The Measure Pod
By Measurelab
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Subscribers: 4
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Episodes: 148
Description
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
| Episode | Date |
|---|---|
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#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
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Nov 28, 2025 |
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#133 The role of AI in analytics (with Juliana Jackson at Jellyfish)
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Nov 14, 2025 |
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#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
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Oct 31, 2025 |
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#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)
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Oct 17, 2025 |
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#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
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Oct 03, 2025 |
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#129 The impact of AI on digital analytics and user privacy (with Brian Clifton)
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Sep 19, 2025 |
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#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)
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Sep 05, 2025 |
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#127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez)
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Aug 22, 2025 |
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#126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow)
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Aug 08, 2025 |
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#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable)
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Jul 25, 2025 |
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#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)
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Jul 11, 2025 |
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#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)
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Jun 20, 2025 |
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#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)
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Jun 06, 2025 |
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#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature)
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May 23, 2025 |
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#120 Marketing analytics updates and a BigQuery health check
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May 02, 2025 |
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#119 Google Cloud Next 25 roundup
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Apr 18, 2025 |
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#118 Dan & Bhav’s farewell, best moments & a game of guess who
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Mar 14, 2025 |
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#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel)
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Feb 28, 2025 |
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#116 Highlights from Superweek 2025!
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Feb 14, 2025 |
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#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo)
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Jan 31, 2025 |
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#114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A)
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Jan 17, 2025 |
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#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)
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Dec 13, 2024 |
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#112 Product analytics tool assessment
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Nov 29, 2024 |
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#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)
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Nov 15, 2024 |
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#110 Live from MeasureCamp London 2024: analytics in 2034
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Oct 25, 2024 |
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#109 The analytics of PlayStation (with Gabor Mester @ Sony)
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Oct 11, 2024 |
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#108 The death of accuracy: an obituary
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Sep 27, 2024 |
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#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)
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Sep 13, 2024 |
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#106 What an ideal expert analyst looks like
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Aug 30, 2024 |
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#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
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Aug 16, 2024 |
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#103 Modern marketing (with Ken Williams @ DiveTeam)
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Jul 19, 2024 |
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#102 Data is a road trip, not a destination
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Jul 05, 2024 |
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Sound Bite: The future of attribution modelling in Google Analytics
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Apr 03, 2024 |
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Sound Bite: How to approach building a dashboard
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Mar 27, 2024 |
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#101 Daralytics (with Dara Fitzgerald @ Measurelab)
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Mar 08, 2024 |
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Sound Bite: Building deeper relationships through personalisation
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Mar 06, 2024 |
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#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)
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Mar 01, 2024 |
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#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)
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Feb 23, 2024 |
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Sound Bite: How can personalisation drive lasting value?
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Feb 21, 2024 |
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#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)
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Feb 16, 2024 |
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#97 The future of event data (with Timo Dechau @ deepskydata)
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Feb 09, 2024 |
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#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
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Feb 02, 2024 |
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Sound Bite: How has the role of data changed over time?
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Jan 31, 2024 |
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#95 Analytics on form (with Alun Lucas @ Zuko Analytics)
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Jan 19, 2024 |
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Sound Bite: How can we improve accessibility on the web?
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Jan 17, 2024 |
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#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
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Jan 12, 2024 |
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Sound Bite: Costs and considerations when migrating to server-side GTM
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Jan 10, 2024 |
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#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
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Jan 05, 2024 |
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Sound Bite: GA4 vs BigQuery data, what are the use cases?
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Jan 03, 2024 |
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#92 Christmas Special: Year in review and predictions for 2024
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Dec 22, 2023 |
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Sound Bite: Neurodiversity in data, technology and IT
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Dec 20, 2023 |
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#91 Warehouse native analytics (with Adam Greco @ Amplitude)
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Dec 15, 2023 |
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Sound Bite: What are the differences between ePrivacy and GDPR?
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Dec 13, 2023 |
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Sound Bite: Building effective learning experiences in analytics
|
Dec 06, 2023 |
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Sound Bite: Unraveling the meaning of personalisation with David Mannheim
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Nov 29, 2023 |
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Sound Bite: Rick Dronkers discusses data privacy and GDPR
|
Nov 22, 2023 |
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Gathering insights at MeasureCamp London 2023 (BONUS)
|
Oct 25, 2023 |
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#90 Self-serve analytics: yay or nay
|
Oct 13, 2023 |
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#89 Integrating analytics into product teams (with Barry Pace @ Penfold)
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Oct 06, 2023 |
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#88 Analytics as a data product (with Weiting Xu @ Cazoo)
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Sep 29, 2023 |
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#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)
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Sep 22, 2023 |
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#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
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Sep 15, 2023 |
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#85 Who cares about data literacy?
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Sep 08, 2023 |
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#84 The future of product analytics tools
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Sep 01, 2023 |
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#83 GA is dead, long live GA!
|
Aug 25, 2023 |
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#82 The person in personalisation (with David Mannheim @ Made With Intent)
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Aug 18, 2023 |
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#81 Marketing vs. product analytics
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Aug 11, 2023 |
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#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)
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May 12, 2023 |
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#79 Quant and qual data, different but complementary
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May 05, 2023 |
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#78 Sessionization is back baby!
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Apr 28, 2023 |
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#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
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Apr 21, 2023 |
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#76 The end of rules-based attribution is nigh!
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Apr 14, 2023 |
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#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)
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Mar 31, 2023 |
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#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
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Mar 24, 2023 |
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#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)
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Mar 17, 2023 |
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#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)
|
Mar 10, 2023 |
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#71 The Universal Analytics demise timeline and GA4’s latest updates
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Mar 03, 2023 |
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#70 Building dashboards like a pro
|
Feb 10, 2023 |
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#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!
|
Feb 03, 2023 |
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#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita)
|
Jan 27, 2023 |
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#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
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Jan 13, 2023 |
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#66 Our 2023 predictions for the analytics industry
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Jan 06, 2023 |
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#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)
|
Dec 30, 2022 |
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#64 The Measure Pod 2022 in review
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Dec 23, 2022 |
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#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!
|
Dec 16, 2022 |
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#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)
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Dec 09, 2022 |
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#61 WTF Google?! GA4’s Data API quotas are breaking things!
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Dec 02, 2022 |
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#60 The inevitable… Google postpones sunsetting GA360
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Nov 11, 2022 |
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#59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group)
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Nov 04, 2022 |
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#58 In the GA4 trenches (with Stacey Harper @ Sharper Digital)
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Oct 28, 2022 |
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#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)
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Oct 21, 2022 |
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#56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab)
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Oct 14, 2022 |
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#55 BREAKING changes in the GA4 Data API
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Oct 07, 2022 |
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#54 The current state of play with GA4
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Sep 30, 2022 |
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#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
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Sep 23, 2022 |
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#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
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Sep 16, 2022 |
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#51 From marketing to milk (with Bastien Eymery @ Lilk)
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Sep 09, 2022 |
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#50 Who wants to be an analyticsionaire!
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Aug 19, 2022 |
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#49 Will you still need GA360 in a GA4 world?
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Aug 12, 2022 |
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#48 Cookies and consent in Google Analytics
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Aug 05, 2022 |
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#47 Digging into Snowplow (with Jordan Peck)
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Jul 29, 2022 |
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#46 Google Analytics for apps (i.e. Firebase) vs. websites
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Jul 22, 2022 |
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#45 Forecasting analytics with machine learning (with Richard Fergie)
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Jul 15, 2022 |
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#44 What we’ve learned from teaching analytics
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Jul 08, 2022 |
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#43 What is data retention in GA?
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Jul 01, 2022 |
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#42 Consent Mode and behavioral modelling in GA4
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Jun 24, 2022 |
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#41 Littledata’s GA4 journey (with Edward Upton)
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Jun 17, 2022 |
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#40 What is the modern data stack? (with Mark Rittman)
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May 27, 2022 |
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#39 Product analytics and CRAP Talks (with Bhavik Patel)
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May 20, 2022 |
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#38 How do you measure the return on analytics?
|
May 13, 2022 |
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#37 How attribution works in Google Analytics 3 and 4
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May 06, 2022 |
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#36 Events, events, events – explaining the various GA4 event types
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Apr 29, 2022 |
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#35 Is tracking too much a bad thing?
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Apr 22, 2022 |
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#34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson)
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Apr 15, 2022 |
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#33 What to do as the sun is setting on Universal Analytics
|
Apr 08, 2022 |
|
#32 Measuring SEO (with Jenni Stacey)
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Mar 25, 2022 |
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#31 The brightonSEO and MeasureFest story (with Kelvin Newman)
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Mar 18, 2022 |
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(BONUS pod) Google is sunsetting Universal Analytics!
|
Mar 16, 2022 |
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#30 Why use both GA and AA? (with Liam Galliers)
|
Mar 11, 2022 |
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#29 Can you track offline marketing in GA?
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Mar 04, 2022 |
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#28 The MeasureCamp story (with Peter O’Neill)
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Feb 25, 2022 |
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#27 Common Google Analytics mistakes to avoid
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Feb 18, 2022 |
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#26 App attribution for dummies, and web analysts (with Derek Ooi)
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Feb 11, 2022 |
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#25 Dan and Dara’s analytics journey
|
Feb 04, 2022 |
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#24 What will the role of GA be in the future?
|
Jan 28, 2022 |
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#23 How to keep up with analytics
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Jan 21, 2022 |
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#22 Data-driven attribution – the past, present and future (with Tom Woods)
|
Jan 14, 2022 |
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#21 GA4 features we need to see in 2022 (with George Mendham)
|
Jan 07, 2022 |
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#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
|
Dec 10, 2021 |
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#19 Sheets, the unsung hero of GA
|
Dec 03, 2021 |
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#18 What is analytics maturity today? (with Steen Rasmussen)
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Nov 26, 2021 |
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#17 Why you should be using Segments in Universal Analytics
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Nov 19, 2021 |
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#16 The quantified self: Whoopcast (with Steven Elliott)
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Nov 12, 2021 |
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#15 When is GA not the answer?
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Nov 05, 2021 |
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#14 How COVID-19 impacts data analysis (with Jake Birch)
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Oct 29, 2021 |
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#13 Server-side GTM, what is it?
|
Oct 22, 2021 |
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#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
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Oct 15, 2021 |
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#11 Is this the end of real data in analytics?
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Oct 08, 2021 |
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Measured Opinions #10: Better metrics for web measurement
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Sep 24, 2021 |
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Measured Opinions #9: Is attribution modelling important?
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Sep 17, 2021 |
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Measured Opinions #8: The 15 minute GA audit
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Sep 10, 2021 |
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Measured Opinions #7: The GA4 PIVOT framework
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Sep 03, 2021 |
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Measured Opinions #6: Do you really need GA360?
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Aug 27, 2021 |
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Measured Opinions #5: What is a UTM and why is it so important?
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Aug 20, 2021 |
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Measured Opinions #4: What makes a good analytics consultant?
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Aug 13, 2021 |
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Measured Opinions #3: What to know before you start with GA4
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Aug 06, 2021 |
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Measured Opinions #2: Is the Session dead?
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Jul 30, 2021 |
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Measured Opinions #1: Why should I care about GA4?
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Jul 22, 2021 |