Beer Branding Trends

By CODO Design

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Category: Marketing

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Subscribers: 3
Reviews: 0
Episodes: 117

Description

Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.

Episode Date
116 - A conversation with Firestone Walker
Jul 07, 2026
115 - The surprising power of nostalgia in beer branding
Jun 23, 2026
114 - Rethinking Hard Tea: How Big Ditch Brewing built Jest, a brand with a clear point of view
Jun 09, 2026
113 - The Half & Half opportunity
Jun 02, 2026
112 - The case for — and against — hyper provenance
May 19, 2026
111 - Welcome to Function 2.0
May 05, 2026
110 - The rise — and risk — of light flagship extensions
Apr 21, 2026
109 - The hidden risk of launching an NA brand
Apr 07, 2026
108 - The evolving role of beer style names in brand positioning
Mar 24, 2026
107 - Small Beer, big opportunity?
Mar 10, 2026
106 - CODO's 2026 Beer Branding Trends Overview
Mar 02, 2026
105 - How CODO Rebranded Countermeasures (Feat. Austin Sawyer)
Feb 17, 2026
104 - What to do when your brewery's brand name doesn't travel
Feb 03, 2026
103 - Rebranding one of Ontario’s largest breweries (feat. Natasha and Hannah of Cowbell Brewing)
Jan 20, 2026
102 - Sub Brand Use Cases for your Brewery
Jan 06, 2026
101 - Q&A: Rebrand for new markets? Templates vs. custom art? Keep (or fire) your OG designer? Plus, tangents!
Dec 02, 2025
100 - Repositioning Your Parent Brand (for better or worse)
Nov 18, 2025
099 - Bump Williams Consulting on beer pricing tiers, ABV math and how to navigate the new Bev Alc landscape
Nov 04, 2025
098 - How we Refreshed MAP Brewing's Brand (feat. Loy & PK from MAP)
Oct 21, 2025
097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A
Oct 07, 2025
096 - Acquired: So You Bought a Brewery. Now What?
Sep 23, 2025
095 - Introducing - Acquired: Your branding playbook for craft beer M&A
Sep 09, 2025
094 - How to de-risk your brewery's rebrand
Aug 26, 2025
093 - Are fancifully named beers Sub Brands?
Aug 12, 2025
092 - Branding Comma, a mindful Cannabis beer (feat. Kevin Waltermire)
Jul 29, 2025
091 - Brand Architecture for Newer & Smaller Breweries
Jul 08, 2025
090 - Can you Line Extend to a different style?
Jun 24, 2025
089 - Q&A - 2025 Beer Branding Trends Edition
Jun 10, 2025
088 - How Legacy Breweries can sell more beer
May 27, 2025
087 - Should your brewery launch a cannabis beverage?
May 13, 2025
086 - How soon should your brewery jump on a trend?
Apr 29, 2025
085 - How to future proof your flagships
Apr 15, 2025
084 - CODO's 2025 Beer Branding Trends Report Overview
Mar 31, 2025
083 - Rebranding Wachusett Brewing (Feat. Rob Day)
Mar 11, 2025
082 - How to Dial In Your Packaging Hierarchy
Feb 25, 2025
081 - How CODO refreshed Malibu Brewing's packaging (feat. Ryan and Jill Ahrens)
Feb 11, 2025
080 - How we refreshed the Alewerks Brewing brand (feat. Michael Claar)
Jan 28, 2025
079 - Endorsed Brand vs. a New Standalone Brand
Jan 14, 2025
078 - Why brand your taproom brewery?
Dec 10, 2024
077 - How to Tame Rotation Nation
Nov 26, 2024
076 - A Designer and a Lawyer Walk into a Brewery (Intellectual Property feat. Matthew McLaughlin)
Nov 12, 2024
075 - How CODO helped AleSmith Brewing launch a Hard Cider brand (feat. AleSmith)
Oct 29, 2024
074 - How to Successfully Refresh Your Brewery's Packaging
Oct 15, 2024
073 - Package Refreshes vs. Brand Refreshes (vs. Rebrands)
Oct 01, 2024
072 - Introducing: The Package Refresh Series
Sep 17, 2024
071 - How to Make your Brand Strategy Actionable
Aug 27, 2024
070 - What we got wrong in the Beyond Beer Handbook
Aug 13, 2024
069 - When to Jettison Your Brand Equity
Jul 30, 2024
068 - CODO's *Official* 2024 CBC Recap
Jul 09, 2024
067 - 2024 Branding Trends Report Q&A
Jun 25, 2024
066 - The Year of Craft Lager? (The Year of Craft Lager!)
Jun 11, 2024
065 - A Quick & Dirty Guide to Co-branding
May 28, 2024
064 - Rebranding NoDa Brewing (feat. Jacob Virgil)
May 14, 2024
063 - The Regional Brewery Playbook
Apr 30, 2024
062 - Defining Your Brand Equity: Fast & Slow
Apr 16, 2024
061 - 2024 Beer Branding Trends Report Overview
Apr 01, 2024
060 - Let's talk Hard Cider
Mar 19, 2024
059 - How We Built The 'Cold Drinking Beer' Brand (feat. Virginia Beer Co.)
Mar 05, 2024
058 - Q&A: Can you rebrand in-house? Plus, what do we think about the BA’s independent seal
Feb 20, 2024
057 - All Rebrands Should Lead to Growth
Feb 06, 2024
056 - In Defense of the Branded House
Jan 23, 2024
055 - Rebrand vs. Brand Refresh, Revisited
Jan 09, 2024
054 - Year End Action Items
Dec 05, 2023
053 - What is a Legacy Brewery?
Nov 21, 2023
052 - Embracing the Staggered Rebrand Launch
Nov 07, 2023
051 - How to Design Better Merch
Oct 24, 2023
050 - Designer Q&A!
Oct 10, 2023
049 - How to Future Proof Your Brand
Sep 26, 2023
048 - Managing the In-House / External Agency Dynamic
Sep 12, 2023
047 - Best Practices for Remote Work with a Branding Firm
Aug 29, 2023
046 - How to Scale the Sub Brand Ladder (Sub Brand Summer Ep. 03)
Aug 15, 2023
045 - Sub Brands vs. Endorsed Brands (Sub Brand Summer Ep. 02)
Aug 01, 2023
044 - Why Are Sub Brands So Hot Right Now? (Sub Brand Summer Ep. 01)
Jul 18, 2023
043 - When to Refresh Your Packaging (Pro Tips)
Jun 20, 2023
042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)
Jun 06, 2023
041 - What are Modular Identity Systems?
May 23, 2023
040 - 2023 Beer Branding Trends Q&A
May 09, 2023
039 - Alcohol & Minors: What is our Responsibility as Designers?
Apr 25, 2023
038 - Paths to Market for Startup Breweries in 2023
Apr 18, 2023
037 - 2023 Beer Branding Trends Report Overview
Apr 03, 2023
036 - How do you differentiate a "boring" brewery?
Mar 21, 2023
035 - What are Brand Guidelines? (And why doesn't anyone read them?)
Mar 07, 2023
034 - Q&A: Are Brand Archetypes Complete Bullshit? And How is Craft Beer Adapting to a More Diverse Audience?
Feb 21, 2023
033 - Rebranding one of New Zealand's Largest Breweries (feat. Damon from Good George Brewing)
Feb 07, 2023
032 - Let’s Talk About Project Timelines
Jan 24, 2023
031 - Naming & Branding a Startup Brewery (Feat. Andy & Rocco from Birdsmouth Beer)
Jan 10, 2023
030 - Hop Water: The Next Big Beyond Beer Trend?
Dec 13, 2022
029 - Ontario Craft Brewers Conference AAR
Nov 15, 2022
028 - Were We Wrong About Brand Launches?
Nov 01, 2022
027 - Q&A: Branding a Boot Strapped Brewery, Book Recommendations & How to Tell a Client Their Idea is Bad
Oct 18, 2022
026 - So You Bought a Brewery. To Rebrand or Not To Rebrand?
Oct 04, 2022
025 - Q&A: Beyond Beer Handbook Edition
Sep 20, 2022
024 - 14 Questions to Ask As You Launch A New Beyond Beer Brand (the B.E.A.T.)
Sep 06, 2022
023 - 4 Essential Strategies for Branding Your Next Beyond Beer Beverage
Aug 30, 2022
022 - The Role of the Parent Brand in Brand Architecture
Aug 23, 2022
021 - Introducing The Beyond Beer Handbook!
Aug 15, 2022
020 - Rebranding an Iconic San Diego Brewery (feat. Dan from Mission Brewing)
Aug 09, 2022
019 - Reflecting on 13 Years of Craft Beer Branding
Jul 25, 2022
018 - How to Name a Craft Brewery
Jul 05, 2022
017 - Defining your Brewery’s Mission & Vision
Jun 21, 2022
016 - Defining Your Brewery’s Audience
Jun 07, 2022
015 - 2022 Beer Branding Trends AMA
May 24, 2022
014 - 2022 Beer Branding Trends Overview
May 09, 2022
013 - Goal Setting During a Brewery Rebrand
Apr 26, 2022
012 - How to be a Great Client (and Give Great Feedback)
Apr 12, 2022
011 - What Does a Branding Project Kickoff Look Like?
Mar 29, 2022
010 - How to Hire a Design Firm for your Branding Project
Mar 15, 2022
009 - How to Find the Perfect Branding Firm for your Brewery’s Rebrand
Mar 01, 2022
008 - How to Launch Your Brewery’s Rebrand
Feb 15, 2022
007 - A Formal Introduction to CODO Design
Feb 01, 2022
006 - Defining your Brewery’s Brand Personality, Voice and Essence
Jan 18, 2022
005 - Organizing Your Internal Team Ahead of a Rebrand
Jan 04, 2022
004 - How to Position Your Brewery
Dec 14, 2021
003 - Defining Your Core Brand Values
Nov 30, 2021
002 - Brewery Rebrand vs. Refresh (Evolution vs. Revolution)
Nov 16, 2021
001 - When (and When Not) to Rebrand Your Brewery
Oct 31, 2021
000 - 2021 Craft Beer Branding Trends AMA
Jun 13, 2021