The Marketing Intelligence Show
By Supermetrics
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Category: Marketing
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Episodes: 72
Description
The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.
This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.
| Episode | Date |
|---|---|
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How Data Speaks uses impact-based attribution to measure and improve advertising ROI
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May 02, 2024 |
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Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
|
Apr 18, 2024 |
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Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
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Apr 03, 2024 |
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Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
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Mar 21, 2024 |
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The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
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Mar 07, 2024 |
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The future of Google Search & Ads in the age of Gen AI
|
Feb 15, 2024 |
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Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
|
Feb 01, 2024 |
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The future of B2B measurement
|
Jan 18, 2024 |
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Big data for marketers: Why, how, and where to start
|
Jan 04, 2024 |
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Marketing leader roundtable: Fueling your growth with data in 2024
|
Dec 22, 2023 |
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Using data to power your next step: Fueling 40% annual growth
|
Dec 21, 2023 |
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The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
|
Dec 14, 2023 |
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The next generation of marketing mix modelling
|
Nov 30, 2023 |
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Why now is a great time to move to a marketing data warehouse
|
Nov 23, 2023 |
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How top consumer brands measure marketing with Michael Kaminsky
|
Oct 18, 2023 |
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The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
|
Oct 04, 2023 |
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Start Trusting Your Data: A marketing data governance framework for CMOs
|
Sep 06, 2023 |
|
Marketing mix modeling for marketing leaders
|
Aug 23, 2023 |
|
The Marketing Analytics Lifecycle
|
Aug 09, 2023 |
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Most of your problems are due to (a lack of) Marketing Data Governance
|
Jul 27, 2023 |
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Breaking the silos: Why you should own your marketing data
|
Jul 12, 2023 |
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The Kaizen Framework: How to turn marketing data into growth
|
Jun 29, 2023 |
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Marketing data, fast and slow
|
Jun 14, 2023 |
|
What is Marketing Intelligence?
|
May 31, 2023 |
|
Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi
|
Jan 12, 2023 |
|
Data Literacy: How to build a data-driven culture with Lee Feinberg
|
Oct 31, 2022 |
|
How to create and measure paid ABM campaigns with Vin Turk
|
Oct 12, 2022 |
|
Making the most of first-party data with Josh Perlstein
|
Sep 08, 2022 |
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Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
|
Aug 24, 2022 |
|
Contextual advertising: How it works and why you should try it with Ned Dmitrov
|
Jul 27, 2022 |
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How to set up Google Analytics 4 for ecommerce with Enrico Pavan
|
Jun 01, 2022 |
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Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman
|
May 18, 2022 |
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Digital audio advertising 101 with Spotify
|
May 04, 2022 |
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How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
|
Apr 20, 2022 |
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How to test ecommerce campaigns purposely with Colby Flood
|
Apr 06, 2022 |
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How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins
|
Mar 09, 2022 |
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How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
|
Feb 23, 2022 |
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How marketers can implement marketing mix modeling with Mark Stouse
|
Feb 09, 2022 |
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Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly
|
Jan 26, 2022 |
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How to set up, track, and optimize the right audience for your brand with Stephanie Clapham
|
Dec 15, 2021 |
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How to measure brand awareness with Mark Dilson
|
Dec 01, 2021 |
|
How to build an SEO KPI funnel report with Tyson Stockton
|
Nov 17, 2021 |
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How to use data insight in your ad creatives with Anastasia Leng
|
Nov 03, 2021 |
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The future of marketing measurement: How to win in a world of data
|
Oct 20, 2021 |
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How measure your content marketing ROI with Deb Mukherjee
|
Oct 06, 2021 |
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How to manage and keep track of your ad budget with Remi Turcotte
|
Sep 22, 2021 |
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How to analyze and optimize your Google My Business listing performance with Alexander Silén
|
Sep 08, 2021 |
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How to develop statistical intuition with Tim Wilson
|
Aug 25, 2021 |
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How to grow a YouTube channel for business with Devin Pickell
|
Aug 18, 2021 |
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How to show the value of your work with client reporting with Chris Hirlemann
|
Jul 28, 2021 |
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How to use machine learning to analyze attribution windows with Esa Tiusanen
|
Jul 14, 2021 |
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How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez
|
Jul 07, 2021 |
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How to build a data warehouse with Sebastian Mehldau
|
Jun 16, 2021 |
|
How to get started with conversion rate optimization with Todd Chambers
|
Jun 02, 2021 |
|
How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance
|
May 19, 2021 |
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How to analyze the impact of your content strategy with Kaleigh Moore
|
May 05, 2021 |
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How to promote and measure the performance of your online courses
|
Apr 21, 2021 |
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How to create, set up, and optimize Facebook video ads with Bob Regnerus
|
Apr 07, 2021 |
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How to analyze data and create reports in Google Data Studio
|
Mar 24, 2021 |
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How to analyze qualitative data with Peep Laja
|
Mar 10, 2021 |
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How to analyze data and create reports with Google Analytics 4 with Charles Farina
|
Feb 24, 2021 |
|
How to set up and measure your on-site SEO performance - Sam Dunning
|
Feb 10, 2021 |
|
The data you need to measure B2B growth with Ole Dallerup
|
Jan 27, 2021 |
|
How to increase your Shopify store’s revenue with data and insights with Duane Brown
|
Jan 13, 2021 |
|
How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown
|
Dec 16, 2020 |
|
How to implement and measure the success of multi-touch attribution models - Dan McGaw
|
Dec 02, 2020 |
|
How to create, analyze, and optimize Facebook Ads campaigns for ecommerce with Savannah Sanchez
|
Nov 18, 2020 |
|
The SEO analytics process with Branko Kral
|
Nov 05, 2020 |
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How to create and test effective LinkedIn Ads with AJ Wilcox
|
Nov 05, 2020 |
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How marketers can master data storytelling and visualization with Lea Pica
|
Nov 05, 2020 |
|
How marketers can think like an analyst with Khrystyna Grynko
|
Nov 05, 2020 |
|
Trailer: Introducing the Marketing Analytics Show
|
Oct 26, 2020 |