Side Projects Podcast

By with Clara Malley, Eli Williams, and Trey Taylor

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Category: Marketing

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Subscribers: 3
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Episodes: 144

Description

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.


Hosted by Clara Malley, Eli Williams and Trey Traylor.

Find video episodes on YouTube.

For questions, comments and inquiries: info@side-projects.co


Hosted on Acast. See acast.com/privacy for more information.


Episode Date
Football After Fans
May 12, 2026
Why Does Palantir Want to Be a Lifestyle Brand?
May 05, 2026
BREAKING: Your Favorite IG Reading Club Has IPO’d
Apr 28, 2026
What Does a Men’s Magazine Look Like in 2026?
Apr 21, 2026
Semafor's Max Tani Says People Are Still Reading News (Sometimes)
Apr 14, 2026
Welcome to Side Projects
Apr 07, 2026
Carolyn Bessette, Love Story, and Let Them Eat Cake Marketing
Mar 10, 2026
The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy
Mar 03, 2026
What Happens to Youth Culture When Everyone’s Old?
Feb 24, 2026
Jenkem Magazine Founder Ian Michna Still Thinks Skateboarding Is a Healthy Subculture
Feb 17, 2026
Too Much Taste and Excellence on Ice
Feb 10, 2026
A Super Bowl LX Special Report with Adweek’s Mark Stenberg
Feb 04, 2026
The Laziness Epidemic with The Trend Report™️’s Kyle Raymond Fitzpatrick
Feb 03, 2026
Netflix, Alex Honnold, and the Future of Live Spectacle
Jan 27, 2026
The Death of Social Media with Kate Lindsay
Jan 20, 2026
OnlyFans and O-1B Visas
Jan 13, 2026
Eating Our Words: The 2025 Slop Review
Dec 16, 2025
BNPL, QVC, and the New American Dream
Dec 09, 2025
Amy Francombe on Touch Grass Marketing
Dec 02, 2025
No Good Deed Goes Unposted
Nov 25, 2025
LIVE: Annie Rauwerda Takes Us Into the Depths of Wikipedia
Nov 18, 2025
Brands Are Taking the Wrong Lessons from Mamdani
Nov 11, 2025
Anu Lingala on “Trend Bipolarity” and How Brands Kneecapped Cool
Nov 04, 2025
Would You Shave Your Head to Watch a Movie for Free?
Oct 28, 2025
Into the SportsVerse with Daniel-Yaw Miller
Oct 21, 2025
Tipping Points
Oct 14, 2025
AJ Wolfe on the Polarizing Power of Disney Adults
Oct 07, 2025
You’ve Got a Friend in Me
Sep 30, 2025
A Definitive Answer to “Should My Brand Be On Substack?”
Sep 23, 2025
Ad-Based Psychosis? GNARLY.
Sep 16, 2025
Why Your Favorite Artist Is at Derrick Gee’s House
Sep 09, 2025
Bucket Hats and Bogus Ads
Sep 02, 2025
The Hater Report
Aug 26, 2025
Taylor Swift Is Like Crumbl Cookie For The Ear
Aug 19, 2025
Making a Modern Magazine with i-D’s Thom Bettridge
Aug 12, 2025
A Revolutionary Pretzel Platform and Dissonant Insights
Aug 05, 2025
No-B.S. Insights with The New Consumer’s Dan Frommer
Jul 29, 2025
Earnestmaxxing and Viral Infidelity
Jul 22, 2025
A Tale of Two Gen Zs with Rachel Janfaza
Jul 16, 2025
Snack Jail and Mystical, Magical Data
Jul 08, 2025
What We Lose When We Optimize Sports with Writer Zito Madu
Jul 01, 2025
This Matcha Tastes Like Private Equity
Jun 24, 2025
Palais Intrigue with Matt Klein
Jun 20, 2025
Talking Media Business and Getting Sunburnt with Max Tani
Jun 18, 2025
WWDPP? (What Would Dolly Parton Pitch?)
Jun 17, 2025
Human Creativitymaxxing
Jun 16, 2025
See you in Cannes
Jun 13, 2025
Benjamin Edgar on Navigating Cultural Tipping Points
Jun 10, 2025
The “Flyover Finals” and “Establishment Podcasts”
Jun 03, 2025
How Recho Omondi’s The Cutting Room Floor Became Fashion’s Most Honest Podcast
May 27, 2025
Cinematic Sports and OnlyFans Pickleball
May 20, 2025
John Paul Brammer: ¡Hola Papi! ¡Adios Twitter!
May 13, 2025
Bird Flu Bailouts and AI Cheaters
May 06, 2025
We’re Running Out of Ways to Sell Things
Apr 29, 2025
Scam Alert: MrBeast, Fyre Fest and Baby Back Ribs
Apr 22, 2025
Archiving the Internet with Meme Researcher Aidan Walker
Apr 15, 2025
Have We Finally Reached Bot on Bot Warfare?
Apr 08, 2025
Escaping the Algorithm with Chloé Desaulles
Apr 01, 2025
Everyone is Reinventing the Wheel
Mar 25, 2025
MSCHF’s Kevin Wiesner and Lukas Bentel: “Always punch something”
Mar 18, 2025
How Nude Project and Founder-Led Brands Conquered YouTube
Mar 11, 2025
Unpacking the Corporate Creative Class with Brian Park
Mar 04, 2025
Reality Check with New York Mag’s Rebecca Jennings
Feb 26, 2025
Super Bowl Hits, Misses and the Advertising Endgame
Feb 11, 2025
Kyle Chayka on TikTok Whiplash & Big Tech Conundrums
Jan 28, 2025
A Realistic Day in the Life of New York Artist Maya Man
Jan 14, 2025
In 2025, Are We Going ‘Post-Social’?
Dec 19, 2024
Post-Election State of Media with Semafor's Max Tani
Dec 10, 2024
Holding Space for the Jaguar Rebrand
Nov 26, 2024
Please Be Serious
Nov 15, 2024
Behind the Memes with @NolitaDirtbag
Nov 04, 2024
Waiting for Our Juul Stipends
Oct 29, 2024
Puck's Lauren Sherman on Victoria's Secret, Fashion Crime and What's Next for Luxury
Oct 17, 2024
Could You Pass a Cultural Litmus Test?
Sep 25, 2024
How to Blow Up a Client Brief with PlayLab, Inc.
Sep 18, 2024
Hawk Tuah Girl and the Next Phase of Viral Social Fame
Sep 06, 2024
Link in Bio’s Rachel Karten on Why Great Content Flops
Aug 26, 2024
Deez Links Founder Delia Cai on the Power of Hate Reads
Jul 31, 2024
Gymnasium’s Adam Faze Makes Appointment TV for the Next Generation
Jul 17, 2024
Breakfast Epiphanies: These Are Our Cannesfessions
Jun 21, 2024
Breakfast Epiphanies: Free Speech, Mama
Jun 20, 2024
Breakfast Epiphanies: 37 Pieces of Flair
Jun 20, 2024
Breakfast Epiphanies: Cannes Day One
Jun 18, 2024
Can We Still Trust the Numbers?
Jun 14, 2024
Talking “Superformats” and [SIC] Weekly with Ben Dietz
May 29, 2024
How to Ditch Your Smartphone With The Light Phone Co-founder Joe Hollier
May 23, 2024
'Why Is This Interesting?' Founders Colin Nagy and Noah Brier Are Escaping the "Tyranny of the News Hooks"
May 17, 2024
SSENSE’s Steff Yotka on Exploratory vs. Prescriptive Tastemaking
May 01, 2024
The Ohtani Scandal and Why Betting Ruined American Sports Culture
Apr 02, 2024
Feed Me’s Emily Sundberg on Keeping a Closely Guarded Media Diet, Anti Politeness & Soda Saturation
Mar 25, 2024
Tradfluencers, Subway Gripes, and the Gen Z Gender Divide
Mar 18, 2024
PR Consultant Gia Kuan on Building Cultural Relevance Outside of the Trend Cycle
Feb 26, 2024
The 2024 Predictionary: Six Words to Define 2024
Feb 07, 2024
Demystifying Male Beauty Marketing With the Dewy Dudes
Jan 24, 2024
Our Stanley Cup Runneth Over
Jan 17, 2024
"We’ve Lost the Plot." Cultural Theorist Matt Klein Has Some Ideas on How to Get Us Back on Track.
Dec 11, 2023
Spotify Wrapped 2023: Competitive Fandom, “Pre-Algorithm” Artists, and Rebranding Data Capture
Dec 05, 2023
Unpacking the Ozempic Effect
Nov 13, 2023
GASP ZINE's Courtni Poe on Dancing, Directing and David LaChappelle
Nov 01, 2023
Don't Fear the Sphere
Oct 13, 2023
David Chang’s Guide to Developing Your Taste
Oct 02, 2023
Tony Lashley on Music, Taste and Building a Next-Gen Streaming Platform
Sep 15, 2023
The Price is too High
Sep 06, 2023
Hollywood’s Retirement Home Era
Aug 21, 2023
Pop Up Grocer's Emily Schildt on the Future of Snacks
Aug 02, 2023
Barbie Mayhem and Franchise Fatigue
Jul 10, 2023
Cable News Goes Up in Smoke
Jun 26, 2023
Breakfast Epiphanies: Cannes't Wait to Get Some Sleep
Jun 22, 2023
Breakfast Epiphanies: Cannes You Sponsor Us?
Jun 21, 2023
Breakfast Epiphanies: Cannes With the Wind
Jun 20, 2023
Breakfast Epiphanies: Day One’s Day One at Cannes
Jun 19, 2023
Getting to Know Gonnie Garko: Toronto’s Most Exciting Gen Z DJ
Jun 05, 2023
Was Quibi Ahead of its Time?
May 24, 2023
Night Ventures’ Emily Herrera on How Gen Z Is Influencing the Future of Venture Capital
May 08, 2023
The Influencer Career Pivot. Plus, Where's the Market for "Unbiased" News?
May 01, 2023
Media vet Brian Morrissey on what the “AI Pope” and Succession tell us about the media landscape
Apr 07, 2023
AI-pocalypse: How concerned should we be about sentient AI and runaway Chatbots?
Mar 08, 2023
Digital Strategist Sara Wilson on the brands most likely to make big moves with Gen Z in 2023
Feb 16, 2023
Publishing on the Blockchain: Daisy Alioto on how Dirt is the Future of Media
Feb 07, 2023
Trendflation? AI-nxiety? These words will define 2023
Jan 24, 2023
Planet Money's Jack Corbett Tells Us What's Up with the Economy
Dec 12, 2022
Highsnobiety's Alex Pauly on Gen Z's Wellness Shift, Brad Pitt's $400 Serum, and the "Lipstick Index"
Nov 28, 2022
Creator Packaged Goods, Affordable Affluence and the Future of Food with Snaxshot's Andrea Hernández
Oct 31, 2022
What’s up with the Future of Podcasts with Bloomberg’s Ashley Carman
Sep 16, 2022
Jonathan Hurwitz on how Hollywood's Risk Aversion Fosters a Sea of Sameness
Sep 01, 2022
Jordan Sargent on the Music Industry's Social-First Future
Jul 26, 2022
Vox's Terry Nguyen on Everything and Nothing Trending all at Once
Jun 27, 2022
Space Perspective's Jane Poynter on Travel's Next Frontier
Jun 15, 2022
The Cut's Michelle Santiago Cortés on How Information Became the Internet's Gold Standard
Jun 01, 2022
Navigating Male-Dominated Spaces with Chelsea LaSalle, Kristen Kuzemko and Kristine Tsui.
Apr 07, 2022
Kyle Chayka on How Algorithms Have Altered Digital and Physical Consumption
Mar 24, 2022
After School's Casey Lewis on the Lure of the Creator Economy
Jan 18, 2022
Tickets to the Metaverse
Nov 29, 2021
An Interview with After School’s Casey Lewis, Part 1
Oct 21, 2021
A Conversation With Latinx Creator Tefi Pessoa and Entrepreneur Andres Izquieta
Oct 21, 2021
Are We Aligned?: Inside Instagram’s Curation Accounts
Sep 23, 2021
D1A Quartertly: Introduction
May 25, 2021
D1A Quarterly: The Lost Art of Mixed CDs
May 25, 2021
D1A Quarterly: The Switch from Mute to Max
May 25, 2021
D1A Quarterly: An Interview with Sydnee Washington
May 25, 2021
D1A Quarterly: Sonic Cues and the Rise of the Jingle
May 25, 2021
D1A Quarterly: The Rise of the Podfluencer
May 24, 2021
D1A Quarterly: Sleepless in Clubhouse
May 24, 2021
D1A Quarterly: Voice Connection
May 24, 2021