Marketing Corner

By Jen Montague and Casper Rouchmann

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Category: Marketing

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Subscribers: 1
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Episodes: 134

Description

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

Episode Date
Episode 134: How AI Is Changing PR, with PRCEPTION’s Chief Advisor, Dennis Dalgaard
Dec 10, 2025
Episode 133: From the Vault: The Fun Police 👮: Prioritization
Dec 03, 2025
Episode 132: From the Vault: Creative Thinking at Work
Nov 26, 2025
Episode 131: From the Vault: The Spy Who Slacked Me 🕵
Nov 19, 2025
Episode 130: Random Acts of Marketing
Nov 05, 2025
Episode 129: 👻 Happy Algo-ween! What’s Haunting Your LinkedIn Reach?
Oct 29, 2025
Episode 128: The New Demand Gen Blueprint 2026
Sep 24, 2025
Episode 127: The Current State Of AI in B2B GTM
Sep 18, 2025
Episode 126: From the Vault: Live at TechBBQ 🍖 2024
Aug 27, 2025
Episode 125: Funding 101
Aug 20, 2025
Episode 124: From the Vault: Toxic Leadership
Aug 13, 2025
Episode 123: From Finger-Pointing to High Fives: Aligning Sales and Marketing, with Birte Steen, CEO of Rock Consulting
Aug 06, 2025
Episode 122: The Bowtie Funnel: Fix Your Leaky Funnel with Birte Steen, CEO Rock Consulting
Jul 30, 2025
Episode 121: Rethink Your Funnel: Users as Pipeline, Not Just Retention
Jul 23, 2025
Episode 120: Getting the Most Out of Your MarTech Stack
Jul 16, 2025
Episode 119: The Hybrid Dilemma
Jul 09, 2025
Episode 118: Black Mirror, But Make It SaaS: Subscriptions Gone Wild
Jul 02, 2025
Episode 117: Too Many Chiefs in the Kitchen
Jun 25, 2025
Episode 116: Revenue Architecture, with Jacco van der Kooij
Jun 18, 2025
Episode 115: Enterprise ABX with Katrine Rasmussen, part 2
Jun 11, 2025
Episode 114: Enterprise ABX with Katrine Rasmussen, CMO at Pixelz
Jun 04, 2025
Episode 113: The Future of Product Marketing, with Kamma Luise Rodian
May 21, 2025
Episode 112: The Current State of Product Marketing, with Kamma Luise Rodian
May 14, 2025
Episode 111: The Season Is the Reason (Your Leads Dropped): Seasonality in B2B
May 07, 2025
Episode 110: Creativity At Work
Apr 30, 2025
Episode 109: When Brands Collide: Marketing Through M&A
Apr 23, 2025
Episode 108: Our Favorite Ads EVER
Apr 16, 2025
Episode 107: Exit-Ready Marketing with Shiv Narayanan
Apr 09, 2025
Episode 106: Post-Acquisition Marketing with Shiv Narayanan
Apr 01, 2025
Episode 105: The Spy Who Slacked Me - Inside the Deel vs. Rippling SaaSpionage Case
Mar 26, 2025
Episode 104: Events-Led Growth (ELG)
Mar 19, 2025
Episode 103: LinkedIn Crackdown
Mar 12, 2025
Episode 102: Getting Laid Off
Mar 05, 2025
Episode 101: Strategy Fundamentals
Feb 26, 2025
🎉 Episode 100: Life Lessons
Feb 19, 2025
Episode 99: Are We Still Starting With "Why"?
Feb 12, 2025
Episode 98: Michael Aagaard Part II: Conversion Rate Optimization
Feb 05, 2025
Episode 97: Michael Aagaard, CRO Expert and Storyteller Extraordinaire
Jan 29, 2025
Episode 96: Generative Engine Optimization (GEO): The Future of Search in the AI Era
Jan 22, 2025
Episode 95: Our Review of 2024
Jan 08, 2025
Episode 94: Predictions for 2025
Dec 25, 2024
Episode 93: Prioritization in Marketing
Nov 27, 2024
Episode 92: What Does It Take To Be a "Data-Driven Marketer"?
Nov 13, 2024
Episode 91: LinkedIn Product Roadmap Update
Oct 30, 2024
Episode 90: Pricing
Oct 23, 2024
Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth
Oct 16, 2024
Episode 88: An interview with Corey Morris: Part I - Journey & Learnings
Oct 09, 2024
Episode 87: LIVE at TechBBQ 🍖
Oct 02, 2024
Episode 86: Revenue Attribution Reporting on LinkedIn
Sep 25, 2024
Episode 85: More Isn't Always Better
Sep 18, 2024
Episode 84: Crisis Comms
Sep 12, 2024
Episode 83: Being Bold with Ad Copy
Sep 04, 2024
Episode 82: Learning How to Learn
Aug 28, 2024
Episode 81: Motivating In-House Specialists
Aug 22, 2024
Episode 80: What WON'T change in the next 5 years?
May 29, 2024
Episode 79: Captivating Your Audience: Advice from Rhetorician & Professional Voice Coach, Thea Sejr
May 15, 2024
Episode 78: The Man Who Wrote the Book on PLG: Wes Bush
May 01, 2024
Episode 77: Sticking to our Marketing Roots
Apr 24, 2024
Episode 76: SparkForce's Frederik Saabye Møller - part 2 B2B Marketing Mistakes
Apr 17, 2024
Episode 75: SparkForce's Frederik Saabye Møller - part 1
Apr 10, 2024
Episode 74: Recruiting Marketers
Mar 13, 2024
Episode 73: Motivating Your Team
Mar 06, 2024
Episode 72: The Demand Generation Framework
Feb 28, 2024
Episode 71: A chat with Planday's "Growth Janitor", Fred Linfjärd Part II
Feb 21, 2024
Episode 70: A Chat with Planday's "Growth Janitor", Fred Linfjärd
Feb 14, 2024
Episode 69: Role Models
Feb 07, 2024
Episode 68: How To Get The Most Out Of Your Agency
Jan 31, 2024
Episode 67: 1 Year of Sparkforce: What Have We Learned?
Jan 24, 2024
Episode 66: What We Learned in 2023 And Will Bring Into 2024
Jan 17, 2024
Episode 65: Business Metrics Pt II
Nov 22, 2023
Episode 64: Business Metrics Pt I
Nov 15, 2023
Episode 63: Managing a Budget 💰
Oct 18, 2023
Episode 62: Speaking Gigs 🎤
Oct 11, 2023
Episode 61: B2B Product Launches 🚀
Oct 04, 2023
Episode 60: Marketing Dogsh*t 💩
Sep 27, 2023
Episode 59: Building a Network in a New Country
Sep 20, 2023
Episode 58: Measuring Brand Awareness
Sep 13, 2023
Episode 57: Threads Hot Take 🔥
Sep 06, 2023
Episode 56: Marketing and Product Alignment
Aug 16, 2023
Episode 55: Dealing with Toxic Leadership
Aug 09, 2023
Episode 54: KPI(ish) Ideas for Creative Teams
Aug 02, 2023
Episode 53: LinkedIn Thought Leader Ads
Jul 19, 2023
Episode 52: Community-Led Growth (CLG)
Jun 28, 2023
Episode 51: Free Trials
Jun 22, 2023
Episode 50: OKR(ish) Framework
Jun 14, 2023
Episode 49: Productivity Hacks
May 31, 2023
Episode 48: Soft Conversions
May 24, 2023
Episode 47: Becoming Subject Matter Experts Overnight
May 17, 2023
Episode 46: Learnings From 6 Months of Chaos
May 10, 2023
Episode 45: Thought Leadership
Mar 29, 2023
Episode 44: Boss Bitch 101: Leah Tharin Part Deux
Mar 22, 2023
Episode 43: A Chat with Leah Tharin, PLG Queen Bee, Part 1
Mar 15, 2023
Episode 42: Followers: Vanity Metrics?
Mar 08, 2023
Episode 41: Prices on a Pricing Page!? 😱
Mar 01, 2023
Episode 40: Marketing Predictions for 2023
Feb 22, 2023
Episode 39: AI Part II: AI Tools
Feb 15, 2023
Episode 38: LinkedIn Ad Formats
Feb 01, 2023
Episode 37: AI in Marketing
Jan 25, 2023
Episode 36: Physical Events
Jan 18, 2023
Episode 35: Virtual Events
Jan 11, 2023
Episode 34: 6 Month Work Update
Dec 14, 2022
Episode 33: Twitter Hot Take
Dec 07, 2022
Episode 32: Managing Your Team: What to Use and When To Meet?
Oct 19, 2022
Episode 31: "Make it go viral": PR Strategies
Oct 12, 2022
Episode 30: High Intent vs Low Intent
Oct 05, 2022
Episode 29: When Are You Ready To Conquer New Markets?
Sep 28, 2022
Episode 28: Things We Hate About Marketing
Jun 08, 2022
Episode 27: Having an Impact in a New Job
Jun 01, 2022
Episode 26: To Lead Score or Not to Lead Score
May 18, 2022
Episode 25: Defining the Demand Generation Movement
May 12, 2022
Episode 24: In-house vs Agency
Mar 09, 2022
Episode 23: What To Look For In a Good Boss
Mar 02, 2022
Episode 22: Content Clusters
Mar 02, 2022
Episode 21: LinkedIn Paid Ads
Jan 26, 2022
Episode 20: Marketing F*ckup Stories
Jan 19, 2022
Episode 19: Social Selling
Dec 08, 2021
Episode 18: How to Create Your Marketing Strategy for 2022
Dec 01, 2021
Episode 17: When to Translate Your Website
Nov 24, 2021
Episode 16: Converting Ad Copy
Nov 10, 2021
Episode 15: Track To The Future II: iOS 15
Nov 03, 2021
Episode 14: To ABM or Not To ABM
Oct 27, 2021
Episode 13: Keeping Sharp
Oct 06, 2021
Episode 12: Stakeholder Management in Marketing
Sep 22, 2021
Episode 11: KPIs to Measure Marketing Performance
Sep 15, 2021
Episode 10: Your Marketing Org Chart
Aug 19, 2021
Episode 9: B2B Facebook Targeting
Aug 11, 2021
Episode 8: Track To The Future
Aug 04, 2021
Episode 7: KISS The Buyer's Journey (Keep It Simple, Stupid)
Jul 28, 2021
Episode 6: MarTech Stack 101
Jul 21, 2021
Episode 5: Targeting Specific ICPs: Do's and Don'ts
Jul 14, 2021
Episode 4: Marketing During Corona
Jul 07, 2021
Episode 3: Attribution: Marketing's Pandora's Box
Jun 30, 2021
Episode 2: Leads Ads vs Branding
Jun 22, 2021
Episode 1: Review Sites: The Good, The Bad, The Ugly
Jun 15, 2021