The Measure Pod

By Measurelab

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store.


Category: Technology

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0

Description

The digital analytics industry is full of acronyms and jargon that make it hard to get into, let alone know what's going on. Join Dan and Dara from Measurelab and the occasional guest on their quest to make sense of it all, and have some fun along the way.

Episode Date
#24 What will the role of GA be in the future?
28:06

This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.

The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u.

Check out the announcement from Looker back in November 2021 stating they are rolling in the Data Studio team into their own https://bit.ly/3r6V2Fv.

Grab yourself a ticket to MeasureFest on 6th April 2022 and come see Dan do his talk on "the role of GA in the future MarTech stack" IRL https://bit.ly/3HaiHdE.

In other news, Dan and Dara top up on some TV!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #24 What will the role of GA be in the future? appeared first on Measurelab.

Jan 28, 2022
#23 How to keep up with analytics
24:39

This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.

In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc.

There are many references and links to resources and people in this episode, please visit the show page for them all!

In other news, Dan falls out over and Dara feels fresh!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #23 How to keep up with analytics appeared first on Measurelab.

Jan 21, 2022
#22 Data-driven attribution – the past, present and future (with Tom Woods)
26:38

This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.

Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R.

Check out Jellyfish at https://bit.ly/33jrKdJ.

The announcement of DDA in GA4 is at https://bit.ly/3trPcA7.

In other news, Dan falls over and Tom cooks up a storm!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #22 Data-driven attribution – the past, present and future (with Tom Woods) appeared first on Measurelab.

Jan 14, 2022
#21 GA4 features we need to see in 2022 (with George Mendham)
26:38

This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).

The main features we see GA4 needing are:
- Views (or a good enough replacement)
- Session and product/item scope custom dimensions and metrics
- Updates to the Data API for the rest of the standard dimensions and metrics
- Enhanced report filtering and sorting (including regex filters)
- Release of a Google Optimize integration
- Release of an Admin API
- Full launch of Measurement Protocol (currently in beta)

Dan mentions about getting store visits in UA which you can by following this guide https://bit.ly/3qY3DJe.

In other news, Dan downsizes and George meets a Witcher!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #21 GA4 features we need to see in 2022 (with George Mendham) appeared first on Measurelab.

Jan 07, 2022
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
29:18

This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query.

The full blog from Lace on this subject is here.

Get started and link GA4 to BigQuery by following this guide https://bit.ly/31Iqu2B

The new beta Amazon Redshift Google Data Studio connecter can be used directly in GDS, but the details are at https://bit.ly/3GMnNfR.

The Google Cloud Pricing Calculator Lace mentions is at https://bit.ly/3yb0qcs

In other news, Dan plays more games, Dara is allowed out and Lace gets festive!

The post #20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers) appeared first on Measurelab.

Dec 10, 2021
#19 Sheets, the unsung hero of GA
19:26

This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap.

Check out the GA Google Sheets add-on over at https://bit.ly/3IdEFNJ, or find it in Google Sheets under Extension>Add-ons>Get add-ons.

In other news, Dan pots some balls and Dara gets magical!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #19 Sheets, the unsung hero of GA appeared first on Measurelab.

Dec 03, 2021
#18 What is analytics maturity today? (with Steen Rasmussen)
32:15

This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19.

Check out IIH Nordic's 4-day work week over at https://bit.ly/3HTtjyr.

In other news, Dan measures himself, Dara stays in and Steen gets social!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #18 What is analytics maturity today? (with Steen Rasmussen) appeared first on Measurelab.

Nov 26, 2021
#17 Why you should be using Segments in Universal Analytics
25:53

This week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications.

The release notes of the new GA4 channel updates are at https://bit.ly/3oDeeYY, and the full channel definitions are at https://bit.ly/3wWgvlV.

The announcement of the updates to Facebook (Metta?) Ads targeting coming 19th January 2022 is at https://bit.ly/3nswTay.

In other news, Dan and Dara have a night out in the big smoke!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #17 Why you should be using Segments in Universal Analytics appeared first on Measurelab.

Nov 19, 2021
#16 The quantified self: Whoopcast (with Steven Elliott)
27:26

This week Dan and Dara are joined by Steven Elliott, Measurelab's Commercial Director. Steve discusses how tracking as much data as possible about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.

THIS IS NOT AN AD... But here is Steve's WHOOP referral link if you're interested - https://bit.ly/3CcPA6s.

The Google Data Studio (GDS) interactivity updates are at https://bit.ly/3ocUc7u.

The Google Analytics 4 (GA4) user roles updates are at https://bit.ly/3n1WTcG.

In other news, Dan burns stuff, Dara eats mushrooms and Steve goes for a ride!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #16 The quantified self: Whoopcast (with Steven Elliott) appeared first on Measurelab.

Nov 12, 2021
#15 When is GA not the answer?
19:22

This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work.

The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u.

The announcement of Google Ads Performance Max campaign rollout and update for local and shopping campaigns early 2022 https://bit.ly/3k0lgph.

In other news, Dan plays another game and Dara sees Dune!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #15 When is GA not the answer? appeared first on Measurelab.

Nov 05, 2021
#14 How COVID-19 impacts data analysis (with Jake Birch)
20:01

This week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months.

See the details on the Google Analytics for Firebase updates at https://bit.ly/3EnIAov.

Check out all of the additional ecommerce item-based fields now in the GA4 Data API at https://bit.ly/3jM1q0W.

Find the announcement on data-driven attribution rolling out to all GA4 properties at https://bit.ly/3ErJz7s.

In other news, Dan goes walking, Dara adopts a snake and Jake goes abroad!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #14 How COVID-19 impacts data analysis (with Jake Birch) appeared first on Measurelab.

Oct 29, 2021
#13 Server-side GTM, what is it?
19:33

This week Dan and Dara talk about server-side GTM. It's recently come out of beta, so there's lots of attention on it at the moment, so they discuss what it is, why it's important and where it's going.

Check out the Dune trailer at https://bit.ly/3B5vLx8, we are very excited!

In other news, Dan has a holiday and Dara starts a book!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #13 Server-side GTM, what is it? appeared first on Measurelab.

Oct 22, 2021
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
26:58

This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data.

The article from Google announcing the new Google Analytics 360 is at https://bit.ly/3FIxJHf.

The documentation on the new Google Data Studio navigation updates is at https://bit.ly/3j0bvHf.

Mark talks a bit about the 'Five Whys' originally developed by Sakichi Toyoda and used within the Toyota Motor Corporation. Read more about the method at https://bit.ly/3BUtztP.

Dara refers to Measurelab's company values, which he wrote an article about over at https://bit.ly/3BFplWN for more information.

In other news, Dan gets older, Dara has some new house guests and Mark stays in the woods!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #12 Why impartiality is important in marketing analytics (with Mark Rochefort) appeared first on Measurelab.

Oct 15, 2021
#11 Is this the end of real data in analytics?
27:33

This week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the future.

The article from Google that inspired this is titled "How modeling technology enhances your analytics and prioritizes privacy" - https://bit.ly/3AkDJST.

The article from Google Ads announcing the move to DDA - https://bit.ly/3BkO0jh.

The GA4 help centre page on conversion modelling - https://bit.ly/3Afg4mx.

Dara refers to HyperLogLog++ as the methodology for UA to calculate Users, this is a page on the function in Standard SQL - https://bit.ly/3iBg8qQ.

Dan talks about GTM celebrating their 9th birthday, this is the original article releasing it to the world from Google back from 1st October 2012 - https://bit.ly/2Yoal0A.

In other news, Dan watches more TV and Dara visits the emerald isle!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email them at hello@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #11 Is this the end of real data in analytics? appeared first on Measurelab.

Oct 08, 2021
Measured Opinions #10: Better metrics for web measurement
34:37

This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age.

Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr.

Dara's new find Agency Hackers is https://bit.ly/3hY0VQr.

In other news, Dan and Dara watch some TV!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #10: Better metrics for web measurement appeared first on Measurelab.

Sep 24, 2021
Measured Opinions #9: Is attribution modelling important?
25:36

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.

Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)."

In other news, Dan gets a new skateboard and Dara goes out singing!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab.

Sep 17, 2021
Measured Opinions #8: The 15 minute GA audit
17:51

This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them.

Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP.

View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu.

Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R.

In other news, Dan plays more games and Dara goes campervanning!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #8: The 15 minute GA audit appeared first on Measurelab.

Sep 10, 2021
Measured Opinions #7: The GA4 PIVOT framework
15:17

This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...

PIVOT stands for Plan, Implement, Validate, Onboard, Transform. See our blog for more details and a downloadable PDF over at https://bit.ly/2Var06w.

Check out the Brighton Data Forum meet up at https://bit.ly/3kUfeWT.

In other news, Dan get's his second jab and Dara goes to a gig!

The post Measured Opinions #7: The GA4 PIVOT framework appeared first on Measurelab.

Sep 03, 2021
Measured Opinions #6: Do you really need GA360?
14:57

This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions.

The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj.

In other news, Dan finally gets to talk about Star Trek and Dara books a real-life holiday!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #6: Do you really need GA360? appeared first on Measurelab.

Aug 27, 2021
Measured Opinions #5: What is a UTM and why is it so important?
15:54

This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.

Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1.

The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn.

In other news, Dan goes out to the cinema and Dara stays in playing poker!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #5: What is a UTM and why is it so important? appeared first on Measurelab.

Aug 20, 2021
Measured Opinions #4: What makes a good analytics consultant?
13:30

This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit.

The company values we discuss are tenacity, curiosity, integrity and compassion.

The webinar from Peter O'Neill from ZHS Orchards on "Quadfurcation of Digital Analytics tools" can be found over at https://bit.ly/3iDODNO. Definitely worth a watch and signing up for their future events!

In other news, Dara is running and Dan is still harking on about skateboarding in the Olympics!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #4: What makes a good analytics consultant? appeared first on Measurelab.

Aug 13, 2021
Measured Opinions #3: What to know before you start with GA4
15:05

This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!

Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who took them).

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #3: What to know before you start with GA4 appeared first on Measurelab.

Aug 06, 2021
Measured Opinions #2: Is the Session dead?
12:28

This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.

The reference Dan makes to Stadia's session days is https://bit.ly/3l9j1RW, although he still can't prove they stole the idea from him...

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #2: Is the Session dead? appeared first on Measurelab.

Jul 30, 2021
Measured Opinions #1: Why should I care about GA4?
16:15

This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.

Who'd have thought GA4 and Flimbos Quest could have common ground?!

Chat with us or suggest a new topic by emailing hello@measurelab.co.uk.

The post Measured Opinions #1: Why should I care about GA4? appeared first on Measurelab.

Jul 22, 2021