Creating The Perfect Experience

By Mark Testa

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Episodes: 63

Description

Creating the Perfect Experience explores how meaningful, culture-driven brand experiences are actually built. More than an event marketing podcast, it’s a conversation about creativity, strategy, and what makes experiential marketing truly connect.


Hosted by Mark Testa, Founder and Creative Director of Mark Stephen Experiential Agency, this experiential marketing podcast features candid conversations with CMOs, brand leaders, creatives, and producers shaping experiential marketing strategy, event production, and business growth.


Each episode delivers real insight into event marketing strategy, experiential business strategy, event design, and producing brand experiences at scale—through honest stories and lessons from the people doing the work.


If you care about how brands truly connect with people, Creating the Perfect Experience is where those conversations happen.




Episode Date
Inside Cannes Lions 2026: Brands and Experiential's Moment
Jul 02, 2026
How to Measure Event Success
Jun 11, 2026
We Heard Events Are Hot!
May 07, 2026
The Truth About Experiential Marketing
Apr 02, 2026
Inside Celebrity Gifting at the Grammys
Mar 05, 2026
Experiential Exchange Series: How Saying "No" Drives Success
Feb 05, 2026
Hard Falls, Getting Back Up & Recognizing Red Flags With Yvonne McNair
Jan 08, 2026
The Power Behind Experiences: Grit and Perseverance with Allie Galloway
Dec 04, 2025
How to Build Dreams and Reclaim Purpose with Stephen Seidel
Nov 06, 2025
Curiosity Mindset: Learning from Every Experience Mark Testa
Oct 02, 2025
Carlos Benjamin: How Investing in People Shapes Experiences
Sep 04, 2025
Give Me Feedback or Give Me Nothing: A Guide to Active Listening
Aug 07, 2025
Embrace the Unexpected. Own Your Creative Journey.
Jun 05, 2025
How To Create Natural Conversations, in Unnatural Environments
May 01, 2025
How Lighting Can Tell a Story in an Experience with Pamela Kupper
Apr 03, 2025
From Fashion to the Red Carpet: The Art of the Perfect Shot with Luciana Pampalone
Mar 06, 2025
How to Create Bespoke Fashion Events While Empowering Women with Adrianne Mellen
Feb 05, 2025
Behind the Scenes of Event Security: From A-Listers to Gatecrashers with Ty Yorio
Jan 09, 2025
How Hyper-Growth Companies Leverage Events to Elevate Their Brand & Stand Out with Cate Lochead
Dec 05, 2024
Beyond the Runway: Producing Global Fashion Events with Jarrad A Clark
Nov 07, 2024
Breaking Barriers: The Power of Persistence with Stephanie “NöNe” Dunivan
Oct 03, 2024
Beyond the Checkbox: Real Talk on Diversity in Experiential Marketing with Marty Tennant
Sep 05, 2024
From Creative Director to CMO: Balancing Art and Business with Courtney Brown Warren
Aug 01, 2024
Secrets of A Hollywood Costumer with Ric Spencer
Jul 04, 2024
How to Transform a Neighborhood: From Editor-in-Chief to Community Creator
Jun 06, 2024
How to Craft A Bespoke Fashion Brand with Gigi Burris Millinery
May 02, 2024
Collecting Art in the Age of Social Media with Chris Quidley
Apr 04, 2024
Leaning Into Your Strengths & Creating Your Niche with DJ Ria (Maria Clifton)
Mar 07, 2024
Pushing the Boundaries of Design with Franc Fernandez
Feb 01, 2024
How to Develop Your Craft and Create Opportunities with Guy Torry
Jan 04, 2024
2024 Preview with Mark Testa
Dec 07, 2023
How Storytelling Shapes Experiences with Ashaunna Ayars
Nov 02, 2023
How To Craft A Creative Career with Bonnie Smith
Oct 05, 2023
How Diverse Experiences Create Success with Christine McBride
Sep 07, 2023
How to Harness the Power of AI to Elevate Your Creativity
Aug 03, 2023
How to Use Computer Generated Imagery (CGI) at Your Next Event with Maurice "Mo" Caicedo
Jul 06, 2023
How Staffing is a Reflection of your Brand with Elizabeth Anne Frank
Jun 01, 2023
Behind the Scenes of a Broadway Experience with Jim Joseph
May 04, 2023
Creating Unique Events that Drive Fund-Raising Efforts with Andrew Greene
Apr 06, 2023
How To Turn A Creative Concept Into Reality with Tom Williams
Mar 02, 2023
Skills Needed to Create A Successful Wedding Event with Eva Clark
Feb 02, 2023
Event Tip #2: Do You Have the Correct Event Strategy?
Jan 05, 2023
A Discussion with Christina Neault, Former Executive Producer of IMG Worldwide
Dec 01, 2022
Taking Risks to Creating Opportunities, a Discussion with Teena Mobley; Brand Experience and Events Manager at CBS
Nov 03, 2022
How To Provide The Highest Level Of Service and Give Customers What They Didn't Know They Wanted with Colin Cowie
Oct 06, 2022
The Value of Professional Relationships: Producing The Academy of Country Music Awards to the Olympics with Erick Long
Sep 01, 2022
Events Tip #1: How To Use "Time" to Increase an Event's Success Rate
Aug 04, 2022
A Discussion with Wendell Cruz: Sports and Event Photographer
Jul 07, 2022
What It Takes To Execute, The Essence Festival of Culture with Carmen Jones
Jun 02, 2022
What It Takes to Create the James Beard Awards & Other Non-Profits with David Bowen
May 05, 2022
Public Relations & Events: The Evolution with James LaForce
Apr 07, 2022
Hear How Ford Stays Personal and Current with Dibrie Guerrero
Mar 10, 2022
How to Bridge the Gap b/w Digital World & Live Events with Danny Shaw
Feb 17, 2022
How to Create a Memorable Experience in Fashion with Fern Mallis
Feb 03, 2022
How to Make Food Part of the Experience with Michele Pokowicz
Jan 20, 2022
How to Produce Events that Build Brand Loyalty with Candace Montgomery
Jan 06, 2022
How to Produce International Events with Michelle Rago
Dec 02, 2021
How to Create "Wonder" with Artist & Architect Suchi Reddy
Nov 02, 2021
Curate, Design & Culture with Corrin Arasa
Oct 07, 2021
Experiential Marketing with Katherine Tooley
Sep 09, 2021
Creative Design with Ally Brown
Aug 05, 2021
Lighting Design with Seth Bernstein
Jul 08, 2021
Music Curation with Coleman
May 26, 2021