The Measure Pod
By Measurelab
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Subscribers: 3
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Episodes: 127
Description
The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) and Bhav Patel (Director of Experimentation and Analytics @ LeanConvert) and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
| Episode | Date |
|---|---|
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#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)
|
Dec 13, 2024 |
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#112 Product analytics tool assessment
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Nov 29, 2024 |
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#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)
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Nov 15, 2024 |
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#110 Live from MeasureCamp London 2024: analytics in 2034
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Oct 25, 2024 |
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#109 The analytics of PlayStation (with Gabor Mester @ Sony)
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Oct 11, 2024 |
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#108 The death of accuracy: an obituary
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Sep 27, 2024 |
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#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)
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Sep 13, 2024 |
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#106 What an ideal expert analyst looks like
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Aug 30, 2024 |
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#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
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Aug 16, 2024 |
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#103 Modern marketing (with Ken Williams @ DiveTeam)
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Jul 19, 2024 |
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#102 Data is a road trip, not a destination
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Jul 05, 2024 |
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Sound Bite: The future of attribution modelling in Google Analytics
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Apr 03, 2024 |
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Sound Bite: How to approach building a dashboard
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Mar 27, 2024 |
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#101 Daralytics (with Dara Fitzgerald @ Measurelab)
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Mar 08, 2024 |
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Sound Bite: Building deeper relationships through personalisation
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Mar 06, 2024 |
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#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)
|
Mar 01, 2024 |
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#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)
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Feb 23, 2024 |
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Sound Bite: How can personalisation drive lasting value?
|
Feb 21, 2024 |
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#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)
|
Feb 16, 2024 |
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#97 The future of event data (with Timo Dechau @ deepskydata)
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Feb 09, 2024 |
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#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
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Feb 02, 2024 |
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Sound Bite: How has the role of data changed over time?
|
Jan 31, 2024 |
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#95 Analytics on form (with Alun Lucas @ Zuko Analytics)
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Jan 19, 2024 |
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Sound Bite: How can we improve accessibility on the web?
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Jan 17, 2024 |
|
#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
|
Jan 12, 2024 |
|
Sound Bite: Costs and considerations when migrating to server-side GTM
|
Jan 10, 2024 |
|
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
|
Jan 05, 2024 |
|
Sound Bite: GA4 vs BigQuery data, what are the use cases?
|
Jan 03, 2024 |
|
#92 Christmas Special: Year in review and predictions for 2024
|
Dec 22, 2023 |
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Sound Bite: Neurodiversity in data, technology and IT
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Dec 20, 2023 |
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#91 Warehouse native analytics (with Adam Greco @ Amplitude)
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Dec 15, 2023 |
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Sound Bite: What are the differences between ePrivacy and GDPR?
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Dec 13, 2023 |
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Sound Bite: Building effective learning experiences in analytics
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Dec 06, 2023 |
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Sound Bite: Unraveling the meaning of personalisation with David Mannheim
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Nov 29, 2023 |
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Sound Bite: Rick Dronkers discusses data privacy and GDPR
|
Nov 22, 2023 |
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Gathering insights at MeasureCamp London 2023 (BONUS)
|
Oct 25, 2023 |
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#90 Self-serve analytics: yay or nay
|
Oct 13, 2023 |
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#89 Integrating analytics into product teams (with Barry Pace @ Penfold)
|
Oct 06, 2023 |
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#88 Analytics as a data product (with Weiting Xu @ Cazoo)
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Sep 29, 2023 |
|
#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)
|
Sep 22, 2023 |
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#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
|
Sep 15, 2023 |
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#85 Who cares about data literacy?
|
Sep 08, 2023 |
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#84 The future of product analytics tools
|
Sep 01, 2023 |
|
#83 GA is dead, long live GA!
|
Aug 25, 2023 |
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#82 The person in personalisation (with David Mannheim @ Made With Intent)
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Aug 18, 2023 |
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#81 Marketing vs. product analytics
|
Aug 11, 2023 |
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#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)
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May 12, 2023 |
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#79 Quant and qual data, different but complementary
|
May 05, 2023 |
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#78 Sessionization is back baby!
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Apr 28, 2023 |
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#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
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Apr 21, 2023 |
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#76 The end of rules-based attribution is nigh!
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Apr 14, 2023 |
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#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)
|
Mar 31, 2023 |
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#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
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Mar 24, 2023 |
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#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)
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Mar 17, 2023 |
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#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)
|
Mar 10, 2023 |
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#71 The Universal Analytics demise timeline and GA4’s latest updates
|
Mar 03, 2023 |
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#70 Building dashboards like a pro
|
Feb 10, 2023 |
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#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!
|
Feb 03, 2023 |
|
#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita)
|
Jan 27, 2023 |
|
#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
|
Jan 13, 2023 |
|
#66 Our 2023 predictions for the analytics industry
|
Jan 06, 2023 |
|
#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)
|
Dec 30, 2022 |
|
#64 The Measure Pod 2022 in review
|
Dec 23, 2022 |
|
#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!
|
Dec 16, 2022 |
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#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)
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Dec 09, 2022 |
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#61 WTF Google?! GA4’s Data API quotas are breaking things!
|
Dec 02, 2022 |
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#60 The inevitable… Google postpones sunsetting GA360
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Nov 11, 2022 |
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#59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group)
|
Nov 04, 2022 |
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#58 In the GA4 trenches (with Stacey Harper @ Sharper Digital)
|
Oct 28, 2022 |
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#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)
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Oct 21, 2022 |
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#56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab)
|
Oct 14, 2022 |
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#55 BREAKING changes in the GA4 Data API
|
Oct 07, 2022 |
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#54 The current state of play with GA4
|
Sep 30, 2022 |
|
#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
|
Sep 23, 2022 |
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#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
|
Sep 16, 2022 |
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#51 From marketing to milk (with Bastien Eymery @ Lilk)
|
Sep 09, 2022 |
|
#50 Who wants to be an analyticsionaire!
|
Aug 19, 2022 |
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#49 Will you still need GA360 in a GA4 world?
|
Aug 12, 2022 |
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#48 Cookies and consent in Google Analytics
|
Aug 05, 2022 |
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#47 Digging into Snowplow (with Jordan Peck)
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Jul 29, 2022 |
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#46 Google Analytics for apps (i.e. Firebase) vs. websites
|
Jul 22, 2022 |
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#45 Forecasting analytics with machine learning (with Richard Fergie)
|
Jul 15, 2022 |
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#44 What we’ve learned from teaching analytics
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Jul 08, 2022 |
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#43 What is data retention in GA?
|
Jul 01, 2022 |
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#42 Consent Mode and behavioral modelling in GA4
|
Jun 24, 2022 |
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#41 Littledata’s GA4 journey (with Edward Upton)
|
Jun 17, 2022 |
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#40 What is the modern data stack? (with Mark Rittman)
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May 27, 2022 |
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#39 Product analytics and CRAP Talks (with Bhavik Patel)
|
May 20, 2022 |
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#38 How do you measure the return on analytics?
|
May 13, 2022 |
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#37 How attribution works in Google Analytics 3 and 4
|
May 06, 2022 |
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#36 Events, events, events – explaining the various GA4 event types
|
Apr 29, 2022 |
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#35 Is tracking too much a bad thing?
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Apr 22, 2022 |
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#34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson)
|
Apr 15, 2022 |
|
#33 What to do as the sun is setting on Universal Analytics
|
Apr 08, 2022 |
|
#32 Measuring SEO (with Jenni Stacey)
|
Mar 25, 2022 |
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#31 The brightonSEO and MeasureFest story (with Kelvin Newman)
|
Mar 18, 2022 |
|
(BONUS pod) Google is sunsetting Universal Analytics!
|
Mar 16, 2022 |
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#30 Why use both GA and AA? (with Liam Galliers)
|
Mar 11, 2022 |
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#29 Can you track offline marketing in GA?
|
Mar 04, 2022 |
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#28 The MeasureCamp story (with Peter O’Neill)
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Feb 25, 2022 |
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#27 Common Google Analytics mistakes to avoid
|
Feb 18, 2022 |
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#26 App attribution for dummies, and web analysts (with Derek Ooi)
|
Feb 11, 2022 |
|
#25 Dan and Dara’s analytics journey
|
Feb 04, 2022 |
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#24 What will the role of GA be in the future?
|
Jan 28, 2022 |
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#23 How to keep up with analytics
|
Jan 21, 2022 |
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#22 Data-driven attribution – the past, present and future (with Tom Woods)
|
Jan 14, 2022 |
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#21 GA4 features we need to see in 2022 (with George Mendham)
|
Jan 07, 2022 |
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#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
|
Dec 10, 2021 |
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#19 Sheets, the unsung hero of GA
|
Dec 03, 2021 |
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#18 What is analytics maturity today? (with Steen Rasmussen)
|
Nov 26, 2021 |
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#17 Why you should be using Segments in Universal Analytics
|
Nov 19, 2021 |
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#16 The quantified self: Whoopcast (with Steven Elliott)
|
Nov 12, 2021 |
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#15 When is GA not the answer?
|
Nov 05, 2021 |
|
#14 How COVID-19 impacts data analysis (with Jake Birch)
|
Oct 29, 2021 |
|
#13 Server-side GTM, what is it?
|
Oct 22, 2021 |
|
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
|
Oct 15, 2021 |
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#11 Is this the end of real data in analytics?
|
Oct 08, 2021 |
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Measured Opinions #10: Better metrics for web measurement
|
Sep 24, 2021 |
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Measured Opinions #9: Is attribution modelling important?
|
Sep 17, 2021 |
|
Measured Opinions #8: The 15 minute GA audit
|
Sep 10, 2021 |
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Measured Opinions #7: The GA4 PIVOT framework
|
Sep 03, 2021 |
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Measured Opinions #6: Do you really need GA360?
|
Aug 27, 2021 |
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Measured Opinions #5: What is a UTM and why is it so important?
|
Aug 20, 2021 |
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Measured Opinions #4: What makes a good analytics consultant?
|
Aug 13, 2021 |
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Measured Opinions #3: What to know before you start with GA4
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Aug 06, 2021 |
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Measured Opinions #2: Is the Session dead?
|
Jul 30, 2021 |
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Measured Opinions #1: Why should I care about GA4?
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Jul 22, 2021 |