The Measure Pod

By Measurelab

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Subscribers: 3
Reviews: 0
Episodes: 112

Description

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

Episode Date
#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)
Mar 01, 2024
#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)
Feb 23, 2024
Sound Bite: How can personalisation drive lasting value?
Feb 21, 2024
#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)
Feb 16, 2024
#97 The future of event data (with Timo Dechau @ deepskydata)
Feb 09, 2024
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
Feb 02, 2024
Sound Bite: How has the role of data changed over time?
Jan 31, 2024
#95 Analytics on form (with Alun Lucas @ Zuko Analytics)
Jan 19, 2024
Sound Bite: How can we improve accessibility on the web?
Jan 17, 2024
#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
Jan 12, 2024
Sound Bite: Costs and considerations when migrating to server-side GTM
Jan 10, 2024
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
Jan 05, 2024
Sound Bite: GA4 vs BigQuery data, what are the use cases?
Jan 03, 2024
#92 Christmas Special: Year in review and predictions for 2024
Dec 22, 2023
Sound Bite: Neurodiversity in data, technology and IT
Dec 20, 2023
#91 Warehouse native analytics (with Adam Greco @ Amplitude)
Dec 15, 2023
Sound Bite: What are the differences between ePrivacy and GDPR?
Dec 13, 2023
Sound Bite: Building effective learning experiences in analytics
Dec 06, 2023
Sound Bite: Unraveling the meaning of personalisation with David Mannheim
Nov 29, 2023
Sound Bite: Rick Dronkers discusses data privacy and GDPR
Nov 22, 2023
Gathering insights at MeasureCamp London 2023 (BONUS)
Oct 25, 2023
#90 Self-serve analytics: yay or nay
Oct 13, 2023
#89 Integrating analytics into product teams (with Barry Pace @ Penfold)
Oct 06, 2023
#88 Analytics as a data product (with Weiting Xu @ Cazoo)
Sep 29, 2023
#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)
Sep 22, 2023
#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
Sep 15, 2023
#85 Who cares about data literacy?
Sep 08, 2023
#84 The future of product analytics tools
Sep 01, 2023
#83 GA is dead, long live GA!
Aug 25, 2023
#82 The person in personalisation (with David Mannheim @ Made With Intent)
Aug 18, 2023
#81 Marketing vs. product analytics
Aug 11, 2023
#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)
May 12, 2023
#79 Quant and qual data, different but complementary
May 05, 2023
#78 Sessionization is back baby!
Apr 28, 2023
#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
Apr 21, 2023
#76 The end of rules-based attribution is nigh!
Apr 14, 2023
#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)
Mar 31, 2023
#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
Mar 24, 2023
#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)
Mar 17, 2023
#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)
Mar 10, 2023
#71 The Universal Analytics demise timeline and GA4’s latest updates
Mar 03, 2023
#70 Building dashboards like a pro
Feb 10, 2023
#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!
Feb 03, 2023
#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita)
Jan 27, 2023
#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
Jan 13, 2023
#66 Our 2023 predictions for the analytics industry
Jan 06, 2023
#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)
Dec 30, 2022
#64 The Measure Pod 2022 in review
Dec 23, 2022
#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!
Dec 16, 2022
#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)
Dec 09, 2022
#61 WTF Google?! GA4’s Data API quotas are breaking things!
Dec 02, 2022
#60 The inevitable… Google postpones sunsetting GA360
Nov 11, 2022
#59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group)
Nov 04, 2022
#58 In the GA4 trenches (with Stacey Harper @ Sharper Digital)
Oct 28, 2022
#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)
Oct 21, 2022
#56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab)
Oct 14, 2022
#55 BREAKING changes in the GA4 Data API
Oct 07, 2022
#54 The current state of play with GA4
Sep 30, 2022
#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
Sep 23, 2022
#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
Sep 16, 2022
#51 From marketing to milk (with Bastien Eymery @ Lilk)
Sep 09, 2022
#50 Who wants to be an analyticsionaire!
Aug 19, 2022
#49 Will you still need GA360 in a GA4 world?
Aug 12, 2022
#48 Cookies and consent in Google Analytics
Aug 05, 2022
#47 Digging into Snowplow (with Jordan Peck)
Jul 29, 2022
#46 Google Analytics for apps (i.e. Firebase) vs. websites
Jul 22, 2022
#45 Forecasting analytics with machine learning (with Richard Fergie)
Jul 15, 2022
#44 What we’ve learned from teaching analytics
Jul 08, 2022
#43 What is data retention in GA?
Jul 01, 2022
#42 Consent Mode and behavioral modelling in GA4
Jun 24, 2022
#41 Littledata’s GA4 journey (with Edward Upton)
Jun 17, 2022
#40 What is the modern data stack? (with Mark Rittman)
May 27, 2022
#39 Product analytics and CRAP Talks (with Bhavik Patel)
May 20, 2022
#38 How do you measure the return on analytics?
May 13, 2022
#37 How attribution works in Google Analytics 3 and 4
May 06, 2022
#36 Events, events, events – explaining the various GA4 event types
Apr 29, 2022
#35 Is tracking too much a bad thing?
Apr 22, 2022
#34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson)
Apr 15, 2022
#33 What to do as the sun is setting on Universal Analytics
Apr 08, 2022
#32 Measuring SEO (with Jenni Stacey)
Mar 25, 2022
#31 The brightonSEO and MeasureFest story (with Kelvin Newman)
Mar 18, 2022
(BONUS pod) Google is sunsetting Universal Analytics!
Mar 16, 2022
#30 Why use both GA and AA? (with Liam Galliers)
Mar 11, 2022
#29 Can you track offline marketing in GA?
Mar 04, 2022
#28 The MeasureCamp story (with Peter O’Neill)
Feb 25, 2022
#27 Common Google Analytics mistakes to avoid
Feb 18, 2022
#26 App attribution for dummies, and web analysts (with Derek Ooi)
Feb 11, 2022
#25 Dan and Dara’s analytics journey
Feb 04, 2022
#24 What will the role of GA be in the future?
Jan 28, 2022
#23 How to keep up with analytics
Jan 21, 2022
#22 Data-driven attribution – the past, present and future (with Tom Woods)
Jan 14, 2022
#21 GA4 features we need to see in 2022 (with George Mendham)
Jan 07, 2022
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
Dec 10, 2021
#19 Sheets, the unsung hero of GA
Dec 03, 2021
#18 What is analytics maturity today? (with Steen Rasmussen)
Nov 26, 2021
#17 Why you should be using Segments in Universal Analytics
Nov 19, 2021
#16 The quantified self: Whoopcast (with Steven Elliott)
Nov 12, 2021
#15 When is GA not the answer?
Nov 05, 2021
#14 How COVID-19 impacts data analysis (with Jake Birch)
Oct 29, 2021
#13 Server-side GTM, what is it?
Oct 22, 2021
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
Oct 15, 2021
#11 Is this the end of real data in analytics?
Oct 08, 2021
Measured Opinions #10: Better metrics for web measurement
Sep 24, 2021
Measured Opinions #9: Is attribution modelling important?
Sep 17, 2021
Measured Opinions #8: The 15 minute GA audit
Sep 10, 2021
Measured Opinions #7: The GA4 PIVOT framework
Sep 03, 2021
Measured Opinions #6: Do you really need GA360?
Aug 27, 2021
Measured Opinions #5: What is a UTM and why is it so important?
Aug 20, 2021
Measured Opinions #4: What makes a good analytics consultant?
Aug 13, 2021
Measured Opinions #3: What to know before you start with GA4
Aug 06, 2021
Measured Opinions #2: Is the Session dead?
Jul 30, 2021
Measured Opinions #1: Why should I care about GA4?
Jul 22, 2021