The Measure Pod

By Measurelab

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Subscribers: 3
Reviews: 0
Episodes: 117

Description

The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) and Bhav Patel (Director of Experimentation and Analytics @ LeanConvert) and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

Episode Date
#102 Data is a road trip, not a destination
Jul 05, 2024
Sound Bite: The future of attribution modelling in Google Analytics
Apr 03, 2024
Sound Bite: How to approach building a dashboard
Mar 27, 2024
#101 Daralytics (with Dara Fitzgerald @ Measurelab)
Mar 08, 2024
Sound Bite: Building deeper relationships through personalisation
Mar 06, 2024
#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)
Mar 01, 2024
#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)
Feb 23, 2024
Sound Bite: How can personalisation drive lasting value?
Feb 21, 2024
#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)
Feb 16, 2024
#97 The future of event data (with Timo Dechau @ deepskydata)
Feb 09, 2024
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
Feb 02, 2024
Sound Bite: How has the role of data changed over time?
Jan 31, 2024
#95 Analytics on form (with Alun Lucas @ Zuko Analytics)
Jan 19, 2024
Sound Bite: How can we improve accessibility on the web?
Jan 17, 2024
#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
Jan 12, 2024
Sound Bite: Costs and considerations when migrating to server-side GTM
Jan 10, 2024
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
Jan 05, 2024
Sound Bite: GA4 vs BigQuery data, what are the use cases?
Jan 03, 2024
#92 Christmas Special: Year in review and predictions for 2024
Dec 22, 2023
Sound Bite: Neurodiversity in data, technology and IT
Dec 20, 2023
#91 Warehouse native analytics (with Adam Greco @ Amplitude)
Dec 15, 2023
Sound Bite: What are the differences between ePrivacy and GDPR?
Dec 13, 2023
Sound Bite: Building effective learning experiences in analytics
Dec 06, 2023
Sound Bite: Unraveling the meaning of personalisation with David Mannheim
Nov 29, 2023
Sound Bite: Rick Dronkers discusses data privacy and GDPR
Nov 22, 2023
Gathering insights at MeasureCamp London 2023 (BONUS)
Oct 25, 2023
#90 Self-serve analytics: yay or nay
Oct 13, 2023
#89 Integrating analytics into product teams (with Barry Pace @ Penfold)
Oct 06, 2023
#88 Analytics as a data product (with Weiting Xu @ Cazoo)
Sep 29, 2023
#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)
Sep 22, 2023
#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
Sep 15, 2023
#85 Who cares about data literacy?
Sep 08, 2023
#84 The future of product analytics tools
Sep 01, 2023
#83 GA is dead, long live GA!
Aug 25, 2023
#82 The person in personalisation (with David Mannheim @ Made With Intent)
Aug 18, 2023
#81 Marketing vs. product analytics
Aug 11, 2023
#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)
May 12, 2023
#79 Quant and qual data, different but complementary
May 05, 2023
#78 Sessionization is back baby!
Apr 28, 2023
#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
Apr 21, 2023
#76 The end of rules-based attribution is nigh!
Apr 14, 2023
#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)
Mar 31, 2023
#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
Mar 24, 2023
#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)
Mar 17, 2023
#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)
Mar 10, 2023
#71 The Universal Analytics demise timeline and GA4’s latest updates
Mar 03, 2023
#70 Building dashboards like a pro
Feb 10, 2023
#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!
Feb 03, 2023
#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita)
Jan 27, 2023
#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
Jan 13, 2023
#66 Our 2023 predictions for the analytics industry
Jan 06, 2023
#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)
Dec 30, 2022
#64 The Measure Pod 2022 in review
Dec 23, 2022
#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!
Dec 16, 2022
#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)
Dec 09, 2022
#61 WTF Google?! GA4’s Data API quotas are breaking things!
Dec 02, 2022
#60 The inevitable… Google postpones sunsetting GA360
Nov 11, 2022
#59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group)
Nov 04, 2022
#58 In the GA4 trenches (with Stacey Harper @ Sharper Digital)
Oct 28, 2022
#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)
Oct 21, 2022
#56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab)
Oct 14, 2022
#55 BREAKING changes in the GA4 Data API
Oct 07, 2022
#54 The current state of play with GA4
Sep 30, 2022
#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
Sep 23, 2022
#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
Sep 16, 2022
#51 From marketing to milk (with Bastien Eymery @ Lilk)
Sep 09, 2022
#50 Who wants to be an analyticsionaire!
Aug 19, 2022
#49 Will you still need GA360 in a GA4 world?
Aug 12, 2022
#48 Cookies and consent in Google Analytics
Aug 05, 2022
#47 Digging into Snowplow (with Jordan Peck)
Jul 29, 2022
#46 Google Analytics for apps (i.e. Firebase) vs. websites
Jul 22, 2022
#45 Forecasting analytics with machine learning (with Richard Fergie)
Jul 15, 2022
#44 What we’ve learned from teaching analytics
Jul 08, 2022
#43 What is data retention in GA?
Jul 01, 2022
#42 Consent Mode and behavioral modelling in GA4
Jun 24, 2022
#41 Littledata’s GA4 journey (with Edward Upton)
Jun 17, 2022
#40 What is the modern data stack? (with Mark Rittman)
May 27, 2022
#39 Product analytics and CRAP Talks (with Bhavik Patel)
May 20, 2022
#38 How do you measure the return on analytics?
May 13, 2022
#37 How attribution works in Google Analytics 3 and 4
May 06, 2022
#36 Events, events, events – explaining the various GA4 event types
Apr 29, 2022
#35 Is tracking too much a bad thing?
Apr 22, 2022
#34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson)
Apr 15, 2022
#33 What to do as the sun is setting on Universal Analytics
Apr 08, 2022
#32 Measuring SEO (with Jenni Stacey)
Mar 25, 2022
#31 The brightonSEO and MeasureFest story (with Kelvin Newman)
Mar 18, 2022
(BONUS pod) Google is sunsetting Universal Analytics!
Mar 16, 2022
#30 Why use both GA and AA? (with Liam Galliers)
Mar 11, 2022
#29 Can you track offline marketing in GA?
Mar 04, 2022
#28 The MeasureCamp story (with Peter O’Neill)
Feb 25, 2022
#27 Common Google Analytics mistakes to avoid
Feb 18, 2022
#26 App attribution for dummies, and web analysts (with Derek Ooi)
Feb 11, 2022
#25 Dan and Dara’s analytics journey
Feb 04, 2022
#24 What will the role of GA be in the future?
Jan 28, 2022
#23 How to keep up with analytics
Jan 21, 2022
#22 Data-driven attribution – the past, present and future (with Tom Woods)
Jan 14, 2022
#21 GA4 features we need to see in 2022 (with George Mendham)
Jan 07, 2022
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
Dec 10, 2021
#19 Sheets, the unsung hero of GA
Dec 03, 2021
#18 What is analytics maturity today? (with Steen Rasmussen)
Nov 26, 2021
#17 Why you should be using Segments in Universal Analytics
Nov 19, 2021
#16 The quantified self: Whoopcast (with Steven Elliott)
Nov 12, 2021
#15 When is GA not the answer?
Nov 05, 2021
#14 How COVID-19 impacts data analysis (with Jake Birch)
Oct 29, 2021
#13 Server-side GTM, what is it?
Oct 22, 2021
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
Oct 15, 2021
#11 Is this the end of real data in analytics?
Oct 08, 2021
Measured Opinions #10: Better metrics for web measurement
Sep 24, 2021
Measured Opinions #9: Is attribution modelling important?
Sep 17, 2021
Measured Opinions #8: The 15 minute GA audit
Sep 10, 2021
Measured Opinions #7: The GA4 PIVOT framework
Sep 03, 2021
Measured Opinions #6: Do you really need GA360?
Aug 27, 2021
Measured Opinions #5: What is a UTM and why is it so important?
Aug 20, 2021
Measured Opinions #4: What makes a good analytics consultant?
Aug 13, 2021
Measured Opinions #3: What to know before you start with GA4
Aug 06, 2021
Measured Opinions #2: Is the Session dead?
Jul 30, 2021
Measured Opinions #1: Why should I care about GA4?
Jul 22, 2021