Inside Fashion Marketing by Zalando Marketing Services
By Zalando Marketing Services GmbH
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Category: Marketing
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Episodes: 52
Description
Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit.
Find us at https://partner.zalando.com/services/marketing
| Episode | Date |
|---|---|
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What do I wear? Vans has the answer
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Apr 17, 2025 |
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Welcoming the Women in Retail Media Collective
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Mar 27, 2025 |
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The new era of Inside Fashion Marketing - building the love brands of tomorrow
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Mar 26, 2025 |
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Ramping up customer engagement with PVH
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Dec 19, 2024 |
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#42 Customer-centric marketing with Brooks
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Oct 17, 2024 |
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#41 - Summer of sports: Connecting with customers!
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May 30, 2024 |
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#40 2024 outlook - be ahead of the game, on and off site Zalando
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Feb 15, 2024 |
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#39 - 2023 highlights and what 2024 has in store for us
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Dec 22, 2023 |
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#38 11.9M social media reach without booked deliverables - how to influencer event with Steve Madden
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Nov 23, 2023 |
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#37 Developing cultural credibility with a new generation of values-driven shoppers
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Sep 14, 2023 |
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#36.2 Strong partnerships: the secret to Levi’s® 150 year success
|
Aug 10, 2023 |
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#36.1 Strong partnerships: the secret to Levi’s 150 year success
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Jul 27, 2023 |
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#35 Putting partners in the driver's seat with self-service
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Jun 29, 2023 |
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#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%
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Apr 27, 2023 |
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#33 How Esprit gained 24% new customers with its Sweet Escape campaign
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Mar 16, 2023 |
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#32.2 Putting the Street in Streetwear with the BVG and QS by s.Oliver
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Feb 16, 2023 |
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#32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver
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Feb 02, 2023 |
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#31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore
|
Dec 08, 2022 |
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#30 Ellesse’s Fresh Perspective on all things Gen Z!
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Nov 10, 2022 |
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#29 How adidas Golf expanded its customer base to Gen Z
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Oct 13, 2022 |
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#28 Cyber Week Insights Special
|
Sep 29, 2022 |
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#27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
|
Sep 15, 2022 |
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#27 (1/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
|
Sep 01, 2022 |
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#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign
|
Aug 18, 2022 |
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#25 - Behind the scenes at ZMS: Meet our Tech team!
|
Aug 04, 2022 |
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#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns
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Jul 21, 2022 |
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#23 How Rituals educates and delights customers around its sustainable assortment
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Jul 07, 2022 |
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#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover
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Jun 23, 2022 |
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#21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign
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Jun 09, 2022 |
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#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
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May 26, 2022 |
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#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
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May 12, 2022 |
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#19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!
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Apr 28, 2022 |
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#18 - How Mammut increased followers by 123% with their engaging approach to sustainability
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Apr 14, 2022 |
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#17 - Beauty brand 3INA: Skyrocketing performance, steered by data
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Mar 31, 2022 |
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#16 - Win with Zalando: How to leverage key commercial moments
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Mar 17, 2022 |
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#15 - The sisters behind oral healthcare brand vVARDIS share tricks for flawless branding along the customer journey
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Mar 03, 2022 |
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#14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
|
Feb 17, 2022 |
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#14 (1/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
|
Feb 03, 2022 |
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#13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?
|
Dec 09, 2021 |
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#12 Athleta: Expanding to new markets
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Nov 25, 2021 |
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#11 Estée Lauder: Marketing for the Holidays
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Nov 11, 2021 |
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#10 Dermalogica: Launching a product with influencer marketing
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Oct 28, 2021 |
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#9 Karl Kani: Creating hype around collections with flawless branding
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Oct 14, 2021 |
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#8 Deep Dive: The Ultimate Guide to Cyber Week
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Sep 30, 2021 |
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#7 Consumer Insights - What to do with data
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Sep 16, 2021 |
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#6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success
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Sep 02, 2021 |
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#5 TOMS: Fostering brand awareness around corporate social responsibility
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Aug 19, 2021 |
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#4 The Ultimate Guide to Influencer Marketing
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Aug 05, 2021 |
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#3 SNOCKS: Connecting to customers as a small brand on a big platform
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Jul 22, 2021 |
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#2 How brands are re-thinking customer connection online
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Jul 08, 2021 |
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#1 The North Face: Crafting campaigns around sustainability
|
Jun 24, 2021 |
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Inside Fashion Marketing by Zalando Marketing Services - Trailer
|
Jun 17, 2021 |