The Measure Pod

By Measurelab

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Description

The digital analytics industry is full of acronyms and jargon that make it hard to get into, let alone know what's going on. Join Dan and Dara from Measurelab and the occasional guest on their quest to make sense of it all, and have some fun along the way.

Episode Date
#43 What is data retention in GA?
23:20

This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes.

Google documentation on the data retention setting - https://bit.ly/3yvEZok.

Simo Ahava's four custom dimensions for UA to improve data collection and be able to export all raw data - https://bit.ly/3sEwNPI.

In other news, Dan gets musical and Dara goes all dandy!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3I2xdph.

The post #43 What is data retention in GA? appeared first on Measurelab.

Jul 01, 2022
#42 Consent Mode and behavioral modelling in GA4
33:27

This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think?

Dan's blog on "What is Consent Mode in GA4?" - https://bit.ly/3HTrsdu

Consent Mode - https://bit.ly/3NdRqJB

Behavioural modelling for consent mode - https://bit.ly/3OiNatB

Reporting Identity in GA4 - https://bit.ly/3OeVLNW

Google Signals ("...data exported to BigQuery might show more users when compared with reports based on Google signals data.") - https://bit.ly/3NgNqbt

Thresholding in GA4 reports ("Data thresholds are system defined. You can't adjust them.") - https://bit.ly/3QCKGYR

In other news, Dan get's a sore arm and Dara goes all Maverick!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3QF1vCd.

The post #42 Consent Mode and behavioral modelling in GA4 appeared first on Measurelab.

Jun 24, 2022
#41 Littledata’s GA4 journey (with Edward Upton)
28:50

This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with moving from the UA version, as well as some of the exciting features that GA4 is bringing to the table for the ecommerce space.

See Littledata's website for more on who they are and what they do with GA4 on Shopify and BigCommerce at https://bit.ly/3NWuAY6.

Find Ed over on LinkedIn at https://bit.ly/3mX1FaA.

In other news, Dan witnesses a lot of love, Dara sees some sailors and Ed gets a green thumb!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3xZWBsr.

The post #41 Littledata’s GA4 journey (with Edward Upton) appeared first on Measurelab.

Jun 17, 2022
#40 What is the modern data stack? (with Mark Rittman)
30:34

This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor. They also touch on how the changes in Google Analytics 4 are changing things for the modern data stack, and what type of company would truly benefit from a fully-fledged setup.

Check out Rittman Analytics - agile analytics consulting for the modern data stack - https://bit.ly/3LTE9oV.

Mark's Medium article on his Rittman Analytics' modern data stack setup called "How Rittman Analytics does Analytics Part 2 : Building our Modern Data Stack using dbt, Google BigQuery, Looker, Segment and Rudderstack." - https://bit.ly/3wRFOXO.

Check out Mark's DJing music on SoundCloud - https://bit.ly/3PIYMap.

In other news, Dan MeasureCamps, Dara swims and Mark cycles and makes music!

This is the last episode in this run, 40 episodes can you believe it?! See you all in a few weeks after a short break!

Check out on LinkedIn:
- Mark - https://bit.ly/3PLkdI0
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3LXcMKt.

The post #40 What is the modern data stack? (with Mark Rittman) appeared first on Measurelab.

May 27, 2022
#39 Product analytics and CRAP Talks (with Bhavik Patel)
29:50

This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics, CRAP Talks, and the concept of 'analytical debt'.

Find Bhav on his platform of choice - Twitter at https://bit.ly/3PntANX.

Check out the blog Bhav wrote on "Data Privacy is the Latest Natural Resource in Tech" on the CRAP Medium on https://bit.ly/3sJM41d.

Visit the CRAP Talks website for info on the next event and links to their Slack community (it's nice I promise!) - https://bit.ly/3sMEhjh.

Check out Bhav's artwork Instagram - https://bit.ly/38w43BF.

In other news, Dan gets crafty, Dara watches Netflix and Bhav writes and paints!

Check out on LinkedIn:
- Bhav - https://bit.ly/39xM1yM
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3lnSTBE.

The post #39 Product analytics and CRAP Talks (with Bhavik Patel) appeared first on Measurelab.

May 20, 2022
#38 How do you measure the return on analytics?
21:49

This week Dan and Dara discuss a listener submitted topic on how to measure the return on analytics. After arguing about the flawed premise of the quest, they explore different ways that analytics specialists and analysts can measure a tangible return for their hard work.

The key ways that were discussed to measure the impact (or return if you will...) of analytics is via:
- Optimising marketing campaign ROAS
- Improving website/app CVR via testing and CRO programs
- Product optimisation to reduce churn or improve engagement and thus LTV
- Time saving via automation and trusting the data
- Impartiality meaning that you can recommend the best course of action, even if it's not the most popular
- Damage control - minimising negative impact when it's inevitable (i.e. COVID-19)

In other news, Dan hosts and Dara parties!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/.

The post #38 How do you measure the return on analytics? appeared first on Measurelab.

May 13, 2022
#37 How attribution works in Google Analytics 3 and 4
33:02

This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them. They discuss the nuances and pain-points they have come up against, and what to look out for whenever using any of the built-in models.

The blog post from Dan they mentioned on how the Universal Analytics Campaign Timeout works is at https://bit.ly/3LRdolG.

Here's a good resource on how to build various attribution models using the GA4 BigQuery export data from Krisjan Oldekamp at Stacktonic - https://bit.ly/3sdfuVa.

In other news, Dan watches snooker and Dara goes full Downton!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3vKimuT.

The post #37 How attribution works in Google Analytics 3 and 4 appeared first on Measurelab.

May 06, 2022
#36 Events, events, events – explaining the various GA4 event types
41:09

This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.

The new EU data and privacy controls recently released in GA4 - https://bit.ly/38CtxwU.

The newest fields in Google Data Studio for the Google Ads connector for shopping campaign (including custom labels) - https://bit.ly/3rXkAVG.

The full blog post from Dan they mentioned that spurred this topic can be found on Dan's website at https://bit.ly/3vOiete.

The event types they discussed are:
- Enhanced Measurement
- Automatically collected
- Recommended
- Custom
- Customised (although Dara's suggestion of 'Dependent events' is way better right?!)
- Audience triggered

In other news, Dan decorates up and Dara goes full Viking!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3LrMFvZ.

The post #36 Events, events, events – explaining the various GA4 event types appeared first on Measurelab.

Apr 29, 2022
#35 Is tracking too much a bad thing?
26:04

This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4.

Not much to mention or link to in this episode - but thanks for reading the show notes (if you are)!

Dan's two questions he asks when it comes to seeing if you need to migrate some data from UA to GA4 are; Is this data needed? And if yes, is this needed in GA? Remember GA (GA4 more so than UA) is a marketing tool, so if it won't help you measure your marketing activity, then it probably doesn't need to be in GA. This is a general rule, there are exceptions of course.

In other news, Dan sweeps up and Dara gets gardening!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3KaLShG.

The post #35 Is tracking too much a bad thing? appeared first on Measurelab.

Apr 22, 2022
#34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson)
34:04

This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO. The pick out their favourite talk and the relevance and application in the analytics world wherever possible.

Check out Dan's Marvel-themed Google Analytics 4 presentation slides on "The role of GA in the future MarTech stack" over at https://bit.ly/3JKL3M9.

Dan's pick is from Will Critchlow on "Lessons from hundreds of SEO A/B tests" - https://bit.ly/3vh2vTj.

Matthew's pick is from Michael Van Den Reym on "Automate the technical SEO stuff" - https://bit.ly/3Oc1wwl.

Liam's pick is from Harry Sumner on "Stat packages: the secret recipe to getting SEO implemented" - https://bit.ly/3M7mvPa.

Dara's pick is from Max Hoppy on "How they teach you to be creative at Google" - https://bit.ly/3xrQ9KI.

In other news, Dan games, Dara runs, Liam gets techy and Matthew paints!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3KPjiDt.

The post #34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson) appeared first on Measurelab.

Apr 15, 2022
#33 What to do as the sun is setting on Universal Analytics
31:19

This week Dan and Dara talk more about the announcement from Google on sunsetting Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.

The key takeaway is DO NOT PANIC! Just focus on getting GA4 setup up to a good level before 1st July 2022, and we can think about how to get at the UA data after 1st July 2023.

The PIVOT framework to help get GA4 set up - https://bit.ly/38w00Vx. And check out episode #7 for the deep-dive of PIVOT with the author George Mendham.

Details on the Data Studio update to have up to 50,000 rows in tables - https://bit.ly/3NMljCn.

Simo's 4 recommended Custom Dimensions to be able to pull out the hit-level data from UA (from 2015... damn I feel old) - https://bit.ly/3sEwNPI.

They also mention a few tool such as Funnel (https://bit.ly/3uOUy7q), Stitch (https://bit.ly/3u81MED) and Fivetran (https://bit.ly/3x2z5dZ) to help aid in transferring data out of your analytics and marketing tools into a data warehouse or dashboard.

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3NOL1WR.

The post #33 What to do as the sun is setting on Universal Analytics appeared first on Measurelab.

Apr 08, 2022
#32 Measuring SEO (with Jenni Stacey)
30:22

This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful. Jenni shares how they work across different search engines, and how things like Core Web Vitals changes things in SEO.

See our post on the announcement from Google on the sunsetting of Universal Analytics in 2023 - https://bit.ly/3uqhvhl.

See more details on Core Web Vitals over at https://bit.ly/3tygzIl.

Jenni mentions a few products in the conversation, they include:
- Semrush - https://bit.ly/3wzSFhz
- Google Search Console - https://bit.ly/357UIy0
- Silktide - https://bit.ly/3qAXIdX

And a quick definition of 'SERP' for the uninitiated - it stands for Search Engine Results Page.

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Jenni - https://bit.ly/3qAWKhP
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3NmC2M8

The post #32 Measuring SEO (with Jenni Stacey) appeared first on Measurelab.

Mar 25, 2022
#31 The brightonSEO and MeasureFest story (with Kelvin Newman)
33:44

This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest. Kelvin shares how they come about, what the future holds and the ideas behind the fringe events in general.

Details on the new UTMs GA4 have just stealthily released - https://bit.ly/3qejLHa.

And for the new GA4 homepage (sure, why not) - https://bit.ly/3ie5d5S.

Find out more information on brightonSEO and get your tickets for the April 2022 conference at https://bit.ly/360DFi4.

And get your tickets for MeasureFest on 6th April and see Dan talk on 6th April at https://bit.ly/3HaiHdE.

In other news, Dan goes to far, Dara gets sherlocking and Kelvin gets riding!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Kelvin - https://bit.ly/3JqojSg
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3ImjAjh.

The post #31 The brightonSEO and MeasureFest story (with Kelvin Newman) appeared first on Measurelab.

Mar 18, 2022
(BONUS pod) Google is sunsetting Universal Analytics!
6:19

Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023.

The announcement from Google can be read in full at https://bit.ly/3thHJDq.

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

If you want to join Dan and Dara on the podcast, or want to suggest a topic for them to chit-chat about, email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3IjNTqx.

The post (BONUS pod) Google is sunsetting Universal Analytics! appeared first on Measurelab.

Mar 16, 2022
#30 Why use both GA and AA? (with Liam Galliers)
38:27

This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target audiences are for each.

The Measure Slack gets yet another honourable mention, this time for their #adobe-analtyics channel. Join your fellow analytics enthusiasts over at https://bit.ly/3CzzRji, whatever your flavour.

Liam also shouts out Adobe Experience League for AA support as a good resource - https://adobe.ly/3I2XuSL.

In other news, Dan falls for Ted, Dara gets his sssnake on and Liam gets Elden!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Liam - https://bit.ly/3t1DwDJ
- Measurelab - https://bit.ly/3Ka513y

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/35LUGw8.

The post #30 Why use both GA and AA? (with Liam Galliers) appeared first on Measurelab.

Mar 11, 2022
#29 Can you track offline marketing in GA?
27:44

This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels.

Check out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI.

Here a nice picture of a happy red car :) - https://bit.ly/3hCNJzY.

Check out Dan's new blog Danalaytics and sign up the the mailing list to get his new posts as soon as they are published - https://bit.ly/3CbhBga.

In other news, Dan gets blogging and Dara goes classical!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb.
- Dara - https://bit.ly/3vzV0bO.
- Measurelab - https://bit.ly/3Ka513y.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3hzjd9V.

The post #29 Can you track offline marketing in GA? appeared first on Measurelab.

Mar 04, 2022
#28 The MeasureCamp story (with Peter O’Neill)
32:28

This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference.

Detail on the new Google Data Studio (GDS) data blending SQL join features - https://bit.ly/3BRcLUY.

Check out all the upcoming MeasureCamp dates - https://bit.ly/3pemYpo.

And keep your eye out for MeasureCamp London tickets when they are releases - https://bit.ly/3LTyOPL.

If you're going to MeasureCamp London, get in touch with Dan on LinkedIn to arrange a meet up and chat all things analytics over a beer - https://bit.ly/3JQKHEb!

In other news, Dan goes to a skate shop, Dara gets fuego, and Peter gets sporty!

Full show notes and transcript over at https://bit.ly/3t74Q23.

The post #28 The MeasureCamp story (with Peter O’Neill) appeared first on Measurelab.

Feb 25, 2022
#27 Common Google Analytics mistakes to avoid
33:18

This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business.

The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X.

GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3I4qCty.

Google Data Studio has released an updated connecter to the new and improved SA360 - https://bit.ly/3gSEkDS.

Heatmaps are now supported in Google Map visualisations in GDS - https://bit.ly/3H1yril.

The BigQuery connector in GDS now supports down to 1 minute data freshness - https://bit.ly/3sODmhF.

GDS now also supports their native navigation when embedding the reports (finally)!

In other news, Dan is a jackass and Dara gets (more) cultured!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3s7SwiZ.

The post #27 Common Google Analytics mistakes to avoid appeared first on Measurelab.

Feb 18, 2022
#26 App attribution for dummies, and web analysts (with Derek Ooi)
32:58

This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential. They talk about why GA4 can't do it, and what you'd be missing if you don't invest in an MMP if you want to run marketing campaign to you app.

Check out Derek on LinkedIn - https://bit.ly/3gCfSX9.

Register for the next MeasureSummit - https://bit.ly/3rFLwJz.

UA versus GA4 Google Optimize links including feature and limit comparisons - https://bit.ly/3svFpH1.

How to link Google Optimize to Google Analytics 4 - https://bit.ly/3uCPWTH.

In other news, Dan goes outside, and Dara gets cultured, and Derek bakes!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3JkEJLC.

The post #26 App attribution for dummies, and web analysts (with Derek Ooi) appeared first on Measurelab.

Feb 11, 2022
#25 Dan and Dara’s analytics journey
34:18

This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics.

Episode 4 - What makes a good analytics consultant - https://bit.ly/3L5Qszb.

Episode 18 - What is analytics maturity today? (with Steen Rasmussen) - https://bit.ly/3AUzNtV.

In other news, Dan and Dara go to the pub!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Feb 04, 2022
#24 What will the role of GA be in the future?
28:06

This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.

The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u.

Check out the announcement from Looker back in November 2021 stating they are rolling in the Data Studio team into their own https://bit.ly/3r6V2Fv.

Grab yourself a ticket to MeasureFest on 6th April 2022 and come see Dan do his talk on "the role of GA in the future MarTech stack" IRL https://bit.ly/3HaiHdE.

In other news, Dan and Dara top up on some TV!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Jan 28, 2022
#23 How to keep up with analytics
24:39

This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.

In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc.

There are many references and links to resources and people in this episode, please visit the show page for them all!

In other news, Dan falls out over and Dara feels fresh!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Jan 21, 2022
#22 Data-driven attribution – the past, present and future (with Tom Woods)
26:38

This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.

Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R.

Check out Jellyfish at https://bit.ly/33jrKdJ.

The announcement of DDA in GA4 is at https://bit.ly/3trPcA7.

In other news, Dan falls over and Tom cooks up a storm!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Jan 14, 2022
#21 GA4 features we need to see in 2022 (with George Mendham)
26:38

This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).

The main features we see GA4 needing are:
- Views (or a good enough replacement)
- Session and product/item scope custom dimensions and metrics
- Updates to the Data API for the rest of the standard dimensions and metrics
- Enhanced report filtering and sorting (including regex filters)
- Release of a Google Optimize integration
- Release of an Admin API
- Full launch of Measurement Protocol (currently in beta)

Dan mentions about getting store visits in UA which you can by following this guide https://bit.ly/3qY3DJe.

In other news, Dan downsizes and George meets a Witcher!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Jan 07, 2022
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
29:18

This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query.

The full blog from Lace on this subject is here.

Get started and link GA4 to BigQuery by following this guide https://bit.ly/31Iqu2B

The new beta Amazon Redshift Google Data Studio connecter can be used directly in GDS, but the details are at https://bit.ly/3GMnNfR.

The Google Cloud Pricing Calculator Lace mentions is at https://bit.ly/3yb0qcs

In other news, Dan plays more games, Dara is allowed out and Lace gets festive!

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Dec 10, 2021
#19 Sheets, the unsung hero of GA
19:26

This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap.

Check out the GA Google Sheets add-on over at https://bit.ly/3IdEFNJ, or find it in Google Sheets under Extension>Add-ons>Get add-ons.

In other news, Dan pots some balls and Dara gets magical!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Dec 03, 2021
#18 What is analytics maturity today? (with Steen Rasmussen)
32:15

This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19.

Check out IIH Nordic's 4-day work week over at https://bit.ly/3HTtjyr.

In other news, Dan measures himself, Dara stays in and Steen gets social!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Nov 26, 2021
#17 Why you should be using Segments in Universal Analytics
25:53

This week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications.

The release notes of the new GA4 channel updates are at https://bit.ly/3oDeeYY, and the full channel definitions are at https://bit.ly/3wWgvlV.

The announcement of the updates to Facebook (Metta?) Ads targeting coming 19th January 2022 is at https://bit.ly/3nswTay.

In other news, Dan and Dara have a night out in the big smoke!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Nov 19, 2021
#16 The quantified self: Whoopcast (with Steven Elliott)
27:26

This week Dan and Dara are joined by Steven Elliott, Measurelab's Commercial Director. Steve discusses how tracking as much data as possible about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.

THIS IS NOT AN AD... But here is Steve's WHOOP referral link if you're interested - https://bit.ly/3CcPA6s.

The Google Data Studio (GDS) interactivity updates are at https://bit.ly/3ocUc7u.

The Google Analytics 4 (GA4) user roles updates are at https://bit.ly/3n1WTcG.

In other news, Dan burns stuff, Dara eats mushrooms and Steve goes for a ride!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Nov 12, 2021
#15 When is GA not the answer?
19:22

This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work.

The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u.

The announcement of Google Ads Performance Max campaign rollout and update for local and shopping campaigns early 2022 https://bit.ly/3k0lgph.

In other news, Dan plays another game and Dara sees Dune!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Nov 05, 2021
#14 How COVID-19 impacts data analysis (with Jake Birch)
20:01

This week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months.

See the details on the Google Analytics for Firebase updates at https://bit.ly/3EnIAov.

Check out all of the additional ecommerce item-based fields now in the GA4 Data API at https://bit.ly/3jM1q0W.

Find the announcement on data-driven attribution rolling out to all GA4 properties at https://bit.ly/3ErJz7s.

In other news, Dan goes walking, Dara adopts a snake and Jake goes abroad!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Oct 29, 2021
#13 Server-side GTM, what is it?
19:33

This week Dan and Dara talk about server-side GTM. It's recently come out of beta, so there's lots of attention on it at the moment, so they discuss what it is, why it's important and where it's going.

Check out the Dune trailer at https://bit.ly/3B5vLx8, we are very excited!

In other news, Dan has a holiday and Dara starts a book!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Oct 22, 2021
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
26:58

This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data.

The article from Google announcing the new Google Analytics 360 is at https://bit.ly/3FIxJHf.

The documentation on the new Google Data Studio navigation updates is at https://bit.ly/3j0bvHf.

Mark talks a bit about the 'Five Whys' originally developed by Sakichi Toyoda and used within the Toyota Motor Corporation. Read more about the method at https://bit.ly/3BUtztP.

Dara refers to Measurelab's company values, which he wrote an article about over at https://bit.ly/3BFplWN for more information.

In other news, Dan gets older, Dara has some new house guests and Mark stays in the woods!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Oct 15, 2021
#11 Is this the end of real data in analytics?
27:33

This week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the future.

The article from Google that inspired this is titled "How modeling technology enhances your analytics and prioritizes privacy" - https://bit.ly/3AkDJST.

The article from Google Ads announcing the move to DDA - https://bit.ly/3BkO0jh.

The GA4 help centre page on conversion modelling - https://bit.ly/3Afg4mx.

Dara refers to HyperLogLog++ as the methodology for UA to calculate Users, this is a page on the function in Standard SQL - https://bit.ly/3iBg8qQ.

Dan talks about GTM celebrating their 9th birthday, this is the original article releasing it to the world from Google back from 1st October 2012 - https://bit.ly/2Yoal0A.

In other news, Dan watches more TV and Dara visits the emerald isle!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email them at hello@measurelab.co.uk or find them on LinkedIn and drop them a message.

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Oct 08, 2021
Measured Opinions #10: Better metrics for web measurement
34:37

This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age.

Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr.

Dara's new find Agency Hackers is https://bit.ly/3hY0VQr.

In other news, Dan and Dara watch some TV!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Sep 24, 2021
Measured Opinions #9: Is attribution modelling important?
25:36

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.

Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)."

In other news, Dan gets a new skateboard and Dara goes out singing!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Sep 17, 2021
Measured Opinions #8: The 15 minute GA audit
17:51

This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them.

Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP.

View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu.

Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R.

In other news, Dan plays more games and Dara goes campervanning!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Sep 10, 2021
Measured Opinions #7: The GA4 PIVOT framework
15:17

This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...

PIVOT stands for Plan, Implement, Validate, Onboard, Transform. See our blog for more details and a downloadable PDF over at https://bit.ly/2Var06w.

Check out the Brighton Data Forum meet up at https://bit.ly/3kUfeWT.

In other news, Dan get's his second jab and Dara goes to a gig!

The post Measured Opinions #7: The GA4 PIVOT framework appeared first on Measurelab.

Sep 03, 2021
Measured Opinions #6: Do you really need GA360?
14:57

This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions.

The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj.

In other news, Dan finally gets to talk about Star Trek and Dara books a real-life holiday!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Aug 27, 2021
Measured Opinions #5: What is a UTM and why is it so important?
15:54

This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.

Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1.

The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn.

In other news, Dan goes out to the cinema and Dara stays in playing poker!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Aug 20, 2021
Measured Opinions #4: What makes a good analytics consultant?
13:30

This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit.

The company values we discuss are tenacity, curiosity, integrity and compassion.

The webinar from Peter O'Neill from ZHS Orchards on "Quadfurcation of Digital Analytics tools" can be found over at https://bit.ly/3iDODNO. Definitely worth a watch and signing up for their future events!

In other news, Dara is running and Dan is still harking on about skateboarding in the Olympics!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Aug 13, 2021
Measured Opinions #3: What to know before you start with GA4
15:05

This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!

Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who took them).

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #3: What to know before you start with GA4 appeared first on Measurelab.

Aug 06, 2021
Measured Opinions #2: Is the Session dead?
12:28

This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.

The reference Dan makes to Stadia's session days is https://bit.ly/3l9j1RW, although he still can't prove they stole the idea from him...

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Jul 30, 2021
Measured Opinions #1: Why should I care about GA4?
16:15

This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.

Who'd have thought GA4 and Flimbos Quest could have common ground?!

Chat with us or suggest a new topic by emailing hello@measurelab.co.uk.

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Jul 22, 2021