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Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
| Episode | Date |
|---|---|
|
From VC to Founder: Building RedpineAI and Thinking 100x Bigger | Anders Hammerbäck
|
Jun 03, 2026 |
|
The Founder Bottleneck: Scaling Without Losing Control
|
Jun 01, 2026 |
|
How Mariane Bekker Built a Global Founder Network of 200K Using Community
|
May 27, 2026 |
|
Founder Fear: “What If My Company Fails and I’m Unemployable?”
|
May 25, 2026 |
|
NASA Tried This in the 70s. Jasper Deprez's Startup Is Doing It Now.
|
May 20, 2026 |
|
Will Letting Go of a Senior Hire Destroy Your Team?
|
May 18, 2026 |
|
Why Co-CEOs Can Be a Superpower
|
May 13, 2026 |
|
Founder Depression: What Nobody Talks About
|
May 11, 2026 |
|
Capital Discipline, Debt & The 10-Year Founder Mindset | Dr. Serge Santos
|
May 06, 2026 |
|
Running Out of Runway? What Founders Should Do Next
|
May 04, 2026 |
|
How to Validate a Startup Idea (Before You Waste Time & Money) | Aaron Solomon, Ambl
|
Apr 29, 2026 |
|
Stop Comparing Yourself to Other Founders
|
Apr 27, 2026 |
|
How Integrity Became This Founder's Business Strategy (400 Weddings a Year)
|
Apr 22, 2026 |
|
Post-Exit: What No One Tells You After You Sell Your Company
|
Apr 20, 2026 |
|
When to Be Hands-On and When to Build Systems as You Scale
|
Apr 15, 2026 |
|
What Should You Actually Use a Coach For?
|
Apr 13, 2026 |
|
Are You the Bottleneck in Your Startup? | Max Teichert
|
Apr 08, 2026 |
|
How to Not Become an Asshole as You Get More Senior
|
Apr 06, 2026 |
|
Core Values in Startups: Hiring, Scaling and Culture That Works
|
Apr 01, 2026 |
|
Best Performer Worst Behaved: What to Do When Your Top Team Member Is Toxic
|
Mar 30, 2026 |
|
Niche Business Strategy: Why Narrow Focus Beats Going Broad
|
Mar 25, 2026 |
|
What to Do When Your Co-Founder Is Micromanaging You
|
Mar 23, 2026 |
|
The Wrong Co-Founder Will Kill Your Business (How to Know Before It's Too Late)
|
Mar 18, 2026 |
|
How to Support Team Members Going Through Personal Challenges
|
Mar 16, 2026 |
|
Everyone Needs to Know Who the Villain Is - Not Just the Hero
|
Mar 11, 2026 |
|
What to Do When You Can't Trust Your Co-Founder
|
Mar 08, 2026 |
|
How to Scale from 80 to 200 People Without Becoming Bloated
|
Mar 04, 2026 |
|
Fundraising Is Distracting You? You're Framing It Wrong
|
Mar 02, 2026 |
|
Why People First Beats Deals First - Even at a VC
|
Feb 25, 2026 |
|
Your VC Is Probably Failing (And They'll Never Tell You)
|
Feb 23, 2026 |
|
Why Network Effects Beat Product Now (The AI Shift Killing Your Moat)
|
Feb 18, 2026 |
|
Your Investors Want You to Fire Your Team (The Power Dynamic Nobody Discusses)
|
Feb 16, 2026 |
|
Why Your Bank Balance Is Lying to You (The Cash Flow Framework That Saves Businesses) - Marc Obrart
|
Feb 11, 2026 |
|
The PR Playbook That Actually Drives Revenue (Hint: It's Not Press Releases) - Harrison Duhr
|
Feb 04, 2026 |
|
Startup Founder Lessons: 3 Patterns From 9 Entrepreneurs | Season 5 Recap
|
Dec 10, 2025 |
|
Is LinkedIn Worth Your Time in 2025? (Honest Answer from Founder Coaches)
|
Dec 08, 2025 |
|
VCs Have Hidden Value for You (Most Founders Never Ask for It) with D'Arcy Martin, Outward VC
|
Dec 03, 2025 |
|
Why Success Feels Lonely (And What To Do About It)
|
Dec 01, 2025 |
|
Your Business Is Running You (Here's How to Take Control Back) with Steve Duncan
|
Nov 26, 2025 |
|
How Do You Separate Your Identity From Your Company's Success? Peer Effect Post Bag
|
Nov 24, 2025 |
|
We Had $2.5M ARR - Then We Pivoted Everything with Gaurav Bhattacharya, Jeeva AI
|
Nov 19, 2025 |
|
When Everything's Working, How Do You Avoid Getting Complacent? | Peer Effect Post Bag
|
Nov 17, 2025 |
|
How to Double Your Sales Team Performance: Why 78% Miss Target with Matt Milligan
|
Nov 12, 2025 |
|
Should You Take VC Money If You're Already Profitable? - Peer Effect Post Bag
|
Nov 10, 2025 |
|
Why Personal Development Is Business Strategy with Kate Sikora
|
Nov 05, 2025 |
|
How Do I Scale as a Leader Without Losing What Made Me Effective? - The Peer Effect Post Bag
|
Nov 03, 2025 |
|
Building the Future of Work: AI, Mental Health, and Leading with Humanity with Asim Amin
|
Oct 29, 2025 |
|
I Can't Let Go of Control - How Do I Trust My Team? - Peer Effect Post Bag
|
Oct 27, 2025 |
|
Stay Calm and Win: Why Calmness Is Your Competitive Edge with Libby Swan
|
Oct 22, 2025 |
|
Post-Success Depression: Why Winning Doesn't Feel Good - Peer Effect Post Bag
|
Oct 20, 2025 |
|
No Investors, No Problem - how George Sullivan has grown his bootstrapped business, The Sole Supplier, to drive £50million GMV per year
|
Oct 15, 2025 |
|
Why Founder Networking Feels Fake (And How to Fix It) - Peer Effect Post Bag
|
Oct 13, 2025 |
|
What’s the right way to network? - with Mark Shepherd, Gathr
|
Oct 08, 2025 |
|
Knowing When to Exit as a Founder, with Dimitar Stanimiroff
|
Jul 16, 2025 |
|
Rebuilding and Automating a Business From the Ground Up, with Tara Button
|
Jul 09, 2025 |
|
The Secret to Enjoying Your Scale-Up Journey, with Nick Baker
|
Jul 02, 2025 |
|
Shifting from Founder to CEO, with Jennifer Clamp
|
Jun 25, 2025 |
|
Rethinking B2B Marketing in 2025 with Employee Generated Content (EGC), with Katie Street
|
Jun 18, 2025 |
|
Why Most Partnership Strategies Fail (and How to Fix Them), with Stefan Ross
|
Jun 11, 2025 |
|
The Power of 'Deep Work' for Founders – Reconnecting with Self and Having Fun, with Freddie Birley
|
Jun 04, 2025 |
|
Authenticity First – The Unspoken Key to Scaling Sustainably, with Emma Serlin
|
May 28, 2025 |
|
Bet on Yourself and Stay True to Your Vision, with Jonathan Cornelias
|
Dec 19, 2024 |
|
Redefining Success & Integrating Work and Life, with Kelly Ryan Bailey
|
Dec 11, 2024 |
|
Separating Identity from Business and Building Boundaries as a Founder, with Sean Campbell
|
Dec 05, 2024 |
|
Mastering Hiring & Building Teams that Thrive, with Akbar Karenga
|
Nov 27, 2024 |
|
Scaling Smarter: How Founder Forums Propel Success, with Kevin Lavelle
|
Nov 13, 2024 |
|
Navigating Sustainable Entrepreneurship with Bob Bowden
|
Nov 06, 2024 |
|
Creating a Culture of Well-being: Mental Health Insights for Founders & Teams
|
Oct 30, 2024 |
|
Scaling Tech: Four Founders Share Their Secrets to Success
|
Oct 23, 2024 |
|
Navigating M&A to Unlock New Markets, with Matt Bodnar
|
Oct 16, 2024 |
|
Harnessing Peer Influence for Entrepreneurial Growth and Team Success, with Logan Naidu
|
Oct 09, 2024 |
|
Navigating Founder Alignment to Avoid Toxic Pitfalls, with Alice Olafare
|
Oct 02, 2024 |
|
Scaling Smart: Hiring, Delegation, and AI in Business Growth, with Richard White
|
Sep 25, 2024 |
|
Mastering AI Integration to Future-Proof Your Business, with Eric Daimler
|
Sep 18, 2024 |
|
Social Fit vs. Culture Fit: Diversity as a Competitive Advantage, with Jo Major
|
Sep 11, 2024 |
|
Leading with Purpose: Key Insights from Founders on Building Culture
|
Sep 04, 2024 |
|
Founders Share 4 Key Lessons in Scaling and Decision-Making
|
Aug 28, 2024 |
|
Building a Global Gaming Giant through Belief and Trust, with Bartosz Skwarczek
|
Aug 21, 2024 |
|
The Power of Slowing Down to Scale Up, with Sam Rosen
|
Aug 14, 2024 |
|
The Art of Opportunity: Harnessing Timing and Simplicity to Raise £22 Million, with David King
|
Aug 07, 2024 |
|
Revolutionising Local Marketing and Creating a Shared Vision, with Alex Nocifera
|
Jul 31, 2024 |
|
Building Sustainable Teams and Resilient Leadership, with Anouk Agussol
|
Jul 24, 2024 |
|
Mastering Risk, Return, and Real Estate, with Colton Pace
|
Jul 17, 2024 |
|
Transforming Personal Triumphs into Tech Innovation, with Varun Bhanot
|
Jul 10, 2024 |
|
Unlocking Strategic Networking and Community Building, with Joshua Goodfield
|
Jul 03, 2024 |
|
Mastering Sales, Creating Winning Systems, and Future-Proofing Your Business, with Paul David
|
Jun 26, 2024 |
|
Rethinking Workplace Culture and Mental Health, with Michael Matania
|
Jun 19, 2024 |
|
Revolutionising Remote Training and Productivity, with Ken Babcock
|
Jun 12, 2024 |
|
Facing Founder Setbacks and Building Resilience, with Alex van Klaveren
|
Jun 05, 2024 |
|
Embracing Vulnerability and Humility as a Leader, with Dan Brownsher
|
May 29, 2024 |
|
Embracing Authenticity and Cutting Through the Noise with Lewis Kemp
|
May 22, 2024 |
|
Welcome to Peer Effect
|
May 21, 2024 |
|
Human-AI Innovation and Building Empathetic Trust with Chuck Rinker
|
May 15, 2024 |
|
Customer-Led Growth, Consistency and Doing the Unscalable, with Jeremy Parker
|
May 07, 2024 |
|
Becoming a Strategic CEO and Empowering Your Team, with Rob Volk
|
Apr 30, 2024 |
|
Resilience, Leadership and Building Community, with Nigel Thomas
|
Apr 24, 2024 |
|
Personal Branding and Evolving as a Leader, with Dean Seddon
|
Apr 17, 2024 |
|
Global Teams, Tech Innovation and Creating a Shared Vision, with Daniel Solomon
|
Apr 10, 2024 |
|
Business Growth, AI and Work-Life Balance, with Kirsten Lum
|
Apr 03, 2024 |
|
5 Ways to Help Yourself with James Johnson of The Peer Effect
|
Dec 06, 2023 |
|
The Cost of Inaction with Sharath Jeevan of Intrinsic Labs
|
Nov 29, 2023 |
|
When Bets Don’t Pay Off with Tim Redgate of EchoMany
|
Nov 22, 2023 |
|
Beware Big Name Hires with Eli Packouz of Instafloss
|
Nov 15, 2023 |
|
Are You Building Trust with Matt Swalley of Omneky
|
Nov 07, 2023 |
|
Failing and Succeeding as a Team with Christoffer Sigshoj of KiteX.tech
|
Nov 01, 2023 |
|
Do you trust your CFO? with Dr. Veronika von Heise Rotenburg of Everphone
|
Oct 25, 2023 |
|
Your business or your health? with Dimitar Stanimiroff of CrossBeam
|
Oct 18, 2023 |
|
Your friends won’t care with Bryan Clayton of GreenPal
|
Oct 11, 2023 |
|
Keeping the Faith and the Fall of Luna Crypto with Kene Ezeji-Okoye of Millicent Labs
|
Oct 04, 2023 |
|
Risking the good to achieve the great with Dan Lines of LinearB
|
Sep 27, 2023 |
|
The Art of Reframing Loss with Sam Winsbury of Kurogo
|
Sep 20, 2023 |
|
Facing Challenges And Navigating Change with Bob Moore of Crossbeam
|
Sep 13, 2023 |
|
Balancing Emotional and Financial Stability with Ash Phillips of Rebel Meetups
|
Sep 06, 2023 |
|
Loving what you do and doing it well with Jeremy Gottschalk of Marketplace Risk
|
Aug 30, 2023 |
|
Overcoming Rejection with Rajeev Mudumba of Collude
|
Aug 23, 2023 |
|
Achieving Work-Life Balance - with Dustin Serviss of Serviss Wealth Management
|
Aug 16, 2023 |
|
Turning Adversity into Success - with Mariane Bekker of Upward
|
Aug 09, 2023 |
|
The Power Of Letting Go - with Julie Perkins of Wyseminds
|
Aug 02, 2023 |
|
Overcoming Imposter Syndrome - with Charlie Greene of Remento
|
Jul 26, 2023 |
|
Building everything around values - with Chris Younger of Class VI
|
Jul 19, 2023 |
|
There's always one move left to make - with Chris Kirsch of runZero
|
Jul 12, 2023 |
|
Being Accountable for Your Health in Business — with Libby Swan of Axioned
|
Jul 05, 2023 |
|
Exploring Personal Goals for Work and Life — with Ashley Cline of Ice Cream Social
|
Jun 28, 2023 |
|
Mindful and Ethical Leadership Post Burnout — with Natalie Fée of City to Sea
|
Jun 21, 2023 |
|
Prioritising Your Mental Health AND Business — with Mike Buonaiuto (formerly) of Shape History
|
Jun 14, 2023 |
|
Mindset Coaching Saves The Day — with Ali Schwanke of Simple Strat
|
Jun 07, 2023 |
|
5-Minute Coaching: The Urgency Trap
|
May 31, 2023 |
|
Preparing for Business Risk — with Simon Barbato of Mr B & Friends
|
May 24, 2023 |
|
Changing a 50-50 Equity Split — with Tim Tutt of Nightshift Development
|
May 17, 2023 |
|
Overcoming Victim Mindset — with Vince Warnock of Chasing the Insights
|
May 05, 2023 |
|
Shift From Profit Growth to Purpose-Profit Growth — with Dr Jacqui Taylor of Flying Binary
|
May 03, 2023 |
|
The Changes of a Scale Up Business — with Alex Ghiculescu of Workforce.com
|
Apr 26, 2023 |
|
Effective Communication in a Workplace — with Howie Xu (formerly) of TrustPath
|
Apr 19, 2023 |
|
Inside the Silicon Valley Bank Collapse — with Harrison Tang of Spokeo
|
Apr 10, 2023 |
|
The Key to Success — Featured on The Picture of Wealth with Dustin Serviss
|
Apr 05, 2023 |
|
Making Great Hiring Decisions — with Asaf Navot of Home Made
|
Mar 29, 2023 |
|
Growing Your Business Without the Noise — with Richard White of Fathom
|
Mar 22, 2023 |
|
Maintaining a Strong Mindset — with Rajeev Kapur
|
Mar 15, 2023 |
|
Choosing a Healthy Mindset After Losing $400 Million — with Karthik Suresh
|
Mar 08, 2023 |
|
Startup or Family? Understanding Priorities and Paternal Leave — with Matheus Riolfi of Tint
|
Mar 01, 2023 |
|
How Much Is Too Much Accountability in Work? — with Rishabh Jain of Fermat
|
Feb 22, 2023 |
|
Do You Find a Key Hire or a Co-Founder? — with Joe Khoei of SalesX
|
Feb 15, 2023 |
|
Clipping the Trees and the Benefits of Grassroots Fundraising — featuring Ben Johnson of Particle41
|
Feb 08, 2023 |
|
4 Steps to Dealing with Pressure - featuring Ben Fletcher of The Mothership
|
Feb 01, 2023 |
|
Why the Hardest Thing to Do is Usually the Right Thing to Do - featuring David Valentine of Avadel Agency
|
Jan 25, 2023 |
|
Staying Afloat When Your Market Collapses - featuring Lucy Minton of Kitt
|
Jan 18, 2023 |
|
Designing Your Life for Mental Wellbeing - featuring Jeff Greenfield of Provalytics
|
Jan 11, 2023 |
|
Aiming To Raise $14m In One Month - featuring Ken Babcock of Tango
|
Jan 03, 2023 |
|
Mentally Prepping for 2023
|
Dec 28, 2022 |
|
Living Through a Worst-Case Scenario - featuring Kyle Roof of HV SEO
|
Dec 21, 2022 |
|
How to Qualify and Quantify Risk - featuring Scott Hurff of Churnkey
|
Dec 14, 2022 |
|
Surviving the End of the Year
|
Dec 07, 2022 |
|
The Danger of Rushing
|
Nov 30, 2022 |
|
Coping with Chronic Uncertainty - featuring Varun Bhanot of MAGIC
|
Nov 23, 2022 |
|
Handling Growth without Compromising the Mission - featuring Sybil Ackerman-Munson of Do Your Good
|
Nov 16, 2022 |
|
Overcoming the Trauma of a Key Employee Fallout - featuring Jessica Ko of Playbook.com
|
Nov 09, 2022 |
|
Coping with the Extremes of Entrepreneurship - featuring Shea Gerhardt of Buderflys
|
Nov 02, 2022 |
|
Debating a $50,000,000 Dollar Exit to Oracle - featuring Indus Khaitan of Quolum
|
Oct 25, 2022 |
|
What Happens After You Sell Your Company? - featuring Joe Keeley of JustiFi
|
Oct 19, 2022 |
|
How One Question Led to a Co-founder Split - featuring Joe Burns of Reformed IT
|
Oct 12, 2022 |
|
How Founders Can Leverage The Dunning–Kruger Effect
|
Oct 04, 2022 |
|
Making a Business Transformation Happen — with Chelsey Roney of Proxi
|
Sep 27, 2022 |
|
Applying the 1-10-100 Rule
|
Sep 20, 2022 |
|
Do You Really Need a Co-Founder? — with Shaunak Roy of Yellowdig
|
Sep 14, 2022 |
|
Going Faster vs. Getting There Faster
|
Sep 07, 2022 |
|
Persuading Your Co-Founder with Data-Driven Decision-Making — with Jane Portman of Userlist
|
Aug 31, 2022 |
|
3 Rules for Avoiding Employee Turnover
|
Aug 23, 2022 |
|
How to Make Difficult Decisions as a Founder - featuring Jeff J. Hunter of VA Staffer
|
Aug 17, 2022 |
|
5 Minute Coaching: Recovering From Client Loss
|
Aug 10, 2022 |
|
Dealing with Uncertainty in Business — with James Leighton from Andersen James
|
Aug 03, 2022 |
|
5 Minute Coaching: Choosing the Right Co-founder
|
Jul 27, 2022 |
|
Breaking Up with a Co-Founder - featuring Sean Anderson of Hoxo Media
|
Jul 20, 2022 |
|
5 Minute Coaching: Fundraising Survival Guide
|
Jul 13, 2022 |
|
Surviving Fundraising without Dealing with Burnout — with Alex van Klaveren of Kandidate
|
Jul 06, 2022 |
|
5 Minute Coaching: Sunk Cost Fallacy
|
Jun 29, 2022 |
|
Overcoming Sunk Cost Fallacy - featuring Tara Button of Buy Me Once
|
Jun 15, 2022 |
|
Jack Dyrhauge - Love Your Business
|
Apr 06, 2022 |
|
Lizet Zayas - You Can’t Fake Passion
|
Mar 23, 2022 |
|
Sarah Mason - Evidence Based HR
|
Mar 09, 2022 |
|
Stephen Hunt - Put Yourself In The Right Room
|
Feb 23, 2022 |
|
Manny Cohen - Believe In Yourself
|
Feb 09, 2022 |
|
Pablo A. Ruz Salmones - Fight For What’s Right
|
Jan 26, 2022 |
|
Ken Kutyn - Tackle your biggest problem
|
Jan 12, 2022 |
|
Gillian Harrison - Customer Shaped Business
|
Dec 08, 2021 |
|
Steve Coulson - Don't Do It Alone
|
Nov 24, 2021 |
|
Logan Naidu - Kindness and Excellence
|
Nov 10, 2021 |
|
Simon Barbato - Be a Brand Leader
|
Sep 22, 2021 |
|
Nektarios Liolios - Healthy Entrepreneurship
|
Sep 08, 2021 |
|
Michael Mellinghoff - Focus Focus Focus
|
Aug 25, 2021 |
|
Shelby Austin - Customer Obsession
|
Aug 11, 2021 |
|
Mark Whitcroft - Making Better Decisions
|
Jul 29, 2021 |
|
James O'Donnell - Authenticity wins
|
Jul 14, 2021 |
|
Matt Baird - Happy experts means happy customers
|
Jul 14, 2021 |
|
Brandon Metcalf - Build with exit in mind
|
Jul 14, 2021 |
|
Clair Mohammed - Flying in the first 6 months
|
Jul 14, 2021 |
|
Nick Baker - What do you want to be famous for?
|
Jul 14, 2021 |
|
Building a £100m business in public
|
Jul 14, 2021 |