A show that explores the world of founders; their disappointments, their wins, their personal lives, and how they deal with adversity. Host Yasmeen Turayhi interviews startup founders and entrepreneurs in emerging markets in 1:1 conversations where the audience will learn about some of the biggest lessons these founders learned on their journey from the personal to the professional and share how they keep themselves motivated. The Middle East was built on the foundation of commerce and sales and the spirit of entrepreneurship pulsates through the veins of the region. These founders have a unique lens about what it takes to build and grow a company in the Middle East and North Africa. Oftentimes, these founders have found ways to deliver on the promise of their product within an early or non-existent ecosystem. In some cases, they had to build both the product and the ecosystem. Yasmeen Turayhi is a product marketing expert in Silicon Valley and Board member of TechWadi, the leading non-profit organization building bridges between Silicon Valley and the Middle East and North Africa region.