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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.
Hosted by Clara Malley, Eli Williams and Trey Traylor.
Find video episodes on YouTube.
For questions, comments and inquiries: info@side-projects.co
Hosted on Acast. See acast.com/privacy for more information.
| Episode | Date |
|---|---|
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Football After Fans
|
May 12, 2026 |
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Why Does Palantir Want to Be a Lifestyle Brand?
|
May 05, 2026 |
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BREAKING: Your Favorite IG Reading Club Has IPO’d
|
Apr 28, 2026 |
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What Does a Men’s Magazine Look Like in 2026?
|
Apr 21, 2026 |
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Semafor's Max Tani Says People Are Still Reading News (Sometimes)
|
Apr 14, 2026 |
|
Welcome to Side Projects
|
Apr 07, 2026 |
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Carolyn Bessette, Love Story, and Let Them Eat Cake Marketing
|
Mar 10, 2026 |
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The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy
|
Mar 03, 2026 |
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What Happens to Youth Culture When Everyone’s Old?
|
Feb 24, 2026 |
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Jenkem Magazine Founder Ian Michna Still Thinks Skateboarding Is a Healthy Subculture
|
Feb 17, 2026 |
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Too Much Taste and Excellence on Ice
|
Feb 10, 2026 |
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A Super Bowl LX Special Report with Adweek’s Mark Stenberg
|
Feb 04, 2026 |
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The Laziness Epidemic with The Trend Report™️’s Kyle Raymond Fitzpatrick
|
Feb 03, 2026 |
|
Netflix, Alex Honnold, and the Future of Live Spectacle
|
Jan 27, 2026 |
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The Death of Social Media with Kate Lindsay
|
Jan 20, 2026 |
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OnlyFans and O-1B Visas
|
Jan 13, 2026 |
|
Eating Our Words: The 2025 Slop Review
|
Dec 16, 2025 |
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BNPL, QVC, and the New American Dream
|
Dec 09, 2025 |
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Amy Francombe on Touch Grass Marketing
|
Dec 02, 2025 |
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No Good Deed Goes Unposted
|
Nov 25, 2025 |
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LIVE: Annie Rauwerda Takes Us Into the Depths of Wikipedia
|
Nov 18, 2025 |
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Brands Are Taking the Wrong Lessons from Mamdani
|
Nov 11, 2025 |
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Anu Lingala on “Trend Bipolarity” and How Brands Kneecapped Cool
|
Nov 04, 2025 |
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Would You Shave Your Head to Watch a Movie for Free?
|
Oct 28, 2025 |
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Into the SportsVerse with Daniel-Yaw Miller
|
Oct 21, 2025 |
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Tipping Points
|
Oct 14, 2025 |
|
AJ Wolfe on the Polarizing Power of Disney Adults
|
Oct 07, 2025 |
|
You’ve Got a Friend in Me
|
Sep 30, 2025 |
|
A Definitive Answer to “Should My Brand Be On Substack?”
|
Sep 23, 2025 |
|
Ad-Based Psychosis? GNARLY.
|
Sep 16, 2025 |
|
Why Your Favorite Artist Is at Derrick Gee’s House
|
Sep 09, 2025 |
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Bucket Hats and Bogus Ads
|
Sep 02, 2025 |
|
The Hater Report
|
Aug 26, 2025 |
|
Taylor Swift Is Like Crumbl Cookie For The Ear
|
Aug 19, 2025 |
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Making a Modern Magazine with i-D’s Thom Bettridge
|
Aug 12, 2025 |
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A Revolutionary Pretzel Platform and Dissonant Insights
|
Aug 05, 2025 |
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No-B.S. Insights with The New Consumer’s Dan Frommer
|
Jul 29, 2025 |
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Earnestmaxxing and Viral Infidelity
|
Jul 22, 2025 |
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A Tale of Two Gen Zs with Rachel Janfaza
|
Jul 16, 2025 |
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Snack Jail and Mystical, Magical Data
|
Jul 08, 2025 |
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What We Lose When We Optimize Sports with Writer Zito Madu
|
Jul 01, 2025 |
|
This Matcha Tastes Like Private Equity
|
Jun 24, 2025 |
|
Palais Intrigue with Matt Klein
|
Jun 20, 2025 |
|
Talking Media Business and Getting Sunburnt with Max Tani
|
Jun 18, 2025 |
|
WWDPP? (What Would Dolly Parton Pitch?)
|
Jun 17, 2025 |
|
Human Creativitymaxxing
|
Jun 16, 2025 |
|
See you in Cannes
|
Jun 13, 2025 |
|
Benjamin Edgar on Navigating Cultural Tipping Points
|
Jun 10, 2025 |
|
The “Flyover Finals” and “Establishment Podcasts”
|
Jun 03, 2025 |
|
How Recho Omondi’s The Cutting Room Floor Became Fashion’s Most Honest Podcast
|
May 27, 2025 |
|
Cinematic Sports and OnlyFans Pickleball
|
May 20, 2025 |
|
John Paul Brammer: ¡Hola Papi! ¡Adios Twitter!
|
May 13, 2025 |
|
Bird Flu Bailouts and AI Cheaters
|
May 06, 2025 |
|
We’re Running Out of Ways to Sell Things
|
Apr 29, 2025 |
|
Scam Alert: MrBeast, Fyre Fest and Baby Back Ribs
|
Apr 22, 2025 |
|
Archiving the Internet with Meme Researcher Aidan Walker
|
Apr 15, 2025 |
|
Have We Finally Reached Bot on Bot Warfare?
|
Apr 08, 2025 |
|
Escaping the Algorithm with Chloé Desaulles
|
Apr 01, 2025 |
|
Everyone is Reinventing the Wheel
|
Mar 25, 2025 |
|
MSCHF’s Kevin Wiesner and Lukas Bentel: “Always punch something”
|
Mar 18, 2025 |
|
How Nude Project and Founder-Led Brands Conquered YouTube
|
Mar 11, 2025 |
|
Unpacking the Corporate Creative Class with Brian Park
|
Mar 04, 2025 |
|
Reality Check with New York Mag’s Rebecca Jennings
|
Feb 26, 2025 |
|
Super Bowl Hits, Misses and the Advertising Endgame
|
Feb 11, 2025 |
|
Kyle Chayka on TikTok Whiplash & Big Tech Conundrums
|
Jan 28, 2025 |
|
A Realistic Day in the Life of New York Artist Maya Man
|
Jan 14, 2025 |
|
In 2025, Are We Going ‘Post-Social’?
|
Dec 19, 2024 |
|
Post-Election State of Media with Semafor's Max Tani
|
Dec 10, 2024 |
|
Holding Space for the Jaguar Rebrand
|
Nov 26, 2024 |
|
Please Be Serious
|
Nov 15, 2024 |
|
Behind the Memes with @NolitaDirtbag
|
Nov 04, 2024 |
|
Waiting for Our Juul Stipends
|
Oct 29, 2024 |
|
Puck's Lauren Sherman on Victoria's Secret, Fashion Crime and What's Next for Luxury
|
Oct 17, 2024 |
|
Could You Pass a Cultural Litmus Test?
|
Sep 25, 2024 |
|
How to Blow Up a Client Brief with PlayLab, Inc.
|
Sep 18, 2024 |
|
Hawk Tuah Girl and the Next Phase of Viral Social Fame
|
Sep 06, 2024 |
|
Link in Bio’s Rachel Karten on Why Great Content Flops
|
Aug 26, 2024 |
|
Deez Links Founder Delia Cai on the Power of Hate Reads
|
Jul 31, 2024 |
|
Gymnasium’s Adam Faze Makes Appointment TV for the Next Generation
|
Jul 17, 2024 |
|
Breakfast Epiphanies: These Are Our Cannesfessions
|
Jun 21, 2024 |
|
Breakfast Epiphanies: Free Speech, Mama
|
Jun 20, 2024 |
|
Breakfast Epiphanies: 37 Pieces of Flair
|
Jun 20, 2024 |
|
Breakfast Epiphanies: Cannes Day One
|
Jun 18, 2024 |
|
Can We Still Trust the Numbers?
|
Jun 14, 2024 |
|
Talking “Superformats” and [SIC] Weekly with Ben Dietz
|
May 29, 2024 |
|
How to Ditch Your Smartphone With The Light Phone Co-founder Joe Hollier
|
May 23, 2024 |
|
'Why Is This Interesting?' Founders Colin Nagy and Noah Brier Are Escaping the "Tyranny of the News Hooks"
|
May 17, 2024 |
|
SSENSE’s Steff Yotka on Exploratory vs. Prescriptive Tastemaking
|
May 01, 2024 |
|
The Ohtani Scandal and Why Betting Ruined American Sports Culture
|
Apr 02, 2024 |
|
Feed Me’s Emily Sundberg on Keeping a Closely Guarded Media Diet, Anti Politeness & Soda Saturation
|
Mar 25, 2024 |
|
Tradfluencers, Subway Gripes, and the Gen Z Gender Divide
|
Mar 18, 2024 |
|
PR Consultant Gia Kuan on Building Cultural Relevance Outside of the Trend Cycle
|
Feb 26, 2024 |
|
The 2024 Predictionary: Six Words to Define 2024
|
Feb 07, 2024 |
|
Demystifying Male Beauty Marketing With the Dewy Dudes
|
Jan 24, 2024 |
|
Our Stanley Cup Runneth Over
|
Jan 17, 2024 |
|
"We’ve Lost the Plot." Cultural Theorist Matt Klein Has Some Ideas on How to Get Us Back on Track.
|
Dec 11, 2023 |
|
Spotify Wrapped 2023: Competitive Fandom, “Pre-Algorithm” Artists, and Rebranding Data Capture
|
Dec 05, 2023 |
|
Unpacking the Ozempic Effect
|
Nov 13, 2023 |
|
GASP ZINE's Courtni Poe on Dancing, Directing and David LaChappelle
|
Nov 01, 2023 |
|
Don't Fear the Sphere
|
Oct 13, 2023 |
|
David Chang’s Guide to Developing Your Taste
|
Oct 02, 2023 |
|
Tony Lashley on Music, Taste and Building a Next-Gen Streaming Platform
|
Sep 15, 2023 |
|
The Price is too High
|
Sep 06, 2023 |
|
Hollywood’s Retirement Home Era
|
Aug 21, 2023 |
|
Pop Up Grocer's Emily Schildt on the Future of Snacks
|
Aug 02, 2023 |
|
Barbie Mayhem and Franchise Fatigue
|
Jul 10, 2023 |
|
Cable News Goes Up in Smoke
|
Jun 26, 2023 |
|
Breakfast Epiphanies: Cannes't Wait to Get Some Sleep
|
Jun 22, 2023 |
|
Breakfast Epiphanies: Cannes You Sponsor Us?
|
Jun 21, 2023 |
|
Breakfast Epiphanies: Cannes With the Wind
|
Jun 20, 2023 |
|
Breakfast Epiphanies: Day One’s Day One at Cannes
|
Jun 19, 2023 |
|
Getting to Know Gonnie Garko: Toronto’s Most Exciting Gen Z DJ
|
Jun 05, 2023 |
|
Was Quibi Ahead of its Time?
|
May 24, 2023 |
|
Night Ventures’ Emily Herrera on How Gen Z Is Influencing the Future of Venture Capital
|
May 08, 2023 |
|
The Influencer Career Pivot. Plus, Where's the Market for "Unbiased" News?
|
May 01, 2023 |
|
Media vet Brian Morrissey on what the “AI Pope” and Succession tell us about the media landscape
|
Apr 07, 2023 |
|
AI-pocalypse: How concerned should we be about sentient AI and runaway Chatbots?
|
Mar 08, 2023 |
|
Digital Strategist Sara Wilson on the brands most likely to make big moves with Gen Z in 2023
|
Feb 16, 2023 |
|
Publishing on the Blockchain: Daisy Alioto on how Dirt is the Future of Media
|
Feb 07, 2023 |
|
Trendflation? AI-nxiety? These words will define 2023
|
Jan 24, 2023 |
|
Planet Money's Jack Corbett Tells Us What's Up with the Economy
|
Dec 12, 2022 |
|
Highsnobiety's Alex Pauly on Gen Z's Wellness Shift, Brad Pitt's $400 Serum, and the "Lipstick Index"
|
Nov 28, 2022 |
|
Creator Packaged Goods, Affordable Affluence and the Future of Food with Snaxshot's Andrea Hernández
|
Oct 31, 2022 |
|
What’s up with the Future of Podcasts with Bloomberg’s Ashley Carman
|
Sep 16, 2022 |
|
Jonathan Hurwitz on how Hollywood's Risk Aversion Fosters a Sea of Sameness
|
Sep 01, 2022 |
|
Jordan Sargent on the Music Industry's Social-First Future
|
Jul 26, 2022 |
|
Vox's Terry Nguyen on Everything and Nothing Trending all at Once
|
Jun 27, 2022 |
|
Space Perspective's Jane Poynter on Travel's Next Frontier
|
Jun 15, 2022 |
|
The Cut's Michelle Santiago Cortés on How Information Became the Internet's Gold Standard
|
Jun 01, 2022 |
|
Navigating Male-Dominated Spaces with Chelsea LaSalle, Kristen Kuzemko and Kristine Tsui.
|
Apr 07, 2022 |
|
Kyle Chayka on How Algorithms Have Altered Digital and Physical Consumption
|
Mar 24, 2022 |
|
After School's Casey Lewis on the Lure of the Creator Economy
|
Jan 18, 2022 |
|
Tickets to the Metaverse
|
Nov 29, 2021 |
|
An Interview with After School’s Casey Lewis, Part 1
|
Oct 21, 2021 |
|
A Conversation With Latinx Creator Tefi Pessoa and Entrepreneur Andres Izquieta
|
Oct 21, 2021 |
|
Are We Aligned?: Inside Instagram’s Curation Accounts
|
Sep 23, 2021 |
|
D1A Quartertly: Introduction
|
May 25, 2021 |
|
D1A Quarterly: The Lost Art of Mixed CDs
|
May 25, 2021 |
|
D1A Quarterly: The Switch from Mute to Max
|
May 25, 2021 |
|
D1A Quarterly: An Interview with Sydnee Washington
|
May 25, 2021 |
|
D1A Quarterly: Sonic Cues and the Rise of the Jingle
|
May 25, 2021 |
|
D1A Quarterly: The Rise of the Podfluencer
|
May 24, 2021 |
|
D1A Quarterly: Sleepless in Clubhouse
|
May 24, 2021 |
|
D1A Quarterly: Voice Connection
|
May 24, 2021 |