Nov 25, 2021
Patagonia's approach to marketing: Then and now
Nov 19, 2021
DTC holiday gift guide 2021
Nov 15, 2021
Gatorade's approach to marketing: Then and now
Nov 12, 2021
Fly by Jing, Rebecca Minkoff, and other creators are using OnlyFans. Should you?
Nov 10, 2021
How Zenni drives record numbers through partnerships with Chicago Bulls, Iris Apfel, Rashida Jones, & more
Nov 10, 2021
From IT to tea: Andy Hayes’s journey with Plum Deluxe
Nov 10, 2021
World War II marketing: Then and now
Nov 10, 2021
Building brand loyalty: Retaining your best customers while creating a lasting community
Nov 05, 2021
Instagram SEO: Marketers and influencers share 8 tips to get started
Nov 03, 2021
Creators, not brands, are the linchpin to Web 3
Nov 03, 2021
The anatomy of a great collab
Nov 03, 2021
Marvel’s approach to marketing: Then and now
Nov 03, 2021
Ways brands are optimizing their website with UGC to boost conversions
Nov 01, 2021
Dead artists and ad campaigns: Is it okay to use art to sell?
Nov 01, 2021
IKEA's approach to marketing: Then and now
Oct 29, 2021
How Nike, Rootine, Tarte, and other brands are capturing consumers’ hearts with personalization
Oct 25, 2021
Brands like Starbucks, oVertone, and Nike + Run Club are using gamification to boost customer experiences–will it work for you?
Oct 22, 2021
Levi's approach to marketing: Then and now
Oct 18, 2021
The TikTok method that scored Run Gum 7k followers in 6 Hrs
Oct 16, 2021
Joanna Mahserdjian of Upstate Rug Supply on building a modern heritage brand
Oct 14, 2021
Pop-up Shops: Are they worth trying—and could it work for your brand?
Oct 14, 2021
Product line diversification: How and why DTC brands are expanding from their core offerings
Oct 14, 2021
Merch is the new luxury
Oct 14, 2021
Jordan Karcher on creating social impact through Grounds & Hounds Coffee Co.
Oct 14, 2021
The future of clean meat: Why Impossible Foods’ move to DTC is just the beginning
Oct 14, 2021
How DTC plant companies are educating newbies with video
Oct 14, 2021
Chanel’s approach to marketing: Then and now
Oct 14, 2021
Can social commerce actually work in the west?
Oct 08, 2021
Future Commerce Nine by Nine report: The return to brick and mortar?
Oct 08, 2021
Think it’s time for a reinvention? Brand collaborations is the way to go
Oct 08, 2021
How Allen Edmonds created an eco-conscious brand
Oct 06, 2021
Polaroid’s approach to marketing: Then and now
Oct 04, 2021
The ultimate guide to early—and scrappy—customer research
Sep 28, 2021
Jackson Cunningham of Tuft & Paw on the concept of validation in entrepreneurship, putting cats’ needs first, and investing in the customer experience
Sep 28, 2021
TikTok trends: What brands need to know in 2021
Sep 28, 2021
Themed collections and collabs: How brands build excitement in 2021
Sep 28, 2021
Storytelling and identity for fashion brands: What it means
Sep 28, 2021
How to take product sampling into the eCommerce space
Sep 28, 2021
The wild world of being a sneaker broker
Sep 28, 2021
Wylie Robinson of Rumpl on creating a new category of blankets, prioritizing sustainability, and collaborating with artists
Sep 28, 2021
It's Rental SZN. Are men ready for it?
Sep 28, 2021
Griffin Thall of Pura Vida on leveraging creators for DTC growth
Sep 28, 2021
Berkley Bering of Past Life the Collective on building a sustainable, empathetic approach to fashion
Sep 28, 2021
Otherland founder Abigail Stone on how storytelling & nostalgia fuel her brand narrative
Sep 28, 2021
Nintendo’s approach to marketing: Then and now
Sep 28, 2021
Nike’s approach to marketing: Then and now
Sep 28, 2021
How Brooklinen, TULA skincare, and others find, evaluate, and select creators
Sep 28, 2021
Halston x Netflix: The power of hype and timing
Sep 28, 2021
It’s Gucci’s 100th Birthday. They’re just getting started.
Sep 28, 2021
Biohacking Sleep: How Eight Sleep is inventing the sleep fitness category
Sep 28, 2021
The ultimate Creator guide to landing better brand deals
Sep 28, 2021
Dollar Shave Club’s approach to marketing: Then and now
Sep 28, 2021
Censorship on YouTube and Twitch: What creators need to know
Sep 28, 2021
Clothing Rental Services Post-COVID
Sep 28, 2021
Are conscious consumers causing retail to evolve?
Sep 28, 2021
Founder Aishwarya Iyer of pantry essentials company Brightland on conscious sourcing and bringing beauty to a pantry essential
Sep 28, 2021
5 reasons customers abandon carts, and how to stop it
Sep 28, 2021
12 inspiring Black Creators to follow immediately
Aug 03, 2021
3 brand-creator relationships gone wrong: how to avoid high-stakes mistakes
Aug 03, 2021
America’s obsession with coffee as consumers
Aug 03, 2021
The cookie apocalypse is coming, and that's great news for Creators
Aug 03, 2021
9 factors that can impact Creator rates
Aug 03, 2021
The creators are unionizing. Here’s what it could mean for marginalized creators
Aug 03, 2021
From side hustle, to Nordstrom, to QVC: Curie founder Sarah Moret on mastering bootstrapped DTC growth
Aug 03, 2021
Why we're drawn to Dispo
Aug 03, 2021
Jason Wong of Doe Lashes on using bundles to boost AOV
Aug 03, 2021
Standing out in a DTC saturated market
Aug 03, 2021
The ethical dilemma of influencer marketing during the pandemic
Aug 03, 2021
Ere Partanen on bringing the Finnish Long Drink to America, partnering with celebrities, and the power in ground-level marketing
Aug 03, 2021
Food is the new streetwear
Aug 03, 2021
The generational war: Millennial vs. Gen Z buying myths
Aug 03, 2021
DTC Healthcare: The Good, Bad, and the Creator
Aug 03, 2021
Meal-Kit world dominance vs. high customer churn
Aug 03, 2021
History repeats itself: the ancient world of influencer marketing
Aug 03, 2021
How brands are reaching more customers through same-day delivery
Aug 03, 2021
Inventive ways creators are monetizing
Aug 03, 2021
Jeremy Cai on changing the retail game with Italic and its unique membership model
Aug 03, 2021
What the J.Peterman catalog can teach you about hyper-creative product descriptions
Aug 03, 2021
How MeUndies convinced people they need an underwear subscription
Aug 03, 2021
Tracking energy use the smart way, the story of Mysa
Aug 03, 2021
Are you combining online shopping with social media? Here’s why you should
Aug 03, 2021
How DTC brands can use packaging as an innovative branding medium
Aug 03, 2021
Scaling during a pandemic, celebrating Asian culture, and partnering small by Sandro Roco of AAPI-founded beverage brand Sanzo
Aug 03, 2021
Rachel Dacosta x SelfLoveSupply: Growing rapidly with an engaged audience
Aug 03, 2021
The State of Retail in 2021
Aug 03, 2021
Savannah Sanchez on TikTok and Creators as a marketing match made in heaven
Aug 03, 2021
How Chevrolet cultivated lifelong consumers through the Transformers franchise
Aug 03, 2021
Vacation by Poolside Fm's viral launch shows DTC brands how to do things better
Aug 03, 2021
How to wean your ecomm brand off paid ads
Aug 03, 2021
Thank yourself later for starting a buy now, pay later program
May 18, 2021
Is it too early for ecommerce brands to accept crypto payments?
May 18, 2021
Drop Party: a better way for top creators to sell merch
May 18, 2021
House of Wise founder Amanda Goetz on using the affiliate model to grow her CBD brand
May 18, 2021
Rally and the business of investing in nostalgia
May 18, 2021
7 ways to repurpose your ecommerce content in 2021
May 18, 2021
How Ugmonk forgoes 3PL providers and handles ecommerce fulfilment in-house by Jeff Sheldon
May 18, 2021
The Peloton community building playbook
May 12, 2021
Cole Bennett is this generation's Rick Rubin
May 11, 2021
2021 Influencer marketing trends
May 11, 2021
The future of ecommerce livestreaming: Lessons from China's selling machine
May 11, 2021
How fashion brands can “Go Green” without greenwashing
May 11, 2021
How Inkbox went beyond tattoo culture to create a brand based on inclusivity
May 11, 2021
Andrew Goble of Jambys on product, customer experience, and taking marketing risks
May 11, 2021
An intimate conversation about life, personal style, and growing up in New York with Pattern Brands, Emmett Shine
May 11, 2021
To subscribe or not: should your brand offer subscriptions?
May 11, 2021
Twitch creators partnerships: How brands can get started
May 11, 2021
How SuitShop boosted top-of-funnel ad results by 50%
May 06, 2021
Creators are the new brands
Apr 22, 2021
6 DTC Super Bowl ads that prove TV’s not dead
Mar 23, 2021
How Ninja and Drake literally made history playing Fortnite
Mar 23, 2021
How the Always Pan inspires authentic user-generated content
Mar 23, 2021