The Sales History Podcast
By Todd Caponi
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Category: Marketing
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Episodes: 56
Description
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of Four Levers Negotiating (Out January 27th, 2026), The Transparency Sale & The Transparent Sales Leader.
| Episode | Date |
|---|---|
|
The Most Significant Sales Keynote In History
|
Nov 13, 2025 |
|
How Legislation Has Shaped the Sales Profession More Than Technology
|
Oct 30, 2025 |
|
225 Years of Evolving Sales Personas
|
Oct 16, 2025 |
|
The 100-Year Sales Echo: Repeating History, and What Happens Next?
|
Oct 02, 2025 |
|
The First National Salesforce: How Cooke’s Sales Army Saved the Union
|
Sep 18, 2025 |
|
Early 1900s Sales Hiring: Timeless, or Taboo?
|
Sep 04, 2025 |
|
Beyond a Reasonable Doubt: Sales Hasn’t Changed
|
Aug 21, 2025 |
|
The Tales of an 1800s Traveling Salesman - “Uncle Charlie”
|
Aug 07, 2025 |
|
John Patterson's Notes To His Salespeople in 1893
|
Jul 24, 2025 |
|
Will AI Kill the Sales Profession - What History Tells Us
|
Jul 10, 2025 |
|
Selling During World War I: Selling With Purpose
|
Jun 26, 2025 |
|
"Bradford, you're fired!" A Salesperson's Story from 1918
|
Aug 08, 2024 |
|
From Trusted - to Derided. Where the Sales Profession Went Wrong
|
Jul 25, 2024 |
|
Pioneering Women in Sales: Barbara Pletcher
|
Jul 11, 2024 |
|
How Founder Led Sales Changed the World
|
Jun 27, 2024 |
|
10 Strange Quotes/Theories On Sales - From the Early 1900s
|
Jun 13, 2024 |
|
Prospecting Fundamentals - From Sales History
|
May 30, 2024 |
|
Death of a Salesman?
|
May 16, 2024 |
|
Discounting & Price Cutting: History, Commentary, and Unbreakable Habit?
|
May 02, 2024 |
|
10 Mottos For Being Your Best - Circa 1937
|
Apr 18, 2024 |
|
We Are Selling Ideas, right? Here's 400 Years of "How To" Advice
|
Apr 04, 2024 |
|
Why Does Sales Exist The Way It Does - And Should It?
|
Mar 21, 2024 |
|
Salesman's Creeds - The "In Thing" of the Early 1900s
|
Mar 07, 2024 |
|
Don't Be A Dunderblitzen - a Sales Leadership Parable from 1909
|
Jun 20, 2023 |
|
The History of Email - in Sales & Marketing
|
May 10, 2023 |
|
Sales Compensation Plans: Origins and Lessons from 100 Years Ago
|
Apr 20, 2023 |
|
The Rise of the Roman Empire – and the Deplorable Salesperson
|
Apr 11, 2023 |
|
The Nine Traits of a Successful 1913 (and current) Salesperson
|
Mar 23, 2023 |
|
The Origins of "Modern" Sales Management
|
Mar 09, 2023 |
|
What History Got Right: Setting Sales Quotas
|
Feb 23, 2023 |
|
The Greatest Sales Books of All Time - The Snubs!
|
Feb 09, 2023 |
|
The First Sales Methodology
|
Jan 26, 2023 |
|
Lessons from the First Sales Kickoff
|
Jan 12, 2023 |
|
What History Got Right: Sales Forecasting
|
Jul 06, 2022 |
|
The Low Prestige of the Sales Profession
|
Jun 17, 2022 |
|
Sales Objection Handling - Circa 1907 - 1920
|
May 24, 2022 |
|
The History of Honesty & Transparency In Sales
|
May 10, 2022 |
|
An "AMA" (Ask Me Anything) Circa 1906
|
Apr 26, 2022 |
|
The Top 5 Sales Follows - From 1922
|
Apr 12, 2022 |
|
Stories from the 1910s - The First B2C & B2B Cold Calling Campaigns!
|
Mar 29, 2022 |
|
Using History to Predict - The Future of Sales
|
Mar 15, 2022 |
|
The OG's of Sales Leadership...were REMOTE Sales Leaders
|
Mar 01, 2022 |
|
The Great Salesperson Purge of the 1920s
|
Feb 15, 2022 |
|
An Interview With A Top Performer - From The Early 1900's
|
Sep 07, 2021 |
|
Sales Process: From Buyer-Centric (AIDA) to Seller-Centric (BANT) and Back Again?
|
Aug 24, 2021 |
|
The Origin of Sales Quotas & Variable Compensation
|
Aug 17, 2021 |
|
When Did Cold Calling Begin?
|
Aug 10, 2021 |
|
The Origin of "Drummers" & "Bagmen" - The 1800's
|
Aug 03, 2021 |
|
Why Sales History Matters - If We Don't Know It, Are We Doomed To Repeat It?
|
Jul 27, 2021 |
|
The Story of Arthur Sheldon - The G.O.A.T. of Sales Philosophers
|
Jul 20, 2021 |
|
The Weird (by Today's Standards) Sales Methodologies of the Early 20th Century
|
Jul 13, 2021 |
|
Sales Education in College - Pervasive, Disappeared, and Now It's Back!
|
Jul 06, 2021 |
|
1920's Telling of "The History of Sales"
|
Jun 29, 2021 |
|
The 1st World Sales Congress & An Admired Profession
|
Jun 22, 2021 |
|
The Modern History of Women in Sales & Lucinda Prince
|
Jun 16, 2021 |
|
Was Mark Twain the Pioneer of Modern Sales Enablement?
|
Jun 08, 2021 |