Focus On Brand

By Focus Lab

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Category: Design

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Episodes: 84

Description

A podcast from the teams at Focus Lab and Odi, global B2B brand agencies building brands that lead and inspire. focuslab.agency | odibrand.agency

Episode Date
Insights: The Gift of Good Feedback
Apr 23, 2024
The Debrief: Nori
Apr 17, 2024
The Debrief: Fabricators & Manufacturers Association
Apr 11, 2024
In Conversation: Designing Brand Identity with Rob Meyerson and Robin Goffman
Apr 03, 2024
The Debrief: Heliux
Mar 14, 2024
The Debrief: Zuora
Feb 06, 2024
Insights: Brand Concepts Build Better Brands
Nov 21, 2023
The Debrief: Amplify
Oct 23, 2023
Insights: Brand Support - Come for the Launch, Stay for the Learning
Oct 17, 2023
Insights: The Power of Vision, Mission, Values, and Manifestos
Oct 03, 2023
The Debrief: The Impact of B2B Branding with Bob Moore
Sep 08, 2023
The Debrief: Four Kitchens Rebrand
Aug 03, 2023
The Debrief: Quantive Rebrand
Jun 27, 2023
Insights: Why Hiring an Agency for Your Branding Work Is Better Than Doing It In-House
Jun 22, 2023
The Debrief: Very Rebrand
Jun 08, 2023
The Debrief: Thrive Digital Rebrand
May 30, 2023
The Debrief: Dig Insights Rebrand
May 11, 2023
Insights: 5 Simple Steps to Write for Your New Brand
May 03, 2023
The Debrief: Surfe Rebrand
Apr 25, 2023
Insights: Our Secret Sauce to Understanding Your Brand
Apr 10, 2023
Fireside: Early-Stage Branding with Devin Richards
Apr 03, 2023
The Debrief: Openly Rebrand
Mar 22, 2023
The Debrief: Cuttlesoft Rebrand
Mar 06, 2023
Insights: Audience Messaging Framework
Feb 22, 2023
Why Tango Believes Investing in Brand Early Is Essential
Feb 15, 2023
Rebrand Advice From Seven Clients That Have Gone Through It
Jan 24, 2023
Insights: How to Write a Purpose Statement That Actually Matters
Jan 13, 2023
Focus On Brand Show Trailer
Dec 20, 2022
The Debrief: Salesloft Rebrand
Dec 15, 2022
10 Minutes on Brand: Brand Trends in 2022
Dec 09, 2022
The Debrief: Luminate Rebrand
Dec 02, 2022
Insights: How To Identify Your Competitive Landscape
Nov 22, 2022
10 Minutes on Brand: Rebrand vs Refresh
Nov 17, 2022
The Debrief: Rebranding Focus Lab
Nov 09, 2022
Insights: Who's Driving Your Rebrand
Nov 07, 2022
10 Minutes on Brand: Brand Horror Stories
Oct 27, 2022
Insights: Lead With Your Brand Through A Recession
Oct 18, 2022
The Debrief: Locally Rebrand
Oct 14, 2022
Insights: How Your Brand Can Build Resilience During a Recession
Sep 29, 2022
Insights: Branding Your Early-Stage Venture
Sep 22, 2022
10 Minutes on Brand: Brand Attributes
Sep 14, 2022
10 Minutes on Brand: Brand Archetypes
Sep 12, 2022
10 Minutes on Brand: Internal Brand Launch
Sep 05, 2022
10 Minutes on Brand: Early-Stage Branding Division
Aug 18, 2022
Insights: Brand Attributes
Aug 10, 2022
Fireside: Brand Writing with Wade Livingston
Aug 04, 2022
10 Minutes on Brand: Market Research
Jul 28, 2022
10 Minutes On Brand: Recession and Brand Communications
Jul 20, 2022
The Debrief: Bitwise Rebrand
Jul 11, 2022
Insights: Co-Creating The Brand You Want
Jul 07, 2022
The Debrief: Zello Rebrand
Jun 22, 2022
10 Minutes On Brand: Debranding
May 25, 2022
Insights: B2B Branding in the Modern World
May 19, 2022
Insights: The Impacts of Color on a Brand
May 13, 2022
The Debrief: Tango Rebrand
Apr 20, 2022
10 Minutes on Brand: Brand Architecture
Apr 08, 2022
Insights: The Biggest B2B Value Driver in the Intangible Economy
Mar 29, 2022
The Debrief: Kion Rebrand
Mar 24, 2022
Insights: A Position on Positioning
Mar 18, 2022
Fireside: Design Leadership with Natalie Kent
Mar 09, 2022
Insights: Brand Archetypes, Universal Truths
Feb 17, 2022
Insights: Three Steps To Determine If Your Brand Is Competitive
Feb 10, 2022
The Debrief: Marketo Rebrand
Feb 02, 2022
Fireside: Brand Strategy with Haley
Jan 25, 2022
Season 2
Jan 12, 2022
Insights: From Facebook to Meta
Dec 23, 2021
Insights: The Truth About Positioning and Messaging
Dec 08, 2021
Insights: Lead with Story
Dec 01, 2021
Insights: The Game-Changing Power of Brand Stories
Nov 16, 2021
Insights: When Is the Right Time to Rebrand?
Nov 11, 2021
Insights: Rushing Your Rebrand Is Risky Business
Oct 22, 2021
The Debrief: Rows.com Rebrand
Oct 11, 2021
Insights: Great Branding Sets You Up for Great Marketing
Oct 05, 2021
Insights: How to Pick the Branding Agency for Your Rebrand
Sep 24, 2021
The Debrief: Reify Health Rebrand
Sep 15, 2021
Insights: What You’re Forgetting for Brand Rollout
Sep 08, 2021
Insights: Revealing Your New Brand
Aug 31, 2021
Insights: Branding Is More Than a Logo
Aug 11, 2021
10 Minutes On Brand: Mascots
Aug 05, 2021
Insights: Vision Over Validation
Jul 27, 2021
10 Minutes On Brand: The Good, The Bad, The Ugly
Jul 19, 2021
Passing the Torch
Jun 30, 2021
Insights: Why We Don't Do Market Research
Jun 16, 2021
In Conversation: Brand Naming with Lexicon's David Placek
Jun 14, 2021