Trusted Authority - The Podcast

By Petra Zink

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Category: Careers

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Episodes: 146

Description

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!

Episode Date
144. The Business Case For Personal Branding
Apr 28, 2024
143. Leading in a Dynamic World: Managing Change for Modern Leaders [Toni Martignetti]
Apr 21, 2024
142. Build Your Next Level Network
Apr 14, 2024
141. Connect & Convince: The Power of Strategic Leadership Communication [Mel Kettle]
Apr 07, 2024
140. The Trifecta To Amplify Your Brand's Value and Perception.
Mar 31, 2024
139. Communi-Gagement: The Art & Science Of Building Communities [Elise Green]
Mar 24, 2024
138. If I was your Authority Brand Coach, This Is What I Would Do
Mar 17, 2024
137. Revolutionising Business Leadership with Advisory Boards [Louise Broekman]
Mar 10, 2024
136. Reputation Management Blueprint: Controlling Your Narrative
Mar 03, 2024
135. Legally Branded: [How To] Protect Your IP The Right Way [Donna Patane]
Feb 25, 2024
134. Unlock Creativity: Getting Your Mojo Back for Futures Thinking
Feb 17, 2024
133. Executive Excellence: CEO Mindset Strategies [Carmen Reed-Gilkison]
Feb 10, 2024
132. The Visual Edge - Mastering Communication 2.0
Feb 03, 2024
131. Communication As Your Competitive Advantage [Nadia Bourboulas]
Jan 27, 2024
130. Decoding 2024 Leadership: Challenges, Opportunities, and Strategies
Jan 21, 2024
129. Futures Thinking and Strategies for Tomorrow: A Futurist's Exploration of the World of Work [Dr. Elissa Farrow]
Jan 14, 2024
128. Navigating The Next Normal: 3 Predictions Reshaping Authority, Influence, and Impact in 2024
Jan 08, 2024
127. Beyond Trends: Insights on Future-Proofing Your Career [Interview with Richard Triggs]
Dec 17, 2023
126. 5 Things To Do Before The End Of The Year To Set Yourself Up For [Career] Success in 2024
Dec 10, 2023
125. The Now, The Next and The New in AI [+ The Impact On The Future of Work] - Interview with Denver Naidoo
Dec 03, 2023
124. The Secret Sauce to Authority: Crafting Your Signature Framework
Nov 26, 2023
123: Innovate or Evaporate: Strategies for Thriving in the Digital Age [Interview with Andrew Economopoulos and Leanda Willshire from Staxd]
Nov 19, 2023
122. Building Your Personal Brand in the Age of AI
Nov 12, 2023
121. Promote with Purpose: Self Promotion The Right Way [Interview with Eleni Dracakis]
Oct 29, 2023
120. Navigating Change: Your Repositioning and Rebranding Guide in a Rapidly Changing Economy
Oct 22, 2023
119: Peak Performance Unleashed: The Beginner's Guide To Biohacking [Interview with Tanessa Shears]
Oct 15, 2023
118: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 2
Oct 08, 2023
117. Navigating the Future: Strategies & Tactics for Career Resilience + Relevancy [Interview with Jane Kim]
Oct 02, 2023
116: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 1
Sep 24, 2023
115. Trust as Currency: Strategies For Success in the Trust Economy [Interview with Michelle Hughes]
Sep 17, 2023
114. Mastering LinkedIn Branding for Businesses and Teams
Sep 10, 2023
113. Scale Your Personal Brand(ed) Business - The Right Way, aka: With A Team [Interview with Lyra Almoite]
Sep 03, 2023
112. The Power of Building an Ecosystem for Your Personal, Business, and Leadership Brand
Aug 27, 2023
111. How To Package And Monetise Your IP [Interview with Matthew Mason]
Aug 20, 2023
110. How To Use LinkedIn In 2023 To Build Your Brand Or Business
Aug 13, 2023
109. From Resume To Reputation: How To Stand Out In The [Online] Crowd [Interview with Mitch King]
Aug 05, 2023
108. Redefine, Redesign and Reinvent Your Career and/or Business [Part 2/2]
Jul 30, 2023
107. Redefining Leadership: How To Be Quietly Powerful [Interview with Megumi Miki]
Jul 23, 2023
106. Redefine, Redesign and Reinvent Your Career and/or Business [Part 1/2]
Jul 16, 2023
105. The Future Of Trust [Interview with Severin de Wit]
Jul 09, 2023
104. [Live Keynote] - Build Your Authority Brand Beyond Your Title
Jul 03, 2023
103. Essential Marketing Assets, Systems, and Processes to Boost Your Authority Brand Through Public Speaking [LinkedIn Live]
Jun 26, 2023
102. The Recession-Proof Executive: 3 Case Studies For Executive Coaching
Jun 18, 2023
101. Impact Beyond Words: Grow Your Influence & Authority Through Deep Listening [Interview with Oscar Trimboli]
Jun 12, 2023
100. Coaching, Mentoring, Masterminds? What's Best For Your Next Step?
Jun 05, 2023
99. Coaches Corner: Reflection on Q1, Lessons Learned, Changes In The Market And Where To Focus On In Q2
May 29, 2023
98. Investment In Your Personal and Professional Growth - The Why, When and In What Behind Making Investments
May 21, 2023
97. The Future Of Education: What Is The New Learning Economy? [Interview with Dr. Michael Rosemann]
May 15, 2023
96. [From Expert To Authority] - Master These 5 Skills To Establish Yourself As The Trusted Authority
May 08, 2023
95. How AI Impacts The Future Of Work, Careers & Businesses [Interview with Ronsley Vaz]
May 01, 2023
94. 10 Ways To Master And Translate A Difficult Topic Quickly
Apr 16, 2023
93. 3 Secrets of Highly Confident, Cut Thorough and Captivating Speakers [Steal Professional Speaker's Secrets]
Apr 09, 2023
92. The Art & Science of Executive Presence: Unlocking Your Leadership Potential
Apr 02, 2023
91. Content + Communities + Collaborations = Competitive Edge Sweet Spot in 2023 [Interview with Justin Zimmerman]
Mar 26, 2023
90. Create A Business Case For Yourself: 8 Ways To Demonstrate That You’re Invaluable and Have What It Takes To Be A Leader [Also When You Are And Want To Be An Individual Contributor]
Mar 19, 2023
89. From Strategy To Implementation - How To Scale Your Influence, Income and Impact The Right Way [Interview with Josh License]
Mar 12, 2023
88. [How To] Build A Highly Influential Authority Ecosystem [Steal My Updated Strategy For 2023]
Mar 05, 2023
87. Brand Leadership by aligning CX with EX [Interview with Meqa Smith]
Feb 26, 2023
86. How To 10x Your Authority
Feb 19, 2023
85: Belonging to the Brand: Why Community Is the Last Great Marketing Strategy [Interview with Mark Schaefer]
Feb 13, 2023
84. Guilty of those? 7 mistakes to avoid if you want to get into the C-Suite
Feb 05, 2023
83. The Now, The New & The Next in Careers [Interview with Marie Zimenoff]
Jan 29, 2023
82. Authority Positioning Secrets - 7 Steps to Position Yourself as the Go-To in Your Field
Jan 22, 2023
81. Coaches Corner Chat On All Things Career, Business, Leadership & Life [With Leanne Hughes & Dr. Maike Neuhaus]
Jan 15, 2023
80. 5 Predictions To Consider When Building Your Authority
Jan 01, 2023
79. Talent & Leadership Trends + Predictions For 2023 [Interview with Veronica Llorca-Smith]
Dec 25, 2022
78. 4 Productive Things You Can Do Over The Holiday Season To Get A Head Start For The Next Busy Chapter
Dec 18, 2022
77. The Calm In The Chaos - Low Stress Response In High Stress Situations [Interview with Don Mander]
Dec 11, 2022
76. Get Ready For 2023 [BTS Of My Planning Process That You Can Copy]
Dec 04, 2022
75. The Business Of Partnerships: From Executive To Entrepreneur [Case Study & Interview With Bryan Williams]
Nov 26, 2022
74. 4 Authority Building Systems You Need
Nov 20, 2022
73. Web 3.0 - What Is It And How Does It Impact Your Career & Business [Interview with Jenks Guo]
Nov 13, 2022
72. 5 Ways To Create Content To Build Your Authority & Thought Leadership
Nov 06, 2022
71. Content Marketing Made Easy [Interview with Mariah MacInnes]
Oct 30, 2022
70. Thought Leadership vs Personal Branding - The Difference [+ Why It Matters]
Oct 23, 2022
69. Highly Qualified And Yet - Overlooked? [Interview With Dr. Thu (Sue) Nguyen PhD]
Oct 16, 2022
68. Build Your Authority Brand [Beyond Your Title]
Oct 05, 2022
67. Trust & Authority - It's A Matter Of Words [Interview With Anita Siek]
Oct 02, 2022
66. The Business Case For Personal Branding [For Corporates]
Sep 25, 2022
65. Ready For Media Exposure? Let's Find Out! [Interview with Katie Martel]
Sep 18, 2022
64. Strategic Visibility - 19 Ways To Boost Your Reach
Sep 11, 2022
63. From Start Up to Scale Up: Building Credibility & Authority On-the-Go [Interview With Justin Falk]
Sep 04, 2022
62. Credibility Framework - Powerful Ways You Can Earn Credibility in Your Industry, No Matter Your Current Title
Aug 29, 2022
61. Launching, Scaling And Commercialising Innovations [Interview with Llew Jury]
Aug 21, 2022
60. Redefine Your Career Narrative [AMA Session]
Aug 13, 2022
59. Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather]
Aug 07, 2022
58. DIY Personal Brand Strategy - 22 Questions T Work Through
Jul 31, 2022
57. Zig When Others Zag [Interview with Malcolm Auld]
Jul 24, 2022
56. Mind The Gap - The Authority Mindset [Own Your Expertise, The Imposter Edition]
Jul 17, 2022
55. Visualising, Building & Commercialising Personal + Business Brands Saved [Interview with Phil di Bella]
Jul 10, 2022
54. If You Want People To Trust You, Do This
Jul 03, 2022
53. The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis]
Jun 26, 2022
52. The Path From Expert To Authority
Jun 19, 2022
51. How To Speak With More Authority [Interview with Lisa Evans]
Jun 12, 2022
50. Why Be(come) A Trusted Authority
Jun 05, 2022
49. Courageous Conversations [Interview with Kate Crawshaw]
May 29, 2022
48. 7 Highly Impactful Activities Of Personal Brand Builders
May 22, 2022
47. Build Your Authority Leveraging LinkedIn [Interview with Karen Tisdell]
May 17, 2022
46. The Investment In And ROI Of Your Personal Brand Part 2/2
May 08, 2022
45. Leverage Your Voice To Build + Boost Your Authority [Interview with Sally Prosser]
May 02, 2022
44. The Investment In And ROI Of Your Personal Brand Part 1/2
Apr 24, 2022
43. Trusted Authority Student Spotlights
Apr 20, 2022
42. Build And Monetise Your Authority [Part 3/3]
Apr 18, 2022
41. Build And Monetise Your Authority [Part 2/3]
Apr 13, 2022
40. Build And Monetise Your Authority [Part 1/3]
Apr 10, 2022
39. Exactly What To Say: StorySelling, Your Secret To Increase Your Influence [Interview with Charles Hsuan]
Apr 03, 2022
38 B: The Tried & Tested Content System To Build Your Authority (Part 2/2)
Mar 29, 2022
38 A: The Tried & Tested Content System To Build Your Authority Part 1/2
Mar 27, 2022
37. Data Storytelling: Translate Boring Stats Into Compelling Stories [Interview with Kate Norris]
Mar 20, 2022
36. What It Really Takes To Stand Out As Introvert In An Extraverted World
Mar 13, 2022
35. Visual Communications Hacks For A Stand Out Brand
Mar 06, 2022
34. The ONE Communications Skill That Sets Apart Experts From Authorities
Feb 27, 2022
33. Job Market Trends, Skills In Demand & how to Prepare For The Future of Work [Interview with Mitch Evans, Seek]
Feb 20, 2022
32. How To Find Out What You Want To Be Known For
Feb 13, 2022
31. Leadership In 2022 & Beyond - The No BS Way
Feb 06, 2022
30. 9 Personal Brand Trends To Keep An Eye Out In 2022
Jan 30, 2022
29. Engage And Build Trust: Command The Room (+ Zoom)
Jan 23, 2022
28. Steal These 5 Hacks To Make Big Things Happen In 2022
Jan 16, 2022
27. What It Takes To Build An Irresistible Personal Brand in 2022: Trends, Tips & Tactics
Jan 09, 2022
26. Your Trusted Authority Roadmap + Timeline
Jan 02, 2022
25. Behind The Scenes | Recap of 2021
Dec 26, 2021
24. 3 Shifts To Make In 2022 To Future-Proof Your Career
Dec 19, 2021
23. How To Reinvent Your Career and Business and Thrive In Chaos
Dec 12, 2021
22. Trusted Authority Formula - Part 3/3
Dec 08, 2021
21. Trusted Authority Formula - Part 2/3
Dec 07, 2021
20. Trusted Authority Formula - Part 1/3
Dec 06, 2021
19. How To Build An Influential Network And Own Your Success
Nov 28, 2021
18. Trusted Influencer Strategy
Nov 21, 2021
17. Go From Technical Expert In Your Company To Trusted Authority In Your Industry
Nov 14, 2021
16. The Science Behind Navigating Life’s Toughest Transitions
Nov 07, 2021
15. How To Package Your Intellectual Property, Monetise Your Personal Brand And Be Fully Booked
Nov 01, 2021
14. Stand Out, Be Known And Create Your Cumulative Advantage
Oct 24, 2021
13. Create Future Today: Reading Trends, Leading Innovations & Leveraging Moments Of Chance
Oct 17, 2021
12. From Distinct To Iconic: What It Takes To Not Only Stand Out But Attain, Sustain And Regain The Ultimate Level of Distinction
Oct 10, 2021
11. Working ON vs Working IN Your Career
Oct 03, 2021
10. The Future Leader
Sep 26, 2021
09. Land Your First And Next Board Role
Sep 19, 2021
08. Beyond Strategy - What To Do When The Best Strategy Doesn't Get You Results
Sep 12, 2021
07. Write Your Own Script: Leverage The Power Of Storytelling For Pivots & Pitches
Sep 05, 2021
06. A Masterclass on Storytelling
Aug 29, 2021
05. 5 Steps To Become An Authority In Your Field
Aug 22, 2021
04. Digital Leadership Branding - The Practical Guide
Aug 15, 2021
03. How To Position Yourself Against Competition
Aug 08, 2021
02. To Brand, Rebrand or Reposition?
Aug 01, 2021
00. How You Change Is How You Succeed - Your Brand. Your Future.
Jul 25, 2021
01. Why The Future Of Work Is Personal Branding
Jul 25, 2021