The Marchitect
By Product Marketing Community
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Product Marketing Community
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 7
Reviews: 0
Episodes: 38
Description
Presented by Pavilion, Powered by Casted & Produced by Share Your Genius
The tide has turned, b2b buyers and sellers interactions have changed.
Introducing a podcast series, The Marchitect, for b2b (product) marketing executives.
Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams.
The Marchitect is an easily digestible way to learn from your peers as you aspire to be an Architect of Growth.
Welcome, and enjoy this podcast.
Visit https://www.productmarketingcommunity.co to get access to all of the latest and greatest product marketing content!
| Episode | Date |
|---|---|
|
S3 E9: Navigating Sales & Marketing Alignment with Kevin "KD" Dorsey
|
Dec 01, 2023 |
|
REPLAY: Pricing with Confidence with Kyle Poyar (OpenView), Mark Stiving (Impact Pricing), & Jason Oakley (Productive PMM)
|
Nov 16, 2023 |
|
S3 E8: Product Launch 101 with Jason Oakley & Yi Lin Pei
|
Nov 02, 2023 |
|
S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford
|
Oct 12, 2023 |
|
S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.
|
Sep 28, 2023 |
|
S3 Episode 5: Unleashing Value with ABM and Product Marketing
|
Jun 15, 2023 |
|
S3 Episode 4: What do Content & Sales need from PMM with Morgan, Ashley & Devin
|
May 18, 2023 |
|
S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
|
Apr 06, 2023 |
|
S3 Episode 2: How to GTM with Karen Steele and Sangram Vajre
|
Mar 30, 2023 |
|
S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
|
Mar 09, 2023 |
|
S2 Episode 18: Positioning to W.I.N with Clari
|
Dec 21, 2022 |
|
S2 Episode 17: Positioning to W.I.N with Slack, Highspot & Clozd
|
Dec 21, 2022 |
|
S2 Episode 16: Positioning to W.I.N with Slack, Qualtrics & Airmeet
|
Dec 04, 2022 |
|
S2 Episode 15: Positioning to W.I.N with Salesforce & Kajabi
|
Dec 04, 2022 |
|
S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N
|
Sep 09, 2022 |
|
S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)
|
Aug 26, 2022 |
|
S2 Episode 12: Positioning to W.I.N with Vidyard, Ada & Clozd
|
Aug 12, 2022 |
|
S2 Episode 11: How to Position to W.I.N with Atlassian
|
Jul 15, 2022 |
|
S2 Episode 10: Learn how Salesforce, Adobe, Tealium, Salesloft, Marketo and Enverus Position to W.i.N
|
May 20, 2022 |
|
S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
|
May 06, 2022 |
|
S2 Episode 8: Empowering and Delighting Your Buyers Through Content (Salesforce, Atlassian & Gong)
|
Apr 21, 2022 |
|
S2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)
|
Apr 07, 2022 |
|
S2 Episode 6: How to Build a Customer-Centric GTM Strategy (DoubleCheck)
|
Mar 25, 2022 |
|
S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
|
Mar 11, 2022 |
|
S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)
|
Feb 24, 2022 |
|
S2 Episode 3: The King, Queen and Ace of Category Design & Storytelling (Gong, Zoom & Corporate Visions)
|
Feb 11, 2022 |
|
S2 Episode 2: Five Priorities for Product Marketers in 2022
|
Jan 27, 2022 |
|
S2 Episode 1: Three Ways to Create Compelling B2B Content
|
Jan 27, 2022 |
|
Episode 10: Taming the Complex Mythical Beast (GTM) (Marqeta & Showpad)
|
Dec 23, 2021 |
|
Episode 9: Different Than the Average Marketing Bear (Indeed & SEBA)
|
Dec 10, 2021 |
|
Episode 8: You Don’t Have a Marketing Problem, You Have a Go-To-Market Problem (Winning by Design & Terminus)
|
Dec 08, 2021 |
|
Episode 7: Revenue Enablement Fuel (Linkedin & Klue)
|
Oct 21, 2021 |
|
Episode 6: Building with Purpose (Atlassian & SEBA)
|
Sep 30, 2021 |
|
Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)
|
Aug 31, 2021 |
|
Episode 4: The Intelligent Path to Revenue (Gong & Klue)
|
Aug 12, 2021 |
|
Episode 3: Transformational Marketing Leadership (Seismic & VMware)
|
Jul 29, 2021 |
|
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)
|
Jul 12, 2021 |
|
Episode 1: Welcome to the Marchitect (Casted & PMC)
|
Jun 22, 2021 |