Gym Owner Freedom

By Scott Carpenter

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Category: Entrepreneurship

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Episodes: 141

Description

THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities.

The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model).

Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling.

Gym Owner Freedom: More Money. Less Clients.


Episode Date
Episode 141: How To Build Indestructible Wealth USING THE INFINITE BANKING CONCEPT
May 01, 2024
Episode 140: How To Hire The Right People & Keep Them For A Lifetime
Apr 16, 2024
Episode 139: Achieving Multi-Millionaire Status As A Gym Owner
Apr 10, 2024
Episode 138: Here are my 4 years of P&L statements
Apr 03, 2024
Episode 137: Sales Jedi Training
Apr 03, 2024
Episode 136: Unlocking Profitable Reviews: Shannon's Success Blueprint
Mar 13, 2024
Episode 135: Growing & Scaling To Multiple Locations Without Screwing Up Your Life
Mar 06, 2024
Episode 134: Gym Owners, Ready to Pass the Sales Torch?
Feb 29, 2024
Episode 133: The Top 6 Mistakes Personal Training Studio Owners Make
Feb 21, 2024
Episode 132: OBJECTION HANDLING MASTERCLASS! You're going to get them no matter what, so may as well learn how to handle them!
Feb 21, 2024
Episode 131: The 5-Step Sales Process We Use To Sell $3k Programs (without any 1:1 PT sessions)
Jan 31, 2024
Episode 130: Overlapping PT: The new "Session Type" that is the key to 75%+ profit margin + ultimate SCALABILITY
Jan 24, 2024
Episode 129: The 4 Main Roles and Compensation Plans To Hit 30-50% Net Profit
Jan 10, 2024
Episode 128: The Proven, DFY $10K WEEKEND PLAYBOOK Workshop
Jan 03, 2024
Episode 127: How To Convert Gym Profits Into Mailbox Money
Dec 28, 2023
Episode 126: I can vividly remember asking for $840 for a 12-pack of 1-on-1 personal training sessions back in 2018.
Dec 20, 2023
Episode 125: How I brought in 43 Highly Qualified Organic Leads in 60 seconds.
Dec 20, 2023
Episode 124 - Fueling Success: A Deep Dive with Jennifer Broxterman of Prosper Nutrition Coaching
Dec 20, 2023
Episode 123: Unveiling the Secrets to Thriving in a Fitness Recession with Guest Jeff Weinach
Nov 29, 2023
Episode 122: Overcoming Imposter Syndrome And Powerful Visualization Techniques With Guest Mark England
Nov 22, 2023
Episode 121: How to Get and Nurture 100+ Leads Per Month without Burning Out
Nov 15, 2023
Episode 120: Gym Goldmine Mastering Funding, Credit, & Cash Flow To Bankroll Your Fitness Empire
Nov 08, 2023
Episode 119 : Good to Great: Turning Your $100k Profit Gym into a $300k Powerhouse!
Nov 01, 2023
Episode 118: Interview with Corey Willis on how he went from $99 ACV to over $1,000
Oct 25, 2023
Episode 117: ADS EATING YOUR PROFIT? Learn the 1-Client Break Even Strategy
Oct 18, 2023
Episode 116: How To Make The 6-Week Challenge Work in 2023
Oct 11, 2023
Episode 115: How Scott & Dave Would Double Revenue at Orangetheory Fitness in One Year
Oct 04, 2023
Episode 114: How Desiree McCullough Made in $43,000 In 30 Days
Sep 27, 2023
Episode 113: How We’re Getting To $1m In Revenue Faster Than We Ever Have With Our 7th Gym
Sep 22, 2023
Episode 112 : How we changed our sales process and went from $4k in new business per month to $40k in new business per month
Sep 18, 2023
Episode 111: 6-Figures In Tax Savings For Gym Owners: The Top 15 Fully-Legal Tax Write-Offs & Credits.
Aug 31, 2023
Episode 110: The 3 Biggest Roadblocks To A Self Sustaining Gym, And How To Overcome Them.
Aug 22, 2023
Episode 109: How To Attract, Hire, And Develop Coaches & Trainers That Will Allow You To Replace Yourself.
Aug 16, 2023
Episode 108: TACTICAL TRAINING: The 7-Minute Sales Script We Used To Sell $40,670 In New Business In 4-Weeks.
Aug 08, 2023
Episode 107: TACTICAL TRAINING: What To Focus On If You’re Above $100k Profit Vs. Under $100k Profit.
Aug 01, 2023
Episode 106: Starting My 7th Gym: A Tactical Analysis Of The Deal And Model.
Jul 25, 2023
Episode 105: Tactical Business Training: Acquisition To Combat The Summer Slowdown.
Jul 18, 2023
Episode 104: How To Design A 9-Week Signature Program That Sells For $2,000 to $8,000
Jul 11, 2023
Episode 103: How To Scale A Massively Profitable Gym That Can Run Without You.
Jul 04, 2023
Episode 102: TACTICAL TRAINING: How To Scale To Multiple Locations Without Risking Everything
Jun 27, 2023
Episode 101: What To Expect In The Next 100 Episodes… LFG!!!
Jun 23, 2023
Episode 100: Commercial Lease Tactical Training- How Not To Lose Your Ass.
Jun 21, 2023
Episode 99: A True Underdog Story- With Gym Owner Hugh Green
Jun 14, 2023
Episode 98: How To Generate High-Ticket Leads 100% Organically, With Will Schiller.
Jun 10, 2023
Episode 97: Becoming A Pro At Behavior Change, With Dr. Janine Stichter and Scott Schutte.
Jun 06, 2023
Episode 96: Incredible Coaching Skills To Help Your High-Ticket Clients With Mindset With Mark England Co-Founder & Head Coach Of Enlifted.
May 26, 2023
Episode 95: The Orange Beard Of Wisdom, Josh Price… And Lessons Learned From Over 6 Years Of Business Mentorship.
May 19, 2023
Episode 94: Finding your 2nd in command, so you can scale up and out- Justin Poulet, Partner and Client Success Director of Clients & Community.
May 16, 2023
Episode 93: Fix Your Gym In 15 Minutes: Turning "Dead" Leads Into Thousands Of Dollars
May 09, 2023
Episode 92: The One Fitness Business Event You Don’t Want To Miss- With Tim Lyons And Randy Angsten
Apr 11, 2023
Episode 91 - Fix Your Gym In 15 Minutes: From Bricks and Mortar to Digital Domination- How To Make Big Bucks with Online Coaching
Apr 07, 2023
Episode 90 part 2: Facing Failure And Bankruptcy As A Gym Owner
Apr 04, 2023
Episode 89: Part 1. Facing Failure And Bankruptcy As A Gym Owner
Mar 31, 2023
Episode 88: How Gym Owner Taylor Hutchinson modified his 6 Week Transformational Almost Overnight To Instantly Smash All-Time PR Revenues
Mar 27, 2023
Episode 87: Fix Your Gym in 15 Minutes The 6 Most Common Problems Gym Owners Make With Their Offers & Price Sheets
Mar 15, 2023
Episode 86: Google Analytics 4 And How Reviews Give You An Unfair Advantage - With Andres Escobar, Founder of ReviewBiz.io
Mar 10, 2023
Episode 85: Making Huge Profits With Delivered Meals To Your Clients- With Todd Abrams, The CEO & CoFounder of Icon Meals
Mar 03, 2023
Episode 84: No More No-Shows… Maximizing Paid Ads ROI
Mar 01, 2023
Episode 83: How To Handle Objections Without Sleazy Tactics
Feb 24, 2023
Episode 82: If I was broke and I had to do it all over again
Feb 22, 2023
Episode 81: What Does Gym Owner Freedom Look Like To You?
Feb 18, 2023
Episode 80: Austin Garber: From Rookie Independent Personal Trainer to Gym Owner in 10 months
Feb 10, 2023
Episode 79: The True Story Of How Shannon Logan Reclaimed Her Gym and Her Life After Years Of The Grind.
Feb 03, 2023
Episode 78: Scaling the 1on1 coaching experience with simple technology with Trevor Wittwer.
Jan 27, 2023
Episode 77: PT Legends LIVE Training: Overlapping PT... Overcoming The 1-on-1 Personal Training Bottleneck.
Jan 20, 2023
Episode 76 - How Gym Owner Robert Gill Reversed His Failing Gym And Personal Finances In Just 4 Weeks
Jan 15, 2023
Episode 75 - LIVE Training: ABC- Always Be Coaching (Not Closing!)
Jan 07, 2023
Episode 74 - LIVE Training: The Tom Brady Offer You Need To Win In Your Business
Dec 30, 2022
Episode 73 - The Ongoing 1099 Contractor vs W-2 Employee Debate With Gym Lawyer’s Attorney Matthew Becker
Dec 23, 2022
Episode 72 - LIVE Training: 💎 The Flawless Renewal System- Renewing High-Ticket Clients at > 90%
Dec 16, 2022
Episode 71 - PT Legends LIVE Training: The 7-Minute Phone Call That Made Us Over $40,000 In Our First Month
Dec 09, 2022
Episode 70 - The Fortune Is In The Follow Up - With Dustin Bogle
Dec 02, 2022
Episode 69 - LIVE Training: Building Out Your Field Of Dreams High-Ticket Transformational Offers!
Nov 26, 2022
Episode 68 - Unplugged From The Matrix - How Robert Sold $40k in New Business in 1 Month!
Nov 19, 2022
Episode 67 - PT Legends 2.0 - The Future Of Everything
Nov 12, 2022
Episode 66 - When Is Franchising Worth It in the Personal Training World? with Jeff Larsh and Dan Visentin
Nov 05, 2022
Episode 65 - Your Story Is The ONLY Sales Script That Matters
Oct 29, 2022
Episode 64 - How To Build Out a Nutrition / Transformation Coaching Program That Is ACTUALLY Worth $3,000-8,000
Oct 22, 2022
Episode 63 - Special Guest Jason Brown - From CrossFit Gym Owner The GOAT Of Exercise Programming & Creator Of The Conjugate X Conditioning Method
Oct 15, 2022
Episode 62 - A Debrief Of My Epic Trip To The 2022 Funnel Hacking Live Event & Acceptance Of My 2 Comma Club Award
Oct 08, 2022
Episode 61 - The Evergreen Online Coaching Strategy That Will Always Work, Even When The Platforms Change
Oct 01, 2022
Episode 60 - How To Get A Blackbelt In Handling Sales Objections - with Joe Marcoux and Jeff Burlingame
Sep 23, 2022
Episode 59 - How To Double (2X!) Your Group Membership Rates In 1 Day
Sep 17, 2022
Episode 58 - Special Guest Bryce Henson, The New CEO Of Fit Body Boot Camp
Sep 10, 2022
Episode 57 - How Gym Owners Can Scale WITHOUT Taking On The Risk Of a 2nd Location
Sep 03, 2022
Episode 56 - Scott Rammage Teaches How To Use A Podcast To Create Authority In Your Space
Aug 27, 2022
Episode 55 - The One Daily Action That Will Make You Your First Million
Aug 21, 2022
Episode 54 - How To Crush Being A Nutrition Coach With Expert Jennifer Broxterman
Aug 13, 2022
Episode 53 - 3 Reasons Why the $599 6-Week Challenge Will Kill Your Gym
Aug 05, 2022
Episode 52: The Legend Of Online Coaching, Will Schiller With New Age Coach
Jul 30, 2022
Episode 51: The One Thing You Need To Do To Keep Clients Forever
Jul 23, 2022
Episode 50: 1 Year Anniversary- The Latest Strategies & The New PT Legends
Jul 16, 2022
Episode 49: How Finding Your ONE Thing Will Change Your Life
Jul 09, 2022
Episode 48: How much would you pay to get in the best shape of your life?
Jul 02, 2022
Episode 47: What Personal Training & Health Certifications Are Actually Worth The $$?
Jun 04, 2022
Episode 46 - Online Training Sucks… Buyer Beware!
May 28, 2022
Episode 44 - Mindset and Mental Health with Colm O’Reilly
May 22, 2022
Episode 45 - $200,000 Lessons for Independent Personal Trainers
May 21, 2022
Episode 43 - How To Defeat The Dreaded Spousal Objection
May 07, 2022
Episode 42 - PushPress CEO Dan Uyemura On Evolving Intelligent Software For Gym Owners
Apr 30, 2022
Episode 41: The NEW Book That Every Fitness Business Owner Needs To Read
Apr 23, 2022
Episode 40: PT Legends Saved My Gym, With Matt Chenard
Apr 16, 2022
Episode 39 - How To Get A Low Cost Per Lead On Facebook & IG Ads
Apr 09, 2022
Episode 38: How You Can Get On A Podcast As A Guest
Apr 02, 2022
Episode 37 - The War in Ukraine & Its Effect On Studio Owners
Mar 26, 2022
Episode 36: Special Guest Andrew Frezza- How To Be A Rockstar Coach
Mar 19, 2022
Episode 35: PSA (Public Service Announcement)- How To Handle The Fear When Your Leads Have Been Cut By 80%
Mar 12, 2022
Episode 34: The #1 Quality You Need In A New Hire To Avoid A Disaster
Mar 04, 2022
Episode 33: The #1 OG PT Legends - Deonte Mason and Laken Summerville
Feb 26, 2022
Episode 32: A Must Listen - 6 Steps To Get Your Closing Percentage To 100%
Feb 19, 2022
Episode 31 - Why Personal Trainers NEED To Offer High-Ticket Programs If They Want To Make Money AND Have A Life
Jan 22, 2022
Episode 30 - Why The Highest Profit CrossFit Owners Add High-Ticket Offers Into Their Gyms
Jan 14, 2022
Episode 29: Why We Settle For Less In Our Business, And Dave’s Colossal Rejection
Dec 18, 2021
Episode 28 - What I Learned When A Competing Gym Moved In Next Door And Shared A Wall With Me
Dec 11, 2021
Episode 27 - The Best Bolt-On Added Revenue Stream To Add To Your Gym
Dec 04, 2021
Episode 26 - Perfecting The Personal Training Model with Jeff Larsh and Dan Visentin (Greenlight Personal Training)
Nov 27, 2021
Episode 25 - How to Overcome the Hardest Sales Objection in The Game
Nov 20, 2021
Episode 24 - The Elephant in the Room - How Much Does Mentoring Cost?
Nov 13, 2021
Episode 23 - The #1 Thing You MUST Have To Build a 7-Figure Fitness Business
Nov 06, 2021
Episode 22 - Facebook Ads Are Dead
Oct 30, 2021
Episode 21 - How True Core Gym Owner Shannon Logan Smashed Her Glass Ceiling by 140%
Oct 23, 2021
Episode 20 - Behind The Curtains - How to Fulfill a $2-7k Transformational Offer
Oct 16, 2021
Episode 19 - Nutrition Coaching Pitfalls And Best Practices With The HSN Expert, Nicole Aucoin
Oct 09, 2021
Episode 18 - How To Mop Up The $40k That’s Laying Around Your Gym
Oct 04, 2021
Episode 17 - We Were Wrong! Group Training May Be The Best Business Model
Sep 25, 2021
Episode 16 - Does High Ticket Equal Hard Sales?
Sep 18, 2021
Episode 15 - How to Hire a VA To Save Time As a Gym Owner - Special Guests Scott Rammage and Josh Price
Sep 11, 2021
Episode 14 - Why Your Business Plan is a Waste Of Time
Sep 04, 2021
Episode 13 - Does a high ticket or high ARM model work if I have a Crossfit gym?
Aug 28, 2021
Episode 12 - The 2 Biggest Reasons Why Your Fitness Consultations Suck -
Aug 21, 2021
Episode 11 - Is Online Training the Golden Goose?
Aug 14, 2021
Episode 10 - Why 63 Is Our Favorite Number
Aug 07, 2021
Episode 9 - Why I Have A Death Calendar On My Office Wall
Jul 31, 2021
Episode 8 - How To Overcome Fear And Charge Your True Value
Jul 24, 2021
Episode 7 - The Surprising Number Of Times Police, Fire, Or An Ambulance Been To Our Locations
Jul 17, 2021
Episode 6 - How Covid-19 Saved Our Fitness Business
Jul 11, 2021
Episode 5 - Why We Sucked For 8 Years Release Date
Jul 02, 2021
Episode 4 - The 7 Minute Call That Made Us $42,000 in 4 weeks
Jun 26, 2021
Episode 3 - Best Fitness Model Debate: Group vs. 1:1 vs. Semi-Private
Jun 21, 2021
Episode 2 - How To Charge $111-$222 Per Semi-Private Session
Jun 18, 2021
Episode 1 - Broke Personal Trainers To 7-Figure Business Owners.
Jun 13, 2021