The Marchitect
By The Compete Network by Klue
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Category: Marketing
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Subscribers: 7
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Episodes: 43
Description
The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.Produced by The Compete Network by Klue.
| Episode | Date |
|---|---|
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Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow
|
Oct 02, 2024 |
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Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4
|
Aug 27, 2024 |
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How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3
|
Jul 23, 2024 |
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How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2
|
Jun 20, 2024 |
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Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1
|
May 17, 2024 |
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S3 E9: Navigating Sales & Marketing Alignment with Kevin "KD" Dorsey
|
Dec 01, 2023 |
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REPLAY: Pricing with Confidence with Kyle Poyar (OpenView), Mark Stiving (Impact Pricing), & Jason Oakley (Productive PMM)
|
Nov 16, 2023 |
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S3 E8: Product Launch 101 with Jason Oakley & Yi Lin Pei
|
Nov 02, 2023 |
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S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford
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Oct 12, 2023 |
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S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.
|
Sep 28, 2023 |
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S3 Episode 5: Unleashing Value with ABM and Product Marketing
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Jun 15, 2023 |
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S3 Episode 4: What do Content & Sales need from PMM with Morgan, Ashley & Devin
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May 18, 2023 |
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S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
|
Apr 06, 2023 |
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S3 Episode 2: How to GTM with Karen Steele and Sangram Vajre
|
Mar 30, 2023 |
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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
|
Mar 09, 2023 |
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S2 Episode 18: Positioning to W.I.N with Clari
|
Dec 21, 2022 |
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S2 Episode 17: Positioning to W.I.N with Slack, Highspot & Clozd
|
Dec 21, 2022 |
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S2 Episode 16: Positioning to W.I.N with Slack, Qualtrics & Airmeet
|
Dec 04, 2022 |
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S2 Episode 15: Positioning to W.I.N with Salesforce & Kajabi
|
Dec 04, 2022 |
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S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N
|
Sep 09, 2022 |
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S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)
|
Aug 26, 2022 |
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S2 Episode 12: Positioning to W.I.N with Vidyard, Ada & Clozd
|
Aug 12, 2022 |
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S2 Episode 11: How to Position to W.I.N with Atlassian
|
Jul 15, 2022 |
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S2 Episode 10: Learn how Salesforce, Adobe, Tealium, Salesloft, Marketo and Enverus Position to W.i.N
|
May 20, 2022 |
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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
|
May 06, 2022 |
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S2 Episode 8: Empowering and Delighting Your Buyers Through Content (Salesforce, Atlassian & Gong)
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Apr 21, 2022 |
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S2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)
|
Apr 07, 2022 |
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S2 Episode 6: How to Build a Customer-Centric GTM Strategy (DoubleCheck)
|
Mar 25, 2022 |
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S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
|
Mar 11, 2022 |
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S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)
|
Feb 24, 2022 |
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S2 Episode 3: The King, Queen and Ace of Category Design & Storytelling (Gong, Zoom & Corporate Visions)
|
Feb 11, 2022 |
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S2 Episode 2: Five Priorities for Product Marketers in 2022
|
Jan 27, 2022 |
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S2 Episode 1: Three Ways to Create Compelling B2B Content
|
Jan 27, 2022 |
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Episode 10: Taming the Complex Mythical Beast (GTM) (Marqeta & Showpad)
|
Dec 23, 2021 |
|
Episode 9: Different Than the Average Marketing Bear (Indeed & SEBA)
|
Dec 10, 2021 |
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Episode 8: You Don’t Have a Marketing Problem, You Have a Go-To-Market Problem (Winning by Design & Terminus)
|
Dec 08, 2021 |
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Episode 7: Revenue Enablement Fuel (Linkedin & Klue)
|
Oct 21, 2021 |
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Episode 6: Building with Purpose (Atlassian & SEBA)
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Sep 30, 2021 |
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Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)
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Aug 31, 2021 |
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Episode 4: The Intelligent Path to Revenue (Gong & Klue)
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Aug 12, 2021 |
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Episode 3: Transformational Marketing Leadership (Seismic & VMware)
|
Jul 29, 2021 |
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Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)
|
Jul 12, 2021 |
|
Episode 1: Welcome to the Marchitect (Casted & PMC)
|
Jun 22, 2021 |