EventUp
By Innovate Marketing Group
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Subscribers: 11
Reviews: 0
Episodes: 115
Description
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
| Episode | Date |
|---|---|
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114. Building Purpose-Driven Brand Experiences with Judith Martinez at Rare Beauty
|
Apr 15, 2026 |
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113. Building Brand Trust Through Customer Experience with Bria Demetrius at Cox Communications
|
Mar 04, 2026 |
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112. Corporate Event Strategy That Drives ROI with Ashley Erickson
|
Feb 18, 2026 |
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STATE OF EXPERIENTIAL REPORT 2026: The Momentum Continues
|
Jan 22, 2026 |
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110. Turning Brand Moments Into Measurable Impact with Sara Rosas at Innovate Marketing Group
|
Dec 10, 2025 |
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109. Redefining Brand Connection Through Events with Michelle Aragon
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Nov 12, 2025 |
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108. The Storytelling Power Behind Disney Events with Al Nassar at The Walt Disney Company
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Oct 22, 2025 |
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107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway
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Oct 08, 2025 |
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106. Turning Audiences into True Fandom with Keyana Kashfi from Spotify
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Sep 24, 2025 |
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105. Turning Playful Creativity Into Brand Success with Jimmy Knowles at Canva
|
Sep 10, 2025 |
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104. Essential Strategies Every Event Marketer Should Know with Alyson Strickler-Vasquez at Webflow
|
Aug 27, 2025 |
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103. Executing Impactful Brand Milestone Campaigns with Glenn Chamoff at HAI
|
Aug 06, 2025 |
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102. Taco Bell’s Winning Formula for Experiential Success with Suzette Ford-Duffus
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Jul 23, 2025 |
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101. Building Community Through Creator Development with Brooke Berry at Snapchat
|
Jul 09, 2025 |
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EventUp 100: The Power of Experience – A Celebration of Moments That Moved Us
|
Jun 25, 2025 |
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99. Crafting Impactful Brand Strategy with Maria Chilewicz at Who Gives A Crap
|
Jun 11, 2025 |
|
98. Navigating Brand Building: From Global Icons to Craft Spirits with Anuj Chhabra at Pernod Ricard
|
May 28, 2025 |
|
97. How M&A is Transforming the Events Industry with Channing Hamlet at Objective
|
May 14, 2025 |
|
96. Leading the Conversation in Beauty & Fashion with Jill Manoff at Glossy and Modern Retail
|
Apr 23, 2025 |
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95. Mastering Creator Management For Influencer Events
|
Apr 09, 2025 |
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94. Celebrating the Power of Women In Events - Leadership, Innovation and Impact
|
Mar 26, 2025 |
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93. Leveraging Live Events for Maximum Impact with Simona Ezell at Experian
|
Mar 12, 2025 |
|
92. Creating Iconic Event Experiences with Sacha Tani Ching at the LA Memorial Coliseum
|
Feb 26, 2025 |
|
91. Building an Inclusive Future with Deidra Green at European Wax Center
|
Feb 12, 2025 |
|
90. 2025 Unveiling Insights to Elevate your Strategy
|
Jan 22, 2025 |
|
89. The Power of Creator Economy with Shadi Nayyer formerly with TikTok
|
Jan 08, 2025 |
|
88. Balancing Creativity and Strategy in Marketing with Amy Hills formerly with Mastercard
|
Dec 11, 2024 |
|
87. Driving Brand Success Through Creativity and Inclusivity with Lisa Lee formerly with Diageo
|
Nov 20, 2024 |
|
86. Building Phenomenal Campaigns from Blockbusters to Pop Culture with Wendy Robino from Warner Bros
|
Nov 06, 2024 |
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85. The Art of Authentic Brand Storytelling with Jennifer Jasnoch at Sony Electronics
|
Oct 30, 2024 |
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84. Insider Tips on Inclusive Beauty Marketing with Alex Wang at L’Oreal
|
Oct 09, 2024 |
|
83. Tapping into the Power of Fandom through Live Experiences with Chris Schmicker at Shopify
|
Sep 25, 2024 |
|
82. Inside State Farm’s Marketing Mastery and Innovation with Alyson Griffin
|
Sep 11, 2024 |
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81. Beyond the Brick with The LEGO Group's Creative Visionary Rudi Anggono
|
Aug 28, 2024 |
|
80. Building Stronger Teams Through DEIB Strategies with Amanda Ma and Sara Rosas
|
Aug 14, 2024 |
|
79. From Ground Zero to Director, Expert Tips from DeLauren Everett of MKTG
|
Jul 31, 2024 |
|
78. Empowering Women Through FemTech Marketing with Ikram Guerd of Aspivix
|
Jul 17, 2024 |
|
77. This is How TED Creates Unforgettable Event Experiences with Monique Ruff-Bell
|
Jul 03, 2024 |
|
76. Redefining Team Development Through Curiosity with Van Lai-DuMone from Worksmart Advantage
|
Jun 19, 2024 |
|
75. Common Anniversary Project Pitfalls & The Anniversary Collective’s Mitigation Strategies
|
Jun 05, 2024 |
|
74. The Art and Science of a High-Profile Event Programing with Alia Aljunied from Fortune
|
May 29, 2024 |
|
ANNIVERSARY EDITION: EventUp Turns 3
|
May 24, 2024 |
|
73. Unlocking the Power, Impact, and Influence of Asian-American Consumers with Genny Hom-Franzen from 3AF
|
May 22, 2024 |
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72. Turning setbacks into success with Jennifer Minzey from Kaiser Permanente
|
May 08, 2024 |
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71. Crafting Inclusive Events & Navigating Accessibility with Amanda Ma & Cecilia Rideout
|
Apr 25, 2024 |
|
70: Living the Party Lifestyle from The Party Goddess Marley Majcher
|
Apr 11, 2024 |
|
69: Harnessing Creator Marketing with Nadine Gamie from Amazon
|
Mar 28, 2024 |
|
67. Discover Visit Anaheim’s blueprint for elevating global events with Mariles Krok
|
Mar 14, 2024 |
|
68. Spotlight on Hospitality Excellence with Mai Lim, Director of Intermediary Sales at Visit Las Vegas
|
Mar 13, 2024 |
|
66. Beyond the Algorithm: Building Brands That Matter with Denise Vitola
|
Feb 14, 2024 |
|
65. 2024 Event Trends & Forecast
|
Jan 31, 2024 |
|
64. Unraveling the Power of Incentive Travels with Annette Gregg from SITE
|
Jan 05, 2024 |
|
63. This is how Google does Events with Megan Henshall
|
Dec 12, 2023 |
|
62. Connecting through Cuisine with Chef Katie Chin
|
Dec 07, 2023 |
|
61. Implementing company culture for IMPACT with Jaya Prasad
|
Nov 27, 2023 |
|
60. Events from a Bird's Eye View with Elise Schoening of Northstar Meetings Group
|
Nov 01, 2023 |
|
59. The Power of Experiential Marketing with Melissa Cintrón-Muñoz
|
Oct 10, 2023 |
|
58. Unveil The Magic of Holiday Events!
|
Oct 03, 2023 |
|
57. Unleash your Marketing Magic with Jerry Shen
|
Sep 06, 2023 |
|
56. Branding Unveiled - Crafting Identity with Lucy Cheng
|
Aug 23, 2023 |
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55. What Makes an Event Go From Good to Great with Micaela Christophe
|
Aug 02, 2023 |
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54. Los Angeles Dodgers Foundation Unites L.A through Events with Erin Edwards
|
Jul 05, 2023 |
|
53. This is how Forbes does Events with Erika Speed
|
Jun 07, 2023 |
|
52. What makes the ultimate immersive experience with Megan Pulver of Riot Games!
|
May 31, 2023 |
|
51. 2023 Marketing Trends and What's New For Hubspot with Christina Garnett
|
May 04, 2023 |
|
50. What's New in the World of Zoom with Robin Bunevich
|
Apr 12, 2023 |
|
49. This is how Amazon Web Services do Events with Venita McLemore!
|
Mar 28, 2023 |
|
48. Find the Right Destination for Your Next Event with Virginie De Visscher
|
Mar 03, 2023 |
|
47. The Secret To Engagement for 2023 Event Experiences with Jitter Garcia
|
Feb 08, 2023 |
|
46. 2023 State of the Industry - Event Trends and More!
|
Jan 31, 2023 |
|
45. Your Guide to a Rockstar Event Marketing Strategy with Ashley Cline
|
Oct 19, 2022 |
|
44. The Magic is in the Data with Jonathan Kazarian
|
Oct 05, 2022 |
|
43. Wine is a Universal Language with Amelia Ceja
|
Sep 20, 2022 |
|
42. DEI is NOT Just Another Trend with Carolina Veira
|
Sep 07, 2022 |
|
41. How to Create a Customer Experience That Will Keep Them Coming Back For More with Dan Gingiss!
|
Aug 31, 2022 |
|
40. How to Build a Company Culture Where Employees Thrive with Robert Richman
|
Aug 23, 2022 |
|
39. Pack Your Summer Full of Flavor with Jennifer Reynolds of Sauce Goddess LLC.
|
Aug 10, 2022 |
|
38. This is How the NFL does events with Carly Slivinski!
|
Jul 27, 2022 |
|
37. The Key to Tracking Performance and KPI with Connie Luc
|
Jul 13, 2022 |
|
36. Sustainability Tips and Tricks with Amanda Ma and Sara Rosas
|
Jul 01, 2022 |
|
35. The Power of the Creator with Trish Lindo of LinkedIn
|
Jun 15, 2022 |
|
34. Become a Fundraising Master!
|
Jun 01, 2022 |
|
33. What is Communications and How You Can Use it to Your Advantage with Anu Rao
|
May 19, 2022 |
|
32. Storytelling for Impact and the Art of PR with Susan Lindner
|
Apr 28, 2022 |
|
31. Becoming a DEI Ally with Edward Simon
|
Apr 13, 2022 |
|
30. Keep Your Hand Up: Advice for Young Women Professionals with Amanda Ma
|
Mar 30, 2022 |
|
29. Bringing the Biggest Sporting Event to Los Angeles with Allison Citelli
|
Mar 24, 2022 |
|
28. Never Plan a Boring Hybrid Event Again with Amanda Ma and Sara Rosas
|
Mar 16, 2022 |
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27. Crisis Creates Opportunity with Shelly Pisors
|
Mar 09, 2022 |
|
26. Paving The Way For Diversity with Kevin Iwamoto
|
Feb 24, 2022 |
|
25. This is How Walmart Does Events with Mark Henneberger
|
Feb 09, 2022 |
|
24. State of Industry Report with Amanda Ma and Sara Rosas
|
Jan 24, 2022 |
|
23. What's Next in the World of Events for 2022 with Tomiko Iwata
|
Dec 22, 2021 |
|
22. Top Tips For Creating a Killer Brand with Kalika Yap
|
Dec 09, 2021 |
|
21. How to Attract Customers and Keep Them Forever with Joey Coleman
|
Nov 18, 2021 |
|
20. Empowering Yourself and The People Around You with Courtney Stanley
|
Oct 26, 2021 |
|
19. The Inside Scoop on the Latest in Event Industry Trends with Tyler Davidson of Meetings Today
|
Oct 05, 2021 |
|
18. Everything you need to know about Audio & Visual with Nicco Renna of Rock-Solid AV
|
Sep 29, 2021 |
|
17. What the Future Holds For Virtual Platforms with Xiaoyin Qu with Run The World
|
Sep 17, 2021 |
|
16. The Importance of DEI with Farzana Nayani
|
Sep 08, 2021 |
|
15. Mastering Multicultural Marketing with Dana C. Arnett of Wicked Bionic
|
Aug 30, 2021 |
|
14. How to find Superstar Employees with Andrea Hoffer with AHA! Recruiting Experts
|
Aug 24, 2021 |
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13. The Art of Promotional Branding with Robin Richter
|
Aug 17, 2021 |
|
12. Saving California Events with Alicia Falango of the California Events Coalition
|
Aug 09, 2021 |
|
11. How to Style From The Waist Up with Christine Vartanian
|
Aug 02, 2021 |
|
10. Venue Contract Best Practices with Taylor Fry of the Pasadena Convention & Visitors Bureau
|
Jul 23, 2021 |
|
9. Virtual Platforms Reimagined with John D’Adamo of VenuIQ
|
Jul 02, 2021 |
|
8. Will virtual events still have value in a post-pandemic world? & How to begin with the end in mind: why your event planning should start with the strategy.
|
Jun 24, 2021 |
|
7. How to organize inclusive hybrid events!
|
Jun 15, 2021 |
|
6. Hybrid Trends and Creative Ideas to get you started!
|
Jun 08, 2021 |
|
5. Get People to Show Up To Your Virtual Event!
|
Jun 08, 2021 |
|
4. Top 3 ways to Cultivate Company Culture
|
Jun 03, 2021 |
|
3. Above the Keyboard - Best Practices
|
Jun 03, 2021 |
|
2. Going Back to Live Events!
|
May 28, 2021 |
|
1. Above the Keyboard - Elevate Your Virtual Experiences
|
May 24, 2021 |