Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva
By Katarina Terentieva
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Category: Marketing
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Episodes: 198
Description
Whether you're an entrepreneur, influencer, artist, musician - you no doubt know the importance of building your brand. Kindly Gifted spills the best-kept secrets you need to know to create a digital presence worth remembering, whether for your company or your personal brand. Become fluent in the business of influence and learn the art of personal branding with Kate Terentieva, your Chief Brand Officer on speed dial. Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
| Episode | Date |
|---|---|
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198. Life Update: Launched A Brand, Resigned As CCO, and Everything That’s Been Going On
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Mar 25, 2024 |
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197. Unveiling the VC Perspective: The 6 Core Elements That Drive Brand Impact
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Jul 27, 2023 |
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196. The Importance of a Marketing Strategy and How Starbucks Crafted Theirs
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Jul 26, 2023 |
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195. The Key Role of Human Behavior in Creating Impactful Marketing and Driving ROI
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Jul 25, 2023 |
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194. Unwrapping The Barbie Movie: How It Served As A Clever Repositioning Strategy For A Declining Brand
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Jul 24, 2023 |
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193. How to Captivate Audiences and Ignite Conversations Through Polarizing Marketing
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Jul 20, 2023 |
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192. Unlocking Profit Potential: Monetizing Your Brand with Digital Products Expert Abigail Peugh
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Jul 19, 2023 |
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191. How Cancel Culture Can Stifle Content Creation and What You Can Do About It
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Jul 18, 2023 |
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190. The Power of Taking Critique: How a Founder's Openness Determines Brand Success
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Jul 17, 2023 |
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189. Exploring the Intersection of Creativity and AI: Insights from a Creative Director
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Jun 29, 2023 |
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188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy Grossman
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Jun 28, 2023 |
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187. The Power of Due Diligence In Influencer Marketing: Ensuring Ethical Advertising and Avoiding False Claims
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Jun 27, 2023 |
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186. Debunking Mentorship Myths: Navigating Finding & Being A Mentor
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Jun 26, 2023 |
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185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital
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Jun 23, 2023 |
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184. Listen To This Next Time You Feel Imposter Syndrome
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Jun 22, 2023 |
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183. Unlocking Growth: How and When to Scale Your Influencer Business with the Support of a Manager Like Johanna Voss
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Jun 21, 2023 |
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182. Respecting Boundaries: The Pitfalls of Picking People's Brains
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Jun 20, 2023 |
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181. What Almost Quitting This Podcast Taught Me About Perseverance and Personal Growth
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May 05, 2023 |
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180. The Ethics of Influence
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May 04, 2023 |
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179. The Power of Product Placement in Pop Culture and Its Impact on Brand Awareness & Sales
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May 03, 2023 |
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178. Trademarking 101: How to Protect Your Brand and Avoid Legal Issues
|
May 02, 2023 |
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177. Beyond the Buzzwords: Why True Innovation Builds on the Past
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May 01, 2023 |
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176. The Power of Standing Up for Yourself: F*ck Plagiarism
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Apr 27, 2023 |
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175. Redefining Intimacy & Advice on Pivoting Your Brand with OnlyFans Model Isabelle Miller
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Apr 26, 2023 |
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174. Uncovering the Power of Performance-Driven Influencers: Why Alix Earle's $70K Post is Worth Every Penny - A Deep Dive
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Apr 25, 2023 |
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173. What Makes A Great Creative Director
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Apr 24, 2023 |
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172. Reduce, Reuse, Recycle: Maximizing Your Content's Lifespan - Expert Tips on How to Recycle Your Content
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Apr 21, 2023 |
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171. Leech Brands: The Money-Sucking Companies Disguised As Good Samaritans
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Apr 20, 2023 |
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170. What Creators Need At Different Stages Of Growth with Lia Haberman, CMO & Influencer Marketing UCLA Professor
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Apr 19, 2023 |
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169. Behind the Veil of Luxury Brands: Uncovering the Secrets of Their Profitability - Insider Insights
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Apr 18, 2023 |
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168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda
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Apr 12, 2023 |
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167. Behind the Mic: Revealing Personal and Vulnerable Facts About Me - A Candid Conversation
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Apr 11, 2023 |
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166. From Influence to Entrepreneurship: How People of Influence are Disrupting the Business World by Starting Their Own Brands
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Apr 10, 2023 |
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165. From Idea to Launch: Building a Successful Product-Based Business from Scratch with Product Expert Alia O'Neal
|
Apr 07, 2023 |
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164. Listener Q+A: Building & Maintaining Brand Equity - Key Strategies for Creators & Companies to Stand Out in a Crowded Market
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Apr 06, 2023 |
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163. Finding Your Voice: How to Effectively Speak Out on Issues That Matter with Creator Success Expert Merrill Hersam
|
Apr 05, 2023 |
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162. Failing Forward: Navigating the Differences Between Online & Offline Failure for Creators & Entrepreneurs
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Apr 05, 2023 |
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161. The Art of the Pitch: Expert Tips & Strategies for Successfully Pitching Your Ideas to Investors, Collaborators, and Clients
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Apr 04, 2023 |
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160. Listener Q+A: Collaboration is Key - Best Practices & Lessons Learned for Working Effectively with Other Creatives
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Mar 28, 2023 |
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159. Humanizing Your Brand: Strategies & Tactics for Giving Your Business a Personal Touch & Connecting with Your Audience
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Mar 27, 2023 |
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158. Decoding the Consumer Brain: How Neuromarketing is Revolutionizing The Way We Understand & Influence Consumer Behavior with Copywriter Kaili Meyer
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Mar 24, 2023 |
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157. From Business to Brand: Strategies & Tactics for Building a Strong, Recognizable Brand Identity
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Mar 22, 2023 |
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156. Building a Social Media Career & Navigating Health Challenges: Lessons Learned from Chronic Illness Advocate Gigi Robinson
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Mar 21, 2023 |
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155. Behind the Persona: Celebrity vs Influencer Behavior and Its Impact on Brand Partnerships & Audience Engagement
|
Mar 16, 2023 |
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154. The Power of SMS Marketing: Understanding the Psychology Behind Successful Text Message Campaigns
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Mar 15, 2023 |
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153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool
|
Mar 14, 2023 |
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152. TikTok's Long-Form Series: A Game Changer in the World of Social Media Content?
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Mar 13, 2023 |
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151. Discover Your Creative Type & Maximize Your Unique Strengths for Success
|
Mar 10, 2023 |
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150. Going Viral: The Pros & Cons of Sudden Online Fame and How to Make the Most of It
|
Mar 09, 2023 |
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149. The Brutal Reality of Creative Success: Lessons Learned from Creative Director Manoa Raine
|
Mar 08, 2023 |
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148. Stand Out from the Crowd: Tips & Strategies for Carving Out Your Own Niche and Building a Strong Online Presence
|
Mar 07, 2023 |
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147. Managing Negative Comments: Identifying the Four Types of Negative Nancy's in Your Online Community and How to Deal with Them
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Mar 06, 2023 |
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146. Succeed As A UGC Creator In 2023 with Creative Director + UGC Specialist Kelly Rocklein
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Mar 03, 2023 |
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145. Cultural Sensitivity in Marketing: Best Practices and Strategies for Brands to Create Inclusive and Respectful Campaigns
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Mar 02, 2023 |
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144. The Rise of Dupe Culture: A Marketer's Take on the Trend Taking Over Social Media
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Feb 28, 2023 |
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143. The Secret Sauce of McDonald's Famous Orders Campaign: How They Transformed Their Brand Image
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Feb 27, 2023 |
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142. Behind the Mic: The Story of Kindly Gifted
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Feb 24, 2023 |
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141. Exposed: The Dangers of Sharing Your Location on Social Media
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Feb 23, 2023 |
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140. Standing Out Online In 2023 With Influencer Marketer + Publicist Katie Stoller
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Feb 22, 2023 |
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139. 2 Game-Changing Questions Every Brand & Creator Should Ask Themselves
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Feb 21, 2023 |
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138. The Power of Personal Branding: How Mid-Day Squares Built A Loyal Following & A Chocolate Empire with Co-Founder Jake Karls
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Feb 20, 2023 |
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137. How Christine Quinn Leveraged Her Selling Sunset Fame to Become a Fashion Powerhouse
|
Feb 17, 2023 |
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136. The Problem with Romanticizing "No One Believed in Me" - An Honest Discussion
|
Feb 16, 2023 |
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135. How to Succeed in Your Career and Money Goals: Advice from Angel Investor Gabrielle Judge
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Feb 15, 2023 |
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134. Being Delusional - The Hard Truth
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Feb 14, 2023 |
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133. Pivot Your Personal Brand: How to Successfully Change Directions and Evolve Your Brand
|
Feb 08, 2023 |
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132. Creating a Personal Brand vs Developing a Persona: Which is Right for You?
|
Feb 03, 2023 |
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131. Celebrity Drama: Is It Wise to Air Personal Issues in Public?
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Feb 02, 2023 |
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130. When #Sponsored Becomes #Lies: The Negative Impact of Influencers Who Lie in Brand Deals
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Feb 01, 2023 |
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129. Branding People vs Branding Products: Understanding The Key Differences
|
Jan 31, 2023 |
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128. TikTok's Future: Short-Form Fatigue and the Emergence of Long-Form Video
|
Jan 30, 2023 |
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127. The Power of Retention: How to Build a Strong Brand by Keeping Your Customers Happy
|
Jan 27, 2023 |
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126. The Effect of Generative AI on Human Connection
|
Jan 26, 2023 |
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125. Are You Onto Something? 3 Ways to Assess If Your Idea is Worth Pursuing
|
Jan 25, 2023 |
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124. Top Tips to Stay Ahead of the Game and Master Marketing Trends
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Jan 24, 2023 |
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123. Podcasting 101: Answering the Top 5 FAQs About Starting Your Own Show
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Jan 23, 2023 |
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122. Have Influencer-Founded Brands Lost Their Sex Appeal? A Deep Dive
|
Jan 20, 2023 |
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121. Breaking the Mold: How Serena Kerrigan Redefined Confidence for a New Generation
|
Jan 19, 2023 |
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120. Get Confident Negotiating As A Creator with Nina Zadeh of Sidewalker Daily
|
Jan 18, 2023 |
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119. Breaking Down the Habit Loop: How Marketers Influence Your Daily Choices
|
Jan 17, 2023 |
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118. How Alex Cooper turned "Call Her Daddy" into a multimillion-dollar brand
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Jan 16, 2023 |
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117. Mastering the Art of Cold Pitching: Strategies for Getting Your Foot in the Door
|
Jan 13, 2023 |
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116. The Self-Help Trap: Why You Need More Than Words on a Page to Make Real Changes
|
Jan 12, 2023 |
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115. Building Wealth as a Creator: Expert Tips from Serial Entrepreneur and Investor Sandy Lin
|
Jan 11, 2023 |
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114. 22 Life Lessons You Need To Hear
|
Jan 10, 2023 |
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113. A Fresh Start: How to Harness the Power of New Year's Resolutions in Your Marketing Efforts
|
Jan 09, 2023 |
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112. Unpacking the Importance of Your "Why" with Cody Levine, Co-Founder of Twice Oral Wellness
|
Dec 15, 2022 |
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111. Navigating Brand Collaborations: Sponsorships, Giftings, and Partnerships Explained
|
Dec 13, 2022 |
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110. Uncovering Your Unique Edge: Tips for Effectively Communicating Your Competitive Advantage
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Dec 12, 2022 |
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109. Marketing Mishaps: Investigating the Balenciaga Campaign Scandal and the Role of Celebrity Influencers
|
Dec 09, 2022 |
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108. Why the Marketing Industry Needs to Address These 3 Major Issues ASAP
|
Dec 07, 2022 |
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107. The Double Life of a Marketer: Navigating the Complexities of Being a Consumer and Professional in the Industry
|
Dec 06, 2022 |
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106. Beyond Influence: Why Your Brand Needs More Than Your Large Following to Succeed
|
Dec 05, 2022 |
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105. The Power of Storytelling: Building a Brand That Resonates with Your Audience
|
Dec 01, 2022 |
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104. Exclusive Access: My Experience at Anna Wintour Photographer's Friendsgiving
|
Nov 29, 2022 |
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103. Unpacking Balenciaga's Controversial Campaign: Child Exploitation and the Ethics of Fashion Marketing
|
Nov 28, 2022 |
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102. The Truth About Brand Deals: Why 58% of Creators Rely on Them, and Why Only 37% Choose Values Over Money
|
Nov 09, 2022 |
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101. Meet the Next Wave of Social Media Creators Taking Over the Internet
|
Nov 08, 2022 |
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100. The Power of Owning Who You Are: Why You Don't Need to Be Humble for Anyone
|
Nov 07, 2022 |
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99. Cancel Culture: Understanding the Reasons Why People Get Cancelled on Social Media
|
Nov 04, 2022 |
|
98. Your Obsession With Originality Is Holding You Back Making Stuff
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Nov 03, 2022 |
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97. The one thing all successful brands and talent have in common
|
Nov 02, 2022 |
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96. How your content strategy as a personal brand differs from traditional businesses
|
Nov 01, 2022 |
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95. How to get comfortable showing up on social media
|
Oct 31, 2022 |
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94. The one choice you'll inevitably need to make as a person of influence
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Oct 27, 2022 |
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93. Let's talk about the Adidas x Ye situation (from a marketing perspective)
|
Oct 26, 2022 |
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92. Do you know how you’re perceived?
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Oct 25, 2022 |
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91. So you want to be featured in the press?
|
Oct 24, 2022 |
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90. Your Niche vs. Your Category
|
Oct 14, 2022 |
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89. How important is your username on social media?
|
Oct 13, 2022 |
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88. How does your childhood impact your career?
|
Oct 12, 2022 |
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87. What no one tells you about creating a course or writing a book
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Oct 11, 2022 |
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86. Can personal brands run for office?
|
Oct 10, 2022 |
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85. What no one tells you about founding a brand
|
Oct 07, 2022 |
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84. What no one tells you about monetizing your influence
|
Oct 06, 2022 |
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83. You’ll never believe how Kanye West stays relevant
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Oct 05, 2022 |
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82. How would social media have affected Jeffrey Dahmer?
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Oct 04, 2022 |
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81. Do we have too many famous people?
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Oct 03, 2022 |
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80. You CAN do what you want
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Sep 30, 2022 |
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79. Why you don't need a manager (and why I stopped managing talent)
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Sep 29, 2022 |
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78. From College Dropout to Yeezus: An Inside Look into Kanye West
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Sep 28, 2022 |
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77. Is influencing a hard job?
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Sep 27, 2022 |
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76. The main difference between influencers and people of influence
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Sep 26, 2022 |
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75. Revolve Is The Andrew Tate Of Brands (I said what I said)
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Sep 16, 2022 |
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73. Why your content isn’t working?
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Sep 15, 2022 |
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72. Two things that will help grow your influencer career
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Sep 14, 2022 |
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71. How to build an identity online
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Sep 13, 2022 |
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70. Is BeReal really creating an authentic social media experience?
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Sep 12, 2022 |
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69. Mindset Things You May Need To Hear
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Sep 09, 2022 |
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68. Three Tools To Help Take Your Creator Business To The Next Level
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Sep 08, 2022 |
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67. How to pitch to hotels without settling for less
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Sep 07, 2022 |
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66. Busting 2 myths about your content strategy and content pillars
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Sep 06, 2022 |
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65. How to storyboard your content
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Sep 06, 2022 |
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64. Why you shouldn’t accept gift collaborations
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Sep 01, 2022 |
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63. Vet your influencer coaches, talent managers, and any other people you hire
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Aug 31, 2022 |
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62. Why you don't need to hop on trends to grow as an influencer
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Aug 30, 2022 |
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61. You need to always be charging for organic usage
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Aug 29, 2022 |
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60. What I learned from my male bosses that helped me start my business
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Aug 26, 2022 |
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59. Why you don't need to share everything about your life on social media
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Aug 25, 2022 |
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58. How to monetize from your passions and work client-side as a creator with Contra's Isabella Lampson and Samantha Taylor
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Aug 24, 2022 |
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57. How to figure out if you should hire an influencer manager or a talent agent
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Aug 23, 2022 |
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56. How celebrities + influencers determine the right moves for their career
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Aug 22, 2022 |
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55. The one question to ask every brand you work with
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Aug 19, 2022 |
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54. How brand deals differ on Instagram vs TikTok
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Aug 18, 2022 |
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53. How to build relationships with brands on social media
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Aug 17, 2022 |
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52. One thing to consider when creating sponsored content
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Aug 16, 2022 |
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51. How Kendall Jenner was Pepsi’s scapegoat (and how you can avoid being in the same position)
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Aug 15, 2022 |
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50. 3 things you need in your media kit that no one talks about
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Aug 12, 2022 |
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49. 3 ways to perfect your conversion skills as an influencer
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Aug 11, 2022 |
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48. What it's really like to work with an influencer manager (feat.talent manager & influencer coach Naomi Genota of Boost Society)
|
Aug 10, 2022 |
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47. How someone's social media content can show you what it's like to work with them
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Aug 09, 2022 |
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46. Two things you need BEFORE hiring an influencer talent manager
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Aug 08, 2022 |
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45. How to create closer relationships with brands
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Aug 05, 2022 |
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44. The influencer pricing strategy that brands love to use (but need to ditch)
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Aug 04, 2022 |
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43. How to transition from influencer to brand founder with serial entrepreneur Dulma Altan
|
Aug 03, 2022 |
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42. One thing that makes you successful at negotiating
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Aug 02, 2022 |
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41. How to find brand contacts ethically (and by avoiding a lawsuit)
|
Aug 01, 2022 |
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40. How to grow your engagement using polarizing content
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Jul 29, 2022 |
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39. Do you really need a niche to be a successful influencer?
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Jul 28, 2022 |
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38. How to get started as a UGC creator with Creative Director + 6-figure UGC creator Kelly Rocklein (@ugcsocial)
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Jul 27, 2022 |
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37. How you can create a more financially secure future and diversify income streams past brand deals
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Jul 26, 2022 |
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36. What are the best times to pitch to brands to ultimately make more money?
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Jul 25, 2022 |
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35. Is the influencer industry really dying?
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Jul 22, 2022 |
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34. How to host a meet and greet event your audience will love
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Jul 21, 2022 |
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33. How to prevent panic if your social media account gets deleted or banned
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Jul 20, 2022 |
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32. How TikTok’s positioning as a search engine impacts your influencer career
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Jul 19, 2022 |
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31. How to deal with the mental overwhelm of going viral
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Jul 18, 2022 |
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30. The most misleading (yet effective) marketing tool social media gurus love to use
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Jul 14, 2022 |
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29. How to identify the differences between influencer, content creator, and creator
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Jul 13, 2022 |
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28. One compliment could predict your success on social media as an influencer
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Jul 12, 2022 |
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27. How to deal with the stigmas of being an influencer (ft. Iryna Fedchenko, TV Host & Mega YouTuber)
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May 31, 2022 |
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26. How to use audience insights to your advantage when working with brands
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May 26, 2022 |
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25. How to avoid being a one-hit wonder as a creator
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May 24, 2022 |
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24. How to find real friends in the creator industry (and life in general!)
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May 19, 2022 |
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23. How To Cut Through The Noise of Social Media Advice: growing on social media, hashtags, perfectionism, and more!
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May 03, 2022 |
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22. How You Can Start Working With Brands: influencer pricing, negotiation, media kits, and more!
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Apr 28, 2022 |
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21. WE GOT SCAMMED. Influencer agencies, performative diversity, and the meaning of self-made with David Cano (@damericano)
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Apr 19, 2022 |
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20. "UNWRAPPING THE HOLIDAYS" MINI SERIES 6/6: How To Manage & Prevent Creative Burnout
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Nov 18, 2021 |
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19. "UNWRAPPING THE HOLIDAYS" MINI SERIES 5/6: How Much Sponsored Content Is Too Much?
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Nov 16, 2021 |
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18. "UNWRAPPING THE HOLIDAYS" MINI SERIES 4/6: The Ultimate Method To Thinking Of Different Ideas (no really, i cracked the code)
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Nov 09, 2021 |
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17. "UNWRAPPING THE HOLIDAYS" MINI SERIES 3/6: You Should Avoid Gifted Partnerships (especially during the holidays)
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Nov 04, 2021 |
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16. "UNWRAPPING THE HOLIDAYS" MINI SERIES 2/6: You Should Raise Your Rates For Holiday Partnerships & How To Calculate Your Rates (ft. Tanisha Cherry @tanisha.cherry)
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Nov 02, 2021 |
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15. "UNWRAPPING THE HOLIDAYS" MINI SERIES 1/6: How To Pitch For Holiday Partnerships With Brands?
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Oct 28, 2021 |
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14. HOW TO TELL BRANDS YOU DESERVE MORE. RESPECTFULLY.
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Oct 26, 2021 |
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13. BONUS: STEAL MY STRATEGY ON HOW TO CREATE UNBORING CONTENT -- A LIMITED EDITION EPISODE
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Oct 22, 2021 |
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12. TWO THINGS YOU NEED TO BE A SUCCESSFUL CREATIVE
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Sep 23, 2021 |
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11. BRANDS AREN’T PAYING YOU WHAT YOU DESERVE (OR ARE THEY?)
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Sep 21, 2021 |
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10. HOW YOU CAN ENSURE SUCCESSFUL BRAND COLLABS
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Sep 16, 2021 |
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9. YOU NEED TO START DOING THIS WITH YOUR CONTENT (AKA THE OLDEST TRICK IN THE BOOK)
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Sep 14, 2021 |
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8. STOP SAYING “IT’S NOT SPONSORED” & WHY THAT CREATES LESS TRUST AROUND YOUR SPONSORED CONTENT
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Sep 02, 2021 |
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7. UNETHICAL SHIT BRANDS DO TO CREATORS & HOW TO SPOT IT
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Sep 02, 2021 |
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6. BONUS: MEET YOUR HOST (and the ultimate tea spill)
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Aug 26, 2021 |
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5. HOW TO MAKE YOUR AUDIENCE FEEL SEEN
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Aug 26, 2021 |
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4. THE ULTIMATE NETWORKING SECRET (I cracked the code, y’all)
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Aug 26, 2021 |
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3. HOW TO NOT FOCUS ON WHAT OTHER PEOPLE THINK
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Aug 26, 2021 |
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2. STOP NICHE-ING DOWN YOUR SOCIAL MEDIA CONTENT
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Aug 26, 2021 |
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1. CREATE CONTENT THAT LEAVES A MARK
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Aug 26, 2021 |
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Podcast Trailer
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Jul 20, 2021 |