If you are doing business across African markets, the real due diligence is cultural. The Culture is Currency Podcast, hosted by Frances Quarcoopome, is where that work happens. Through stories and lived experience, each episode unpacks the cultures, nuances, and contexts that shape what it takes to grow and build a business across the continent. What it means to build trust, move with authority, show up correctly, and be locally relevant in markets like Ghana, Kenya, Nigeria, Rwanda, South Africa, and beyond.