Ignite Your Estate Agency
By Sam Ashdown & Phil Jones
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Episodes: 241
Description
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
| Episode | Date |
|---|---|
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"A banana skin around every corner" - and other agency wisdoms from Malcolm Prescott of Webbers
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Oct 30, 2025 |
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Estate Agents: You’re Doing Social Media Wrong (and How to Fix It)
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Oct 23, 2025 |
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The Truth About Why Most Estate Agents Flop on Social Media
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Oct 16, 2025 |
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The Autumn Budget - what’s in it for us?
|
Oct 09, 2025 |
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Carrots and Sticks - Keeping your team motivated in a flat market
|
Oct 02, 2025 |
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Your First Year in Agency What No One Tells You (But Should)
|
Sep 25, 2025 |
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The 'F' Word - Who has Control of your Finances?
|
Sep 18, 2025 |
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Why Your Sellers Feel Forgotten and What to Do About It
|
Sep 11, 2025 |
|
Summer Mastermind Takeaways (and how to get your paws on the resources)
|
Sep 04, 2025 |
|
Roasting Phil Jones - by Noah and Rosie Jones, age 7 and 9
|
Aug 28, 2025 |
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6 Agency Myths - Busted
|
Aug 21, 2025 |
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100 Months of AshdownJones! - Sam and Phil riff on the journey so far (Part 2)
|
Aug 14, 2025 |
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100 Months of AshdownJones! - Sam and Phil riff on the journey so far (Part 1)
|
Aug 07, 2025 |
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Buyer Drought or Just a Blip? Our AJ team's market reaction
|
Jul 31, 2025 |
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Do you need an Ops Manager? Sam and Phil discuss
|
Jul 24, 2025 |
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THAT Panorama documentary - Sam and Phil discuss
|
Jul 17, 2025 |
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End of Q2 2025 - Where Are We? And What's in Store for Q3?
|
Jul 10, 2025 |
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How to Create a Stylish Property Description Using AI
|
Jul 03, 2025 |
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How to Build an Overseas Team and Get 3 Employees for the Price of 1 – with Georges Verdis
|
Jun 26, 2025 |
|
The 5 Languages of Appreciation and How They Help You Build a Better Culture
|
Jun 19, 2025 |
|
AI for Agents (Part 2)
|
Jun 12, 2025 |
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AI for Agents (Part 1)
|
Jun 05, 2025 |
|
Business Challenge? Hire!
|
May 29, 2025 |
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"How Holidays Helped Me Build The Biz"
|
May 22, 2025 |
|
Women in Estate Agency with Clare Hughes
|
May 15, 2025 |
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How to Manage (Not Micro-Manage) and Empower Your Team
|
May 08, 2025 |
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How to Go Viral with Liam Hussell - Marathon and Internet Sensation!
|
May 01, 2025 |
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5 Key Levers You Can Use to Accelerate Your Agency's Success
|
Apr 24, 2025 |
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AI for Your Agency - How to Get Started with This Exciting Tool!
|
Apr 17, 2025 |
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This podcast will save you £££s
|
Apr 10, 2025 |
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Some Real Home Truths - Phil’s joined by wife Molly!
|
Apr 03, 2025 |
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Vinyl Machines and other Philisms
|
Mar 27, 2025 |
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6 Conversion Tactics You May Not Be Using
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Mar 20, 2025 |
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Follow the Plan, Not Your Mood: Lessons from Sean Conway
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Mar 13, 2025 |
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Phil: "How it felt to sell my house" so far...
|
Mar 06, 2025 |
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How to Fix a Toxic Culture in 3 Months!
|
Feb 27, 2025 |
|
The Top 200 Tips from 200 Episodes of the Ignite Podcast!
|
Feb 20, 2025 |
|
Transformative marketing secrets from ex-CEO of Knight Frank and F&C: Simon Leadbetter
|
Feb 13, 2025 |
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Direct Mail and Content on a Shoestring for 2025
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Feb 06, 2025 |
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5 Thrifty Tactics to Boost Brand Awareness
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Jan 30, 2025 |
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Marketing on a Shoestring for 2025 - 5 Business Builders for Low (or No) Cash!
|
Jan 23, 2025 |
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"How to use Data to Generate Leads for your Agency" - with Kieran Slinger from PropALT
|
Jan 16, 2025 |
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3 Ways to Make Your Business New Year's Resolutions Stick
|
Jan 09, 2025 |
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Sam and Phil's Top 5 for 2025
|
Jan 02, 2025 |
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The People "Analyser" and how you can use it to Build Your Dream Team
|
Dec 26, 2024 |
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Steal our Simple Annual Planning Process!
|
Dec 19, 2024 |
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The Highs, the Lows and the Lessons - 2024 in Review with Sam and Phil
|
Dec 12, 2024 |
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Chris Ducker: How to be a Long-Haul Leader
|
Dec 05, 2024 |
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3 Things to Focus on This December
|
Nov 28, 2024 |
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James Cocker debates social media investment with Sam - Who's right?
|
Nov 21, 2024 |
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The 'Gold' Standard of Agency: How to create standards to make your agency stand out above the competition
|
Nov 14, 2024 |
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Are We Over-Styling Homes? Sam's Eight Golden Rules of Home Styling!
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Nov 07, 2024 |
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How to be a Confident Estate Agent Without Being Aggressive
|
Oct 31, 2024 |
|
Attraction or Interruption Marketing? Which is best for YOUR agency?
|
Oct 24, 2024 |
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Trapped and Frustrated? How to Create a Business You'll Love and Loves You Back
|
Oct 17, 2024 |
|
The Lead Generation Success Checklist
|
Oct 10, 2024 |
|
How Jo Lines Sold Her Agency for Multi Six Figure - What She did Next
|
Oct 03, 2024 |
|
Direct Mail Tips and Tricks With Sam and Phil
|
Sep 26, 2024 |
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Upfront Marketing Fees? Yes or No?
|
Sep 19, 2024 |
|
Three Things You Can Do To Get Your First Superprime Listing
|
Sep 13, 2024 |
|
What do Power Bespoke, JDG and Roman's have in common? They're all using THIS tool to boost productivity! Mike Nettleton tells all
|
Sep 05, 2024 |
|
Which Is Harder - Running an Ultra or Running a Business? (Part 2)
|
Aug 29, 2024 |
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Which Is Harder - Running an Ultra or Running a Business? (Part 1)
|
Aug 23, 2024 |
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173 Fake It Till You Make It - And I Did!
|
Aug 16, 2024 |
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172 Five Agency Trends You Need To Know About
|
Aug 09, 2024 |
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171 Where Does Our Fee Go?
|
Aug 02, 2024 |
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170 Are You Solving The Right Problem?
|
Jul 26, 2024 |
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169 Top Questions we get on How to Attract and Convert High-Value Homes
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Jul 19, 2024 |
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168 Low Fee Agents - Don’t Join Them, Beat Them! Here’s How….
|
Jul 12, 2024 |
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167 Post Election Special
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Jul 05, 2024 |
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166 Adam Day from eXp talks to Sam about the rise of the personal agent model
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Jun 28, 2024 |
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165 TikTok - Necessary or Not?
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Jun 21, 2024 |
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164 Mastering Difficult Client Relationships: From Emotional Resilience to Effective Communication Strategies
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Jun 14, 2024 |
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163 £15m? Why was Fine & Country sold so cheap? David Lindley shares his thoughts with Sam
|
Jun 07, 2024 |
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162 Building a Thriving Agency Through Strategic Planning
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May 31, 2024 |
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161 Richard Rawlings Talks Buyer Representation with Sam
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May 24, 2024 |
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160 New Estate Agents; 7 Critical Mistakes You MUST Avoid
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May 17, 2024 |
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159 Are You Running Naked? Sam and Phil talk figures
|
May 10, 2024 |
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158 What Makes a World-Class Masterminder?
|
May 03, 2024 |
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157 The Brave Agent - The 3 factors that will ensure you are playing at the highest level
|
Apr 26, 2024 |
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156 Spring Budget 2024 Special - Sam & Phil’s Take on FHLs, CGT & More
|
Apr 19, 2024 |
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155 The Market Response Plan - your step-by-step guide to beating the market!
|
Apr 12, 2024 |
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154 Bonus Mini Episode Sam and Phil's Thoughts on Sacking Vendors
|
Apr 05, 2024 |
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153 Would You Sack Yourself From a £56,250 Fee?
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Mar 29, 2024 |
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152 The 'Fail-Proof' Secret to Successful Recruitment with Michael Mortimer
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Mar 22, 2024 |
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151 Bold and Daring with Megan
|
Mar 15, 2024 |
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150 The Buy Back Your Time Principle
|
Mar 08, 2024 |
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149 How To Add £100K to Your Agency THIS YEAR
|
Mar 01, 2024 |
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148 How to Grow Your Business, Not Run It with Paul Avins
|
Feb 23, 2024 |
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147 Why You NEED to Start Systemising Your Agency
|
Feb 16, 2024 |
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146 The Core Values Series - Creativity! And How it Can Be Utilised in Any Role
|
Feb 09, 2024 |
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145 Challenge 2023 - A Year of Challenges
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Feb 02, 2024 |
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144 Our Greatest Hits from 2023
|
Jan 26, 2024 |
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143 From the Impossible to the Inevitable - A Framework that Will Help You HIT Your Goals this Year (part 2)
|
Jan 19, 2024 |
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142 From the Impossible to the Inevitable - A Framework that Will Help You HIT Your Goals this Year (part 1)
|
Jan 12, 2024 |
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141 The Core Values Series - Energy! What We Look For in a Team Member, with Emma and Mac
|
Jan 05, 2024 |
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140 13 Things We Wish We'd Known in 2023
|
Dec 29, 2023 |
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139 The 5 Factors We Measure Our Team Members' Performance and Development By (FIRST LOOK!)
|
Dec 22, 2023 |
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138 Protect Your Pipeline and Plan for Profit in 2024
|
Dec 15, 2023 |
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137 How to Plan your 2024 around YOU - and not the other way around!
|
Dec 08, 2023 |
|
136 The Core Values Series - Family 1st! Our Team's Take
|
Dec 01, 2023 |
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135 Sam and Phil's Winter Reading Recommendations
|
Nov 24, 2023 |
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134 Profitable Communication: 5 Laws to Help You Deliver Your Message More Successfully
|
Nov 17, 2023 |
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133 Would you go on Holiday with your Team?
|
Nov 10, 2023 |
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132 'I'm Bored' and Other Lies
|
Nov 03, 2023 |
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131 3 Winter Campaigns to get you Excited this Year
|
Oct 27, 2023 |
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130 Being a Busy Fool
|
Oct 20, 2023 |
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129 Fill Up Your Pipeline
|
Oct 13, 2023 |
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128 Writing Your Content with Paul Travers
|
Oct 06, 2023 |
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127 Challenging Team Members
|
Sep 29, 2023 |
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126 Build Up Your Brand
|
Sep 22, 2023 |
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125 Matt Hughes - The King of Video
|
Sep 15, 2023 |
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124 The Real Agent Series with Lisa & John Curran
|
Sep 08, 2023 |
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123 Top 5 Questions Agents Are Asking Right Now - Summer 23 Edition
|
Sep 01, 2023 |
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122 Sam and Phil's Summer Reading Recommendations
|
Aug 25, 2023 |
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121 Get Your Life Back with Alexis Kingsbury
|
Aug 18, 2023 |
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120 The Lakeland 50 - Where Almost Doesn't Count
|
Aug 11, 2023 |
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119 How to Handle Your Finances Like a Pro
|
Aug 04, 2023 |
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118 You are a CEO - So Start Acting Like It! - Part 2
|
Jul 28, 2023 |
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117 The Real Agent Series with Levi Fowler & Julien Powell
|
Jul 21, 2023 |
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116 You are a CEO - So Start Acting Like It! - Part 1
|
Jul 14, 2023 |
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115 The Ultimate Property Listing with Neil Whitfield
|
Jul 07, 2023 |
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114 How to Train New Starters to Speak Your Language
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Jun 30, 2023 |
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113 Dan Todd: How to Become a Facebook Ads Maestro
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Jun 23, 2023 |
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112 How to Add £100K to Your Bottom Line in 12 Months
|
Jun 16, 2023 |
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111 Doing what most agents won’t to become a high-value market leader - Julie Hill
|
Jun 09, 2023 |
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110 Difficult conversations with demanding vendors - how to get them right
|
Jun 02, 2023 |
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109 9 Ways to Make Your Team Meetings Awesome
|
May 26, 2023 |
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108 How to Avoid Staff Burnout - Lessons from 3 Team Members Leaving in One Month
|
May 19, 2023 |
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107 Operation Momentum
|
May 12, 2023 |
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106 Show Don’t Tell
|
May 05, 2023 |
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105 Unearthing Hidden Gems: Maximise Attention for Your Estate Agency!
|
Apr 28, 2023 |
|
104 20 Questions with Bex Williamson our in-house designer
|
Apr 21, 2023 |
|
103 Q1 DONE bring on Q2! Our AJ quarterly planning process
|
Apr 14, 2023 |
|
102 Marketing Magic with Michael Price
|
Apr 07, 2023 |
|
101 5 Key Highlights from our 2023 Spring Mastermind
|
Mar 31, 2023 |
|
100th Episode Special Edition! IGNITE your agency
|
Mar 24, 2023 |
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099 How to Get Your Team to Think Like a Boss
|
Mar 17, 2023 |
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098 Pick N Mix - John DiJulius and Toby Salgado
|
Mar 10, 2023 |
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097 Grooming Guidelines - The Dress Code is it Legal and Ethical? with Rita Cunningham
|
Mar 03, 2023 |
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096 The Everyday Warrior Mindset with Mike Sarraille
|
Feb 24, 2023 |
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095 Be More Corporate! 5 things Independents can learn from Corporates
|
Feb 17, 2023 |
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094 Mike Michalowicz - Eradicate Entrepreneurial Poverty!
|
Feb 10, 2023 |
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093 2022 Mistakes We Won't be Repeating in 2023!
|
Feb 03, 2023 |
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092 'Prediction Marketing' - What it is and how can you use it to build your Agency for FREE!
|
Jan 27, 2023 |
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091 The Strategic Business Audit - Business Wheel Part 2
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Jan 20, 2023 |
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090 The Strategic Business Audit - Lifestyle Wheel Part 1
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Jan 13, 2023 |
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089 Salaries...What do they look like in your agency?
|
Jan 06, 2023 |
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088 Pick N Mix - Michael Bruce and John Rossman
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Dec 30, 2022 |
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087 7 Fatal Mistakes Estate Agents Made in the Last Crash... And How to Avoid Them - Part 2
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Dec 23, 2022 |
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086 7 Fatal Mistakes Estate Agents Made in the Last Crash... And How to Avoid Them - Part 1
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Dec 16, 2022 |
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085 Pick N Mix - Cara Ameer and John Jantsch
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Dec 09, 2022 |
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084 Pick N Mix - Gary Vaynerchuk and David Marquet
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Dec 02, 2022 |
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083 The Fabulous Follow-up
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Nov 25, 2022 |
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082 Growth ‘how to think about it the right way’
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Nov 18, 2022 |
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081 3 Lead Generation Tactics You Need to Be Using Right Now
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Nov 11, 2022 |
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080 - Inside the Mind of an Agency Acquirer
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Nov 04, 2022 |
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079 What are your Barriers to Success?
|
Oct 28, 2022 |
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078 Cash – friend or foe?
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Oct 21, 2022 |
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077 How to motivate your employees through better leadership
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Oct 14, 2022 |
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076 Recruitment… Seeing It Over The Line
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Oct 07, 2022 |
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075 “The Business That Can Spend The Most To Acquire a Customer Wins” - What This Means For Your Agency.
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Sep 30, 2022 |
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074 The Industry Experts Series with Sam Ashdown
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Sep 23, 2022 |
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073 The Industry Experts Series with Jerry Lyons
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Sep 16, 2022 |
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072 The Industry Experts Series with Stephen J Brown
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Sep 09, 2022 |
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071 The Industry Experts Series with John Paul
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Sep 02, 2022 |
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070 The Industry Experts Series with Perry Power
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Aug 26, 2022 |
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069 The Industry Experts Series with Chris Watkin
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Aug 19, 2022 |
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068 The Industry Experts Series with Sean Newman
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Aug 12, 2022 |
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067 The Industry Experts Series with Sarah Edmundson
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Aug 05, 2022 |
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066 5 Ways to Double Your Fee
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Jul 29, 2022 |
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065 Growing Your Business to Full Capacity with Graham Hardy
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Jul 22, 2022 |
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064 3 Things YOU Must Do Before EVERY Marketing Campaign
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Jul 15, 2022 |
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063 Business Owner vs Entrepreneur - Which one are you & why does it matter?
|
Jul 08, 2022 |
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062 6 Reasons For YOU to Join a Mastermind
|
Jul 01, 2022 |
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061 How Can You Build Your Dream Team?
|
Jun 24, 2022 |
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060 How to Create the Right Community
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Jun 17, 2022 |
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059 Having a No Matter What Mentality
|
Jun 10, 2022 |
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058 Opening a New Branch of an Estate Agency - Part 2
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Jun 03, 2022 |
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057 How to Nurture Your Leads through Email Marketing - Rob and Kennedy
|
May 27, 2022 |
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056 A Frank Talk With a Special Guest and a Challenge for You!
|
May 20, 2022 |
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055 5 Things I Learnt From Disney
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May 13, 2022 |
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054 Commission Does it Work? Sam Says No, What do You Think?
|
May 06, 2022 |
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053 Left Handed Knights (Doing What Other Agents Can't and Won't)
|
Apr 29, 2022 |
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052 Why You Need Haters (and How to Love Them)
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Apr 22, 2022 |
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051 Don't Make Them Think: Phone Manner, How to Give Your Client the Best Experience Possible
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Apr 15, 2022 |
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050 Don't Make Them Think: Call To Action, Give Your Clients a "Next Step"
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Apr 08, 2022 |
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049 Don't Make Them Think: How to Make Your Website Easy for Your Clients
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Apr 01, 2022 |
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048 Andrew Armitage: Your Website is Way More Than Just a Marketing Tool
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Mar 25, 2022 |
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047 You Are What Your Stock Is...
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Mar 18, 2022 |
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046 The Rollercoaster of Estate Agency: Sam's Take
|
Mar 11, 2022 |
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045 Phil Claims This is the Number 1 Lead Generation Tool for Estate Agents Ever
|
Mar 04, 2022 |
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044 How to Build Your Dream Estate Agency ft. Our Firewave Members
|
Feb 25, 2022 |
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043 Why You Should Never Say 'No Problem', 'No Worries' or 'Bear With Me' in Business
|
Feb 18, 2022 |
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042 Five Quick and Easy Lead Generation Tactics You Can Use to Sell Your First Five High-value Homes of 2022
|
Feb 11, 2022 |
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041 Tom Panos: How to Get Bigger Fees, Better Listings and More Clients
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Feb 04, 2022 |
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040 Shep Hyken: How to Keep Your Clients Happy - A Guide to World-Class Customer Experiences
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Jan 28, 2022 |
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039 Opening a New Branch of an Estate Agency - Part I
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Jan 21, 2022 |
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038 Lee Cockerell: How to Make a Magical Customer Experience in Your Estate Agency
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Jan 14, 2022 |
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037 How to Measure Your Estate Agency's KPIs and Why It's so Important for Business Growth
|
Jan 07, 2022 |
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BONUS: Agency Affairs - What's Happened This Week
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Jan 06, 2022 |
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036 Kevin Hines: Your Brain Health and Your Business
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Dec 31, 2021 |
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035 Five Podcasts Every Estate Agency Owner Needs to Listen to
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Dec 24, 2021 |
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034 Five Lead Generation Mistakes We See Estate Agents Make
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Dec 17, 2021 |
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033 The AshdownJones Interview Process: How to Find Your Perfect Hire
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Dec 10, 2021 |
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032 Our World-Class Follow Up - Five Steps to Success
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Dec 03, 2021 |
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031 How and Why to Plan Your Yearly Marketing Activities
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Nov 26, 2021 |
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030 Overrated or Underrated: Estate Agency Vol. 2
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Nov 12, 2021 |
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029 What is a Mastermind? And Why Are They So Important to Business Growth
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Nov 12, 2021 |
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028 Brian Kurtz: Direct Marketing for Estate Agents
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Nov 05, 2021 |
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027 Five Books Every Estate Agency Owner Needs to Read
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Oct 29, 2021 |
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BONUS: Agency Affairs - What's Happened This Week
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Oct 25, 2021 |
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026 Christmas Marketing Campaigns to Grow Your Estate Agency
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Oct 22, 2021 |
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025 Building a Dream Team - Happiness, Motivation, Meetings, and Energy
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Oct 15, 2021 |
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BONUS: Agency Affairs - What's Happened This Week
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Oct 13, 2021 |
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024 How to Make World Class Decisions
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Oct 08, 2021 |
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023 Darin Adams: Energy, Lead Generation and Targeting Your Ideal Client
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Oct 01, 2021 |
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BONUS: Agency Affairs - What's Happened This Week
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Sep 29, 2021 |
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022 John Beede: Adventure, Self Development, and How to Overcome Your Biggest Challenges
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Sep 24, 2021 |
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021 Toby Salgado: Radio Advertising, Lead Generation and Building Your Business
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Sep 17, 2021 |
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BONUS: Agency Affairs - What's Happened This Week
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Sep 15, 2021 |
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020 Bespoke Brochures: How to Win More Instructions for Your Estate Agency with Bespoke Property Marketing
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Sep 10, 2021 |
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019 Sales Letters: The Difference Between On the Market and Not on the Market Direct Mail
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Sep 03, 2021 |
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018 Overrated or Underrated: The Estate Agency Edition
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Aug 27, 2021 |
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017 TikTok: Why an Independent Estate Agent Should Use it
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Aug 20, 2021 |
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016 Becoming a Million Pound Sales Only Agency and How You Can Do It Too
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Aug 13, 2021 |
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015 John DiJulius: How to Create a World-Class Customer Experience
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Aug 06, 2021 |
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014 Adam Woods: How to be Confident on Camera
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Jul 30, 2021 |
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013 John Rossman: Leadership, Amazon and how to be the Very Best Business Leader
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Jul 23, 2021 |
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012 BLAST: Our Social Media Formula to Convert Your Followers to Clients
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Jul 16, 2021 |
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011 Michael Bruce: Portals, Growth, Client Experience, and how the Property Industry is Changing
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Jul 09, 2021 |
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010 John Jantsch: Attracting and Retaining Your Ideal Clients to Grow Your Estate Agency
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Jul 02, 2021 |
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009 LEGEND: Our Legendary Conversion Formula to Turn Valuations Into Instructions
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Jun 25, 2021 |
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008 Cara Ameer: Creating a Strong Brand Identity for Your Estate Agency
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Jun 17, 2021 |
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007 Gary Vaynerchuk: How to Build Your Brand, a Bigger Company and be Happier in Your Business
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Jun 11, 2021 |
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006 Marketing to Not on the Market Homes to Grow Your Estate Agency
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Jun 04, 2021 |
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005 David Marquet: The Importance of Strong Leadership
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May 25, 2021 |
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004 The Three Most Important Skills a Super-Successful Estate Agent Needs
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May 25, 2021 |
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003 The Market Share Trap: What Should Your Estate Agency Focus On?
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May 25, 2021 |
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002 How We Launched our Estate Agency: from the Beginning - Phil's Side of the Story
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May 25, 2021 |
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001 How We Launched our Estate Agency: from the Beginning - Sam's Side of the Story
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May 25, 2021 |